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iStrategyLabs is...
A digital word of mouth agency
A social technology builder
A social media marketing practitioner
An experiential marketing producer
A content creation machine
An idea foundry
Buzzwords aside, we provide one thing -great ideas + execution
that sells your productsand services or advances your cause.
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We Connect Brands to Customers byfocusing on three discipline
areas
InteractiveStrategy
ExperientialMarketing
ContentCreation
ConnectOnline
ConnectPhysically
Connectwith Content
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Interactive Strategy
Buzz MonitoringInfluencer Identification and OutreachSocial
Media MarketingSocial Application DevelopmentSocial Analytics and
ROI Planning
Conversation/Competitor/Brand MonitoringCommunity Development
and ManagementContent Distribution & Viral SeedingWeb Design
& Development in all Platforms
Experiential Marketing
Buzz, Stunt and Guerilla Marketing TacticsBrand Ambassador
ProgramsConcert and Other Physical Event Production
Content CreationPhotography, videography, video editing,
animation, illustration, copywriting, blogging and user generated
content sourcing
Clients hire us because were reallygood at the following
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istrategylabs
$X
&
Startups
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Problem
Listen to peoples problems.Whats the demand?Can you capture
value?
State the problem youll solve.
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Solution
How will you solve the problem?
3 bullets max.
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Benefits
Of all the ways to solve thisproblem why is yours a better
way?
Leave out the jargon; use languagethat human beings can
connectwith (i.e. doesnt make them wantto puke).
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Targets
Primary:21-35, 60/40 male skew,busy entrepreneurs &
consultants
Secondary: 35-60 year olds, heavymale skew. Established
execs
Dont think of them as targetsThink of them as individuals
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Sectors
Primary:Healthcare, Government
Secondary: Financial
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Competitors
80%:XYZ Co., ABC Inc.
20%: 1 and 2 person shops
Quick tip: Scrape their Meta
Tagshttps://adwords.google.com/select/KeywordTool
https://adwords.google.com/select/KeywordToolhttps://adwords.google.com/select/KeywordTool
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Word Game
Work Productivity Technology What Were Not
Aggregation Productivity API Synch
Events Efficiency Contextual Search Email
Meetings Empowering Customizable Insular
Metrics & ROI Filtering Quantifiable Ugly
Time To Do Tag Clouds Protectionist
Dump all words on paperCreate category bucketsCreate anti-word
list
You need raw material
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Word Combos
Aggregated EfficiencyCustomizable Events
Event Filtering
Find the important combos
Be wary of jargon land
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Concepts & Emotions
On Top of My Game
Coffee Stains
Wild West
BE your target customer
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Initial Personality
Would your brand be the valedictorian?
The QB? Prom Queen?
The pick-up artist at the bar?
Put your brand into a character.
Are you as founders able to live/express that
character?
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Values
Your companys values should be areflection of your targets
values.
What will you stand for?
What will you believe in?
Define your values and find a missionthat you can champion.
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Master Idea
What would the world miss without you?
What is your purpose?
If youre a fad you will fade.
If youre in it for money youll make bad choices.
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Brand Promise
If we use your product what will happen?
What part of the pyramid are you serving?
Peak ExperiencesSelf-ActualizationPsychological NeedsSafety
NeedsBasic Needs
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Reasons to Believe
And how can we believe that will happen?
Trust is not a sufficient reason.
Your brand hasnt built trust yet.
YOU may have, but thats a 1-to-1 sale.
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Brand Identity
Name
TaglineMessaging
Color PaletteTypography
Logo
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Brand IdentityNaming Hacks
www.namethis.com
www.psychicwhois.com
http://domai.nr/
http://domai.nr/http://domai.nr/http://domai.nr/http://www.psychicwhois.com/http://www.psychicwhois.com/https://namethis.com/name_this/projects/newhttps://namethis.com/name_this/projects/new
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Brand IdentityTagline Hacks
www.namethis.com
https://namethis.com/name_this/projects/newhttps://namethis.com/name_this/projects/new
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Brand IdentityMessaging Hacks
Write the draft.Get a writer-friend to juice it up.Give them
your beta-brand-DNA.
http://www.colorschemer.com/
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Brand IdentityColor Palette Hacks
http://sixrevisions.com/graphics-design/12-useful-web-tools-for-designers/
http://colorschemedesigner.com/
http://www.colorschemer.com/
http://www.colorschemer.com/http://www.colorschemer.com/http://www.colorschemer.com/http://colorschemedesigner.com/http://colorschemedesigner.com/http://sixrevisions.com/graphics-design/12-useful-web-tools-for-designers/http://sixrevisions.com/graphics-design/12-useful-web-tools-for-designers/
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Brand IdentityTypography Hacks
http://www.typetester.org/
http://www.typetester.org/http://www.typetester.org/http://www.typetester.org/http://www.typetester.org/
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Brand IdentityLogo Hacks
http://www.geniusrocket.com
http://www.crowdspring.com
http://www.geniusrocket.com/http://www.geniusrocket.com/http://www.geniusrocket.com/http://www.geniusrocket.com/
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RemindersLaunchBox Dates and Deadlines
Group Call with the LaunchBox Partners and 08 Founderson
February 23rd @ 7:30pm
http://www.talkshoe.com/tc/39211
Call-in #: (724) 444-7444Call ID: 39211
Early admission deadline for LaunchBox09 is February 27
Application deadline for LaunchBox09 is March 16
LaunchBox09 begins May 18
http://www.talkshoe.com/tc/39211http://www.talkshoe.com/tc/39211http://www.talkshoe.com/tc/39211
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You can always reach us here:
Or connect with Peter directly:
Peter Corbett, CEO
iStrategyLabsCell: [email protected]
Our Lab is in Dupont Circle in Washington
DC, with team members around the world.
@corbett3000
Connect
http://www.istrategylabs.com/http://www.istrategylabs.com/http://www.istrategylabs.com/http://www.istrategylabs.com/http://www.istrategylabs.com/http://www.istrategylabs.com/http://www.istrategylabs.com/http://www.istrategylabs.com/http://www.istrategylabs.com/http://www.istrategylabs.com/http://www.istrategylabs.com/http://www.istrategylabs.com/http://www.istrategylabs.com/http://www.istrategylabs.com/http://www.istrategylabs.com/http://www.istrategylabs.com/http://www.istrategylabs.com/http://www.istrategylabs.com/http://www.istrategylabs.com/http://www.istrategylabs.com/http://www.istrategylabs.com/http://www.istrategylabs.com/http://www.twitter.com/corbett3000http://www.twitter.com/corbett3000http://www.twitter.com/corbett3000http://www.twitter.com/corbett3000http://www.twitter.com/corbett3000http://www.twitter.com/corbett3000http://www.twitter.com/corbett3000http://www.twitter.com/corbett3000http://www.twitter.com/corbett3000http://www.twitter.com/corbett3000mailto:[email protected]:[email protected]
