Zd ibm final w questions for michael

Richard R. Lee, Managing PartnerThe Speyside Group, LLCE: [email protected]

T: +1-206-321-7120

W: www.thespeysidegroup.com

Get More from Your Data“Using Business Analytics to create Competitive Advantage”

mailto:[email protected]

http://www.thespeysidegroup.com/

PCMag.com • ExtremeTech • Geek.com • LogicBUY • BuyerBase

Who is this webinar for?

Mid-Market Businesses (100-1000 seats)

Business Leaders (CEO’s, CFO’s, etc.) and IT Managers

Organizations’ wanting to start their Business Analytics journey on the right footing, with a view to the future in respect to becoming a “Predictive Enterprise”.

Organizations’ who are driven by Competitive Advantage in respect to their current and future success.

Organization’s who want to use their data assets and human capital to create “Deep Insights & Actionable Analysis”.

2 © 2011 Ziff Davis, Inc. - All Rights Reserved.


Business Analytics Defined

The Impact of Business Analytics

The tangible benefits that can be derived from Business Analytics

The Path to Success

Managing the opportunities & risks along your Business Analytics journey

Critical Success Factors

Wrap-up and Additional Resources

Webinar Overview



Business Analytics Defined

Business Analytics is “the use of data & analysis techniques to understand your business in a way that facilitates better decision making”

• Fact-based• Real-time• 360° View

Business Analytics is applicable to every size & type of organization regardless of industry segment.

Achieving true Competitive Advantage from Business Analytics requires the leverage of;

• People – Knowledge Workers, Analysts & Business Leaders

• Process – Information Management, Analytics Best Practices & Governance

• Technology – A sound information infrastructure with proven and cost-effective tools for analysis

• Culture – an environment that fosters a culture of analysis and numerical literacy

• Data – a robust collection of deep, high quality information assets



The Impact of Business Analytics

All businesses succeed or fail based upon creating and sustaining sources of Competitive Advantage

Competitive Advantage is a strategic management concept that Dr. Michael Porter (HBS) evangelized beginning in the ‘80’s i.e.“The Five Forces”.

Sources of Competitive Advantage include; Cost Leadership & Differentiation amongst others.

Business Analytics allows you to develop deep insights and to create efficiencies that will clearly differentiate your products & services from the competition.• Customer Insights & Loyalty• Opportunities & Risks• Performance Management/Optimization



The tangible benefits that can be derived from Business Analytics?

Clear benefits manifest from Business Analytics at all levels of the organization• Executive Team

– Corporate Dashboard & Performance Indicators– Strategic Goal Attainment

• Sales & Marketing– Customer Insights (30+ dimensions)– Quota and Pipeline Management– Performance Dashboards

• Financial & Risk Management– Revenue & Opportunity– Cash Flow & Treasury– Budget & Spend

• Human Capital– Performance & Objective Attainment– Recruiting & Attrition

• Manufacturing & Distribution– Supply Chain– Resource Plan

• IT– Licensing & Maintenance– Asset Control



The patch to successful Business Analytics always begins with the data itself.• It is the foundation for everything analytics.• Reliable data creates reliable conclusions

from analytics.• It does not have to be perfect, but it should

be managed as an asset over its entire lifecycle.

Commitment to creating a true “culture of analytics” is a critical success factor. • Not an elitist sport!• Numerical literacy is a core

competency for every organization today• Culture eats Strategy for Lunch!

Partnering with a leader mitigates risks and decreases “time to value” for analytic outcomes.

The Path to Success



Becoming a Predictive Enterprise is a game changer for every organization. • No longer looking backwards or flying blind altogether, but

leveraging facts (information) that are well understood to predict with high accuracy “what will happen next”.

Business Analytics• Information is the new oil” in respect to precious commodities• “For every $1 invested in business analytics, organizations get

back $10.66” (Nucleus Research report L122)

Managing & Mitigating Risk(s) while Optimizing Decision Making & Opportunities is the balance that each organization must strike in order to succeed• Business Analytics can provide a 360° view of your entire

enterprise in real-time.

Managing Opportunities & Risks along your Analytics Journey



Critical Success Factors

The Path to Success can be straight-forward • Choosing your Analytics Partner can be one of the most

significant decisions that any Organization makes– Define a Business Analytics Strategy and Roadmap up front

– Leverage your partner’s entire range of pre & post-sales resources– Requirements Analysis– Data Optimization for Analytics– Deployment & Acceleration of “time to value”– Quick Wins and Early Deliverables

– Adopt flexible, proven and cost-beneficial solutions tailored to your Industry Vertical or Business Analytics focus area

– Start Small, but Thing “Big and Strategic”– The foundation you build today must support your aspirations for the

future

– Work to create a culture of analytics that is pervasive and compelling to all

– A top-down initiative– Information Governance to “empower & enable” success



Wrap-up Business Analytics are a game changer, no matter the

size or type of your organization.• “Information is the new oil and nobody can survive s

shortage of it”a shortage of it”

It is never too early to begin your Business Analytics journey.

• “Payback begins to manifest with your First Deployment and Multiplies from there”

• “Rapid Adoption follows successful execution”

Good, well managed & properly Governed Data is the foundation for all Business Analytics success stories.

• “There are no good analytical outcomes without good data to begin with”

Choosing an Analytics Partner to help guide your Business Analytics Strategy & Execution is a critical success factor.

• “Success requires first-hand knowledge, expertise and flexible & proven solutions”

To create a Predictive Enterprise your organization’s culture must embrace the notions of;

• “Information is an Asset and we must manage it over its entire lifecycle, from creation to retirement”

• “Actionable Analysis & Insights are the only acceptable path forward. Gut thinking and flying blind are gone forever”.10 © 2011 Ziff Davis, Inc. - All Rights Reserved.

Additional Business Analytics Resources


Food for Thought My Blog – “Business Analytics for the Mid-

Market”• www.infomgmtexec.wordpress.com

IBM/MIT – “Analytics: The New Path to Value”• http://www-05.ibm.com/de/solutions/asc/pdfs/analytics

-path-to-value.pdf

Michael E. Porter – “Competitive Strategy”• http://www.amazon.com/Competitive-Strategy-Techniq

ues-Industries-Competitors/dp/0684841487

Nucleus Research – “Research Note L122 (12/2011)” (registration required)

• http://nucleusresearch.com/research/notes-and-reports/analytics-pays-back-10-dot-66-for-every-dollar-spent/

IBM – Business Analytics Excellence. Resources on “how to build your BA strategy”, “becoming a BA Champion in your organization”, etc.

• http://www-01.ibm.com/software/analytics/excellence-center/

IBM – Business Analytics “JumpStart Services”• http://www-935.ibm.com/services/us/gbs/bao/


http://www.infomgmtexec.wordpress.com/

http://www-05.ibm.com/de/solutions/asc/pdfs/analytics-path-to-value.pdf



http://www.amazon.com/Competitive-Strategy-Techniques-Industries-Competitors/dp/0684841487



http://nucleusresearch.com/research/notes-and-reports/analytics-pays-back-10-dot-66-for-every-dollar-spent/



http://www-01.ibm.com/software/analytics/excellence-center/



http://www-935.ibm.com/services/us/gbs/bao/

http://www-935.ibm.com/services/us/gbs/bao/

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Zd ibm final w questions for michael