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Not a portfolio: A selection of design projects performed for clients by Zachariah Wiedeman from 2009-2011. A visual resume.
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ZACHARIAHWIEDEMANV I S U A L R E S U M E
[email protected] 312.772.45601160 W. Taylor St., 2S, Chicago, IL 60607
operated by
www.thebridgetosuccess.org
-hip name brand designers
-chic fashion, business casual
-shoes, handbags, and more!
What’s the hottest secret in town?
(312) 733-9742
the bottomline | a new brand identity
02
- hip namebrand designers
- chic fashion, business casual
- shoes, handbags, & more!
an upscale value resale store for men & women
Hours:Tue, Wed, Fri 10 - 6Thurs 10 - 8Sat 10 - 5
10% off When you use your UIC student I.D.
After developing the first print ad (top right) for this not-for-profit clothing store, I realized that the store logo did not represent their brand well enough. Using their parent organization’s logo as a inspirational guide, I developed their new logo (top left).
Using my initial ad as a template, my team developed additional print ads and even in store promo materials like the discount counter card (bottom right).Collaborators: Melissa Szwan (logo, print ads), Millie Fang (counter card)
03Faced with the challenge of selling a café concept that combined a tutoring service and hang out lounge targeted at college students, we first developed a logo that appeared professional yet still hip and accessible to the target audience. Next, I created slogans and tag lines, then worked with my
creative team to develop mock-ups for an ad campaign. Finally, we created a slide show presentation template to pitch the idea to investors, complete with 3D renderings of floor plans I created.Collaborators: Brianna Milka (logo, presentation), Melissa Szwan (logo, print ads)
scholars café | selling an idea
c a fé
04
the Argus | transforming student media
The concept for the Argus was based on the Greek mythological watchdog with one hundred eyes. I designed the logo to reflect an eye within my concept of the creature, imagined as a bird. I developed the website using WordPress and customizing the “Busy Bee” theme by WooThemes. Keeping with the
eye theme, I created additional logos for sections of the newspaper such as opinions, and horoscopes. I also designed our business card and a post-it used in our guerilla marketing launch campaign. Collaborators: Brianna Milka (logo concept), Katie Wolf (business card)
05
October is generally the time where people actively seek out ter-ror. Whether due to the spine chill-ing weather, or just Halloween,
things that are spooky give people that adrenaline rush.
This month of terror provides a legitimate excuse to allow people to frighten the living daylights out of each other, especially by sharing scary stories. One particular story that takes place within Illinois gives the chills: Bachelor’s Grove Cem-etery.
Upon entering the cemetery, a
white sign with “Bachelor’s Grove Cemetery” eerily welcomes. Imme-diately, a chilly vibe settles within the bones, causing one to think what could be lurking on the deso-late land. Stories about Bachelor’s Grove Cemetery are rarely heard and the truths of these stories are unknown, but the strangeness con-tinues to linger.
The cemetery was founded in
the mid-nineteenth century asEver-don’s Cemetery. Throughout the years, families visited the cemetery for Sunday picnics and even had a quarry pond for fishing.
However, in the 1950s and 60s, the cemetery began to lose it’s com-fortable aesthetics as teenagers who ere roaming around the woods near
Germaphobes – they wipe the seat before they sit on it, they wipe the table before they sit down, they clean their silverware because they do not trust the restaurant. Their weapon of choice would be hand sanitizer in a holster – locked and loaded.
This obsession for cleanliness may seem overrated, but are they on to
something the rest of the world should know?
Bacteria is everywhere, which is probably why there are now hand sanitizer stations in most public places – students can definitely find them strategically located around Student Center East (SCE).
However, just because these handy cleansers are more accessible than ac-tual soap and water, does not neces-sarily mean you should use them after every single thing you touch.
In actuality, overuse of antibacte-
Battling bacteria and keeing germs at bay
Chicago’s cemeteries house the deceased which is the perfect place for hauntings
What you think you know and might not know about infectious germs.
MIDM YI
See HAUNTINGS on Page 6
Volume 1 Monday, October 25, 2010Issue 5
BRIANNA MILKA/the ARGUS BRIAN LOUIE/the ARGUS
MIKE MORIARTY/the ARGUS4pagefeatu
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A strike may occur at UIC if negotiations falter between uni-versity officials and the Service Employees International Union (SEIU).
Negotiations continue between the SEIU Local 73 and UIC. Uni-versity officials negotiated last week with SEIU’s bargaining unit.
Negotiations were held Wednes-day and Friday of last week and continue today at the union office.
Friday’s negotiations were go-ing “slow and steady,” said Adam Rosen, communications director of SEIU Local 73.
After negotiations, union mem-bers must approve the agreements.
If an agreement is not made a strike may ensue on campus, and 3,000 Local 73 employees may walk out. These employees hold maintenance, technical and cleri-
Strike still an optionUnion negotiations continue
CONOR LOOBY
internships
This is the second time the Local 73 has threatened to strike in two months
See GERMS on Page 7See LOCAL 73 on Page 2
read the Argus on your phone
download the mobile app issuu or subscribe to us online at issuu.com /uicargus
business, writing, graphic design, photography, and more!
apply.uicargus.comGhosts in the graveyard
LISA MOY
PROTESTERS CHANTING “CHOP FROM THE TOP”
The Chicago Flame’s publisher and its former news editor are fac-ing charges from the former Di-rector of the UIC Latino Cultural Center (LCC) who claims that an article published in the Chicago Flame cost him economic losses and damages to his reputation.
On Oct. 1, Rodrigo Carrami-nana, who served as Director of the LCC and adjunct professor of mathematics, filed a lawsuit against Malone Communications, Inc., the publisher of the Chicago Flame, and Gregory Royal Pratt, a former
Flame news editor who graduated from UIC with a degree in Political Science, on charges of defamation, false light, and invasion of privacy.
Carraminana seeks compensato-ry damages in an amount in excess of $50,000 plus punitive damages
to be determined at trial, according to court documents filed in the Cir-cuit Court of Cook County.
The suit states that the May 3 article headlined “Corruption in
On September 13, Inna Rubin, former news editor of the Chicago Flame, published an opinion article ti-tled, “The UIC bookstore butts heads with the first amendment.” The article alleged that the UIC Bookstore pres-sured Maggie Malone, publisher of the Chicago Flame, into not publishing an article about how the UIC Bookstore was violating the law.
There were numerous problems with Rubin’s opinion article. First, as Malone later pointed out, the First Amendment applies to the govern-ment, not to private publications or retailers of books.
Second, the article, authored by Flame staff writer Kevin Booker, was factually incorrect in its allegations against the UIC Bookstore violating the Higher Education Opportunity
Chicago Flame publisher, former editor sued for “reckless disregard of the truth”
The shame of UIC
Former UIC professor, Rodrigo Carraminana files suit against Malone Communications, publisher of the Flame, and Gregory Royal Pratt, former news editor and UIC graduate
The Chicago Flame has been in the news twice recently for lapses in integrity by its student staff, one resulting in a lawsuit. The students aren’t entirely to blame, however
KAROL SLOWIKOWSKI RUTH TANGONAN
See LAWSUIT on Page 3
Volume 1 Monday, October 18, 2010Issue 4
TEMPORARY ALLIANCE/GALERY 400 BRIANNA MILKA/the ARGUSTHIS MAY 3 ARTICLE PROMPTED THE SUITFEATURED FLAG BY ANGELINE EVANS
MIKE MORIARITY/the ARGUSTHE CHICAGO FLAME IS PUBLISHED BY MALONE COMMUNICATIONS LOCATED AT VAN BUREN & MORGAN ST2pageu
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ZACHARIAH WIEDEMANFEATURED EDITORIAL
Imagine walking by a flag pole on campus. There is nothing un-usual about it. You barely tilt your head upward to see what’s flying on the pole because you already know that once you look, you will see your country’s flag flying high and strong.
You quickly glance up and back down as you continue on your trek
to class, when what you saw finally registers in your mind.
Flying from the flag pole is a pair of boxers. In disbelief you look back up, and yes, boxers.
You bring your friends to the same flag pole telling them of the boxers you saw the week before, only to find the boxers are no lon-ger there. In fact, the flag pole has been turned into a giant morning star.
With the millions of flags erected across the United States,
Flying high
SKARLET WALLS
internships
Philip von Zweck creates participatory art exhibit
See INTEGRITY on Page 12See FLAGS on Page 7
read the Argus on your phone
download the mobile app issuu or subscribe to us online at issuu.com
business, writing, graphic design, photography, and more!
apply.uicargus.com
Inside the $50,000 lawsuit
the Argus | going to print
Publisher of the Argus, Hermes Media, Inc., derives its name from the Greek messenger god. I designed the logo to reflect his winged sandals and reflect my roots in the Air Force. I designed the newspaper layouts to feature eye catching color, bold headlines, and an intuitive guide to the major sections.
I designed our media kit to have a clean and approachable feel that provided clients with a snapshot of our best market research and make it easy to find information that was relevant them.Collaborators: Brianna Milka (all), Katie Wolf (media kit), Melissa Szwan (logo, newspaper layouts)
BA
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deal watchers | bring students savings
We developed “deal watchers” as a web-portal to a student savings program that I helped negotiate for UIC in collaboration with UIC Undergraduate Student Government, Collegiate Services, and Edhance. We developed a variety of awareness building marketing materials including eighteen foot banners (top
left), door hangers (bottom left), table tents (center), bookmarks (bottom center), and collectable buttons used in a guerilla marketing campaign.Collaborators: Brianna Milka (buttons), Jackson Hill (banner, door hanger, table tent)
07
(JEN-TEELS)
1160 W. Taylor Streeton Racine & Taylor312-850-WINEgentileswineshop.com
FREE WINE TASTINGE V E R Y F R I D A Y E V E N I N G
FROM FIVE ‘TILL EIGHT PM
ONE FREE BEERE V E R Y T H U R S D A Y N I G H TONE PER PERSON WITH PURCHASE
be a snob... somewhere else.
[email protected] www.immanuel-baptist.net
Join us on Sundaysat 10:45 AM
Immanuel Baptist ChurchEnjoying and proclaiming the Good News in our great city
The Meeting Place:1417 West Taylor StreetChicago, IL 60607(right by Leona’s)
miscelanious creations
I designed the concept and layouts for Gentile’s Wine Shop and collaborated with Melissa Szwan to create the print ad. I developed the ad for Immanuel Baptist Church based on pre-existing promotional materials. I designed the SancTuarY logo for an online gaming alliance. I created the concept and
provided art direction for Brianna Milka who created the logo for my blog, optimiskeptic.com. For the campaign poster, I designed our logo to reflect the Chicago flag and include what looked like a post-it note so we could hand-write a custom message for each location the posters were hung.
ZACHARIAHWIEDEMANV I S U A L R E S U M E
[email protected] 312.772.45601160 W. Taylor St., 2S, Chicago, IL 60607