Embed Size (px)
Citation preview
Zadnja promjena: 20.12.2017
2
10000 Zagreb Croatia
T.me/dineroone
w w w . d i n e r o . o n e
www.dinero.one
INTRODUCTION Despite digitalization and relatively new payment methods (credit cards, cryptocurrencies), cash (bills
and coins) is still the most common means of payment in everyday life. There is an increasing demand
for simple cryptocurrency payment and its use in daily transactions, and that demand will grow, as we
have already witnessed in the incredibly high popularity of cryptocurrencies.
However, for us consumers (or users), it doesn't matter how we pay, as long as the process is simple,
safe, and fast. Still, cash flow is incredibly important to the companies we buy goods or services from
for several reasons. One of them is cash consistency (bills and coins) between the cash drawer and the
software used to issue receipts.
In today's digital era, people, especially younger people, are comfortable paying with
cryptocurrencies. However, it is limited in the sense that transactions are almost always made
between people, and not companies.
There is a great need for the possibility to conduct cryptocurrency transactions with businesses
(restaurants, shops, cafes, etc.).
Businesses working with cash on a daily basis are well aware of the problems surrounding it. Our
conceptual product, Dineroone multipurpose cash drawer/platform is a solution that will help
businesses solve many cash flow problems by enabling simple, secure, and fast payments with
cryptocurrencies for both themselves and customers, while providing additional revenue, and
significantly enhancing and simplifying their business.
Dineroone multipurpose cash drawer/platform will be a product that counts cash in real time, and
shows the total amount of cash in the drawer, cryptocurrencies, and credit card transactions on-
screen as well as in the business owner's smartphone app. The total cash balance and denomination in
bills and coins will be visible in real time on the Dineroone screen and in mobile apps. Along with
showing the current cash, credit card and cryptocurrency balances, it will also display the total current
balances in our cryptocurrency - Dinero (DNRO), at the current exchange rate.
Each cash, credit card, and cryptocurrency transaction (withdrawal and deposit in the Dineroone cash
drawer) will be recorded in a database that business owners can access through a GUI interface, and
the data can later be used for analyzing total revenue and making further business decisions.
Automatic cash counting is one of the main 4 features of the Dineroone multipurpose cash
drawer/platform. Secondly, it provides a payment gateway service for card transactions, and the third
feature is likely the most important one: it enables the simple, two-way flow of cryptocurrency. Two-
way means that Dineroone will be able to receive cryptocurrency payments and return change in
cryptocurrencies and/or cash, depending on what the business and the customer prefer
(cryptocurrency payment gateway).
3
10000 Zagreb Croatia
T.me/dineroone
w w w . d i n e r o . o n e
www.dinero.one
Dineroone also enables a fourth feature - an ATM or exchange service, if local legislation permits it. Customers will be able to exchange their cryptocurrency for cash and vice versa in businesses that use Dineroone. This document briefly clarifies the issue and offers a solution for businesses and users (customers) in regards to payment transactions. Blockchain technology will be integrated into the Dineroone multiverse cash drawer/platform and by introducing Dinero (DNRO) cryptocurrency, we will generate added value for those who invest in this project, for businesses, users, and for ourselves.
4
10000 Zagreb Croatia
T.me/dineroone
w w w . d i n e r o . o n e
www.dinero.one
IDEA We live in the 21st century - the age of the digital revolution where nearly everything that exists in the real world also exists online. We used to trade goods: "Three sheep for a cow"; that eventually evolved into coins, then later into paper money, and finally to what we have today - digital currency (zeros and ones). Although the digital revolution has brought us great improvements in our lives (for example, quick and easy access to almost any type of information, which was unimaginable just a few decades ago), the infrastructure that has launched that digital world will always remain and exist offline. Let's take the most widely used device in the world as an example: the mobile phone. It provides access to a variety of information: real-time access to news (websites), access to information about our friends, relatives and others (social networks), access to finances (bank account, crypto wallet), the possibility to speak to someone else in real time, etc. In order for us to be able to use the mobile phone and digital world so easily, someone in the real world had to make that phone. Someone had to set up and maintain the data transfer infrastructure (antennas, transmitters, servers, central units, etc.), someone had to go into the field and prepare the news we read on our phone, someone had to deliver the goods we ordered, etc. We could go on and on with the list of processes and operations needed for a certain device or process to function, but it's easy to see the point: Someone ''offline'', i.e. in the real world, always has to design, produce, and maintain all the things that digital space nicely provides us with. When we talk about money, it's safe to say that the future will bring widespread use of cryptocurrency. Does that mean cash (bills, coins) will soon disappear? We don't think it will, at least not in the near future. For example, there are a large number of businesses, and many that are just starting, that work with cash. Just take a walk around your neighborhood and have a look at the businesses (cafés, restaurants, shops, bakeries, etc.) and the way customers pay. Mostly with cash, and our product concerns making the work of those businesses easier and introducing the much-needed flow of cryptocurrency (billing and refunding). The idea for Dineroone came from our own needs. We know a lot of business owners who work with cash on a daily basis. We personally own such businesses and we all share the common issues described in this document. In working with cash, we all use computers where software is used to charge products and issue invoices, but we also use cash drawers to store cash. The amount of money in the cash drawer almost never matches the amount shown in the software. This is a problem all businesses face.
5
10000 Zagreb Croatia
T.me/dineroone
w w w . d i n e r o . o n e
www.dinero.one
EXAMPLE 1 - A crowded café bar
During the day, café bar employees take orders, issue receipts, serve guests, and charge for services. The problem with cash discrepancy between the cash drawer and software can arise for many reasons, the most common one being a large amount of work. Customer satisfaction is always a priority; quality and fast service are also very important here. When working in a busy bar, waiters have to work fast and save time somewhere, so all the money is quickly stored in the cash drawer, although a certain percent consists of tips that are not necessarily calculated and displayed in the software. This affects the problem of the discrepancy between the cash drawer and the software. At this time, the problem is solved as soon as possible by counting the money in the cash drawer and balancing it with the software. In doing so, precious time is lost, and businesses are exposed to the risk of fines from state inspectors.
EXAMPLE 2 – Shops, change
Andrea works at a store as a cashier. Her job is to scan the products customers are buying, receive money, and return change. Throughout the day, various products at different prices pass through Andrea's hands. E.g. $10, $3.99, $8.51, $19.97, etc. At the beginning of the day, she starts out with a set amount of cash in the drawer in different denominations, e.g. $5, $10, $20 bills, plus coins including nickels, dimes, quarters... Andrea has served several customers. They have paid for the goods they bought and received exact change. The next customer had a total purchase amount of $19.96 and paid with a $20 bill. Andrea didn't have the exact change, and upon agreement with the customer rounds up the price, so the extra 4 cents stayed in the cash drawer. Over the next hour, there were many such cases and now there is an unknown amount of extra cash in the drawer. At the first chance she gets (when there are no customers in the store), Andrea counts all the cash to match it to the transactions shown in the software and realizes that there's extra cash. She then balances the drawer to allow work to continue. Business owners try to decrease the number of errors that lead to such discrepancies, but the problem still exists, and it can't be solved using current technological solutions. Such examples in everyday work with cash are many. Some of you reading this document will likely be able to easily recognize this problem and the brilliant solution that the DineroONE concept offers. Demand for cryptocurrency payment is increasing. Here is one example from our own experience. In the bakeries owned by one of our advisors, customers ask whether it is possible to pay with cryptocurrency on a daily basis. Just a few months ago, there were significantly fewer requests for cryptocurrency payments. Although it is currently not possible, the customers are duly asked which cryptocurrency they would like to pay with, and the answers are indeed diverse. From ETH and various ERC20 Tokens, to cryptocurrencies with their own blockchain (Monero, Digibyte, Bytecoin, etc.). Requests to pay with cryptocurrencies almost always come from younger people (which is in a way proof that younger people are more flexible in paying; what we say is the future , is actually their present) and given the growing frequency of such requests, it's inevitable that in the near future
6
10000 Zagreb Croatia
T.me/dineroone
w w w . d i n e r o . o n e
www.dinero.one
businesses will have to offer such payment methods through a solution that must be safe, quick, easy-to-use and which will respect local cash flow laws with its operation and capabilities.
By building the Dineroone multipurpose cash drawer/platform as a product, a new, highly prospective
and rich industry (€45 billion) will be created that will surely guarantee its investors and founders a
profit.
Businesses will generate additional income and solve a number of problems, and enable and simplify
new ways of payment and transferring money for their users (customers).
7
10000 Zagreb Croatia
T.me/dineroone
w w w . d i n e r o . o n e
www.dinero.one
The road to a fully finished, ready-to-launch product is fairly extensive and divided into several phases, and the three most important ones are:
1. Token crowdsale phase
2. Dineroone multiverse drawer and platform and business model development phase
3. Marketing and monetization (sales) phase
PHASE 1 – DINERO TOKEN CROWDSALE
The DINERO Token (DNRO) will be an Equity Token that is completely ERC20 compatible. A total of 350 million DNRO Tokens will be generated for the Token crowdsale phase, and investments in this project can be made with BTC (Bitcoin) and ETH (Ethereum). 350 million DNRO Tokens will be distributed in the following way:
297,5 million (85%) is reserved for Token Holders (Investors);
17,5 million (5%) is reserved for the future company (stimulation for fast growth, partnerships,
etc.);
10,5 million (3%) is reserved for the Team and Founders;
7 million (2%) is reserved for Advisors;
17,5 million (5%) is reserved for bounty program.
Dinero Token Presale is scheduled for March 1st with a hard cap of €2 million or 7 days period,
whichever comes first. Exclusive presale price of DNRO is 0.1 EUR.
The DNRO Token crowdsale phase will start on April 1st and will be opened for a total of 42 days (6
weeks) after the launch.
For each investment in the equivalent of one (1) EUR, five (5) DNRO Tokens will be issued plus a
potential bonus.
An investor invested 1 ETH (Ethereum), during which the value of one ETH was 500 EUR. The
investor will be entitled to 2,500 DNRO Tokens plus the potential bonus.
An investor invested 0.1 BTC (Bitcoin), and at the time of investing the value of 1 BTC was 10000
EUR. The total value of the investment is therefore 1000 EUR, so the investor is entitled to 5000 DNRO
Tokens plus the potential bonus.
DEVELOPMENT OF DINEROONE DRAWER,
PLATFORM AND ECOSYSTEM
8
10000 Zagreb Croatia
T.me/dineroone
w w w . d i n e r o . o n e
www.dinero.one
Bonus
A 30% bonus will be allocated to Investors in the first week of the Token crowdsale phase;
A 20% bonus will be allocated to Investors in the second week of the Token crowdsale phase;
A 15% bonus will be allocated to Investors in the third week of the Token crowdsale phase;
A 10% bonus will be allocated to Investors in the fourth week of the Token crowdsale phase;
A 5% bonus will be allocated to Investors in the fifth week of the Token crowdsale phase;
A 0% bonus will be allocated to Investors in the sixth and last week of the Token crowdsale phase.
No other bonuses of any kind or nature will be offered afterwards. However, we reserve the right to offer bonuses of up to 40% to selected participants (blockchain hedge funds) through direct invitations and at our discretion. All Investors will receive DNRO Tokens, as well as all the appropriate instructions, after the successful completion of the Token crowdsale phase. DNRO Token reserved for the Team and Founders will be frozen (via special Smart Contract) until the Dineroone goes officially on sale. Upon finishing the successful DNRO Token crowdsale phase, the potential remainder of DNRO Tokens (including bounty campaigns) will be destroyed. E.g. 209 million DNRO Tokens were distributed and 106 million Tokens remain (97.5 million reserved for investors and 8.5 million bounty Tokens). Those 106 million DNRO Tokens will be destroyed. The DNRO Token crowdsale phase will be considered successful if it has collected at least €18 million (SOFT CAP). This is the minimum amount required to develop Dineroone, set up an optimal production line, and obtain the necessary components for the first shipment, prospecting, and marketing. The expected product presentation (sales launch) is ~Q2/2020. If the DNRO Token crowdsale phase is unsuccessful (if less than €18 million is collected), all the collected funds will be returned to the investors. The optimum amount (OPTIMAL CAP) of the Token crowdsale phase is €25 million. Investment at this level allows us to develop DineroONE faster (the expected launch is ~Q3/2019) and set up a large capacity production line. The maximum amount of investment (HARD CAP) is set at €45 million. An investment of this size isn't necessary to make the crowdfunding phase successful and to achieve this project, but additional funds would allow us to develop the Dineroone multipurpose cash drawer/platform sooner. The limit has also been set due to the potential participation of large blockchain (hedge) funds and other businesses whose primary purpose is currency trading (input = A, output= A * X) and profit through co-ownership in company.
9
10000 Zagreb Croatia
T.me/dineroone
w w w . d i n e r o . o n e
www.dinero.one
PHASE 2 – DINEROone MULTIVERSE DRAWER, PLATFORM AND
BUSINESS MODEL DEVELOPMENT
First of all, it is necessary to know what an ordinary cash drawer looks like:
10
10000 Zagreb Croatia
T.me/dineroone
w w w . d i n e r o . o n e
www.dinero.one
For more pictures click here. An ordinary cash drawer is a fairly simple device, and looking at the technical side, these are its characteristics:
It has several storage compartments for storing and holding banknotes (e.g., 5 compartments for
various banknote denominations);
It has several storage compartments and holders for coins (e.g., 8 coin denominations);
It has a connector to connect with a computer for software interaction (when printing the receipt,
the cash drawer opens).
The main function of such cash drawers is storing cash (banknotes and coins in various denominations)
while additional functions are of a more technical nature - simpler software and cash drawer
interaction so the employee's work is faster and more productive.
Dineroone will be a product that looks almost the same as a regular cash drawer but will consist of many modules and will offer more options.
11
10000 Zagreb Croatia
T.me/dineroone
w w w . d i n e r o . o n e
www.dinero.one
12
10000 Zagreb Croatia
T.me/dineroone
w w w . d i n e r o . o n e
www.dinero.one
The capabilities we will develop and the Dineroone multipurpose cash drawer/platform will offer:
0. All abilities as an ordinary cash drawer
1. Dineroone multiverse drawer will have the ability to count money itself;
2. Dineroone multiverse drawer will have the ability to accept credit-card payments;
3. Dineroone multiverse drawer will have the ability to accept cryptocurrency payments;
4. Dineroone multiverse drawer will have the ability to offer currency exchange (ATM);
5. Dineroone multiverse drawer will offer all-in-one hardware and software solution.
1. Dineroone multipurpose cash drawer with the ability to count money itself In order for business owners to avoid the above-described problems, the Dineroone multipurpose cash drawer has the ability to count the money itself as its main task. Money counting will be automatic, i.e. dynamic and in real-time. Dineroone will work in such a way that when the drawer is opened, money is placed in it and the cash drawer is closed. It will calculate changes in denominations (coins and banknotes) on its own and display the total balance on the screen (module) that is part of the cash drawer, and on other devices (described below). Each cash transaction - withdrawing and/or depositing cash from/into the drawer (the drawer opens, the transaction is executed, the drawer closes) will be recorded in a database, which can be accessed through a user-friendly interface. Data recording will help business owners better analyze cash flow, identify potential issues, etc. 2. Dineroone with the ability to accept credit-card payments We are all familiar with payments via debit and credit cards (Amex, Visa, MasterCard, Diners, etc.). It should be noted that business entities that offer this kind of payment lose a portion of their revenue (a fee) for each transaction that is made with such cards and they usually pay fixed monthly fees for using the card-based POS device from the local card providers (most often banks). With Dineroone, a small portable POS device will come free as an option that will allow card payments with lower fees and the conversion of credit card money into cash or cryptocurrency (currency exchange). 3. Dineroone with the ability to accept cryptocurrency payments The portable POS module (or modules, if more are needed) for card payments will also be used to pay with cryptocurrencies no matter which cryptocurrency is used. Dineroone will be regularly synchronized with all relevant stock exchanges on which those cryptocurrencies are listed, based on which the average value of a cryptocurrency will be obtained, or a single exchange chosen by the business will be used to determine the current value of a cryptocurrency. Businesses will be able to choose which option they want to use. Let's say a user wants to pay for a coffee with the BCH (Bitcoin Cash) cryptocurrency. The café employee will convert the price of the coffee from the local FIAT currency (e.g. €1 + commission) to BCH and display the QR code on our portable POS module. The buyer will scan this QR code with their mobile phone and transfer the converted amount of BCH from their wallet to the business' wallet, i.e.
13
10000 Zagreb Croatia
T.me/dineroone
w w w . d i n e r o . o n e
www.dinero.one
to the Dineroone multipurpose cash drawer located in the café. In the same way, a buyer may exchange a certain amount of cryptocurrency into cash (currency exchange). In this case, with its platform, the Dineroone multipurpose cash drawer has the role of a proxy or mediator between relevant currency exchanges and businesses. The important thing of this everyday business for both businesses and users (customers) is simplicity, security, and speed of payment. The Dineroone multipurpose cash drawer/platform will generate a wallet address for the business for each new cryptocurrency to be used. E.g. a customer wants to pay for a coffee with the ABC cryptocurrency, but the business does not have a wallet for that cryptocurrency. The café employee will be able to calculate the value of the coffee from the FIAT currency (plus the commission fee) into the ABC cryptocurrency and Dineroone multipurpose cash drawer/platform will automatically generate a wallet address for the ABC cryptocurrency for the business. In that way, the Dineroone multipurpose cash drawer/platform will become a centralized place for storing various cryptocurrencies (a multi-wallet). Businesses will not have to worry about creating a wallet address. We will take care of that, and businesses can then decide whether they want to keep cryptocurrencies on the generated wallet or transfer them to a different one (to their personal wallet, to the exchange, etc.). 4. Dineroone multipurpose cash drawer/platform will offer a currency exchange service (ATM) As businesses can offer their customers a variety of payment methods, they will also be able to offer a variety of money conversions (in smaller amounts), if local laws permit: A) Conversion of credit card currency into cash
B) Conversion of credit card currency into cryptocurrency
C) Conversion of cash into cryptocurrency
D) Conversion of cryptocurrency into cash
E) Conversion of cryptocurrency into other cryptocurrency
A) Conversion of credit card currency into cash E.g. a customer in a restaurant asks for €200 (local FIAT currency) of cash, and offers his VISA card as the basis for exchange. Through our portable POS module, the restaurant employee charges the user's card for €200 + a commission fee (e.g. 6%, i.e. €212), withdraws the amount from the customer's account connected to the VISA card, and gives the customer €200 in cash. B) Conversion of credit card cash into cryptocurrency A customer wants to buy a certain amount of cryptocurrency (e.g. DNRO cryptocurrency, or any other) in the equivalent FIAT currency (e.g. €100), but is not registered on the stock exchange that trades with that cryptocurrency or is unable to make a payment with a credit card to purchase that cryptocurrency. The customer goes to a business (e.g. a newsstand) that uses DineroONE, and the newsstand employee charges him €100 + commission (e.g. 7%, i.e. €107) from the account connected to the card, and transfers the DNRO (or any other) cryptocurrency in the value of €100 to user's wallet address. The employee first calculated how much DNRO cryptocurrency could be purchased for €100 (e.g. 500 DNRO tokens) and, after receiving a €107 EUR (100 EUR + 7% commission) payment from the user's credit card, the employee buys 500 DNRO tokens that are automatically transferred to the business’
14
10000 Zagreb Croatia
T.me/dineroone
w w w . d i n e r o . o n e
www.dinero.one
(newsstand's) wallet. After that, using the portable POS module, he scanned the QR wallet address on the user's mobile phone and transferred 500 DNRO coins to him. C) Conversion of cash into cryptocurrency Same as under B) only in this case the user pays with cash. D) Conversion of cryptocurrency into cash E.g. A customer in a store asks for €500 of cash and offers an equivalent value in the ABC cryptocurrency (e.g. 5,000 ABC coins). On the portable POS module, the employee selects €500 as the output value and ABC cryptocurrency as the payment method. The required amount of that cryptocurrency (5,000 Coins + commission) is printed at the entry value for payment. A portable POS module generates a QR code payment for the customer to scan with their mobile phone and sends 5,500 ABC coins (500 ABC coins are commission) to the store's wallet. After the transaction is confirmed by the employee, he gives €500 cash to the customer. E) Conversion of cryptocurrency into another cryptocurrency E.g. A customer wants to buy 200 XYZ coins with ABC coins in a bakery that uses the Dineroone multipurpose cash drawer/platform. On the portable POS module, the employee selects XYZ coins for output value, ABC coins as the payment method, and the required amount of that cryptocurrency with the commission included (e.g. 450 ABC coins + 45 ABC of commission) is entered under the input value. On the portable POS module, the QR code for the payment is generated, and the user scans the QR code with his mobile phone and sends 495 ABC coins to the bakery's wallet address. After the transaction has been confirmed, (the drawer will sound an alarm for a confirmed transaction), the bakery's employee sends 200 XYZ coins to the customer's wallet address by scanning the QR code from the customer's mobile phone with the portable POS module. 5. Dineroone with the ability to offer all-in-one hardware and software solution. One part, or a Dineroone module, will also feature a large screen on top of the drawer (a touch-screen computer/tablet) so that business owners will have everything they need as part of the Dineroone multiverse cash drawer/platform. They will be able to use our software for their business (the software will be universal, but customized in terms of legal regulations for each individual market) or install the appropriate operating system and use it on the Dineroone multipurpose cash drawer/platform. Our platform will display the current balance of cash in the Dineroone multipurpose cash drawer/platform, the total balance and denomination per coin and banknote, the value of the cash in the DINERO (DNRO) cryptocurrency at the given exchange rate and the individual value of the DINERO (DNRO) cryptocurrency. The balance of the cryptocurrency and credit card transactions and their equivalents in DINERO (DNRO) cryptocurrency will also be displayed. Along with the services offered by the Dineroone multipurpose cash drawer/platform, all of these figures will also be displayed in real-time for business owners via smartphone apps and the PC. In order for users to know that a business offers these options, Dineroone will also come with stickers
that they can stick on a visible location (e.g. on the entrance door), just like with credit card company
stickers. We will also offer other promotional material, which will be present in businesses for
informing users.
15
10000 Zagreb Croatia
T.me/dineroone
w w w . d i n e r o . o n e
www.dinero.one
An example of a sticker:
Businesses and their satisfaction are the key to providing the listed services. We must put ourselves in their shoes and understand that they must be motivated to offer the services that the Dineroone multipurpose cash drawer/platform offer. Simply put, if businesses are motivated, they will need such all-in-one solutions, and they must have additional financial benefits from all of it. So credit card and cryptocurrency payments and currency exchange services must include fees, where a larger percentage goes to the businesses. As mentioned earlier, the idea for such product arose from our own needs several years ago (you have to own a business to understand businesses). At that time, we were looking for a cash drawer that could solve our problem with counting cash in our business, but couldn't find one. We searched the internet high and low, but that kind of solution didn't exist then. Last year, a product from the Tellermate company appeared to address the problem of counting cash. The product is still being developed, and according to available information, it will probably function well. Given that the solution is in sight, the question is whether or not Dineroone multipurpose cash drawer/platform is needed. The short and simple answer is: YES! Nokia used to be the leading mobile phone manufacturer. Later, Samsung and Apple came out with better-quality products and innovations. There are many similar examples. Competition is always good in all industries, even in this, still non-existent, industry. Unlike Tellermate's solution, our ultimate goal is more ambitious and more innovative - to offer a complete monetary, hardware and software service to businesses that will ease the lives of users (consumers) and give them the chance to make some more money!
16
10000 Zagreb Croatia
T.me/dineroone
w w w . d i n e r o . o n e
www.dinero.one
BUSINESS MODEL
1. Selling the Dineroone multiverse drawer Once the Dineroone multipurpose cash drawer is commercially available, the main goal is to distribute (sell) it to businesses. This is an obvious step; a classic sale with the aim of increasing the profit margin. The distribution of the Dineroone multipurpose cash drawer is the key for creating a network of points of sale that accept all the features they offer (automatic cash counting, various payment methods, currency exchange, etc.). What is the cash drawer market worth? In Croatia alone, a country with a population of 4.5 million, there are ~45,000 cash drawers (in ~35,000 business entities). The average life cycle of a drawer is 2 to 3 years, and the price in Croatia is about €60. Therefore, the value of the Croatian cash drawer market is about €2.7 million (with a renewal period every few years). Due to its nature, value and complexity, the price of Dineroone will be at least 10/15 times higher, so the estimated value of the Croatian Intelligent cash drawer market is estimated at about €40 million. Differences in the development of particular markets (countries) exist. In some places, cash drawers are cheaper and in others, they are more expensive. In some places, there are more businesses per capita, and other places, there are fewer. It is impossible to estimate the global market value of cash drawers but we can apply the following formula to get the approximate value: A = World population = 7,500,000,000 B = Population of Croatia = 4,500,000 C = Average number of cash drawers with a population of 4,500,000 people = 45,000 D = Average Value of cash drawer = €60 X = Value of global cash drawer market in EUR X = (A / B) *(C*D) X = (7,500,000,000 / 4,500,000) *(45,000 * 60) X = 1,666.66 * 2,700,000 EUR X = 4,499,982,000 EUR The global market value of cash drawers is about €4.5 billion with a renewal period every few years. Dineroone is a product that will be more expensive (~ 10/15 times) and because of its value it justifies its price, so the value of the global market is several times higher. We can conclude that the minimum value of the global market for such cash drawers is around €45 billion. Big potential indeed!
17
10000 Zagreb Croatia
T.me/dineroone
w w w . d i n e r o . o n e
www.dinero.one
2. Commission from credit card and cryptocurrency transactions
A) Credit/Debit cards With credit card payments, businesses are charged credit card fees for every transaction. For example, if a product costs €100, the customer paying with a credit card is billed €100. But the business will receive this amount with the payment gateway fee deducted. This fee is e.g. 4%, so in this example, the business receives €96, and €4 goes to the credit card company and payment gateways. The goal is to offer businesses a lower fee for credit card transactions (e.g. 2.95%) so that they are benefited by using our payment gateway. Part of the 2.95% commission goes to us and the Investors – Token holders as our income (in equal amounts). Payment gateways are a well-established business model, which do not require any additional explanation. Some of the service providers include: Squareup, Izettle, Cloverconnect... We're introducing a device and platform with a similar principle and incorporating it into our all-in-one platform. B) Cryptocurrencies With cryptocurrency payments and exchange services, part of the revenue (fee) will also go to us. When someone pays for a service with cryptocurrency (e.g. lunch at a restaurant), the converted amount of the FIAT currency to cryptocurrency will be increased by the amount of the defined fee (e.g. 7%). This 7% will be divided amongst four entities: - Part of the commission will go to miners to confirm transactions (for currencies that demand it, e.g. ETH) - Part of the commission will go to businesses as motivation to continue accepting cryptocurrencies as a means of payment - Part of the commission will go to Investors - Token holders - Part of the commission will go to us Roughly speaking, most of the 7% commission goes to the businesses (e.g. 4.5%), to miners (e.g. 1.5%) and the smallest part to Investors – Token holders (e.g. 0.5%) and to us (0.5%). The same principle applies to the exchange service fees. The exact amounts of all commissions will be defined at a later stage and will be acceptable for all those involved. The primary purpose of our payment gateway will be for offline businesses (as part of the Dineroone multipurpose cash drawer), but the cryptocurrency and card payment gateway will also be available to online business entities (e.g. web shops). A solution similar to the one offered by Coss.io. 3. Billing Software (Application)
An additional option that will be available to Dineroone multipurpose cash drawer owners is the use of
our software for issuing receipts and everyday work. Our software will be integrated into the drawer.
It will be placed on the touch screen located on top of the drawer and will be customized individually
for each market. Along with the standalone software, there will also be API capabilities - APIs will be
able to connect our software with the software the business already uses. In that way, businesses will
be able to use our front-end software interface (which will be more advanced and simpler - emphasis
on UX) and all the data will be stored in their existing software (back-end).
18
T.me/dineroone
w w w . d i n e r o . o n e
www.dinero.one
An additional option is the ability to remotely track all transactions (cash, cryptocurrencies, credit cards) with the Dineroone multipurpose cash drawer using software installed on their remote computer or smartphone. With our remote application, at any given time, business owners will be able to know how much cash is in the drawer, how many cryptocurrency and credit card transactions were completed, how many exchanges there were, the equivalent of all transactions in DINERO (DNRO) cryptocurrency, the individual value of the DINERO (DNRO), etc. The main software, API software, and remote software will be available to customers with a payment of symbolic monthly fees - e.g. €0.99 EUR per month for remote software, €9.99 EUR per month for the main software, €4.99 EUR per month for API (front-end), etc. Precise fees will defined at a later date.
10000 Zagreb Croatia
19
10000 Zagreb Croatia
T.me/dineroone
w w w . d i n e r o . o n e
www.dinero.one
USE OF INVESTED FUNDS
If SOFT CAP is achieved
If OPTIMAL CAP is achieved
20
10000 Zagreb Croatia
T.me/dineroone
w w w . d i n e r o . o n e
www.dinero.one
PHASE 3 – MARKETING AND MONETIZATION
Following the development of the Dineroone multipurpose cash drawer/platform, marketing preparation for product launch and customer prospecting will be done. This is a standard business procedure, setting up partnerships and negotiating with customers (emphasis will be placed on customers ordering large quantities of drawers), even before the product is completed. Marketing activity will be present throughout the development phase of the Dineroone multipurpose cash drawer/platform, especially after the product is ready for monetization, in order to increase sales. Marketing has always been essential for a product's success, especially today, when we have everything in excess and when it is harder than ever to get the customer's attention. Given the uniqueness and innovation of our future product - the Dineroone multipurpose cash drawer and platform, with YOUR help, and top development, sales, and marketing experts (with a special emphasis on digital channels), we do not doubt our success for a single minute!
INVESTOR BENEFITS
1. Project investors will receive a certain amount of DINERO (DNRO) Tokens in accordance with their investment (described above in the "PHASE 1" section). After the successful crowdsale, Dinero (DNRO) will be listed on the relevant stock exchanges to enable trading. DINERO (DNRO) is an Equity Token that will enable investors (DNRO Token holders) to receive a constant influx of revenue generated by (cryptocurrency and credit card) transactions in the form of Dinero Token transaction payments that will be paid once a month. The plan is, amongst other things, to brand DNRO cryptocurrency, through constant presence on the Dineroone multiverse cash drawer/platform and remote apps, to raise demand, and, in the long run, constantly increase the price and thus create added value for our Investors. 2. Investors in this project become shareholders of a new company, which will produce and sell the Dineroone multipurpose cash drawer/platform and offer the services described in this document. 30% of the annual profit generated by sales of the DineroONE multipurpose cash drawer/platform and cryptocurrency and credit card transactions belongs to the Investors (DNRO Token holders). Profit sharing will take place once a year, for the previous year, in the form of a Dinero Token transaction payment. 3. The largest investor from a certain market (country) has the right to become the exclusive importer, i.e. distributor for their market, if they wish to do so and in accordance with the mutually agreed-upon terms of cooperation. E.g., three investors from Sweden have invested in this project. Investor A invested 1 EUR, investor B invested 2 EUR, and investor C invested 3 EUR. Investor C has the right to become the exclusive distributor for Sweden.
21
10000 Zagreb Croatia
T.me/dineroone
w w w . d i n e r o . o n e
www.dinero.one
If he is not interested, then this right goes to investor B, or C if investor B is not interested. If none of the crowdfunding investors are interested in becoming a distributor for their country, we will find one (standard business procedures).
TEAM
Our team is diverse. It mostly consists of people who have worked in the digital world for a long time, and we all share a love of creativity. We keep track of technology and trends, and we all have roots in the offline world where some of us are engaged in various jobs. Some of us have our own companies and work in the offline world, (blueberry plantations, bakeries, a
café, law firm), while others are doing business in the digital world (SSP/DSP Constructive Solutions,
Internet media, hybrid cloud solving, 3D modeling, mechatronics, etc.).
It can be said that we live both in the offline and online world. Probably the best combination of the
necessary diversity (operations, business experience, expertise) to achieve the ultimate goal - creating
the DineroONE multipurpose cash drawer and platform.
If we look beyond our work and experience for a moment, we are normal, average people who have
gathered around the idea of creating something completely new and useful for everyone. We are all
led by that feeling of excitement, pride, desire, and maximum dedication to this project!
DINEROONE TEAM
MARTINA ZELJKO – Co-founder, CEO "Learn and adapt" is Martina's motto when it comes to business. As the digital world develops, so do we. Each day brings a new bunch of information to absorb. With over 5 years in the digital business, she's living a digital fairy-tale. MARIJA ZELJKO – Co-founder, Content Manager When we talk about millennials, we often try to think like them, but few of us have the advantage that really come from being such a person. Being part of this younger generation means being constantly present online. Marija is by nature such a person - rich with experience in digital communication with an innate business sense.
IVAN STRIČAK – Digital Marketing
Ivan is a technology expert with more than 8 years of experience gained in local and global markets.
He gained experience by working on numerous technological solutions, including those for online
digital planning and advertising. He has participated in the development of numerous strategies for
the development and advertising of some of the world's largest companies and is to blame for all our
ads you will see online.
22
10000 Zagreb Croatia
T.me/dineroone
w w w . d i n e r o . o n e
www.dinero.one
MARIO JANKOVIĆ – Lead & Product Design Works on the visual identity, product appearance, and develops everything related to the web, including application interfaces and all products in this project. With more than 15 years of experience, he has been devoted to the development of the platform, as well as to the faculty where he teaches. JURICA RAMLJAK – Sales manager If something needs to be sold, Jurica is the right person for the job! With over ten years of experience in globally known firms, we can say he's a sales (and purchasing) specialist. Aside from the fact that he's a workaholic, he is a very passionate about technological trends in the mobile and IT world. SREĆKO BELJAK – Mechatronic specialist The person who shines with his work in the background of the projects. With strong technical know-how, suggestions, visualization and other related skills, he is the main person for the development of DineroONE. His will and desire for knowledge, through learning and understanding, has built a multifaceted person who overcomes all obstacles. MARINKO PENAVA – Community manager The most silent person offline but chatty online. With a laptop and three smartphones always at his side, Marinko claims that very little information from the digital IT world escapes him. He says he is an average community manager but we believe differently. DAVID JAKOVLJEVIĆ – Legal & Compliance A lawyer specialized in commercial law, information technology, and, as of recently, cryptocurrencies. David is part of the team in charge of the legal affairs of the Dinero project and coordinating the implementation process in accordance with local and EU legislation. He is responsible for subsequent communication with all users of Dinero cash drawers regarding any legal tax issues and their relationship with government authorities. IVA MILIĆ – CFO She may not be into digital things, but she has fantastic experience in managing all financial and commercial organizational activities and leading the finance team. Highly motivated and result-oriented, she offers financial services for strategic business management and planning for the entire project.
DINEROONE ADVISORS
LEO ŠAGI – Strategic advisor An initial investor, a blockchain consultant with extensive experience in the world of cryptocurrency and network integration. A technology buff with the aim of connecting modern with traditional. When he isn't online, he is working on his blueberry plantation. JERONIM PREKLUSHAJ – Strategic and business advisor An initial investor. An entrepreneur and owner of several businesses (bakeries) that work with cash. The best product advisor considering his deep knowledge of everyday business issues described in this
23
10000 Zagreb Croatia
T.me/dineroone
w w w . d i n e r o . o n e
www.dinero.one
document.
DAVOR NIKŠIĆ – Strategic advisor
A consultant and initial investor. Davor is Senior Advisor for Hybrid Cloud Solutions for Dell EMC in the
Republic of Ireland. With almost 20 years of experience in IT (in general and specialized sectors) and
its connections with global IT companies, Davor is a "central hub" to the world of great IT players.
TEAM EXPERIENCE
25
10000 Zagreb Croatia
T.me/dineroone
w w w . d i n e r o . o n e
www.dinero.one
NOTICE TO INVESTORS
Please note: changes to this White Paper are possible. We are committed to bringing maximum value to our Investors. To achieve this, we may amend the terms specified in this document as the project develops. All changes will be clearly stated on the Dinero.one website and in this document. We are obliged to abide by the stipulated provisions at the time of the investment. In the event any changes to the Terms occur favor new Investors, we are obligated to adequately compensate the existing Investors in accordance with the new Terms. Potential Investors should make sure that they understand the nature of the investment in the DineroONE multipurpose cash drawer/platform and Dinero (DNRO) Tokens and the level of risk exposure in light of their own circumstances and financial status. It is solely the responsibility of potential Investors to ensure that they have enough experience, knowledge, and professional advice to make their own financial, legal, tax, and other types of business assessments and investment risk to this project without relying on anyone's advice (our own, other investors, or anyone else). The law in certain territories (countries) may restrict or completely prohibit investment in DINERO (DNRO) Tokens or Coin crowdsales in general. Potential Investors should be familiar with the laws of the territory in which they reside and accordingly apply their decision regarding investment in DINERO (DNRO) Tokens, or in this project. This document (White Paper) may not be used for, or in connection with, any offer or request from anyone in any territory or circumstances in which such an offer or request is unlawful or has not been approved. We do not accept any responsibility for any violation of such limitations by any person, whether or not it is a prospective investor in this project or not. Each Investor represents himself/herself and guarantees that he/she is fully aware of all the risks associated with the investment and the transfer of cryptocurrencies - e.g. software risk or blockchain weakness, regulatory risk, the risk of changing the law and/or its interpretation, risk of project failure, the risk that the DINERO (DNRO) Token will not have any value, and all other related risks.
Each Investor understands and accepts that the DINERO (DNRO) Token is an Equity token and that Token holders have voting privileges regarding making important decisions. From time to time, when we must make strategic decisions in regards to this project, the company will bring the proposals to a vote from DNRO Token holders who have the right to veto such proposals. The voting procedure will be implemented based on the DNRO Smart Token Contract. Each Investor understands and accepts that any cryptocurrency transfer in blockchain is non-reversible.
26
10000 Zagreb Croatia
T.me/dineroone
w w w . d i n e r o . o n e
www.dinero.one
Each Investor further understands and accepts that the cryptocurrency/blockchain technology is still at an early stage of development and ensures that he/she is fully aware of the risks associated with it. Each Investor or DINERO (DNRO) Token holder is solely liable for any tax obligation under the legislation of their country of residence or any other legal application.
Each Investor understands and accepts that we have the right to refuse any investment on the basis of
simple suspicion that the investment funds are derived from illegal acts or that the AML (Anti Money
Laundering) regulation has not been honored, without any explanation.
CHANGES IN THIS DOCUMENT
1. February 23rd 2018
- We changed our symbol from „DIN“ to „DNRO“ in this document. The reason for that is becasue
another project (Coin) with the same symbol appeard in the meantime (www.dinerocoin.io). Although
we are not Coin but Token and we are completely different project we changed our symbol (the name
has remained the same) in order to exclude the confusion.
- We changed the date for Crowdsale phase. The original plan was to go with Crowdsale only but we
introduced Presale in the meantime so we had to move the dates.
