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ZONE ‘Sam’ Samuel – Independent Industry Consultant Email: [email protected] Zycko’s Open Environment Network

ZONE ‘Sam’ Samuel – Independent Industry Consultant Email: [email protected] Z ycko’s O pen E nvironment N etwork

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Page 1: ZONE ‘Sam’ Samuel – Independent Industry Consultant Email: sam_samuel@btinternet.com Z ycko’s O pen E nvironment N etwork

ZONE

‘Sam’ Samuel – Independent Industry ConsultantEmail: [email protected]

Zycko’s Open EnvironmentNetwork

Page 2: ZONE ‘Sam’ Samuel – Independent Industry Consultant Email: sam_samuel@btinternet.com Z ycko’s O pen E nvironment N etwork

So - What’s the Problem?

Page 3: ZONE ‘Sam’ Samuel – Independent Industry Consultant Email: sam_samuel@btinternet.com Z ycko’s O pen E nvironment N etwork

Slide 3

Issues

• Traditionally IT departments spend c.70% of

their budgets just trying to keep existing

systems running

• Increasing OpEx means decreasing CapEx

– Not good news for vendors and resellers

• In harsh economic conditions, CapEx is

squeezed even harder - because OpEx is

hard to squeeze without impacting

operational efficiency

Page 4: ZONE ‘Sam’ Samuel – Independent Industry Consultant Email: sam_samuel@btinternet.com Z ycko’s O pen E nvironment N etwork

Slide 4

System Complexity

• In IT architectures, complexity kills

– Adds to expense

– Decreases reliability

– Makes system accidents more likely

• Increasing complexity can slowly

strangle operations and innovation

– If it is working – don’t change anything!

Page 5: ZONE ‘Sam’ Samuel – Independent Industry Consultant Email: sam_samuel@btinternet.com Z ycko’s O pen E nvironment N etwork

Slide 5

System Complexity - Example

• Example - I don’t build my own

PC because:

– Spend more time troubleshooting

than using

– Avoid change as it can destabilize

complex interactions

– Be more effective to buy a pre-

configured, pre-tested solution

Page 6: ZONE ‘Sam’ Samuel – Independent Industry Consultant Email: sam_samuel@btinternet.com Z ycko’s O pen E nvironment N etwork

Slide 6

Business Agility v IT Stability

• Is IT constraining business agility?

– Business needs agility - IT needs

stability

– IT project implementation time reduces

business agility

Business Initiatives IT

Page 7: ZONE ‘Sam’ Samuel – Independent Industry Consultant Email: sam_samuel@btinternet.com Z ycko’s O pen E nvironment N etwork

Slide 7

Summary - Increased Demands of the Business

• Business requirements

are demanding more of IT

– Innovation

– Agility

– Track the business - Fast

Implementation

– Cost Control

Get my IT moving at the same speed

as my business

Page 8: ZONE ‘Sam’ Samuel – Independent Industry Consultant Email: sam_samuel@btinternet.com Z ycko’s O pen E nvironment N etwork

Slide 8

Summary - Increased Demands on the Data Centre

• IT department pressures are

increasing

– Complexity

– Project time

– Budget pressure

– Technology changes

– Legacy equipment and operations

Take away the complexity and let me

keep up with the business - without costing the earth!

Page 9: ZONE ‘Sam’ Samuel – Independent Industry Consultant Email: sam_samuel@btinternet.com Z ycko’s O pen E nvironment N etwork

Slide 9

Outcome? – New Challenges for the Reseller

• The Resellers’ Challenge - Delay

– Complexity delays sales

– Integration takes time

– Technology change delays

decisions

– Delay creates cash flow crises

Sales Achieved – Month to date

Big Corp.

– Project delayed

Very Big Corp.

– Not till Q4

Page 10: ZONE ‘Sam’ Samuel – Independent Industry Consultant Email: sam_samuel@btinternet.com Z ycko’s O pen E nvironment N etwork

ZONEA Different Approach

Page 11: ZONE ‘Sam’ Samuel – Independent Industry Consultant Email: sam_samuel@btinternet.com Z ycko’s O pen E nvironment N etwork

Slide 11

Review the Approach – Furniture Industry

• Days gone by

– Bespoke solutions individually

crafted by specialist artisans

– One off – unrepeatable

– Potentially incompatible

• Mass market today

– Preconfigured flat pack

– Easy assembly/installation

– Compatibility

Page 12: ZONE ‘Sam’ Samuel – Independent Industry Consultant Email: sam_samuel@btinternet.com Z ycko’s O pen E nvironment N etwork

Slide 12

Review the Approach – Data Centre

• Traditional Data Centre

– Bespoke solutions

individually created by

specialists

– Artificial barriers

– Potential for incompatibility

LAN

SAN

Networks

Servers

Storage

App 1 App 2 App 3

Net

wo

rks S

torag

e

Data Centre

Servers

Apps.

Page 13: ZONE ‘Sam’ Samuel – Independent Industry Consultant Email: sam_samuel@btinternet.com Z ycko’s O pen E nvironment N etwork

Slide 13

Review the Approach – Data Centre

• Data Centre of Tomorrow

– Solution based

– Preconfigured, Pre-Tested

– Ease of assembly and

installation

– Compatibility end to end

Page 14: ZONE ‘Sam’ Samuel – Independent Industry Consultant Email: sam_samuel@btinternet.com Z ycko’s O pen E nvironment N etwork

Introducing ZONE

Page 15: ZONE ‘Sam’ Samuel – Independent Industry Consultant Email: sam_samuel@btinternet.com Z ycko’s O pen E nvironment N etwork

Slide 15

Introducing ZONE

• Zycko Open Network Environment – ZONE

– Objective: Allow the channel to play effectively in this potentially

lucrative solution environment

• ZONE is based on a simple principle:

– The network touches almost every part of an enterprise

environment and can provide a foundation platform for delivering

integrated solution sets

Page 16: ZONE ‘Sam’ Samuel – Independent Industry Consultant Email: sam_samuel@btinternet.com Z ycko’s O pen E nvironment N etwork

Remote Workers

The Network as a Foundation

• The network touches all parts of the infrastructure

– It is uniquely positioned to provide a foundation infrastructure

– The network is the common element that connects and scales

with the IT infrastructure

Data StorageApplication

Servers

IP Telephone Exchange

Application

IP Telephone Exchange

Application

IP Phones

Local Users

Page 17: ZONE ‘Sam’ Samuel – Independent Industry Consultant Email: sam_samuel@btinternet.com Z ycko’s O pen E nvironment N etwork

Why an ‘Open’ Network Environment

• Buying all elements of the Data Centre

environment from a single vendor or

their strategic partners has drawbacks:

– Will all products really work together?

– Single Vendor Lock-in

• Open Network Environment

– Best of breed at each point

– Architected by Zycko Professionals

– Best Price/Performance characteristics

Page 18: ZONE ‘Sam’ Samuel – Independent Industry Consultant Email: sam_samuel@btinternet.com Z ycko’s O pen E nvironment N etwork

Slide 18

The ZONE Model

Page 19: ZONE ‘Sam’ Samuel – Independent Industry Consultant Email: sam_samuel@btinternet.com Z ycko’s O pen E nvironment N etwork

Slide 19

Pre-configured solutions using the Network as a Foundation

• Preconfigured solutions

– Communicating through

foundation network

• All Networks included IP, Fibre

Channel etc.

– Complexity contained and

managed

– Compatible with each other

– Solutions not technology

DataStorage

Application Servers

Data and VoiceNetworks

Page 20: ZONE ‘Sam’ Samuel – Independent Industry Consultant Email: sam_samuel@btinternet.com Z ycko’s O pen E nvironment N etwork

Slide 20

The ZONE Model - Concept

• ZONE:

– Views the Data Centre as a layered Model

– Has solutions at each layer

– All supported by Professional Services

PHYSICAL ENVIRONMENTBase infrastructure which is assumed to be there by the

higher levels and without which all the levels above could not or would not function.

NETWORKThe foundation for communications, end to end, across

the Data centre

DEVICESFunctionally self contained mechanisms that can be

integrated as stand alone devices

TECHNIQUESAdds value to base technologies but are reliant upon

the base technologies to be in place

FUNCTIONALITYExploits capabilities of base technologies and applied

techniques by adding new levels of functionality – either cannot operate without base technologies OR has no purpose without attached base technologies

APPLICATIONSFrom the physical environment through to the

functionality level, the layers are transparent to the user/operator. Applications facilitate user/operator

interaction

SERVICESServices to the operations of either the data centre or

its clients

PHYSICALENVIRONMENT

N E TW O R K

DE VICE STEC HNI Q U E S

FUN C TIO NAL ITY

A PP L ICATIO N S

S ERVICESPRO FE S SIO N AL SER VIC ES

Page 21: ZONE ‘Sam’ Samuel – Independent Industry Consultant Email: sam_samuel@btinternet.com Z ycko’s O pen E nvironment N etwork

Slide 21

The ZONE Model – Integrated Solution Sets

•ZONE delivers:

–End to End

• Functionality

• Technologies

• Support

Page 22: ZONE ‘Sam’ Samuel – Independent Industry Consultant Email: sam_samuel@btinternet.com Z ycko’s O pen E nvironment N etwork

Slide 22

PHYSICALENVIRONMENT

N ETW O R K

DE VICESTEC HNI QUE S

FUN C TIONALITY

APPLICATIONS

SERVICESPRO FES SION AL SERVIC ES

The ZONE Model

PHYSICAL ENVIRONMENTPower - Cooling - Cabling - Optics

Smartoptics, PowerDsine, Eaton Powerware,

NETWORKRouter - Switches - LAN/WAN/SAN

FORCE 10, Huawei

DEVICESStorage - Voice/Video - Servers

HDS, Spectralogic, ONStor, Intransa, Isilon,

TECHNIQUESVirtualisation - Provisioning – OptimisationRIVERBED, HDS, ZEUS, ONStor, Intransa,

Isilon,

FUNCTIONALITYDe-Dup - Compression - Encryption - Backup

EXAGRID

APPLICATIONSManagement Tools - Embedded Intelligence

Lifesize, Edgewater Networks,

SERVICESSOA - SaaS - Cloud Computing

PROFESSIONAL SERVICESTraining – Technical Support – Project

Support – Business support – Repairs – Waste Management

Page 23: ZONE ‘Sam’ Samuel – Independent Industry Consultant Email: sam_samuel@btinternet.com Z ycko’s O pen E nvironment N etwork

Slide 23

The ZONE Proposition

Page 24: ZONE ‘Sam’ Samuel – Independent Industry Consultant Email: sam_samuel@btinternet.com Z ycko’s O pen E nvironment N etwork

Slide 24

Standard Solution Sets

• ‘Standard’ Solutions

– Pre-Configured

– Pre-Tested

– Installation Instructions

– Optional Extras

– Re-Badgeable

Page 25: ZONE ‘Sam’ Samuel – Independent Industry Consultant Email: sam_samuel@btinternet.com Z ycko’s O pen E nvironment N etwork

Slide 25

Assembly and Installation Options

• Assembly and Installation

– User

– Reseller support

• Revenue Earner

– Zycko Professional Services

• As a service to the Reseller

• As a service to the User

Page 26: ZONE ‘Sam’ Samuel – Independent Industry Consultant Email: sam_samuel@btinternet.com Z ycko’s O pen E nvironment N etwork

Slide 26

So - What have we achieved?

• We would put complexity into the

box – where it belongs

• Created pre-configured solutions

that:

– Communicate over a foundation

network

– Integrate as part of a data centre

wide architecture

– Deliver Solutions – not Technology

The Box

Page 27: ZONE ‘Sam’ Samuel – Independent Industry Consultant Email: sam_samuel@btinternet.com Z ycko’s O pen E nvironment N etwork

Slide 27

. . and what does ZONE do for Resellers?

• Speed to market

– Enhanced revenue stream

• Re-brandable solutions

– Customer credibility leading to ongoing

business

• Speed up data centre IT projects

– Enhanced reputation

• Stop IT being the ball and chain on business

– Help your customer to maintain business agility

- supporting corporate revenue streams and

ongoing business for reseller

Page 28: ZONE ‘Sam’ Samuel – Independent Industry Consultant Email: sam_samuel@btinternet.com Z ycko’s O pen E nvironment N etwork

ZONE

Any Questions?

Zycko’s Open EnvironmentNetwork