Zero Biscuits

7/29/2019 Zero Biscuits

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FYBMM : DIVISION A

ZERO BISCUITS

Management and Marketing Skills

Submitted to Richa Madam

27/01/2012

BY:

Names (Rolls Numbers):

Parag Mamniya (61)

Isha Mehta (62)

Lloyd Davis (26)

Manav Arora (04)

Radhika Majithia (59)

Varad Barbhai (08)

Pratik Chhadwa (25)


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Zero Biscuits

Zero is always a hero

Vision & Mission

VISION:

Zero Biscuits to be recognized as, the best consumer products and servicescompany.

To expand our market share. We thus want to give first priority to our goodwill inthe market.

Since QUALITY is our prime focus, our aim is to finish our product with the blendof perfection and the aid of advanced technology.

MISSION:

Our main mission is to provide each and every consumer with best of biscuit andto remind them of our best flavored cream when they think about any cream

biscuit.

To provide branded products and services of superior quality and value thatimproves the lives of the consumers, now and for generations to come. As a result,consumers will reward us with leadership sales, profit and value creation, allowingour people, our shareholders and the communities in which we live and work toprosper.


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PRODUCT LOGO:

The Product logo consists of the image of the biscuits that is going to be present inside

the pack. Besides is the image of the wrapper of the strawberry flavoured biscuit and

the logo of ZERO biscuits.

Our main attraction is that the product is sugar free but the sweetness is maintained in

the product.

The TAG LINE of the product is:

Zero is always a Hero

This states a positive value of the name which helps to gain the trust of the customer

and also helps in making Zero goodwill in the market.


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Zero Biscuits


MARKETING STRATERGIES

Planning:The main plan is that in the commencing year of the business the main target of thecompany would be to attract as many customers as they can with the help of advertisingcampaign and the public relation event then to be a strong base in the biscuit market.

Product:

Zero Biscuits contain a range of three different flavours of biscuits (Strawberry, Orangeand Pineapple). Each small pack contains 10 biscuits of cream flavour and large pack of35 biscuits of cream flavour (Sugar-Free).

Price:

Pricing is a very important factor that affects the financial system of the company. Thepricing of the biscuits is done with taking both higher and lower class into considerationand also that the quality of the product must not fall and the profit margin is as its point

Considering the above points the small pack of the cream biscuit containing of 150 grams

costs Rs.10/- whereas, the large pack containing of 350 grams costs Rs.30/-.

Place:

Place is also to be considered as a main link to the profit strategies as it is to be sold in aproper market. Biscuit is eaten in every place and every season of the year. The mainplaces where it will be sold are the retail and wholesale stores. First it will be launched in4 major cities also called the metropolitan cities i.e., Mumbai, Delhi, Bangalore, Kolkataand later in other important and crowded cities of India.


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Zero Biscuits


Promotion:

This includes advertising, sales promotion, publicity, and product selling and branding.Using Following tools makes it better to promote the product:

A) PR (Public Relations)

B) Sponsorship

C) Multi Media

D) Social Media

E) Print Media

Press release and PR are the most vital tools of promotion as the large amount of peoplecome to know about the product and also the brand ambassador of the biscuit. The BrandAmbassador is the person with a charm and personality that every boy dreams to be like,the dashing, stunning Mr. M. S. Dhoni.

Communities/Fan pages would be made on Orkut as well as Facebook respectively.Facebook would be the center attraction as the most of the research and feedback wouldbe done.

I. Facebook would also be used to divert on to the blogs regarding the newdevelopment, announcement which is to be made official on our website.

II. Facebook would also be used to share experiences, share ads via YouTube,register grievances and feedback.


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Zero Biscuits


MEDIUMS:-

1.TELEVISION -Since television is a widely used medium. Also it is an audio visual type it createsa great impact on audience.

The various channels on which our Television Commercial would be shown are:

Entertainment channels like:-

STAR PLUS COLORS ZEE TV MTV CHANNEL V AXN ZOOM TV

Lifestyle channels like:-

STAR WORLD ZEE CAF ZEE TRENDS AXN TLC(Formerly known as TRAVEL AND LIVING) NDTV Good times Food-Food

Kids channels like :-

CARTOON NETWORK HUNGAMA NICK POGO


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Zero Biscuits


2.PRINT:-

NEWSPAPER - Since newspaper is read by all section of the society and has agreat importance in day to day life of an individual, we can get all type ofaudiences to view our ads.

Various newspapers where ads would be published:-

TIMES OF INDIA HINDUSTAN TIMES DNARegional newspaper like-

MalyalamManoramma, GujratSamachar Navbharat Times LoksattaMAGAZINES-

New women Womens Era GhraShobha Savvy

3.OUTDOORHOARDINGSit acts as a recall or a reminder medium. The number of times the ad isexposed, the more is the recall value.

The hoardings will be put up in all metropolitan cities at all leading junctions, highways,heavy traffic roads etc.


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Zero Biscuits


BUDGET

Our spendings include TVC, Print (newspaper and magazine), outdoors, malls,

sponsorship, internet etc

Malls(Rent, Power & sound, service tax)AppoxRs. 50,00,000

Outdoors-Hoarding(Rate, Printing, Mounting)AppoxRs. 80,00,000

Print- NewspaperAppoxRs. 6,00,00,000 Print- MagazineAppoxRs. 15,00,000 TVCAppoxRs. 7,00,00,000 Internet AppoxRs. 25,00,000

TOTAL: AppoxRs. 14, 70, 00, 000/-


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Zero Biscuits


FEEDBACK FORM:

Name: ______________________________________

Contact Details: _____________________________________________________________________________________________________________________________

______________________________________________________________

Occupation: _____________________________ Gender: M/F

Age:

o 16-25o 26-35o 36-45o 46 or above

Please choose how much you agree or disagree for each of the following statements:

Strongly

Disagree

1

Disagree

2

Neutral

3

Agree

4

Strongly

Agree

5

I remember the ads

very well

The claims made in the

ads were believable

I understood the

product being

advertised

I will buy this product

in the next month


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Zero Biscuits


- How Much would you rate the campaign overall?o 1o 2o 3o 4o 5

- Is our brand easily available in the market?

- Would you suggest our brand to others?

- Do you find our biscuits affordable compared to other brands?- Any suggestions or feedback.

Documents

Zero Biscuits