Zero Waste · 2013-01-31 · been reported in essentially all human milk tested worldwide. In recent years, additional chemicals have been detected in human milk, among them bisphenol

Zero Waste

Presented by William McDonough

January 31, 2013

Phoenix, Arizona

Beyond

Zero Waste

Presented by William McDonough

January 31, 2013

Phoenix, Arizona

Eliminate the

concept of waste.

©2012 McDONOUGH ADVISORS

Waste = Food


Away has gone

Away


Zero

Is

nothing


Zero

Is

no thing?


Nutrient Potential


Design

is the first signal

of human intention


Art

is a signal

of human values


Science looks for real

truths


Engineering uses

metrics to achieve

goals


History teaches


Any system that

doesn’t use feedback is stupid (or insane)


…so…


What is our intention?


1700’s

Human Rights


History of Rights (U.S.)

1973 Endangered Species Act

1960 Civil Rights Act

1924 Indian Citizenship Act 1920 19th Amendment (Women’s Suffrage)

1863 Emancipation Proclamation

1776 Declaration of Independence

1215 Magna Carta


1800’s

Market Economy


What is Nature?


“Nature, in the common sense, refers to essences

unchanged by man: space,

the air, the river, the leaf.”

Ralph Waldo Emerson, 1836


1900’s

Take Make Waste


1970’s

Sustainable

Development ©2012 McDONOUGH ADVISORS

Signals of Design Failure

120

110

100

90

80

70

60

50

40

30

20

10

0

1870 1880 1890 1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000

AMFA ARPAA

AJA ASBCAA

ESAA-AECA FFRAA

FEAPRA IRA

NWPAA CODRA/NMSPAA

FCRPA MMPAA

EPACT FFCA CERFA CRAA PPA PPVA IEREA ANTPA GLCPA ABA CZARA WRDA EDP OPA RECA CAAA GCRA GLFWRA HMTUSA NEEA

SDWAA SARA BLRA ERDDAA EAWA NOPPA PTSA UMTRCA ESAA QGA NCPA TSCA FLPMA RCRA NFMA CZMAA

NEPA EQIA CAA EPA EEA OSHA FAWRAA NPAA

FRRRPA SOWA DPA

WSRA EA RCFHSA

AQA

NAWCA

WQA

NWPA

MPRSAA ARPA

HMTA

FCMHSA

NHPA

WLDA FWCAA

FWA AEA

AEPA FIFRA PAA

FAWRA MBCA NPS WA

IA NBRA

AA RHA YA

TA FWCA

BPA

NLRA WPA

AQA FOIA

WRPA AFCA

FHSA NFMUA

BLBA FWPCA MPRSA CZMA

NCA FEPCA PWSA

MMPA

ESA TAPA

RCRAA WLDI

APA SWDA

CERCLA CZMIA

COWLDA FWLCA

MPRSAA

CAAA CWA

SMCRA SWRCA SDWAA

Nu

mb

er

of La

ws

Environmental Legislation


1992

Eco-Efficiency

(be less bad) ©2012 McDONOUGH ADVISORS

1992

Hannover Principles

(design for good) ©2012 McDONOUGH ADVISORS

2002

Cradle to Cradle: Remaking the Way we

Make Things ©2012 McDONOUGH ADVISORS

ANTHROPOCENE ERA planetary change

caused by humans


10000 AD 3000 AD 2090 AD 2000 AD 1900 AD 5000 BC 10000 BC 19000 BC

• New York • Washington D.C.

Chicago

• Vancouver

• Juneau

• San Francisco • Los Angeles

Mexico City • Miami

• New Orleans

• Nassau

• Kingston Guatemala

•

•

• Georgetown

• Lima

• Ottawa •

Anchorage •

Dallas •

Havana •


Physics

Biology

Chemistry

E = mc2 2000 AD


• New York • Washington D.C.

Chicago

• Vancouver

• Juneau

• San Francisco • Los Angeles

Mexico City • Miami

• New Orleans

• Nassau

• Kingston Guatemala

•

•

• Georgetown

• Lima

• Ottawa •

Anchorage •

Dallas •

Havana •

Growth

Free Energy (Income)

Open Metabolism of

Chemicals


Think Globally

Act Locally


Think

Act

GALACTICALLY

MOLECULARLY


MBDC Triple Top Line Framework for

Sustainable Growth

100

Economy Equity

Ecology

Social Capital

Natural ism

ism ism


100


Sustainable Growth

Ecology

Economy Equity


Economy-Economy Are we making a

profit?

100


Sustainable Growth

100

Ecology

Economy Equity


Economy-Equity Are people earning

a living wage?

100


Sustainable Growth

100

100

Ecology

Economy Equity


Equity-Economy Are men and women

paid the same for the

same work?


Sustainable Growth

100 100

100

Ecology

Economy Equity

100


Equity-Equity Are people being

treated with respect?

Racism, Sexism?


Sustainable Growth

100 100

100

Ecology

Economy Equity

100 100


Equity-Ecology Are people being

exposed to toxins in

the workplace?

In use of products?


Sustainable Growth

100 100

100

Ecology

Equity

100 100

100

Economy


Ecology-Equity Are we damaging the

atmosphere, rivers etc.

for future generations?


Sustainable Growth

100 100

100

Ecology

Equity

100 100

100

Economy

100


Ecology-Ecology Are we following the

laws of nature?


Sustainable Growth

100 100

100

Ecology

Equity

100 100

100

Economy

100

100


Ecology-Economy Are we providing

ecological benefit

while doing business?


Sustainable Growth

100 100

100

Ecology

Equity

100 100

100

Economy

100

100

100


Economy-Ecology

Are we cost-efficient

in operation and

minimizing

ecological burden?


Sustainable Growth

100 100

100

Ecology

Equity

100 100

100

Economy

100

100

100

100


100 100

100


Sustainable Growth

100 100

100

Ecology

Equity

100 100

100

Economy

100

100

100

100


What’s NEXT?


…is…


What’s NEXT.


21st Century:

Ecological Civilization


What’s next for

humans and science?


What is QUALITY? QUANTITY?


Just carbon

reduction?





Typical CSR Reporting - Metrics

Eco-efficient goal

Eg. 20% Reduction Carbon by 2020

Time

100%

Bad

0 0


100%

Bad

0

100%

Good

0


Upcycle Everything


The UpcycleTM Chart: The Planet Cradle to Cradle

®

Continuous Improvement Strategy

INVENTORY definition

ASSESSMENT values

PHASE 1 PHASE 2 PHASE 3

+

-

Oceans

Countryside

Buildings

Cities

Nations

Products

OPTIMIZATION metrics

Atmosphere Lithosphere

Biosphere

Ecosystems

Cultures

Chemicals

Molecules

Economies Societies Nations Cultures

Cities Buildings Products

Chemicals Molecules Economies Societies


The UpcycleTM Chart: The Planet Cradle to Cradle

®

Continuous Improvement Strategy


ASSESSMENT values


+

-

Oceans

Countryside


Atmosphere

Lithosphere Biosphere

Ecosystems

Nations Cultures

Cities Buildings Products

Chemicals Molecules Economies Societies


Cradle to Cradle® Criteria

Materials Health

Material Reutilization

Renewable Energy Use

Water Stewardship

Social Fairness ©2012 McDONOUGH ADVISORS

Nutrient Potential


Human Health Criteria

Priority Criteria

Carcinogenicity*

Disruption of Endocrine System*

Mutagenicity*

Reproductive Toxicity*

Teratogenicity*

Additional Criteria

Acute Toxicity

Chronic Toxicity

Irritation of Skin/Mucous

Membranes

Sensitization

Other (e.g., skin penetration

potential, flammability, etc.)

* Known or suspected in humans and/or animals

©2009, MBDC. Cradle to Cradle® is a trademark of MBDC.

Environmental Health Criteria Aquatic toxicity

Fish toxicity

Daphnia toxicity

Algae toxicity

Bioaccumulation (BCF, log Kow)

Climatic Relevance/Ozone Depletion Potential

Content of Halogenated Organic Compounds

Persistence/Biodegradation

Toxic Heavy Metal Content

Other (e.g., Water Danger Score, Toxicity to Soil Organisms, etc.)


Production/Process Exact Knowledge of Composition

Resources (Renewable/Nonrenewable)

Transport Distance

Energy Input

Social Criteria

Genetic Engineering

Danger of Intermediates/By-Products

Animal Testing

Wastes

Climatic Relevance/Ozone Depletion


Rating Chemicals

GREEN Little to no hazard

YELLOW

Low to moderate hazard

RED High hazard; need strategy for phase out

Cannot be characterized due to

incomplete data GREY


1951 DDT is the first environmental pollutant found in human milk. Since then, DDT and its metabolites have

been reported in essentially all human milk tested worldwide. In recent years, additional chemicals have

been detected in human milk, among them bisphenol A, polybrominated diphenyl ethers (PBDEs),

hexachlorobenzene, and the cyclodiene pesticides, which include dieldrin, heptachlor, and chlordane.

Residues of many banned POPs persist in women’s milk. (Adapted from: Wagner CL, Anderson DM, Pittard WB. 1996. Special properties of human milk. Clin Pediatr

(Phila) 35(6):283–293.)

Mother’s Milk


Banned Chemicals

Upcycle Cities


The UpcycleTM Chart: Cities Cradle to Cradle® Continuous Improvement Strategy


ASSESSMENT values


+

-

Animal Control

Administrative

Business Affairs



Buildings

Aviation

Police

Public Library

Human Relations

Special Events

Communications

Ethics

Family & Support Services

Finance

Fire

Economic Development

Human Resources

Innovation & Technology

Law

Procurement

Public Health

Waste Management

Transportation

Water Management

Housing Authority

Parks & Recreation

Public Schools

Board of Elections

Treasurer

Clerk’s Office Grants Administration

Capital Improvement Program Sustainable Development

Facility Management Historic Preservation

0 0

The UpcycleTM Chart: Cities Cradle to Cradle® Continuous Improvement Strategy


ASSESSMENT values


+

-

Animal Control

Administrative

Business Affairs



Buildings

Aviation

Police

Public Library

Human Relations

Special Events

Communications

Ethics

Family & Support Services

Finance

Fire

Economic Development

Human Resources

Innovation & Technology

Law

Procurement

Public Health

Waste Management

Transportation

Water Management

Housing Authority

Parks & Recreation

Public Schools

Board of Elections

Treasurer

Clerk’s Office Grants Administration

Capital Improvement Program Sustainable Development

Facility Management Historic Preservation

The UpcycleTM Chart: Waste Management Cradle to Cradle® Continuous Improvement Strategy

0 0


ASSESSMENT values


+

- Compost

PET Plastics (Water Bottles)



The UpcycleTM Chart: Waste Management Cradle to Cradle® Continuous Improvement Strategy

Cardboard

Newspaper

Aluminum

Styrofoam

Yard Clippings

Food Scraps

Glass

Wood Pie Plates

Wire Hangers

Ziplock Bags

Bubble Wrap

Potato Chip Bags

Cheese Wrappers

Candy Wrappers

Office Paper

Magazines

Phone Books

Brown Bags

Junk Mail

HDPE Plastics (Milk Bottles)

PVC Plastics (Binders)

LDPE Plastics (Produce Bags)

PP Plastics (Straws/Food Containers)

PS Plastics (CDs)

0 0

Junk Mail

Pie Plates

Magazines

Wire Hangers

PVC Plastics (Binders)

Phone Books

PET Plastics (Water Bottles)

HDPE Plastics (Milk Bottles)

LDPE Plastics (Produce Bags)

PP Plastics (Straws/Food Containers)

PS Plastics (CDs)

Potato Chip Bags Styrofoam

Cheese Wrappers Bubble Wrap

Ziplock Bags Candy Wrappers

Upcycle Waste:

Eliminate the Concept of

Waste


Management is doing

things right; leadership is

doing the right things.

Peter F. Drucker

Efficiency


Effectiveness


Total QUALITY

Management?


Total QUANTITY

Management (Deming was a statistician)



Total QUALITY

Management


What is the role of

design and what is the

role of commerce?


Commerce and

The Guardian


COMMERCE Freedom to create

and exchange value


THE GUARDIAN Freedom from

(intergenerational)

remote tyranny ©2012 McDONOUGH ADVISORS

A regulation is a signal

of design failure.


Biological Nutrients



Nutrient

Recovery


Technical Nutrients


Shaw ©2012 McDONOUGH ADVISORS

Shaw EcoWorx & EcosolutionQ




Mechoshade






Material Health

Use only healthy materials

that replenish soil or

industry

Avoid materials on the RSL

list

+

-

0 0



Material Reutilization

Design products that can stay in infinite use cycles

Develop infrastructure to collect and take back products for recycling

Reduce packaging Incorporate recycled

content


+

-

0 0



Renewable Energy &

Carbon Management

Use only renewable energy Become carbon negative

throughout operations

Energy efficiency Reduce carbon emissions


+

-

0 0



Water Stewardship

Restore water to drinking

water quality

Reduce water

consumption

Minimize toxic chemicals in

effluent


+

-

0 0



Social Fairness

Leave a beneficial

footprint on the global

community

Comply with safety, ethics,

and environmental

health regulations


+

-

0 0

Materials Pooling

Materials Banking

Materials Passports

Product leasing


www.c2ccertified.org


Park 20|20, The Netherlands, 2012





Currency vs. Capital


Currency



Capital

+ + =

recurrency recapitalized

+

Time


What would it mean,

once again,

to design to be native

to this place? ©2012 McDONOUGH ADVISORS



We’re not leaving


What’s NEXT?


…is…


What’s NEXT.


Endless

Resourcefulness


It will take us all…


It will take forever…


That’s the point.


The Upcycle

Beyond Sustainabilty

Celebrating Abundance


Documents

Zero Waste · 2013-01-31 · been reported in essentially all human milk tested worldwide. In recent years, additional chemicals have been detected in human milk, among them bisphenol