• Zaheer U din 01141

• Muhammad Imran 11666

• Fawad khattak 13201

• Aitezaz Ashraf 01142

Submitted to

Ma’m Mahwish J.Khan

Education Industry is one of the most important service industries which touches the lives of millions of people. Its service is

unique both in social and economic points of view of a nation

To be a world-class institution of higher education and research

Promoting technical skills, critical thinking and public duty

Develop a prosperous and progressive society

Vision (objectives)

Develop LeadershipPromote EntrepreneurshipPromote Advanced Learning MethodologyPromote TrainingUphold Islamic ValuesPromote Industry and University

interaction

PEST AnalysisPolitical

Uncertain holidays from apart of government.

No barriers to increase or decrease fee.

Political issues effect daily routine activities

Economic:

Major economic downturn effect badly.

Slower growth of global knowledge economy creating reduced demand for knowledge workers.

Social

Increasing diversity and mobility of society.

Increase demand of graduates for global careers

Increase in % of younger people in the population.

Technological

E-connectivity 24/7 and growing use of internet for services.

Web-based communication and social networking defining current and future students.

SWOT AnalysisStrengths

Positive reputation in the external communityPositive experience with those who interact with the campusProactive Partnerships with other universities, community and CorporationsHEC ranked 3 on the basis of Past performanceProfessional and skilled faculty Access to services(online)

Weakness

Operational structure(no track of application)Over populated classWeak communication of staff with studentsUnequal workloads on faculty & staffLacking of communication in some teachers

Opportunities

Partnerships with abroad university External Community and University relationshipsInterest in academic program expansionGrowth potentialNew constructionTechnological advancement Increased focus on higher education

Threats

Negative public perceptionhigh competition Security Societal and student perception of education as solely a means to a jobHistorical public perceptions/lack of knowledge about higher Education.Experiences Lecturers are leaving.

Segmentation

Demographic

according age

• Geographic

Psychographic

• Lifestyle Based on interest

• Target market

Under Graduate studentsUniversity transfers Graduate students Foreign Student

Positioning

• Differentiated strategy

Services Iqra have different set of services.

Management SciencesComputer ScienceElectronics EngineeringFashion and DesignSocial Sciences

Personnel Iqra University has skilled management and faculty

and having Competence, Courtesy, Credibility, Reliability, Responsiveness and best Communication skills in them.

Channel Differentiation

Iqra University has partnership with foreign universities

Iqra have decision maker who have bright image and is helping to make image of Iqra brighter.

Image Differentiation

• Promotional strategies

• Partnership with colleges

• Event

• Social Media

Corporate social responsibility

Plant trees

Promote no smoking campaign

Traffic rules awareness

• Campus visit

• High school visit

Advertisement

T.V Radio Internet

Short courses