Taking the Pulse of the Developer Community

DEVELOPERS AND THE APP ECONOMY

ZEND DEVELOPER PULSE™

Fourth Quarter 2011

To our readers . . .

Welcome to Zend Developer Pulse™. This new survey series was created to ‘take the pulse’ of developers

who create software, one of the most innovative and fastest-growing industries in the world today.

Our first survey in the series offers fresh insights on emerging technology and career trends for 2012,

captured from more than 3,000 participants. We appreciate their responses and are pleased to share with

you a summary of survey findings in the report that follows.

If you are not already familiar with Zend, we are the leading provider of solutions to build and deploy

business-critical web applications using PHP, which powers more than one-third of the web and

provides foundational technology for such widely-used commercial apps as Drupal, Facebook, Magento,

Wikipedia, WordPress and Zynga. Zend serves a customer base of more than one million developers who

are building enterprise applications at Best Buy, Bell Helicopter, eBay, France Telecom, NYSE Euronext,

United Business Media and other organizations.

Thank you for your time. We welcome your feedback as we begin planning our next survey.

Andi Gutmans

CEO and co-founder

Zend Technologies

3

Developers and the App EconomyLingering recession, fierce global competition and the internet’s pervasiveness have created a perfect storm for tech innovation. To compete and win, today’s businesses must be more powerfully and productively engaged with customer, partner, supplier and employee communities, anytime and anywhere. The battle for market leadership is being waged on the web, and in the cloud, driven by mobile and social technologies. We are becoming an app economy, where even the newest software applications have the potential to be downloaded by the billions in the blink of an eye.

The question is: How will we meet the rising demand for a new generation of apps that can fuel real business growth?

Zend addresses this topic in our first Zend Developer Pulse™ survey, conducted in late November 2011, which offers insights on emerging technology and career trends captured from 3,335 respondents including enterprise, SMB and independent software developers from around the globe.

INTRODUCTION

Zend Developer Pulse™ Survey

Key areas of technology investment in 2012 are revealed by both the types of projects that developers expect to tackle, as well as their priorities for career and skills development. In our findings, 66% of all developers surveyed will be engaged in mobile app development projects, while 40-50% expect to work on APIs, cloud projects, social media integration, and big data/analytics.

TECHNOLOGY INVESTMENT & DEVELOPER FOCUS

66%

Which of the following types of projects do you expect to be working on in 2012? (select all that apply)

Mobiledevelopment

Base: 3,335 enterprise, SMB and independent developers worldwide Source: Zend Technologies, Zend Developer Pulse™: Developers and the App Economy, Fourth Quarter 2011.

APIproducing

Social media integration

Cloud-baseddevelopment

Working withBig Data

Migrationprojects

Other

48% 45% 41% 40% 35%

12%

“Don’t expect the pace of change in web technologies to slow down in 2012. The web is far from dead.”

David Card, Research Director, GigaOM Pro

WHAT IS AN API?

An API—or Application Programming Interface—allows products or services to talk to other products or services. In this way, an API allows you to open up data and functionality to other developers and to other businesses. It is increasingly the way in which companies exchange data and services, both internally and externally.

Source: “NewNet 2012: companies and technologies set to disrupt”, GigaOM Pro, December 31, 2011

Source: Kin Lane, API Evangelist,API Evangelist

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When asked about career and skills development priorities for 2012, 75% of all developers ranked next-generation UI development as a top priority. In addition, 67% of all developers want to hone their app development skills on mobile platforms, and 46% are looking to gain expertise in cloud development. As one might expect, proficiency in big data/analytics is another top priority, as reported by an average of 44% of all developers working at companies with over 100 employees.

DEVELOPERS HARNESS BIG DATA

At Bell Helicopter, the $3billion world leader in vertical lift aircraft, business intelligence (BI) is a key factor in the company’s drive for operational excellence and competitiveness. To compete for large defense contracts, Bell Helicopter must meet dozens of government requirements for earned value management (EVM) reporting. Project forecasting and reporting during design and manufacture of aircraft involves large volumes of data delivered on demand from systems across the organization. Zend had the opportunity to work with Bell’s IT organization and analytic database software maker Infobright for the development and deployment of Premier, a scalable enterprise reporting application that now delivers vital BI from more than 40 data sources in a high availability multi-server environment. Premier is strategic to the company’s EVM certification and eligibility to pursue large-scale government contracts worth tens of millions of dollars, and their developers were instrumental in making this a reality.

Read the case study >>

DEVELOPERS CREATE MOBILE EXPERIENCES

When it comes to mobile development, Kargo is an innovator, partnering with major media companies and advertisers to create award-winning mobile experiences. Kargo designs, builds and manages mobile solutions, working with customers’ development and operations teams to help them establish a unified mobile internet platform. These teams are dealing with an explosion of mobile devices equipped with varying capabilities, complex network dependencies, and mobile management platforms that are highly customized from one customer to the next. Using Zend Framework, the leading open source PHP application framework, Kargo helps customers create a common enterprise architecture that is straightforward, feature-rich yet flexible enough to handle the complex and changing requirements of the mobile domain. Kargo’s PHP-powered technology platform is used by some of the world’s largest media companies and brands including CBS, Warner Brothers, Wenner Media, Univision, and Consumer Reports.

75%

From a career development perspective, which areas are most important to you? (select all that apply)

NextGeneration

UI

Base: 3,335 enterprise, SMB and independent developers worldwide Source: Zend Technologies, Zend Developer Pulse™: Developers and the App Economy, Fourth Quarter 2011.

Mobiledevelopment

Cloud-baseddevelopment

APIproducing

Workingwith

Big Data

Social mediaintegration

Troubleshooting/tooling

OperatingSystem

skills

Other

67%

46% 41% 39% 35% 33%

14%3%

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The software development industry continues to evolve at a rapid pace, with enterprise-wide cloud development practices becoming increasingly attractive to IT organizations. Software-driven enterprises see the cloud as a means to improve collaboration and productivity, and accelerate time to market with quality software applications. This trend is evident in survey responses regarding developers’ intentions to use public clouds for app development and deployment projects in 2012. More than 60% intend to use public clouds, with 54% already specifying a public cloud of choice. Amazon Web Services was the dominant public cloud with 30%.

30%

Which public cloud do you intend to use for your apps? (select all that apply)

Amazon WebServices

Don’t know yet, but intend to use public cloud

Base: 2,049 enterprise, SMB and independent developers worldwide Source: Zend Technologies, Zend Developer Pulse™: Developers and the App Economy, Fourth Quarter 2011.

Rackspace

Microsoft Azure

Other public cloud

IBM Smart Cloud

28%

6%

10%

3%

5%

Intention to use/not use public cloud among developerswho did not specify a public cloud vendor

Base: 3,335 enterprise, SMB and independent developers worldwide Source: Zend Technologies, Zend Developer Pulse™: Developers and the App Economy, Fourth Quarter 2011.

Do intend to use a public cloud

61%

39%

Do not intend to use a public cloud

RISING CLOUD OPPORTUNITIES

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The survey further revealed that 46% of all developers are looking to build cloud skills, with a high desire to gain expertise among 52% of developers in large enterprises.

These results are consistent with what Zend is seeing at phpcloud.com, a new cloud community launched in late October 2011 to provide developers with cloud solutions including Zend Developer Cloud, a cloud development sandbox. A November 2011 poll of the phpcloud.com community revealed that 26% of respondents were already actively developing apps within the Zend Developer Cloud sandbox, with 55% reporting that they were actively engaged at various stages with the technology.

44%

Cloud-based development is a key career focus for developersat companies of all sizes

Independent developers

Base: 3,335 enterprise, SMB and independent developers worldwide Source: Zend Technologies, Zend Developer Pulse™: Developers and the App Economy, Fourth Quarter 2011.

2-11employees

101-1000 employees

1001-5000 employees

Greater than 5000 employees

48%43% 44%

52%

Developers engage with preview of Zendcloud technology at phpcloud.com

Base: 108 developersSource: Twtpoll, created by @kpschrade, October 2011

Actively using it for my development

Using the pre-de�ned apps

19%

26%

35%

3%

17%

Considering using it in development projects

Testing, tire-kicking

Not interested in using it at this time

According to Zend CEO Andi Gutmans, “In recent years we’ve assisted enterprise customers in scaling agile processes across their IT organizations, and now cloud development is moving similarly from smaller projects to more strategic initiatives that involve software development and deployment directly in the cloud. Zend is offering a different approach to development for the cloud, on the cloud, and working with ecosystem partners so customers can deploy to a variety of clouds.”

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STATE OF LANGUAGES

Enterprise Adoption of PHPAs organizations continue to embrace the web and open-source technologies, pushing for greater productivity and cost-efficiency, PHP is becoming more pervasive. PHP is open source, purpose-built for web application development, and its ease of learning and use make it an attractive choice for IT organizations under pressure to do more with less while turning out new applications faster.

When asked what percentage of their time is spent working with PHP, more than 50% of enterprise developers and more than 65% of SMB developers surveyed report spending more than half of their time working in PHP.

An important factor fueling this demand is PHP’s role as a foundational technology in some of the world’s most widely-used web applications, including the Magento eCommerce platform, SugarCRM, and the WordPress and Drupal content management systems.

For example, Zend works with enterprise customers who use PHP-based Magento, the world’s fastest-growing e-commerce software platform. The Zend Developer Pulse™ survey reflects an important trend among these customers and other enterprises worldwide. Namely that many IT organizations who are engaged in cloud projects, are focused on e-commerce and its demands for a quick, seamless response to rapid and sometimes massive fluctations in e-store traffic. Together, Zend and Magento leverage the power of PHP and help customers establish simple and efficient operation of e-stores in the cloud.

Learn more >>

PHP AT NYSE EURONEXT

The Global Web Organization of NYSE Euronext chose Zend PHP solutions and Drupal to revitalize its web infrastructure and deliver 40 apps in less than 18 months while achieving up to 200% performance improvements in some cases.

Tough guidelines demanded improved productivity, and reduced infrastructure and downtime costs. With help from Zend Server, the new PHP-powered Web application development platform delivers on-demand scalability to changing business needs, improves resource utilization, and helps reduce application development cycles and costs, supporting the company’s goals to drive more business value online.

Read the case study >>

What percentage of your time is spent working in PHP?

Base: 3,335 enterprise, SMB and independent developers worldwide Source: Zend Technologies, Zend Developer Pulse™: Developers and the App Economy, Fourth Quarter 2011.

0-25%

26-50%

76-100%

51-75%

PHP FUELS MAINSTREAM APPS

According to Dries Buytaert, Drupal founder and CTO of Acquia, “We see an increasingly symbiotic relationship between PHP and the most popular applications built on PHP such as Drupal. Growing momentum of the language feeds the momentum of applications, and vice versa. That fact that PHP is a powerful, flexible yet accessible programming language has enabled us to build a large and prolific community of contributors around Drupal.”

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Forrester sees strong use of open source languages

*Source: Forrester Research, Inc., The Forrester Wave™: Open Source Business Intelligence (BI), Q3 2010.

The Rise of Polyglot ProgrammersDevelopers using PHP report using 1-2 additional languages on a regular basis, with Java, Javascript and various flavors of C dominating the results. As high as 33% of enterprise developers surveyed use both PHP and Java.

These findings align with survey research from Forrester which shows that management has caught on to and grown increasingly comfortable with the fact that developers increasingly use open source to run key parts of their IT infrastructure. According to Forrester’s research, 57% of application development and program professionals and 55% of software decision-makers reported that open source programming languages such as PHP, Ruby, Python and Java are used by their organizations.*

82%

Along with PHP, what other languages do you use on a regular basis?(check all that apply)

JavaScript

Other

Java

Base: 3,335 enterprise, SMB and independent developers worldwide Source: Zend Technologies, Zend Developer Pulse™: Developers and the App Economy, Fourth Quarter 2011.

C/C++

C#

Python

VB.NET

Objective C

Ruby

RPG

24%

21%

17%

15%

11%

8%

6%

3%

7%

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Increasing Demand for PHP SkillsFrom an employment perspective, more than half of developers who responded to the Zend Developer Pulse™ survey see increasing demand for PHP skills.

Elance, a popular site for job seekers, posted 26,464 new jobs calling for PHP programming skills, in a recent 15-day period. Another online employment platform known as oDesk, posts an average of 4,652 new PHP jobs per month and reports PHP as its #1 job posting. Indeed.com, another leading online job site with over 50 million unique visitors and 1 billion job searches per month, shows year to year growth of PHP jobs over the last five years.

Developers' outlook on demand for PHP skills in 2011-12 compared with previous years

Base: 3,335 enterprise, SMB and independent developers worldwide Source: Zend Technologies, Zend Developer Pulse™: Developers and the App Economy, Fourth Quarter 2011.

More in demand

Less in demand

9%

36%

55%

No signi�cant di�erence

Indeed.com shows PHP is fueling job growth

Source: Indeed.com, http://www.indeed.com/jobtrends?q=php%2C+java%2C+c%23%2C+.NET%2C+c%2B%2B%2C+javascript&l=&relative=1

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CONCLUSION

ON THE LIGHTER SIDE

PHP is fueling business growth in the app economy, and we see this trending up in 2012, as companies of all sizes embrace social, mobile and cloud innovations.In every sector of global business and industry, organizations are looking to their IT organizations, and to their developers, to deliver the best possible user experiences so they can drive more business value, from the web to the cloud. The emergence of enterprise mobility and social networks is a powerful catalyst that enables people to connect and collaborate more productively, without the traditional constraints of time zones and geographical distances.

On the Horizon Zend is a developer-centric company that serves a vibrant community of more than one million developers around the world. We are proud to work with such PHP ecosystem partners as Amazon, IBM, Microsoft, MongoDB, Oracle, Rackspace, Red Hat, RightScale and others to support independent developers and SMB and Enterprise IT teams. Taking the pulse and responding to developers is vital to the success of our ecosystem. We invite your feedback. Please contact us at developerpulse@zend.com.

Developers and Music Music can inspire minds for brilliance and productivity. By their own admission, developers say music helps them ‘get into the zone’, working intensely at all hours of the day or night.

Most developers like to listen to music while coding

Base: 3,335 enterprise, SMB and independent developers worldwide Source: Zend Technologies, Zend Developer Pulse™: Developers and the App Economy, Fourth Quarter 2011.

Don't listen to music while coding86%

14%

Listen to music while coding

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42%

Types of music developers prefer to listen to while coding

Rock/pop

Electronica

Base: 2,871 enterprise, SMB and independent developers worldwide Source: Zend Technologies, Zend Developer Pulse™: Developers in the App Economy, November 2011.

Classical

World

Jazz

Rap/Hip-Hop

Soul/R & B All but 14% of respondents prefer to listen to music

17%

10%

5%

6%

4%

3%

#1 most popular artist to code to: MetallicaRunners-up: Pink Floyd and Linkin Park

#1 biggest ‘guilty pleasure’ artist (coders only listen to these artists with headphones on) : Lady Gaga Runners-up: Britney Spears and ABBA

#1 least popular artist (developers disagree about Lady Gaga): Justin BieberRunners-up: Lady Gaga and Britney Spears

Developers weigh in – Which Artists are Hot or Not

Base: 2,250 enterprise, SMB and independent developers worldwideSource: Zend Technologies, Zend Developer Pulse™: Developers and the App Economy, Fourth Quarter 2011.

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ABOUT ZEND DEVELOPER PULSE™

ABOUT ZEND TECHNOLOGIES

Zend is keenly focused on serving the developer community. This is reflected in our roles as an innovator and contributor to the PHP language, a commercial solutions provider, a contributor and supporter of Zend Framework, the creator of phpcloud.com, and the host of the annual ZendCon event for the PHP community. We created the Zend Developer Pulse™ as a series of surveys that take the pulse of developers to understand their evolving work and career interests, challenges and needs.

Zend is the leading provider of software and services for developing, deploying and managing business-critical applications in PHP, which runs more than one-third of the world’s Web sites. Zend’s industry-leading PHP solutions, including Zend Server and Zend Studio, are deployed at more than 40,000 companies worldwide, providing a comprehensive solution for the entire application lifecycle. Learn more at www.zend.com.

12%

Developers make New Year's resolutions for 2012

Base: 3,335 enterprise, SMB and independent developers worldwide Source: Zend Technologies, Zend Developer Pulse™: Developers and the App Economy, Fourth Quarter 2011.

Get my application documentation done

12%Get some sleep

19%Take a vacation, get unplugged

19%Spend more time with my family

18%Eat healthy (no more programming fueled by pizza!)

6%Quit smoking

14%Other

For the Record

“Anyone who has lost track of time when using a computer knows the propensity to dream, the urge to make dreams come true, and the tendency to miss lunch.”

Tim Berners-Lee

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Corporate Headquarters: Zend Technologies, Inc. 19200 Stevens Creek Blvd. Cupertino, CA 95014, USA · Tel 1-408-253-8800 · Fax 1-408-253-8801Central Europe: (Germany, Austria, Switzerland) Zend Technologies GmbH, Rosenheimer Str. 145 b-c, 81671 Munich, Germany · Tel +49-89-516199-0 · Fax +49-89-516199-20International: Zend Technologies Ltd. 12 Abba Hillel Street, Ramat Gan, Israel 52506 · Tel 972-3-753-9500 · Fax 972-3-613-9671 France: Zend Technologies SARL, 5 Rue de Rome, ZAC de Nanteuil, 93110 Rosny-sous-Bois, France · Tel +33-1-4855-0200 · Fax +33-1-4812-3132 Italy: Zend Technologies, Largo Richini 6, 20122 Milano, Italy · Tel +39-02-5821-5832 · Fax +39-02-5821-5400Ireland: Zend Technologies, The Digital Court, Rainsford Street, Dublin 8, Ireland · Tel +353-1-6908019

© 2012 Zend Technologies Ltd. Zend is a registered trademark and phpcloud.com, Zend Developer Cloud,Zend Server, Zend Studio and Zend Developer Pulse are trademarks of Zend Technologies Ltd.

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This report is the intellectual property of Zend Technologies Ltd., and is subject to copyright restrictions.

The Zend Developer Pulse Report (“Report”) is provided to authorized companies and individuals (“Licensees”) only. Licensees are allowed to use the Report for internal research, and are also allowed to reproduce the data in whole or in part in the Licensees’ own publications, which can include but are not limited to reports, blogs, articles, data sheets and white papers (“Derivative Works”), with the following restrictions:

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