This document is confidential and is intended solely for use by its original recipient for informational purposes. Neither the document nor any of the information contained in this document may be reproduced or disclosed to other persons without the prior written approval of Zattoo.

ZATTOOOnline Advertising on IPTV> Switzerland

January, 2010

This document is confidential and is intended solely for use by its original recipient for informational purposes. Neither the document nor any of the information contained in this document may be reproduced or disclosed to other persons without the prior written approval of Zattoo.

About Zattoo> Product

Free access to Live TV on your PC / Laptop

via Zattoo Player Application(download & installation required) or

via Web-TV on www.zattoo.com(browser based, no download needed)

Minimal system requirements to operate

Broadband internet access (>500 kbps)

TV SignalChannel List

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User data

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Products & Prices

About Zattoo Europe> User Growth & Countries

Live Markets:

Denmark

Germany

France

Switzerland

Spain

UK

*Spain and Denmark- not all registered users have access (pay model)

About Zattoo

Advertising on Zattoo

User data

Customers & Campaigns

Products & Prices

271510

1020

1500

2100

2800

35003900

45004800

51005400

0

1000

2000

3000

4000

5000

6000

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4

Registered Users in Zattoo Europe (in 1‘000)*

2007 2008 2009

Zattoo Switzerland> Users & Ad Inventory

Users

1.2 M Registered users in Switzerland

380 K Unique Clients per month

Inventory (Ad Impressions per Month)

1.5 M video ads while starting the player

4.5 M video ads while switching channels

60 M display ads during TV streams

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User data

Customers & Campaigns

Products & Prices

0

200'000

400'000

600'000

800'000

1'000'000

1'200'000

1'400'000

Registered Users - Switzerland

Zattoo Switzerland> TV Channels

77 TV Channels

45 German

11 English

11 French

9 Italian

1 Spanish

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User data

Customers & Campaigns

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Channel Channel Channel

3 sat* HR* SF info

Al Jazeera English Italia 1 SF zwei

ARD Das Erste* ITV1 London SR*

arte [de] KabelEins Star TV

arte [fr] Ki.Ka* Sumo.tv

BBC One La 7 Super RTL Schweiz

BBC World News M6 Suisse SWR BW

Bibel TV MDR* Tele 5

Bloomberg TV MTV TeleZuri

BR* NDR* TF1

Canale 5 n-tv The Poker Channel

CNBC Europe ORF 1 TIMM

CNN International ORF 2 Europe tru: young television

Das Vierte Phoenix* TSR1

Deluxe Music Pro7 TSR2

DMAX Rai Due TV Gusto

DSF Rai Tre TV5 Monde

EuroNews [en] Rai Uno TVE

Eurosport RB TV* VIVA

France 2 rbb* VOX

France 24 [en] Rete 4 WDR*

France 3 RSI La 1 XXhome

France 4 RSI La 2 ZDF*

France 5 RTL

GameTV RTL II

GOD Channel Sat1

GOD Europe SF 1

Successful advertising on Zattoo – Best of Both

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User data

Customers & Campaigns

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Efficient Targeting

Instant Interaction

Transparent results

Personal consultation

Flexible products

Ongoing optimization

Top Content

International brands

Effective SpotsTV - Emotion

Online – Action

Zattoo – for you

Start-up Ad

Shown when user starts the Zattoo player

Spot surrounding is blacked out

Duration: variable, usually 10 to 30 seconds

Interactive / Link to landing page

Format up to 480 x 360 pixel

Highly effective video ad space

Start-up Ad

Max. 480 x 360 Pixel

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Interactive:Link to landing page

1 2 3Zattoo user switches from one live streaming TV channel to another

Ad is shown while the channel is switching (flash or video, up to 480 x 360 pixels, 10-20 secs.)

After the ad is done, the newly chosen channel is shown

About Zattoo

Advertising on Zattoo

User data

Customers & Campaigns

Products & PricesChannel Switch Ad

Interactive:Link to landing page

TV Side Ad

Ad during the TV program

Duration flexible, max. 120 seconds

Format: 300 x 250 pixel (Medium Rectangle)

TV Side Ad

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User data

Customers & Campaigns

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Branding Specials > Sponsoring

Sponsoring of the Zattoo platform

Permanent placement of brand logo & claim at a fixed spot around the Zattoo player

Link to the sponsor landing page

Sponsoring

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User data

Customers & Campaigns

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Branding Specials > TV Frame

Attention grabbing Ad with strong impact

Link to landing page in the whole frame

Branded Player

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User data

Customers & Campaigns

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TV Programm im TV Frame

TV Frame

Branding Specials > Branded Channel

24/7 Live stream of business channel in the exclusive environment of classic TV channels.

Extraordinary presence and highly effective reach.

Long-term: Business Channel(24/7 - full program)

Short-term: Corporate, Image, Trade Show etc.

Branded Channel

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User data

Customers & Campaigns

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Using my PC + Watching TV

(Multitasking) 29%

I don't have a TV22%

I am not where my TV

is18%

TV is occupied14%

Other17%

„Why do you use Zattoo?“

Places and reasons for Zattoo usage

About Zattoo

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User data

Customers & Campaigns

Products & Prices

At home91% On the go

15% In the office10%

0%10%20%30%40%50%60%70%80%90%

100%

"Where do you watch Zattoo?”(Multiple choice)

Ad Acceptance

3 out of 4 viewers approve of the ads on Zattoo

>90% think the ads are not very annoying

About Zattoo

Advertising on Zattoo

User data

Customers & Campaigns

Products & Prices

61%

6% 8%17%

8%

Ads are OK since Zattoo is free of charge

Ads are better than a blank

screen

I don't mind. Ads are a little annoying

Ads are very annoying

0%

10%

20%

30%

40%

50%

60%

70%

„How do you think about the ads shown during channel switches?“

Source: Online survey among 6.522 Zattoo Users; April 2009

NET-Metrix User Insights> Zattoo Switzerland

66.3%

33.7%

15.5%

24.8%

22.4%

16.4%

12.3%

5.6%

3.1%

4%

22%

32%

0.0% 100.0%

Male

Female

14 - 19 years old

20 - 29 years old

30 - 39 years old

40 - 49 years old

50 - 59 years old

60 - 69 years old

70 Jahre and above

Graduation compulsary

" …middle

" …high

Proportion of Users on Zattoo in %

126

71

146

136

94

82

77

69

85

117

86

111

0 100 200

Affinity-Index*

*Share on Zattoo in relation to the share of this target group in the population > 14 years old.E.g.: An Index of 200 indicates that the target group on Zattoo is twice as common compared to the population.

Source: NET-Metrix-Profile 2009-2

(32.885 causes - 100,0% - 4.792 K)

About Zattoo

Advertising on Zattoo

User data

Customers & Campaigns

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NET-Metrix User Insights> Zattoo Switzerland

53.7%

10.7%

21.6%

14.0%

13.2%

26.5%

21.3%

24.6%

14.4%

1.9%

5.8%

7.1%

13.5%

11.3%

12.3%

6.7%

41.5%

0.0% 100.0%

Employed (>30h per week)

Part-time (> 4 h per week)

Apprenticeship

Non-Working

1 person household

2 person household

3 person household

4 person household

5+ person houshold

Gross income < CHF 2'000.-

CHF 2'001.- bis CHF 4'000.-

CHF 4'001.- bis CHF 6'000.-

CHF 6'001.- bis CHF 8'000.-

CHF 8'001.- bis CHF 10'000.-

CHF 10'001.- bis CHF 15'000.-

Über CHF 15'000.-

Not stated

Audience composition on Zattoo in %

103

70

146

80

93

91

111

103

106

96

98

87

93

101

108

117

101

0 100 200

Affinity-Index*

About Zattoo

Advertising on Zattoo

User data

Customers & Campaigns

Products & Prices

*Share on Zattoo in relation to the share of this target group in the population > 14 years old.E.g.: An Index of 200 indicates that the target group on Zattoo is twice as common compared to the population.

Source: NET-Metrix-Profile 2009-2

(32.885 causes - 100,0% - 4.792 K)

Customers (1)

About Zattoo

Advertising on Zattoo

User data

Customers & Campaigns

Products & Prices

Telecommunication

Consumer Electronics

Automobile FMCG &

Trade

See Showcases here on zattoo.com

Customers (2)

About Zattoo

Advertising on Zattoo

User data

Customers & Campaigns

Products & Prices

See Showcases here on zattoo.com

Banks Insurances Media / Portals

Standard-Products & Prices> Zattoo Switzerland

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User data

Customers & Campaigns

Products & Prices

Targeting, at a premium of 10%:• TV-Channel (e.g. language, genre)• Time (e.g. Prime Time)• User (e.g. gender, age, region)• (Language zones at no extra charge)

Frequency Capping per user at no extra charge

Mengenrabatte:• CHF 10.000: 5%• CHF 25.000: 10%• CHF 50.000: 15%• CHF 100.000: 20%

BK: 5%

Name FormatStandard-

SizeSize variable Sound

TV ChannelTargeting

Duration (Sec.)

CPM

Start-upAd

Flash / Video

Max. 480x360

10 - 30

CHF 80Channel Switch

Ad10 - 20

TV Side Ad

Flash 300x250

60 - 120 CHF 15

Run-of-Site*Dependingon format

CHF 35

* Mix of Start-up Ads, Channel Switch Ads und TV Side Ads, campaign individually optimizedMore information and screenshots see here: http://zattoo.com/de/advertise/placements

Name Description Fixed Price/Month Screenshot

SponsoringBrand logo displayed in top bar of the Zattoo player, in rotation with max. 2 other brands

CHF 5‘000,- / month

TV FrameBranded Frame around the tv-program.

Exclusive targeting on each channel possible. CHF 15‘000 / 2 weeks

Branded Channel

24/7 Promotion-Channel, integrated into the channel bar of classic tv stations

CHF 5‘000 / month

(plus CHF 5‘000 one-off for installation)

Branding Specials & Prices> Zattoo Switzerland

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Technical Guidelines Standard-Products> Zattoo Switzerland

About Zattoo

Advertising on Zattoo

User data

Customers & Campaigns

Products & Prices

Ad Name Start up Ad Channel Switch Ad TV Side Ad

PlatformZattoo Player (Application )

& Zattoo Web-Player (Browser based)

File type .FLV (Flash Video) / .swf (Flash) .FLV (Flash Video) / .swf (Flash) .swf (Flash)

or .jpg / .gif / .png

.swf (Flash)

or .jpg / .gif / .png

Max. file size3-5 MB

bigger size on request

3-5 MB

bigger size on request300 KB 40 KB

Duration = Length of Creative

10 to 30 seconds 10 to 20 secondsMax. 120 seconds

(Loop)

Dimension of Creative

Max. 480 x 360 Pixel / 300 x 250 Pixel (Medium Rectangle) 300 x 250 Pixel

Minimum viewable width

300 pixels

If the content differs from the recommended aspect ratio, the surrounding border color will appear in black.

Audio Must be included in the flash file. Not invoked on demand.Default is “off” - User can turn

it on

API Limited to image drawing and playing sound (.as).‏ Limited to image drawing

User interaction

Supported (see Click-TAG-Implementation)

Network activity

The flash file may not make any calls to an external network (e.g. RSS Feed)

Scaling Advertising material does not scale by default, but it can be set to scale upon advertiser request. n/a

Landing page

(Click-TAG)

The URL of the landing page is either implemented into the creative or booked separately.

Click-TAG implementation per Action Script Code: on (release) {getURL(clickTAG, “_blank”);}

Ad-Server All common Ad-Server platforms can be served, e.g. DART, Eyeblaster, Eyewonder, AdTech etc.

Elias-Canetti-Strasse 7

CH-8050 Zürich

ZATTOO SCHWEIZ AG

Your contact:

Martin Schlenker

Head of Sales Switzerland

+41 79 319 05 79

martin@zattoo.com

Branko Russo

Advertising Sales Manager Switzerland

+41 79 300 400 9

branko@zattoo.com