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Run with ZoomFitnessReaching Passionate RunnersPresented to:

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Running Enthusiasts ZoomFitness Patrons Are Passionate Runners

ZoomFitness patrons… Index

Participated in a Marathon/Triathlon 341

Jogging/Running 2+ Times a Week 474

Foreign Travel Activities [Jogging/Running] 355

Domestic Travel Activities [Jogging/Running] 322

Source: 2012 GfK MRI Doublebase, Base = A18+ZoomFitness network

ZoomFitness Patrons Spend on Running Gear and Apparel

Invest in Running

ZoomFitness patrons… Index

Total Spent on Running Clothes Over Past 12 Months [$100+] 374

Total Spent of Running/Jogging Shoes [$75 - $149] 304

Total Spent of Running/Jogging Shoes [$75+] 279

# of Running/Jogging Shoes Purchased [2+] 279

Total Spent on Athletic/Workout Wear Over Past 12 Months [$150+] 278

Source: 2012 GfK MRI Doublebase, Base = A18+ZoomFitness network

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First to TryZoomFitness Consumers are the first to try new brands and products in the following categories:

Exercise & Fitness Index 283

Health & Wellness Index 207

Sports Index 182

Source: GfK Custom Research North America 2012. Online survey of 2,010 Adults 18-54, 95% Confidence Level. Online methodology is representative of the total US population. Index based on health club members vs. non-health club members surveyed. © 2012 Zoom Media Corp. All Rights Reserved.

People Who Watch Top Cable Networks Are Not Runners

Source: GfK MRI Doublebase 2012: Sports Jogging/Running - Personally Participated 2+ times per week in the past year

Base: A18-49

Rank Cable Network

% of viewers who do not jog/run 2+

times per week

1 Adult Swim 94%

2 USA Network 94%

3 FX 94%

4 AMC 94%

5 A&E 94%

6 MTV 93%

7 History Channel 93%

8 TBS 93%

9 Discovery Channel 93%

10 ESPN 92%

Readers of Fitness MagazinesAre Not Runners

Rank Magazine

% of readers who do not jog/run 2+

times per week

1 Muscle & Fitness 93%

2 Men’s Fitness 92%

3 Women’s Health 91%

4 Health 91%

5 Men’s Journal 90%

6 Men’s Health 90%

7 Self 88%

8 Fitness 88%

9 Shape 87%

10 Runner’s World 65%

Source: GfK MRI Doublebase 2012: Sports Jogging/Running - Personally Participated 2+ times per week in the past yearBase: A18-49

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