ZONA PHARMA

Zone for health, comfort and longevity!Zone for health, comfort and longevity!

ZONA PHARMA BULGARIAZONA PHARMA BULGARIA

September, 2015September, 2015

Zone for health, comfort and longevity!

BULGARIA

Source:1.https://www.cia.gov/library/publications/the-world-factbook/geos/bu.html2.http://www.nsi.bg/en

GEOGRAPHYAREA: 110 879 sq km

POPULATION: 6,924,716 (2014)POPULATION GROWTH RATE: -0.83% (2014)

URBANIZATION:URBAN POPULATION: 73.6% of total population

SOFIA (capital): 1.256 million (2014)ECONOMY

GDP (PPP*): $123.3 billion (2014)GDP - real growth rate: 1.4% (2014)

INFLATION RATE(consumer prices): -0.6% (2014)

AVERAGE WAGE: 395 €RETIRED PAY: min 80 Euro; max 465 €

UNEMPLOYMENT: 11%FIX EXCHANGE RATE BGN/€: 1.95583

*purchasing power parity

www.cia.gov/library/publications/the

http://www.nsi.bg/en


BULGARIAN PHARMA MARKET – SNAPSHOT

TOTAL SALES OF MEDICAL PRODUCTSAT RETAIL PRICES ARE 1.4 BILLION EUR

MARKET GROWTH15% IN UNITS

MARKET GROWTH10% IN VALUE

SUPPLEMENTSSALES IN EURO 148 MillGROWTH 14.7%MS 10% from Retail Market

HOSPITAL MARKETSALES IN EURO 210 MillGROWTH 15%MS 15% from Total Market

RxSALES IN EURO 818 MillGROWTH7.5%MS 75% from Retail Market

OTCSALES IN EURO 204 MillGROWTH 6%MS 15% from Retail Market

Source: IMS data analysis for 2014


KEY MARKET DYNAMICS

GENERAL

Food composition

Wealth increase

Globalization

Urbanization drive

Sustainability concerns

PATIENTS/CONSUMERS

Aging population

Population growth

HEALTH PROFESSIONALS

Healthcare issues

PRODUCTS

Product solutions thatcreate better andmeasurable impact onpeople’s lives thancompeting alternatives


Help people take advantage of all opportunities to be healthy

Health industry plays an important role in everyday life.

Our vision, mission and values express what we are doing tohealth, to keep people’s better quality of life.


Our vision is to pave the way to a healthier world.

Promote a healthy lifestyle and urge to improve health products and activities that providebetter quality of life.

Competence, transparency and ethics are the principles that guide uswhen we serve our customers and partners and work together ascolleagues and this brings us value.

Through the carrying out of our vision at everylevel of our organization, we are recognized byour employees and customers as the preferredcompany.

This significant contribution to business andsociety, inspires and motivates our employees.


We represent pharmaceuticaland healthcare products to

people that improve lives andalso deliver outstanding value.

We offer the benefits of health,which allows everyone to maketheir life better, and createvalues to ensure a better futurefor all.

The foundation of our strategy , which aims to provide confidence in the public, is valueand satisfaction to consumers and accessible pricing

VALUE


BUILD AN IMPRESSIVE HISTORY

We started with the production of Flex complex, analready known and preferred brand for joints care.

For a year, we expanded our product range indifferent directions.

ZONA PHARMA was founded in 2013 as a companyfor the manufacture of health products.

Improve themetabolism

Digestive enhancer

Regulator of bloodglucose

Healthy weight loss

Men's health

Strengthen theimmunity

Joints careFrom this year, ZONA PHARMA is the officialrepresentative of the Italian company Erbozeta.


ZONA PHARMA AT A GLANCE

Sales~€ 1.2 Million

From 350 K

Local presence15 employees

from 4 to 15

21 productsfor 2 years

from 1 to 21

Sustainablegrowth

CARG 88% /3 Y/

ZONA PHARMA is a company active in health, nutrition and medicaldevices

ZONA PHARMA delivers innovative solutions that nourish, protectand improve performance in local market such as food and dietarysupplements, personal care and medical devices.

ZONA PHARMA is growing very fastSource Company review and IMS data


ZONA PHARMA ON THE ROAD OF SUCCESS

Enlarge portfolioand add New

Partners

Start withJoints Care

Rx portfolio


NUTRITIONAL PRODUCTS OF ZONA PHARMA

BLOOD GLUCOSEREGULATOR

STRENGTHENINGIMMUNITY

JOINTS CARE

ZONA PHARMAhas combinedproducts with allthe necessaryingredients for afull care for jointsin differentconcentrationsand routes ofadministration.

DIGESTIVE SYSTEM& METABOLISM

ZONA PHARMAhas a combinationof enzymes andherbs thatimprove digestionand metabolism.We have a groupof products aimedat healthy weightloss, achievingoptimal weightand detoxifyingthe body.

HEALTH FOR HERAND FOR HIM

ZONA PHARMAoffers goodsolutions forhealth of urinarysystem andsatisfaction withintimaterelationships.Solutions for menand women.

ANXIETY &DEPRESSION

ZONA PHARMAdelivers productsfor improvingimmunity and acombinationproduct withother extractsthat relievebreathing forhealthy lungs.

ZONA PHARMAallows you toenjoy life with aproduct that isshown in studiesas a naturalalternativeprovidingtranquility andgood mood.

ZONA PHARMAoffers unique forEurope, patentedextract thatmaintains normalblood sugar levelsand protects theliver. It improvesthe quality of lifein people withprediabetes andtype 2 diabetes.


PARTNERING TO INCREASE THE ADEQUACY OF HEALTH SOLUTIONS

PATIENTS’ ORGANIZATIONS"PROMOTED CARE“ project with patients’ organizations to increase diseaseawareness.

KOLs"GOLDEN SPEAKER GROUP"cooperation with KOLs to share scientific information for the best messages.

BIGGEST PRESS GROUPLong-term contract with the biggest press group to share information.

HEALTH CARE PROFESSIONALSPermanent and close contact in order to provide the information for the bestdecisions to improve the QoL.

HEALTH AUTHORITYCommunicating with health authorities from the analyst’s andmanufacturer’s perspective and the decision maker’s perspective to providea complete service for our products.

We can be successful in a successful world.


ZONA PHARMA FLOW CHART

CEO

SALES MANAGERexport, import and

national sales

BUSINES DEVELOMENTMANAGER

marketing and portfoliomanagement

QUALITY MANAGERquality and regulatory

FINANCIAL MANAGERFinancial, accounting

and logistic

FIELD FORCE2 KAM8 FTE


Galina PalazovaManaging Director

We achieve customer satisfaction through service withindividual approach. We utilize different communicationchannels in order to answer the demand and be available.

Zdravko ArnaoudovBusiness Development Manager

We choose our products based on market opportunities,clinical potential and scientific reports of the EuropeanMedicines Agency. For our manufacturing we useingredients with proven efficacy and safety studies.

Kamelia AleksievaQuality Control

We stand behind our products because we performquality control at every stage of production. As aresult, we have products meeting the standards ofquality and customer satisfaction.

Stanimira MandovaChief Executive Officer

Our mission is to help people take advantage of allopportunities to be healthy. Our success is measured bycustomer confidence.


SUMMARYProduct solutions that create better impact on people’s livesand more value than competing alternatives

ZONA PHARMA will be a leader in health, nutrition and drugs,delivering on its mission to give people the advantage of allopportunities to be healthy.

ZONA PHARMA is committed to realize its targets as they areset according to its strategy for focused growth, by using itsgrowth drivers: Economic Growth, Innovation, Sustainabilityand Partnerships

ZONA PHARMA’s core value is that our activities shouldcontribute to a healthier world.

Area for health, comfort and longevity!

CONTACTS

ZONA PHARMA LTD.

49 Shipchenski prohod Blvd. fl. 1 office A1113 SofiaBULGARIA

Phone: +359 2 822 02 28Mobile: +359 879 55 08 12

[email protected]

http://zona-pharma.com

mailto:[email protected]

Thank you for your interest !

http://zona-pharma.com

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ZONA PHARMA