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8/6/2019 Zinnov-Penetration OSS Enterprise US Market
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1
AGENDA
Focus of Discussion
• Evolution of Open Source Software (OSS)
• OSS Market Analysis
• OSS Penetration in Enterprise Market (sample)
• Key Drivers for OSS
• Open Source Enterprise product catalogue
• Major players in enterprise OSS integration (sample)
• Going forward - Open source revolution
• Zinnov Research
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2
Open Source revolution began in Early 90’s with the landmark release of
Linux
1960’s2000 andBey
1970’s 1980’s 1990’sond
• AT&T announcesplans tocommercializeUnix
• Decision to re-write
Unix in the Cprogramminglanguage.
• Linus Torvaldsproduced a freeoperating systemkernel called Linux.
• Netscape announces
plans to make thesource code forCommunicator free onthe Internet
• Term "Open Source"is coined in Palo Alto,CA.
• Eight core contributorsformed the foundationof the original ApacheGroup
• PHP which wasoriginally designed as
a small set of Perlscripts, followed by arewritten set of CGIbinaries written in C.
• MIT, AT&T Bell Labs,and GE worked onan experimentaloperating systemcalled Multics
• ARPANET founded.The precursor to theInternet, it allowsresearchers to sharecode andinformation.
• Bell Labs, writes the
first version of Unix
• Free SoftwareFoundation wasestablished at MIT
• FST established theidea of "copyleft" and
the General PublicLicense (GPL)• Minix, a version of
Unix with Source codewas released
• Industry group calledX/Open was formed to
standardize Unixsystems.
• First company toprovide customengineering andsupport services for
free software i.e.Cygnus
• Linus Torvaldsreleases the highlyanticipated 2.4 Linuxkernel.
• Red Hat officially
announces its entryinto the enterprise withthe "Enterprise-ReadyLinux“
• Sun Microsystemsalso released an opensource version of
Solaris, called“OpenSolaris”
Source: Webopedia, Literature search
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Open source is moving up the stack, and much more quickly than many
could have predicted Phase IV
Development &Commercialization
Products & Supportservices
Adapting to Marketorganized approach
Source: Zinnov Analysis, Literature search
• Term "Open Source" is coinedin Palo Alto, CA.
• Red Hat distributes Linux• Eight core contributors formedthe foundation of the originalApache Group in 1995
• PHP which was originallydesigned as a small set of Perlscripts, followed by a rewritten
set of CGI binaries written inC.
• Open source companies willsoon get the chance toprove just how mainstreamtheir software have become.
• Companies will soon targetthe top of the applicationstack, CRM and ERP.
• Industrial-grade applicationsin areas of ERP, CRM arenow emerging E.g.Compiere
• Complete end to end, costeffective IT solutions based
on Open source products• SME’s and Governmentswill adopt open source tolower TCO
• More services organizationsproviding mainstream opensource Products, support &consulting will beencouraged.
• Companies explore
service based revenuemodel
• Open source companiesconsidered an ecosystemby Venture capitalists.
• Enterprise ready productsbacked by strong support
• Services companies totest and certify opensource stacks
• Suite of ready to useEnterprise products tocompete with proprietary
software i.e. SugarCRM
Research & CommunityInitiatives
Phase II
Phase III
Going Forward - Open
source won't be about thesoftware at all--it will beabout the packaging &services
Phase I
• Free Software Foundationwas established at MIT
• Linus Torvalds produced afree operating system kernel
called Linux.
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4
AGENDA
Focus of Discussion
• Evolution of Open Source Software (OSS)
• OSS Market Analysis
• OSS Penetration in Enterprise Market (sample)
• Key Drivers for OSS
• Open Source Enterprise product catalogue
• Major players in enterprise OSS integration (sample)
• Going forward - Open source revolution
• Zinnov Research
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5
Market Overview
Open Source software market is growing fast with leading market share in application servers. In operatingserver domain OSS have secured a good second position and is growing to exceed $35 billion by 2008.
Highlights: Open Source Software Market
•Open Source accounts for close to 10% of market share in RDBMS.Together MySQL and Firebrand has a market share of 80%, with almostequal share. Moreover It is estimated that open source database marketwill grow from present USD 300 million to USD 1billion by the end of 2008.
•Linux based operating servers boast of 30% market share, second onlyto Windows. Within, Linux Red Hat is the clear leader with close to 50%market share. According to IDC forecasts Linux is supposed to be thefastest growing operating server.
•At 67% market share Apache is the numero-uno in web server domainwith second being Microsoft at distant 20%
•Absence of license fees in open source makes it multiple times cheaperthen proprietary counterparts. A good example is open source applicationservers, which are 2.5 times cheaper than their proprietary counterparts.
Open source softwaredemands only aninvestment in humancapital, a cost thatcan be controlled bythe organization itselfrather than a third
party.
Source: Evans Data survey, Literature survey
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The biggest surprise in open source database market is that Firebird has
nearly tied with MySQL in number of installations
Oracle, 41.3
IBM, 30.6
Microsoft,13.4
NCR, 3.1
OpenSource &
Others, 8.5
Sybase, 3.1
Market Share of RDBMS in 2005Percentage
39
38.7
11
3.62.54.3
0.9
Open Source RDBMS Market SharePercentage
SAP DBGNU SQL
Berkeley DB
PostgresSQL
Firebird
MySQL
Other
Market share
The open-source
database marketalone was $300million last yearand is expected toreach $1 billion by
2008- Forrester
Source: Evans Data survey, Literature survey
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7
Linux is forecasted to be the fastest growing server operating system
environment
Source: Netcraft Survey
Apache,
67.11
Microsoft
, 20.61
Sun, 2.5Zeus,
0.75
Percentage Market share of Web Server in 2005
Windows
, 51.5
Linux,29.6
Solaris,
7.2 BSD, 6.3 Other
Unix, 2.5
Non unix,
2.9
Percentage Market share of Operating Systems
Comments
• IDC predicts the overall market revenue for desktops,servers, and packaged software running on Linux willexceed $35 billion by 2008.
• Linux is forecasted to be the fastest growing serveroperating system environment, and the overall Linuxsolution stack is growing at a commensurate rate.
• Apache now powers more than 50 million sites andcontinues to maintain a large lead in both active sitesand hostnames.
RedHat,
49.7
Cobalt,
20.3 Debian,
15.9 SuSE,
11.8
Mandrake , 1.3 Gentoo,1
Percentage Market share of Linux Operating Systems
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Total Cost of Ownership (TCO) is 2.5 times lesser than proprietary
software for application servers Illustrative
0
100000
200000
300000
400000
500000
600000
700000
800000
Intial First Second Third Total
Software Licenses Hardware Support Development Professional Services
Training Testing Operations Staffing Maintenance Contracts
0
100000
200000
300000
400000
500000
600000
700000
800000
Intial First Second Third Total
TCO for J‘Boss Application Server TCO for alternate Proprietary Software
7625041200
11115049100 277700
296250
99200
176150
104100 675700
Source Literature search, Zinnov Analysis, J‘Boss TCO Calculator
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AGENDA
Focus of Discussion
• Evolution of Open Source Software (OSS)
• OSS Market Analysis
• OSS Penetration in Enterprise Market (sample)
• Key Drivers for OSS
• Open Source Enterprise product catalogue
• Major players in enterprise OSS integration (sample)
• Going forward - Open source revolution
• Zinnov Research
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Angel investors and VC firms have increasingly shown interest in open
source companies
C A G R
1 0 7 %
24
70
145
2003 2004 2005
6
12
18
2003 2004 2005
* Open source Business conference
Source: Zinnov Analysis, Literature search
Number of companies Funded
Total Investment in Million Dollars
• Venture capitalists have pumped nearly $400 millioninto 50 open-source companies.
• Funding has been in all software offerings i.e. broadbusiness applications like business intelligenceprograms to very specialized applications, like runninga hospital's computer systems.
• Three open source start-up companies were selectedas "Ones to Watch“ by OSBC* i.e. Splunk,
Project.Net, rPath.• The leading venture capital companies showinginterest in open source are North Bridge VenturePartners, Accel Partners, Matrix Partners, Mayfield,Kleiner Perkins Caufield & Byers.
Open Source – Investors Ecosystem
"As young companies, they arealready gaining tremendous marketmomentum – setting new precedentsand capturing customer attention withtheir innovations. We look forward to
watching them grow and mature overthe coming year."- Bryce Roberts, OSBC
C A G R
5 0 %
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Banks are increasingly exploring opportunities to use Open Source
software
• Company• Head Quarters• FTE’s
• Revenues• Other Information
Background and Business Description
• Operating System – Linux
•Web server – Apache
• Scripting tool – Perl• Development Tool – Eclipse Foundation's development environment• Application framework - Struts Web application framework• Others
– Deployed an open source tool, the tcl scripting language back in 1995 – Apache and a host of Apache-related tools to run the Fidelity.com Websites,
which generate about 30 million daily page views.
Open source Software used
• "We're heavy users of proprietarysoftware, and that won't change,but there are times you need amotor scooter, not a truck" -Charlie Brenner, SVP, FidelityCenter for Applied Technology
Comments
• Fidelity Investments• Boston, MA• 36500
• $10,470 MM• Fidelity Investments Institutional Services Company
(FIIS) distributes products and programs throughbanks, insurance companies, securities brokers,financial planners, and other financial servicesproviders.
• Total Internet development spend is $350 million
• Fidelity has more than a dozenopen source packages inproduction and is willing to
evaluate open source options inalmost any application.• Created a policy and governance
structure that gives open sourceand proprietary products equalconsideration in buying decisions
• Looking at open-source database
management systems andassessing what applicationsmight make sense
Future Plans
Source: Zinnov Analysis, Company website, Literature Search, general web search
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AGENDA
Focus of Discussion
• Evolution of Open Source Software (OSS)
• OSS Market Analysis
• OSS Penetration in Enterprise Market (sample)
• Key Drivers for OSS
• Open Source Enterprise product catalogue
• Major players in enterprise OSS integration (sample)
• Going forward - Open source revolution
• Zinnov Research
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OSS due to its inherent advantages fosters competition amongst vendors
and propels growth
Greateradoption &migration to
OSS
Cost Advantages
• Lower TCO for the customers.• Most open source software is
copyright, but released under licences
which allow free re-distribution.
Simple Legal\IP Laws
• More service companies providingcompliance and license managementservices around open sourcesoftware.
• Evolving economic principles are
proving that legal fear is largelyunfounded.
Illustrative
Anti lock-in
• Open source licences are not anti-commercial, they are anti lock-in.
• At no stage do open source licencespreclude the commercial exploitation ofthe software.
Open Source Education
• Efforts to educate more user
communities globally on theproducts, technology etc.• Community workshops to improve
support, maintenance and upgradation.
By 2008, 95 percent of Global2000 organizations will haveformal open-source
acquisition and managementstrategies.* - Robert Igou,Gartner
“Open source software is creatingnew market opportunities and newcompanies are springing up to takeadvantage of these opportunities”
- Kim Polese, CEO, SpikeSource
Reliability and Security
• Test results have proved that OpenSource Software has the potential tobe more secure than its closedsource counterparts.
• Open source services companiestesting and certifying the code tomake it enterprise ready.
Source: Zinnov Analysis, Literature Search
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AGENDA
Focus of Discussion
• Evolution of Open Source Software (OSS)
• OSS Market Analysis
• OSS Penetration in Enterprise Market (sample)
• Key Drivers for OSS
• Open Source Enterprise product catalogue
• Major players in enterprise OSS integration (sample)
• Going forward - Open source revolution
• Zinnov Research
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OSS has wide range of products to alternate to almost all commercial
software products. Illustrative
Proprietary Software
ERP
CRM
Open Source Software
• SAP
• Oracle Applications• Baan• JD Edwards• Peoplesoft
• Microsoft Dynamics CRM• Siebel CRM• Salesforce.com• SAP• SunGard
• Oracle
• Compiere
• Fisterra• Value• OpenMFG• Open for Business• E/AS: Enterprise
Automation
Software
• Compiere• GNU Enterprise• Sugar CRM• Nola• Facturalux
• Value• Dolibarr• ERP5
• Life
• Facturalux• Linux Kontor• GNU Enterprise
(GNUe)• SQL Ledger• Tudo
• ERP5
Middleware• JBoss Enterprise Middleware System (JEMS)• XmlBlaster• Zope
• IBM• TIBCO• webMethods• Vitria Technology
Source: Source
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OSS has wide range of Products & has become a major interest both for
the software industry and for economic theory Illustrative
Proprietary Software
Database
BusinessIntelligence
BusinessProcessManagement
Open Source Software
• Oracle
• IBM• NCR• Sybase• Microsoft
• SAS• Cognos• Business Objects• Informatica
• Oracle• Tibco• Action Technologies
• Berkeley DB
• Cloudscape/Derby• Ingres• MySQL• PostgreSQL• Firebird• Innobase
• SQLBase• MaxDB
• jBPM• Agila• OpenWFE• Bonita• EnhydraShark
• BI one• Pentaho
Source: Source
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AGENDA
Focus of Discussion
• Evolution of Open Source Software (OSS)
• OSS Market Analysis
• OSS Penetration in Enterprise Market (sample)
• Key Drivers for OSS
• Open Source Enterprise product catalogue
• Major players in enterprise OSS integration (sample)
• Going forward - Open source revolution
• Zinnov Research
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SpikeSource is one-stop destination for business ready open source
infrastructure
• Establishment• Facilities• Other Information
Background and Business Description
UpgradeMaintenanceSupportTestingStack
• Enterprise Starter Kit• Spike Stacks• Spike Net• Spike Support
• SAM (SpikeSource Asset Manager), an open-source, cross-platformframework for identifying and reporting locally installed open-sourcecomponents.
Service Features
• Dresdner Kleinwort Wasserstein
Clientele
• SpikeSource leads its closestcompetitor in market awareness
and partner relationships.• The annual fee starts at under
$1,000 and increases to some$25,000 for Gold support.
• Three under lying principles – Supporting open source
development and use; – Vendor neutrality; and – Profitability.
Comments
Source: Zinnov Analysis, Company website, Literature Search, general web search
• 2004• Redwood City, CA• SpikeSource offers three pre-built stacks i.e. LAMP
Stack, Servlet Stack & J2EE stack• Spike Stacks include more than fifty open source
components in six programming languages• Offers wide range of services and clearly geared
towards giving assistance to the community
• Service Partner - CognizantTechnology Solutions
• Technology partner – Intel, JBoss,SugarCRM
• Community Partner - O'ReillyMedia
Partners
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Red Hat to launch certification and support services for leading open-
source LAMP and Java stacks
• Establishment• Facilities• FTEs
• Other Information
Background and Business Description
• Web Application Stack - for simple web sites and applications, and includesthe key LAMP components Apache HTTP Server, MySQL database and thePHP scripting language on top of Red Hat Enterprise Linux
• Java Web Application Stack - for more dynamic web applications andsupports all the components of the Web Application Stack - in other words
LAMP plus PostgreSQL - as well as the Apache Tomcat servlet and JSPContainer.
• Red Hat Enterprise Java Stack - will have all the components of the JavaWeb Application Stack plus support for a full Java application server
Service Features
• To launch certification andsupport services for leading open-source LAMP and Java stacks
beginning in the first quarter of2006.
Comments
Source: Zinnov Analysis, Company website, Literature Search, general web search
• 1993• Raleigh, NC• 1150
• RedHat pure-play open source company pioneered thesupport model
• Stack’s will be certified and supported on Red HatEnterprise Linux and delivered in a subscription model.Pricing will start at $599 per server.
• IBM• Dell• HP• Oracle
• Sun• Fujitsu• Intel• NEC• Hitachi• BEA
Partners
UpgradeMaintenanceSupportTestingStack
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Marketplace for Open Source Software support is heating up in the last 2
years
Source: Zinnov Analysis, Literature search, Company website
“Most companies don't
have supermen inhouse. They don'thave the ability to dothis on their own”- Anne ThomasManes, VP BurtonGroup
Covalent currently
supports more than50% of Fortune 500and 70% of Fortune100 companies.
Product StackTest
Tool
Product
SelectionConfiguration Integration Maintainance
Technical
support
Upgradation
services
SpikeSource Open source IT infrastructure(LAMP) X X X X X X X
SourceLabs SASH Stack X X X X X X X
OptarosAdvisory Services, Sourcing
strategies, Integration and supportX X X X X
ActiveGrid LAMP Stack X X X X X
CovalentApache, Tomcat, Jeronimo and Axis
supportX X X X X x X X
Gluecode(IBM)Portal, Database and an application
serverX X X X X X
ObjectWebCorporate Web portal and a content
management applicationX X X X X X
Category
Support
Specialization
Opensource Product Implementation
"In the LAMP stack,the evolutionarypowers make sure thatonly best-ofcomponents survive."-Marten Mickos, CEO,
MySQL
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Established professional services firms are raising the stakes and are
expanding their services offerings for open-source components. Illustrative
Professional Services companies
• HP plans to certify, support and jointly sell two of the best-known open-source projects on its
hardware, the MySQL database and JBoss application server• HP issued Linux Reference Architecture software stack, which is based on open-sourcetechnologies
HP
• IBM has committed to evolve the Gluecode Standard Edition platform* & particularly contributeto Apache Geronimo, the open-source Java application server.
• IBM WebSphere Application Server Community Edition is a free lightweight J2EE applicationserver built on Apache Geronimo
IBM
IBM is asserting its support foropen-source initiatives byreleasing somelow-level patents and underscoredits position as a major ITinfluence.
* Gluecode Standard Edition Platform - represents a fully integrated open-source solution stack, from app serverto middleware to management to database
Source : Literature search, Zinnov Analysis
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AGENDA
Focus of Discussion
• Evolution of Open Source Software (OSS)
• OSS Market Analysis
• OSS Penetration in Enterprise Market (sample)
• Key Drivers for OSS
• Open Source Enterprise product catalogue
• Major players in enterprise OSS integration (sample)
• Going forward - Open source revolution
• Zinnov Research
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Going Forward
Illustrative
Open source will play a major role in
• Developing countries has the opportunity to escape from technological dependence on
developed countries, but also a challenge to build up local expertise.• The biggest markets in developing countries are particularly China, East Asia, India andSouth America.
Developing
Countries
• Micro financing companies can leverage the advantages of IT by implementing cost effectiveopen source software
Banks
Web Services • As ASP model for web services become more popular, companies would require numerousservers and economical software to support their applications. Open source servers and
software would be an ideal answer to address these issues
Source : Literature search Zinnov Anal sis
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Going Forward
Illustrative
Open source comprising 11% of thesoftware market in 2010, up from 3%
today. With the overall marketcontinuing to grow, that translates to700% growth in open sourcerevenues during that time.
Survey of 140 of the largest U.S.companies by Forrester Research
found that 56 percent of them useLinux or open-source software insome part of their operations.Another 19 percent plan to use itsoon.
By 2008, 95 percent of Global 2000organizations will have formal open-
source acquisition and managementstrategies.
Global 2000 IT organizations will use
open-source products in 80% of theirinfrastructure-focused softwareinvestments and 25% of businesssoftware investments by 2010
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AGENDA
Focus of Discussion
• Evolution of Open Source Software (OSS)
• OSS Market Analysis
• OSS Penetration in Enterprise Market (sample)
• Key Drivers for OSS
• Open Source Enterprise product catalogue
• Major players in enterprise OSS integration (sample)
• Going forward - Open source revolution
• Zinnov Research
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Zinnov – About us
• We are a knowledgeservices and consultingcompany with offices bothin US and in India.
• We help our clients reduce
the time, money and risksinvolved in organizationalinitiatives usingcombination of consultingand knowledge solutionsdelivered by global teams.
Market ResearchCompany Overview Knowledge Services
• Dedicated KnowledgeCenters (DKCs):
We provide dedicated teams thathelp our customers in the areas ofmarket research, competitoranalysis, business research, data
analytics and pre-sales support.DKCs act as an augmentation toour customer teams and providecost effective and high valueservices.
We have provided our research
and consulting solutions to morethan two dozen customers. Today,our client roster included reputedNASDAQ listed companies, smallto medium sized independentsoftware vendors, strategyconsulting firms and other large
enterprises in domains such asBFSI, IT services andInfrastructure management.
• Research services
Customized market studies
Competitive Benchmarking
Data Analytics
Market Intelligence
• Go-To-Market Services:
Help companies enter the Indiamarket by helping them scopeand segment the market,provide on-ground sales and
marketing support to tap into thelocal market.
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A. Market Research: Zinnov has a very strong Market Research Capability
with expertise across the value chain, specifically in the high end spaceIllustrative
CompetitiveIntelligence
Go- to- MarketStrategy
Analytics
CompetitiveBenchmarkingCustomized
Market StudiesGrowthForecast
IndustryDynamics
Customized Market Studies
CustomizedMarket Studies CustomizedMarket Studies
Z i n n o v
E x p e r i
e n c e
a n d
E x p e r t i s e
• Rich experience withHigh end marketresearch enablingstrategic decisionssuch as go-to-market
strategy
• Excellent primary andsecondary researchcapability
• Excellent pool of
resources with strongcapability to createcustomized reports forclients in any sector
Zinnov’s Differentiators
Level of Complexity
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B. Financial Analysis: Zinnov has a strong Financial Analysis Capability
which complements both market and business research
• Balance Sheet
• IncomeStatement
• Cash FlowStatement
FinancialStatements
RatioAnalysis
Profitability ratios Turnover ratios
Liquidity ratios Solvency ratios
• Returns - Return onequity; Return onAssets, etc.
• Margins - GrossMargin; Net Margin
• Total Asset turnover
• Fixed asset turnover
• Working capital
turnover• Inventory turnover
• Current ratio
• Quick ratio
• Cash ratio
• Debt to equity
• Debt to total capital
• Interest Coverage• Total Coverage
• Share Price
• Market Valueof Equity
• EnterpriseValue
Market
Valuation
MultipleAnalysis
Trading Multiples
Transaction Multiples
BusinessResearch –CompanyPerformanceEvaluation
Market
Research –CompetitiveBench-marking andIntelligence
Illustrative
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C. Technical Research: Owing to its rich and diverse experience with
multiple IT R&D companies, Zinnov also has a strong Technical Researchcapability Illustrative
RichExpertise
Research onTechnology
sectors• Rich experience with Technology R&D
companies
• Rich experience with recruitmentoutsourcing for technical (IT)requirement for some of its clients givesZinnov a very good exposure to
researching technical questions
Zinnov’s Differentiators
• Zinnov has the requisite researchexpertise to do IP research
• Zinnov has also written a whitepaper onIP protection environment in India
Zinnov’s Capabilities
Researchingtechnicalquestions
Patent
Searches
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D. Business Research: Zinnov has a strong Business Research Capability
as well, covering various facets of business
BusinessResearch
FinancialAnalysis
SWOTAnalysis
BusinessStrategy/ Plans
M&AAnalysis
ExecutiveMovement
Era Analysis Projections
Best PracticeAnalysis
Illustrative
Strongcapabilityto doBusinessResearch
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E. Market Mapping – Competitive Mapping and Benchmarking
Illustrative
Financial Strength and Soundness
Margins - Gross
Margins - Operating
Margins - Net
Returns on Equity
Returns on Assets
Returns on Capital EmployedSolvency ratios - Debt to equity
Solvency ratios - Debt to total capital
Solvency ratios- Interest Coverage
Liquidity ratios - Current Ratio
Liquidity ratios – Quick Ratio
Liquidity ratios - Cash Ratio
Top line - Compounded annual growth rate(CAGR)
Trading Multiples
CompetitiveBenchmarking
Best
Practices
Capability Analysis
Management Team Expertise
Technological CapabilityProducts/ Services
Quality Processes
Market Share
R&D Investment/ Initiatives
Marketing Strategies
Geographical Presence
Years of existence
Personnel
Past successes and failures
Future strategies/ plans
Clientele
Alliances/ Partnerships/ M&A
Enterprise Business Solutions
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Our clients are benefited by cost and time effective research that Zinnov
offers
Customized MarketIntelligence
Increased focus oncore-competencies for
Client
Competitoranalysis -
customizedresearch &
analysis
Go-to-market
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Higher Client Impactat lesser cost
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