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Zippo Manufacturing Company
Power of the Zippo Brand
After nearly 80 years, the Zippo pocket lighter remains what it has always been: a brilliantly simple work of care and craftsmanship. Built by generations of proud hands. Collected by thousands. Recognized by millions. Loved by all. Part of the Fabric of American Culture…
Made in USA
Lifetime Guarantee
Sold in over 150 countries worldwide
Highly Collectable – 1 out of 3 lighters is never opened or used
Appeared in over 1,500 movies and TV Shows
Over 4,000 videos on YouTube…20,000 MySpace mentions
Virtual Zippo lighter iTunes application has over 11,000,000 downloads
Relevant Marketing: Zippo 200, Live Nation,
Windproof Lighter
FEATURES & BENEFITS • Windproof: easy to light in outside elements• One Hand Operation: easy to operate • Refillable: non-disposable• Durable Metal Construction: enables Zippo to honor Lifetime Guarantee• Bottom Stamp: enhances collectability• Individuality: hundreds of designs• Patented Shape: imitation protection• Iconic Design: universally recognized as “cool”
Special Travel Retail Pricing60% Gross Margin
Top Selling Lighters
Standard Gift Box
Packaging
Base Models Lucky
Young & Edgy
Zippo Zippo
Patriotic ZippoPeace
For Women Love Hidden
Butterfly
Display Options
Stand-Alone Display- Light and Motion- Two sizes: 60 or 96 lighters- Lockable- Base holds stock- Available with or without base- Optional accessory display adapter- Optional Zippo BLU panel
Countertop Display-Holds 15 or 30 lighters-Swivel Base-Lockable-Optional accessory display adapter
Blister Packaging-Great for j-hooks and clip strips-Small footprint
Outdoor Line
PRODUCT LINE• Hand Warmer: reusable and produces 10x the heat of disposable warmers• Utility Lighter: metal, refillable, and Lifetime Guarantee• Emergency Fire Starter: rugged metal case protects dependable burning sticks• Campfire Starter: unique blend of recycled cedar and refined wax
Writing Instruments
FEATURES & BENEFITS • Solid Brass and Stainless Steel: high quality materials enable Zippo to offer 2-year guarantee• 25 SKUs: ballpoint and rollerball styles provide variety to consumers• Distinctive Gift Box: giftable
Special Travel Retail Pricing60% Gross Margin
Watches – Available April/May
FEATURES & BENEFITS • Sturdy and dependable: high quality materials enable Zippo to offer 2-year guarantee• Multi-Functional: designed with simple, yet innovative features geared toward performance, elegance, and sportsmanship.• 25 SKUs: range of dress, casual, and sport styles.• Distinctive Gift Box: giftable
Special Travel Retail Pricing60% Gross Margin
Zippo Apparel – Brand Extension
Launched February 2011Target Market: Gen Y Group (18-30), who are hipster enthusiasts that enjoy Fuel TV, the Dew Tour, and the X GamesLine includes: t-shirts, jeans, hats, belt buckles, bags, key chains and accessoriesSignificant budget for launching: Zippo custom Jeep by West Coast Custom will air in February
Extending the brand
The new face of Zippo in brick-and-mortar categories
Traditional retail storesTravel retail segment
Zippo branded retail stores
Kiosks Shop-in-shops
