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zoo,style guide
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DETR
OIT
ZO
O GR
APH
ICS
STAN
DARD
S GU
IDE
ZOO DETROIT
IDEN
TITY
OVE
RVIE
W Lo
go,
Colo
r, T
ypog
raph
y
AaAbadi MT Condensed Light
ZOO DETROIT
Abadi MT Condensed is considered a friendly looking font. It is usable at both large and small sizes. Which is why it is a good font to use for any kind of logo.
Pantone DS 292-2 C Pantone DS 322-1 C Pantone DS 36-1 C
The logo consists of half of a face of eacha bear and tiger as accents. The centerattenchen is on the logo in brackets withbright colors.
1
MAR
GIN
AN
D SI
ZELo
go s
ize
and
Mar
gin
ZOO DETROIT
ZOO DETROIT
2”
O
The minimum size you can make the logo is 2”
The margins around the logo are the same size as the O in ZOO
OO O
2
ACCE
PTAB
LE L
OGO
DOS
ZOO DETROIT
ZOO DETROIT
ZOO DETROIT
3
UNAC
CEPT
ABLE
LO
GO
Dont
s
ZOO DETROIT
ZOO
DETROIT
ZOO DETROIT
ZOO DETROIT
4
Colo
r Lo
go C
onfig
urat
ions
Colo
rs
ZOO DETROIT
ZOO DETROIT
The logo consists of three diffrent colors. This is the prefered colors.
The black and white is the most common and flexible.
If the logo is going onto a colored background it will be just orange color. ZOO
DETROIT
5
Pantone DS 292-2 CC-50 M-0 Y-85 K-20 R-113 G-166 B-75
Pantone DS 322-1 CC-90 M-100 Y-100 K-0 R-77 G-53 B-57
Pantone DS 36-1 CC-0 M-60 Y-100 K-32 R-245 G-130 B-32
Colo
r Lo
go C
onfig
urat
ions
Colo
rs
6
DESIGNED BY:FEL IC IA MUSCAT
Detro i t Zoo8450 W 10 Mi le RdRoya l Oak , MI