ZipCar China MKT FinalDSzAwZ1

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    J C, A H, J , H

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    A 15, 2010

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    M .............................................................................. ................................... 18

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    Shaheen, Susan A., and Elliott Martin.Assessing Early Market Potential for Car Sharing in China: A Case Study of Beijing.

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    24

    Table 1.2: Education of Employed Persons in Units

    Employed Persons (10,000) Proportion (%)

    I. Total Employed Persons 27311.5 100.0

    Postgraduates and above 358.6 1.3

    University Graduates 3106.0 11.4

    College Graduates 4796.1 17.6

    Senior High School Graduates 8610.5 31.5

    Junior High School Graduates and below 10440.3 38.2

    "Communiqu on Major Data of Economic Census (No.1)." Statistical Communiques. National Bureau of the Statistics of China

    Shaheen, Susan A., and Elliott Martin.Assessing Early Market Potential for Car Sharing in China: A Case Study of Beijing.

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    P:

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    Ambler, Tim, Morgan Witzel, and Chao Xi. Doing Business in China. Third. New York: Routledge, 2009. Print.

    "Beijing." Status of Population and Family Planning Programme by Province. China Population Information and

    Research Centre (CPIRC), n.d. Web. 10 Apr 2010.

    .

    Brafman, Nathalie. "Aux Etats-Unis, Zipcar rinvente la voiture." Le Monde18 Nov 2009: 25. Online..(Brafman 25)

    Brendan Conway. (2010, March 24). Car Sharing Attracts Large Rental Agencies --- Business Has Significant

    Differences That Make Challenging Market Leader Zipcar Difficult Task for Hertz, Others. Wall Street Journal

    (Eastern Edition), ***[insert pages]***. Retrieved April 9, 2010, from ABI/INFORM Global. (Document ID:

    1991179861).

    Champy, James. "Inspire Customers with convenience and economy."Leadership Excellence(2010): n. pag. Web. 4

    Apr 2010.

    "China". Country Report. London: Economist Intelligence Unit, April 2010.

    "Communiqu on Major Data of the Second National Economic Census (No.1)." Statistical Communiques. National

    Bureau of the Statistics of China, 2006. Web. 9 Apr 2010.

    .

    "Ehi Car Service". Ehi Car Service. 1 Apr. 2010 .

    Gabrini, Julia. "Car Sharing." Corporate Knights: Green Consumer Guide30 (2010): n. pag. Web. 4 Apr 2010.

    .(Gabrini)

    Gunther, Marc. "Warren Buffet Takes Charge." Fortune13 April 2009: n. pag. Web. 10 Apr 2010.

    .

    "Hertz". Hertz. 20 Mar. 2010.

    .

    Addison, John. "Car Sharing Competition: Hertz and Enterprise Chase Zipcar". Clean Fleet Report. Mar 20. 2010

    .

    http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=45484683&site=ehost-live

    Keegan, Paul. "THE BEST NEW IDEA IN BUSINESS. (cover story)." Fortune160.5 (2009): 42-52.Business

    Source Complete. EBSCO. Web. 4 Apr. 2010.

    Patel, Kunur. "ZIPCAR."Advertising Age80.39 (2009): 16.Business Source Complete. EBSCO. Web. 4 Apr. 2010.

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    Shaheen, Susan A. , and Elliott Martin. "carsharing.net." Assessing Early Market Potential for Car Sharing in

    China: A Case Study of Beijing. UCD, 2006. Web. 9 Apr 2010. .

    "The big debate: Must we give up our cars?". CNN. 22 Mar. 2010

    .

    "Transport". Consumer Lifestyle in China. 2007.

    Xinhua, "Traffic Congestion; Still want to be car owner?". NewsBank. 2 Apr. 2010.

    .

    "X-rates.com". X-rates. 5 Apr. 2010. .