ZECO SHOES - Webs · Web viewZECO SHOES COMPANY is working efficiently in Abbottabad region from 1978. Its head office is in Cantt plaza Abbottabad. It has more than three outlets

Nov 12, 2010.

SUBMITTED BY

THE OPTIMISTS M. SHAHID(LEADER) SP-010-070 AMIR HUSSAIN SP-010-018 M. ADIL PANNI SP-010-024 FAIZAN HAYAT SP-010-036 FARMAN ALI SP-010-037 NAYAB TAJ SP-010-046 QASIM KHAN QURESHISP-010-056 ZARA MUHAMMAD SP-010-061 MARYAM ASAD SP-010-064

ZECO SHOES

THE NAME OF TRUST

PROJECT REPORT ON ZECO.CO

DEDICATION

We dedicate this poject toOUR PARENTS

AndOUR DEAREST TEACHER

Sir. MUDASSARWho,

with his nobel inspiration, keen interest , supervision, ever willing help, precious

directions and encouragement without any restriction through the clock hours,

made us capable to conduct a task which assisted in grooming our skills and abilities.


ContentsHISTORY..........................................................................................................................................1

INTRODUCTION..............................................................................................................................1

VISION OF ZECO..............................................................................................................................2

MISSION OF ZECO...........................................................................................................................2

SLOGAN OF ZECO............................................................................................................................2

CORE PHILOSOPHY.........................................................................................................................2

OBJECTIVES.....................................................................................................................................3

DEPARTMENTS...............................................................................................................................3

PURCHASING DEPARTMENT.......................................................................................................3

PRODUCTION DEPARTMENT.......................................................................................................3

SELLING DEPARTMENT...............................................................................................................3

OUTLETS.........................................................................................................................................4

ZECO SHOES CANTT, ABBOTTABAD............................................................................................4

ZECO SHOES MANDIAN, ABBOTTABAD.......................................................................................4

ZECO SHOES, HARIPUR...............................................................................................................4

ZECO SHOES, MUZAFFARABAD...................................................................................................4

PRODUCTS......................................................................................................................................4

SERVICES.........................................................................................................................................5

COMPETITORS................................................................................................................................5

COMPETITIVE STRETEGIES.............................................................................................................6

QUALITY-ORIENTED PRODUCTS..................................................................................................6

OFFERING NEW DESIGNS............................................................................................................6

MARKETING STRETEGIES................................................................................................................6

CUSTOMER FEEDBACK....................................................................................................................7

REFERENCES...................................................................................................................................8


HISTORY Haji Fazal-ur-Rehman

The Managing Director of ZECO SHOES, Mr. Haji Fazal-ur-Rehman was a well-known leather contractor and dealer in Abbottabad region in early 1970s. After some years, he diverted towards leather shoe making and started business in 1978 initially with 6 employees. His idea of handmade leather was warmly welcomed by the people and a few more employees were hired to cope with the continuously increasing demand of shoes. The employees hired were very trained and efficient. Most of them belonged to Punjab and a few from Peshawar also. This shoe manufacturing firm got a turning point when Lieutenant General Ghulam Ishaq, former Governor of Punjab, placed an order of shoes in 1982. After observing quality and standard of shoes, he declared them the most quality oriented and durable shoes of Pakistan, and also awarded it “BEST SHOE-MAKER AWARD 1983".At that point, Mr. Fazal-ur-Rehman biased in favor of Registration of his company. He registered his firm in 1983 under the name ZECO SHOES. Now, ZECO SHOES became very popular among elite class as well as middle class and its progress increased day by day. Besides its progress, its expansion also took place by time to time under the supervision of its founder.In 1992, ZECO SHOES manufactured leather shoes for NAWAZ SHARIF and was again declared as BEST HANDMADE SHOE MAKER COMPANY of PAKISTAN. ZECO shoes were displayed and admired in Bahrain in 2001. After that exhibition, ZECO also started exporting its shoes.

ZECO also played an active role in rehabilitation of Afghanistan in 2003. In 2004, a leather shoes outlet store of Manchester, JAMIRI, offered a showcase to ZECO so that its shoes could be displayed there.

1


INTRODUCTION

ZECO SHOES COMPANY is working efficiently in Abbottabad region from 1978. Its head office is in Cantt plaza Abbottabad. It has more than three outlets in different regions of Hazara Division. It is a sole-proprietorship and is doing direct marketing in a very efficient way. ZECO is introducing new and innovative designs in leather shoes. ZECO is a very famous brand name in Abbottabad due to its reliability, quality and affordability. Besides shoe manufacturing, ZECO also acts as a display center for imported brands such as Gucci, Timberland, woodland and Caterpillar. ZECO is providing best quality products in an affordable price. Market survey revealed that the customers of ZECO are very loyal to this brand and they have not found any alternative in the market ye

2


VISION OF ZECO

“To be a recognized company operating nationally as well as internationally in order to provide a wide range of leather products.”

MISSION OF ZECO

“To present the best and differentiated products in order to facilitate the lovers of leather foot-wears.”

SLOGAN OF ZECO

“THE NAME OF TRUST”

CORE PHILOSOPHY

“ZECO has a core philosophy of honesty, fair dealings, product innovation and excellent services to the customers”

3


OBJECTIVES

The main objectives of ZECO are listed below.1. The objective on which ZECO was founded is to provide more and more employment

opportunities to the skilled personnel.2. The main objective of ZECO is to provide high quality handmade footwear to the locality

of Abbottabad.3. It’s the objective of ZECO to improve quality as well as durability of the products.4. Service excellence is one of the objectives of the ZECO.5. ZECO’s employees are committed to put their all energies, resources and time to bring

higher value and satisfaction to their customers.

DEPARTMENTS

Currently there are three departments working in ZECO.1. Purchasing Department2. Production Department3. Selling Department

PURCHASING DEPARTMENT

Purchasing department is directly related to the owners. The owner of ZECO on his behalf, purchase best quality pure and fresh leather from Lahore and also imports buckles and other material which might be helpful in production.

PRODUCTION DEPARTMENT

4


There are 25 trained shoemakers who work in production department and manufacture shoes for gents. The production of shoes is carried out under the supervision of owner. The employees are paid heavily so that they are most likely to manufacture best quality footwear.

SELLIN G DEPARTMENT

Selling department of ZECO consists of four outlets. 2 of them are working in Abbottabad, 1 in Haripur and 1 in Muzaffarabad. There are 4 administrators of these outlets. Each outlet has a couple of trained salesmen who serve the customers who visit them.

5


6


OUTLETS

There are four outlets of ZECO.

1. ZECO Shoes Cantt, Abbottabad.2. ZECO Shoes, Mandian Abbottabad.3. ZECO Shoes, Haripur.4. ZECO Shoes, Muzaffarabad.

ZECO SHOES CANTT, ABBOTTABAD

It is situated in main cross-road of the Cantt Plaza Abbottabad. It is also working as the Head Office of ZECO.

ZECO SHOES MANDIAN, ABBOTTABAD

It is situated in Jadoon Plaza Phase I, in front of Army Burnhall Senior.

ZECO SHOES, HARIPUR

It is situated on GT Road, opposite Yahya Walfare Trust, beside Mir a Bakers.

ZECO SHOES, MUZAFFARABAD

This outlet is situated in main bazaar muzaffarabad.

7


PRODUCTS

ZECO is dealing in handmade leather foot wears. New designs and styles are introduced on almost weekly basis according to the fashion. ZECO doesn’t believe in quantity. Its products are quality oriented.

CASUAL SHOES

ZECO offers a variety of casual shoes for business class as well as aged people. These shoes, in comfort and design are still having great demand.

8


THERAPEUTIC OFF-THE-SHELF SHOES

ZECO is also offering shoes of this class. A lot of designs are introduced after making a slight change in old designs.

IMPORTED BRANDS

1. CATERPILLER 26502. TIMBER LAND 26503. GUCCI 32504. WOODLAND 36005. CANGBAO 3650

9


HOW A PRODUCT IS LAUNCHED?

To launch a new product is a very tough job for a company. ZECO’s method of launching a new product is totally technical. At first, a design is selected by the expertise, and then this design is referred to production department where a sample is made. During all this process, it is believed necessary to make that product which will meet the changing demands of the customers. Then, the sample is displayed in the outlets in order to get feedback from the customers. Regular production starts if the customers give positive response.

SER VICES

ZECO is the name of quality and its providing best quality foot wears to the locality. It is not providing any kind of additional services to its customers. But it serves its customers by introducing new designs and innovations in shoemaking

10


COMPETITORS

ZECO is one of the top handmade shoemaking firms of Abbottabad region. It has been working in this region for more than 3 decades. In late 1980s, one of the most important competitors of ZECO was CHINA BOOT HOUSE. In 1990, ZECO, due to its comparatively strong strategies, beat CHINA BOOT HOUSE and became the leading firm of Abbottabad in shoe-making industry. After that, in past two decades, ZECO not only retained its market share, but also increased it, and beat each and every emerging competitor in the market. Currently there are a few competitors of ZECO in the market, but still ZECO is the topmost leather shoemaking firm of Abbottabad.

NECK 2 NECK FACE 2 FACEThese are the competitors who have the same level of market share and infrastructure.

ZECO’s neck 2 neck competitors areCharsadda Chappal,Abbottabad shoesVIP Chappal House Abbottabad

These competitors are not having same market share but they are directly in competition.

ZECO’s face 2 face competitors areBATA ShoesElegant ShoesBorjan

11


12


COMPETITIVE STRETEGIES

ZECO is currently adopting the following stretegies.

1. Quality oriented products.2. Offering new designs.

QUALITY-ORIENTED PRODUCTS

ZECO’s all the products are quality-oriented. It assures the customers that it is providing best quality products in the market as compared to its competitors. “Best quality at reasonable price”

OFFERING NEW DESIGNS

ZECO is offering new and innovative designs on weekly basis as compared to their competitors. They believe that they can attract customers if they introduce new designs according to the fashion and needs of the locality.

MARKETING STRETEGIES

ADVERTISEMENT

ZECO is promoting its firm on local TV channels and also through newspapers. The company is contented to “reminder ads” because it is already a well-known amidst locality. There are not as such strong promotional activities. The ads are also displayed on billboards.

BRAND AMBASSADOR

Saadi Babar is the brand ambassador of ZECO.

SOURCE: www.linkedpk.com/vidfeeder_view.php?id=xoJEljlZFPo

13

http://www.linkedpk.com/vidfeeder_view.php?id=xoJEljlZFPo


CUSTOMER FEEDBACKM AHMAD

I used to visit ZECO of and on mostly in summer season for the traditional Chappli just because of their reliable stitching and pure leather but now I can also get imported shoes for winter , that’s why I prefer ZECO because I get all my foot wears variety at a single shop.

Mr.AHSAN

It is my first time visiting ZECO. I’ve found quality oriented shoes here, and I also purchased a pair for Rs. 3250.

Mr. Iftikhar Rathore

I am a student of Nishtar Medical College Multan and I came here on a study tour. After visiting ZECO, I felt deprived of not having this quality over there at Multan. I’ve also purchased a pair.

Mrs. Arusa Ghazal

I’m here to purchase a birthday gift for my husband. He likes ZECO shoes, because these are reliable. It doesn’t matter that the prices are high. ZECO deserves more.

Mrs. Javaria Ali

I’m a regular customer of ZECO. My son is in UK and I’ll send this pair to him. ZECO Shoes are durable and are of very good quality.

REFERENCES

Interview of Owner of ZECO Mr. Waqar Contact No: 0345-9580999

Survey of Market.

14

Documents

ZECO SHOES - Webs · Web viewZECO SHOES COMPANY is working efficiently in Abbottabad region from 1978. Its head office is in Cantt plaza Abbottabad. It has more than three outlets