Zee Entertainment Enterprises Limited

Chapter IIntroduction1.1 PROFILE OF THE COMPANYZee Entertainment Enterprises Limitedis one of India's leading television, media and entertainment companies. It is amongst the largest producers and aggregators of Hindi programming in the world, with an extensive library housing over 1.2 lac+ hours of television content. With rights to more than 3,500 movie titles from foremost studios and of iconic film stars, ZEEL houses the world's largest Hindi film library.Through its strong presence worldwide, ZEEL entertains over 730+ million viewers across 169 countries.Pioneer of television entertainment industry in India, ZEEL's well known brands include Zee TV, Zee Cinema, Zee Premier, Zee Action, Zee Classic, Ten Sports, Ten Cricket, Ten Action+, Zee Cafe, Zee Studio, Zee Trendz, Zee Khana Khazana, Zee Salaam, Zee Jagran, Zing, ETC Music and ETC Punjabi. The company also has a strong offering in the regional language domain with channels such as Zee Marathi, Zee Bangla, Zee Telugu, Zee Kannada and Zee Talkies.The ZEEL stable owns an integrated range of businesses. All of these in singularity adhere to the content-to-consumer value chain model of media and entertainment business. ZEEL is a pioneer in every aspect of content aggregation and distribution through traditional media like satellite and cable and new media like the internet, in India.

1.2 HISTORYThe company was launched on 15 December 1991 and was previously known asZee Telefilmsuntil 2006, when it was renamed and the news and entertainment units were spun off into four smaller divisions. ZEEL currently operates over 15 different television channels, a cable companySiti Cable, a record labelZee Records, a production company and other businesses as well. It has expanded operations abroad, with several of its channels available in the UK and US as well as Africa and Asia.In 2002 ZEEL acquired a majority stake (51%) inETC Networks. In 2006, they acquired Integrated Subscriber Management Services Limited and in November 2006, ZEEL acquired an interest (50%) in Taj televisionTEN Sports.In February 2010 ZEEL acquired an additional stake (95%) inTEN Sports.As of May 2011, Star DEN, (which is 50% owned by21st Century Fox) brought 50% of Zee, making FOX own 25% of Zee. AsZee Telefilms, the company formed part ofBSE Sensexfrom 2000-2005. The news and regional entertainment channel business was spun off into a separate company in 2006 under the corporate bannerZee News Ltd(ZNL).Fox also holds an approximate 30% interest in Tata Sky Limited which owns and operates a DTH platform in India. The Company has a 50/50 joint venture, Star Den, with Den Networks Limited to perform channel placement services in India. In May 2011, Star Den entered into a 50/50 joint venture with Zee Turner Limited and Zee Entertainment Enterprises Limited (ZEEL) to distribute and market all channels owned by the Company and ZEEL, their respective affiliated channels and other third party channels in India, Nepal and Bhutan.

1.3 MISSION"To become the world's leading global media company from the emerging markets. As a Corporation, we will be driven by innovation & creativity and would focus on growth while delivering exceptional value to our customers, our viewers and all our stakeholders." Customer FocusOur Company's strategies are driven by the needs of the customer. Our success can be measured by the satisfaction achieved by our customer.

ExcellenceWe accord a high premium to maintaining superlative standards throughout our Company. We encourage our employees to come up with smarter ideas within the fastest possible time.

CreativityKey to our value system is innovation and originality. We recognise and have a high regard for individual expression and creative freedom in our quest to provide customer satisfaction. IntegrityWe observe strict ethical standards through editorial independence and creative expression, in order to earn the trust of our viewers and subscribers. Growth DrivenWe are committed to delivering consistent revenue and cash flow growth in order to provide our shareholders a good return. Our objective is to grow our people, market and businesses around the world.

1.4 STRENGTHS Leading broadcaster in India and overseas for South East Asian content. First mover advantage across genres. Widest offering of channels by a single broadcaster in the country. Across genres, our channels are either leaders or strong contenders for the leadership Position. Diversified revenue streams: advertising and subscription Diversified customer base:across169 countries Operating the largest pay TV distribution platform in the country, Zee Turner Large network gives tremendous leverage with advertisers Cost conscious approach towards business Affiliate companies have leading presence across the media value chain cable and distribution, direct-to-home satellite services, digital media amongst others1.5 Strategies Inspire creativity. Continue to run our business as best in class, with viewer satisfaction as the ultimate goal. Enhance our leadership position in the genres we compete. Continuous innovation to stay ahead of the curve and seize growth opportunities. Invest in the business in a focused, disciplined way and achieve superior financial performance To use the strong cash flows of our business to improve returns to shareholders Reaffirm our commitment to highest level of integrity and professionalism throughout our business.1.6 ZINDAGIZindagi is an Indian entertainment television channel owned by theZee Entertainment Enterprises(ZEEL), launched on 23 June 2014.The channel presently airs syndicated television shows from Pakistan.According to ZEEL,Zindagiwould also telecast television shows from various others countries such as Turkey, Iran, Egypt, Sri Lanka and Bangladesh. The channel and its programmes have been very well received by the Indian audience and the channel has also set a few records.Zindagibecame the first ever general entertainment channel (GEC) to air syndicated content from Pakistan. The channel also embarked a new beginning for cultural exchange between India and other nations.Zindagiwas also launched with the incentive to initiate a different direction towards peace between Indian and Pakistan; given the situation between the two countries. In fact, on his visit to India just before the channel's launch, Pakistani Prime MinisterNawaz SharifmetEssel Group's chairman,Subhash Chandra, to discuss about the content of the channel. Aunn Zarapremiered on the channel on the day it was launched at 8:55 pm.The show telecasted its final episode on 12 July 2014,making Zindagi the first Hindi GEC in India, to end a show in just 20 days.

Chapter IILiterature ReviewShailja Kejriwal(2012) researched that There were many reasons, but the chief one was very personal. This has nothing to do with the business aspect of a channel. I felt we were becoming more and more polarised and intolerant society as a whole. The other reason was that we are each made to hear propaganda driven news about the other country, news which the powers want us to hear about each other.It is so strange that countries which were one up to a few decades ago are so driven apart now. Indians have no idea at all about what is going on in Karachi or Lahore apart from what is considered conventionally newsworthy. And all newsworthy stuff is basically negative, like terrorist attacks and so on and so forth.I studied comparative literature at Jadavpur University and read a lot of Urdu literature, alongside Hindi and Bangla. And whatever I was reading of Pakistani culture was a culture I was falling in love with. After reading the beautiful words of Pakistani masters, one has to wonder why there is so much fear!I remember the first time I went to Karachi I was so afraid. This fear has been drilled into our collective psyche. We have been brainwashed into thinking that it is an enemy state in perpetual terror. And that is not the truth at all.Almost all mainstream national Hindi soaps are filmed around a very specific religion, caste and even region.Mythological depictions, too, are overwhelmingly of one religion. Do you think powers of storytelling will be able to conquer the biases that will inevitably arise when watching a Pakistani soap?

Let me tell you what I think is the power of storytelling. Storytelling can make a human being into God.Ram becomes God, Krishna becomes God by virtue of what? Storytelling.We come to believe in the truth of their divinity through the stories we hear. This fact makes me hopeful. If you have good stories to tell, stories that can connect with the people, then this layer of intolerance will melt away. This hatred that exists in certain people is only a few years old. I also feel that, in India, there is innate curiosity about Pakistan.There is such chemistry between the two nations. You can love each other, you can hate each other but you cannot ignore each other.And that is the most beautiful relationship you can have. We love their cricketers, whether you are talking about Wasim Akram or Imran Khan. Today when Shafqat Amanat Alis songs play in every city and town in India, people dont pause and say that he is a Pakistani. People are more tolerant than the media would have you believe. It is time to tap into that goodness.India prides itself on being a secular country. But when it comes to national television and cinema, there is such little representation of Muslims even though they comprise such a huge chunk of the population.

Indian News Channels(2010) researched that The most common question that todays media is facing is that Does the media particularly the broadcast media need regulation, and if so, of what kind? The question was more prominent after the Mumbai terror attacks. In December 2008 News Broadcasters Association released a set of guidelines that television news channels should follow in emergency situations following severe criticism over the way TV covered the Mumbai terror attacks. At present we have approximately 30 news channels in our country and there is a war of Television Rating Points going on between them. TRP is linked with advertisements and revenues which is the only source of income for most of the news channels. Thus the war of TRPs is a war of profit and to earn more profits the news channels have started breaking all the standards of profession. This raised the question should electronic media, news media in particular, have a mandatory code of conduct? many cases like Uma Khurana case, actress Monika Bed casei, story of a car without driver and stories and programmes on ghosts and witches stick a big question mark on the content and sense of responsibilities of news channels.Prem Lal Joshi, Professor, University of Bahrain (2007) researched that In the current liberalized environment that is characterized by information and knowledge base, the media, particularly the satellite television news channels, is a very powerful medium that plays a significant role in shaping public opinions and beliefs, and disseminating correct information and knowledge with a huge responsibility on their shoulders. Such dissemination of news, views, and other information has far-reaching affects on societies, businesses, and governments. At the same time, today, the electronic media attracts the best talent in the country. When talented people work in such an industry, society expects them to act in a more accountable manner and provide it with those news stories that will increase their knowledge, their sources of information, and inspire them to inculcate a feeling of responsibility toward society.It is said that Indian viewers now spend more time watching news than reading news, as TV news channels in India have been competing with each other for more viewership. They have been targeting specific viewers by producing interactive and sensational types of news programs for vying for public attention and ultimately to improve their television rating points (T.R.P.) (also see, Prasad Mahapatra 2005). However, there has been severe public criticism of their programs resulting in a decline in the confidence level of the public. Some recent public opinion surveys reveal that the Indian news channels often resort to bias reporting, create insensitivity, contain inaccuracies, promote sensationalism and trivialization in news content, have conflicts of interest and a lack of depthlessness in their news and views stories. Furthermore, they are also criticized that "the channels tend to miss out on important stories in this scramble for eyeballs. 'Hardly 25 percent of national news bulletins are about health, education, development, welfare, environment, etc.'" (Yadav and Sharma 2006).

Chapter IIIResearch MethodologyResearch methodology is considered as the nerve of the project. Without a proper well-organized research plan, it is impossible to complete the project and reach to any conclusion. The project was based on the survey plan. The main objective of survey was to collect appropriate data, which work as a base for drawing conclusion and getting result. Therefore, research methodology is the way to systematically solve the research problem. Research methodology not only talks of the methods but also logic behind the methods used in the context of a research study and it explains why a particular method has been used in the preference of the other.

3.1 Objectives of the Study There are various general Entertainment Channels present in the television industry like Sony, Star Plus, Life OK, Zindagi, etc.Its upto the general public, what kind of channels they like. If the story line suits the public interests or if it is able to catch their attention then that channel's success rate is high. To find the extent to which the general public has accepted the new general entertainment channels in India, i.e. the success of the new general entertainment channels in India.

To identify the factors influencing the decision of the public.

3.2 Scope of the StudyThe scope of the study is restricted to the general public who watches television for more than two hours in a day and the core importance is given to the housewives who generally knows about the channels and the programs they are showing with respect to their preferential channel and whether they know about the new channels like Zindagi and Epic and if they are aware of these channels then how do they find it i.e. if they are satisfying them in any way or not.

The future scope of this report is: i. Housewives survey. ii. Data analysis and collection

3.3 Methods of Data Collection

To know about the general public's awareness about the new General Entertainment Channel like Zindagi, an appropriate Questionnaire would be done for the data collection .

3.4 Sampling Design:

It includes size of sample & the techniques used for selecting the different items from the sample. A sampling design is a definite plan for obtaining a sample from a given population. It refers to the technique that the researcher adopts in selecting items for the sample. It should be ensured in the sampling process itself that the selected sample is representative of the population.

3.4.1 Sample Size The survey will be conducted for 70 respondents of Delhi mainly housewives who like to watch television for more than 2 hours.

3.4.2 Sample UnitAn individual of Delhi who watches television.

3.4.3 Sampling AreaFor sampling area, Delhi is being covered.

3.4.4 Sampling TechniqueConvenient sampling technique will be used for collecting information.

3.5 Sources of Data Collection:

Data will be collected from both the sources primary sources as well as secondary sources.

(I) Primary Data: Primary data will be collected by administering a detailed well structured questionnaire and with the help of personal interviews with different people who watch T.V.

QUESTIONNAIRE: A questionnaire of 10 15 questions is prepared to examine the people's awareness about new General entertainment channels. The language of questionnaire is kept simple & easy so that people can answer the questions quickly. These are closed ended questions.

(II) Secondary Data: Secondary data will be gathered from websites, various papers, and magazines published from time to time. Historical documents and other sources of published information.

3.6 Tools and Techniques The data will be collected through questionnaire method from the respondents. The respondents will be selected through the convenient sampling plan. The collected data will be analyzed by Percentage Analysis method. Bar diagrams will also be used for better pictorial understanding.

3.7 Questionnaire Design:Questionnaire design was the critical issue as the questionnaire reflects the survey purpose .The questionnaire was meticulously prepared by identifying the various variables. The same scale of yes/no and very important, important and not so important was used throughout so as to make the respondent comfortable. Firstly, a questionnaire was prepared and few people were surveyed. After this survey I realized the flaws in the questionnaire and then a modified questionnaire was prepared and people were surveyed on this modified questionnaire.

3.8 Data AnalysisThe data of score of features and score of brand perception was fed into the excel sheet. Separate Excel sheets were employed for analysis of each brand and also to keep it concise and unambiguous. For data analysis I used many types of charts: his is very useful diagram to represent data, which are divided into a number of categories. This diagram consists of a circle of divided into a number of sectors, which are proportional to the values they represent. The total value is represented by the full create. The diagram bar chart can make comparison among the various components or between a part and a whole of data

Bar Chart:This is another way of representing data graphically. As the name implies, it consist of a number of whispered bar, which originate from a common base line and are equal widths. The lengths of the bards are proportional to the value they represent.

3.9 Limitations

1. Response Errors: These may arise when the respondents give inaccurate or incomplete answers. Many of the respondents were not very willing to rank so many factors as they perceived it to be time consuming.

2. Closed Ended Questions: All the questions in the questionnaire were closed-ended which restricted the thinking of the respondents. But a drawback of this approach is that there was an incomplete capture of his responses, as the respondent could not always come out with the purchase steps and the time taken in them. The reasons for such inaccuracy could be because of unfamiliarity, fatigue, boredom, faulty recall and the Question format.

3. Non-Random Sampling Errors This can occur, as the particular sample selected is an imperfect representation of the population of interest. The area covered in the survey was Delhi and the customer preferences and tastes in different regions could not be covered.

4. Time Error- The questionnaire format is basically useful for only those people who watches T.V. for more than 2 hours in a day like housewives as only they would be aware about the new channels

Chapter-IV

Data Analysis & Interpretation

I. Age of the respondentsAge CriteriaNo. of RespondentsPercentage

Less than 28 yrs2028.57

28- Less than 38 yrs1217.14

38- Less than 48 yrs1318.57

48 yrs and above2535.71

Interpretation

From the above information we can interpret that 35% of our respondents are the people who are 48 yrs and above and only 17% are of less than 28 yrs of age. This means that 48 yrs and above people are the one who mostly watch T.V.

II. Gender of the respondents

GenderNo. of RespondentsPercentage

Male2535.71%

Female4564.29%

Interpretation

From the above information we can observe that 65% of people who watch T.V. are females and only 35% are males.

III. Education of the respondents

EducationNo. of RespondentsPercentage

Graduation4057.14%

Post Graduation2535.71%

Others57.15%

Interpretation

From the above information we can observe that 57% of respondents who watch T.V. are Graduated, 35% are Post Graduated and only 7% people falls in other category (like they are in high school or still studying).

IV. Occupation of the respondents

Type of ChoiceNo. of RespondentsPercentage

Professional1521.42%

Housewife3550%

Business Person1521.42%

Others57.16%

Interpretation

From the above information its has been observed that 50% of the respondents are housewife, 21% of respondents are professionals and business persons and 7% of respondents falls in the others category. This means that Housewives watch more T.V.

Q1) Do you like watching T.V?


Yes3042.85%

No1521.42%

Neither like nor dislike2535.71%

InterpretationFrom the above information it has been evaluated that 43% of the people like watching T.V. while 21% do not. This means that most of the people watch T.V.

Q2) What types of channels do you watch?


News Channel1521.42%

Film Channel2332.85%

General Entertainment Channel2535.73%

Educational Channel710%

InterpretationForm the above information we can evaluate that most of the people watch GECs and movie channels with 35% and 32% respectively. News channels are least watched with only 10% of the respondents.

Q3) For how many hours do you watch T.V?


Less than 1 hour1010%



More than 3 hour1212%

InterpretationForm the above information we can evaluate that majority of the respondents i.e. 28% of the respondents watch T.V. for about 2-3 hours and only 10% of the respondents watch T.V. for less than 1 hour. 12% of the respondents are the o ne who watch T.V. for more than 3 hours. This means that people usually like watching T.V.

Q4) Please specify preferred time to view T.V.


Morning57.15%

Afternoon2535.71%

Evening1217.14%

Night2840%

InterpretationForm the above information we can evaluate that 40% of the respondents prefer watching T.V at night while only 7% of the respondents watch T.V in the morning. After night, afternoon is preferred by the respondents and then evening. This means that people usually watch T.V at night, after doing all of their chores.

Q5) What kind of new channels would you accept?


News Channel2028.57%

Film Channel1724.28%

General Entertainment Channel3042.86%

Educational Channel34.29%

InterpretationForm the above information we can evaluate that 42% of the people are interested in GECs while only 4% are interested in Educational Channels. News Channels and Movie Channels have almost equal preference of 28% and 24% respectively. This means that people like watching daily soaps more as compared to anything else.

Q6) What is your favorite General entertainment channel?


Sony1318.57%

Star Plus2028.57%

Colors2738.57%

Zindagi1014.29%

InterpretationForm the above information we can evaluate that Colors is more preferred by respondents and Zindagi is least preferred by them. After Colors, Star Plus is preferred by them with 28% and then Sony which holds 18% of the respondents preference. This means that Colors is a very famous GEC while Zindagi is not.

Q7) Are you aware of new channel Zindagi?


Yes5071.42%

No2028.58%

InterpretationForm the above information we can evaluate that 72% of the respondents are aware about the Zindagi channel. This means that Zindagi can be a hit channel in the near future.

Q8) How do you find this channel?


Good3042.85%

Bad710%

Average1318.57%

Not aware about it 2025.57%

InterpretationForm the above information we can evaluate that 42% of the respondents find zindagi channel good while only 10% finds it bad. 25% of the respondents do not know about this channel and 18% finds it neither bad nor good i.e. average.

Q9) Do you usually watch any show on this channel?


Yes3854.28%

No1217.14%


InterpretationForm the above information we can evaluate that 55% of the people actually watch this channel while 17% do not and 29% of people are not aware about this channel. This means that people actually started to like this channel.

Q10) Zindagi channel shows Pakistani stories. How do you find this idea?


Good3042.85%

Bad811.43%

Average1217.15%


InterpretationForm the above information we can evaluate that 43% of the respondents find the idea of Zindagi channel i.e. showing Pakistani stories good while only 11% finds it bad and 17% finds it average i.e. neither good nor bad. And 28% of the respondents are not aware of this channel.

Q11) Name any 3 program on zindagi channel.


Aunn Zara1014.28%

Waqt ne kiya kya Haseen Sitam811.44%

Shikkan912.85%

Others2332.85%

Not aware about the channel2028.58%

InterpretationForm the above information we can evaluate that on asking to tell us any 3 programs that Zindagi channel shows, 14% named Aunn Zara in their list which means Aunn Zara is the most popular show on zindagi. And 28% of the respondents are not aware of this channel.

CHAPTER-VFindings and Conclusions

FindingsIt has been found that mostly housewives are the one who watch more T.V. as compared to children or working people. As they usually sit at home, they know more about GECs and what's going on them. Mostly housewives know about the new channel Zindagi and they even watch some shows on it. Others heard of this channel but they do not opt to watch any show on it as it does not attract youngsters attention. It has also been found that the idea of Zindagi channel showing Pakistani serials attract the attention of T.V. lovers and the fact that Zindagi channels shows short serials having few episodes with uncommon or unique timings of the show like, a serial starts at 7:50 and ends at 7:15. The Zindagi channel got a bit famous after the success of its first show Aunn Zara. It has been found that Aunn Zara is the most watched serial on Zindagi as people liked its story a lot. So, in short zindagi channel is well known among the people but mostly housewives are the one who watch shows on it and only 3-4 percent of youngsters actually like to watch shows on it.ConclusionIt has been concluded that people accept mostly General Entertainment Channels and like to watch the same as television is mostly watched by either youngsters or Housewives and both have a positive attitude towards GECs. People are willing to watch new GECs like Zindagi and most of the people liked it.It has been observed that Zindagi channel is well known among the people but people do not opt to watch any show on it. Mostly housewives are the one who watch shows on it and actually liked it.Television is mostly watched by youngsters and housewives. Youngsters do not watch any show on Zindagi although they are aware of this channel. Housewives are aware of this channel and like to watch shows on it.So, in my opinion Zindagi soon is going to be a popular General Entertainment Channel.

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Zee Entertainment Enterprises Limited