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1 © Copyright 2015 EMC Corporation. All rights reserved.
Z ZNANJEM V PRIHODNOST IZTOK SITAR, EMC
© Copyright 2015 EMC Corporation. All rights reserved.
OUR WORLD IS RAPIDLY BECOMING DIGITAL
CAR THAT CAN DRIVE ITSELF
CONTACT LENS THAT CONTROLS BLOOD SUGAR
THERMOSTAT THAT KNOWS YOU’RE AWAY
FITNESS BAND THAT MEASURES ACTIVITY LEVEL
DRONES THAT DELIVER OUR GROCERIES
© Copyright 2015 EMC Corporation. All rights reserved.
© Copyright 2015 EMC Corporation. All rights reserved.
PREDICTIVELY SPOT NEW
OPPORTUNITIES
DELIVER PERSONAL
EXPERIENCES
INNOVATE IN AN
AGILE WAY
OPERATE IN REAL-TIME
DEMONSTRATE TRANSPARENCY
AND TRUST
62% 12%
48% 1 1%
60% 9%
38% 12%
56% 14%
© Copyright 2015 EMC Corporation. All rights reserved.
THE EMC2 FEDERATION OF COMPANIES
IDENTITY, SECURITY ANALYTICS,
GRC
CONVERGED INFRASTRUCTURE
INFORMATION STORAGE & PROTECTION INFORMATION INTELLIGENCE
SOFTWARE-DEFINED DATA CENTER HYBRID CLOUD
END USER COMPUTING
OPEN CLOUD DEVELOPMENT PLATFORM BIG DATA SUITE
AGILE APPLICATION DEVELOPMENT
ENTERPRISE CLASS CLOUD
© Copyright 2015 EMC Corporation. All rights reserved.
CHASE GROWTH
MANAGE RISK Build On An Open Cloud Development Platform
Analyze All Your Data & Deliver Greater Insight In Real Time
Intelligence Driven Security
Drive Efficiency & Agility With Software-Defined Infrastructure
Drive Efficiency & Agility With Software-Defined Infrastructure
7 © Copyright 2015 EMC Corporation. All rights reserved. 7 © Copyright 2015 EMC Corporation. All rights reserved.
8 © Copyright 2015 EMC Corporation. All rights reserved. 8 © Copyright 2015 EMC Corporation. All rights reserved.
10 © Copyright 2015 EMC Corporation. All rights reserved.
ANALYTICS DATA
AGILE APPS
TRANSFORMATION
10 © Copyright 2015 EMC Corporation. All rights reserved.
11 © Copyright 2015 EMC Corporation. All rights reserved.
BIG DATA
ANALYTICALLY PREPARED DATA
PREDICTIVE MODELS
PREDICTIONS
PRESCRIPTIONS
SUGGESTED FUTURE ACTIONS
VALU
E
DATA TRANSFORMATIONS
VALUE CHAIN OF TRANSFORMATIONS
REALTIME
ANALYTICS DATA
11 © Copyright 2015 EMC Corporation. All rights reserved.
12 © Copyright 2015 EMC Corporation. All rights reserved.
INFRASTRUCTURE
BARRIERS
12 © Copyright 2015 EMC Corporation. All rights reserved.
SKILLS
TRUST
13 © Copyright 2015 EMC Corporation. All rights reserved.
THE BUSINESS DATA LAKE PLATFORM
DATA & ANALYTICS CATALOG
(THIRD PARTY APPLICATIONS)
HADOOP
OPEN DATA PLATFORM
PIVOTAL BIG DATA SUITE
ADVANCED ANALYTICS
DATA PROCESSING
APPS AT SCALE GREENPLUM DATABASE HAWQ
PIVOTAL HD SPARK SPRING XD
DATA SERVICES MANAGEMENT
ANALYTICS TOOLBOX
REDIS
RABBITMQ
GEMFIRE
BDS ON PIVOTAL
DATA MANAGER
DATA GOVERNOR
INGEST
INDEX & SEARCH
POLICY MGMT
SECURITY & ACCESS CONTROL
VIRTUALIZATION PIVOTAL CLOUD FOUNDRY
EMC II STORAGE DATA LAKE FOUNDATION: ISILON | ECS
VCE VBLOCK | XTREMIO
14 © Copyright 2015 EMC Corporation. All rights reserved.
• SOLUTION State-of-the-art innovation platform designed to promote industrial Internet of Things.
• BENEFITS Platform enables innovation, insights, and business opportunities and reduces the cost and time of IoT development.
IOT INFINITE: TESTBED FOR STARTUPS
15 © Copyright 2015 EMC Corporation. All rights reserved. 15 © Copyright 2015 EMC Corporation. All rights reserved.
16 © Copyright 2015 EMC Corporation. All rights reserved.
Recommendation
Improve predictive models
Ease of data Acquisition
Cost of Acquisition
Data Management /
Preparation
Machine sensor logs / error codes
Digitalized Work Orders
Machine vibration data
Manufacturer Performance History
Omega machine maintenance data
Other providers maintenance data
Location-based data
What If… Deliver Real-time, Personal Offers Integrating Customers’ Shopping Propensities And Current Location?
XXXX.XX
XXXX.XX
XXXX.XX
Shop Hot Offer! >
What are the usage patterns of my most “valuable” card members?
What are the usage patterns that indicate someone may churn?
How do I gain insights into cardmember’s interests, passions, affiliations and associations?
How do I leverage personalized offers to increase cardmember engagement and usage?
What additional insights would my Merchants value?
Hi Lo
Hi
Implementation Feasibility
Bu
sin
ess V
alu
e
Churn: Leverage customer usage data to improve Churn Predictive Model Effectiveness
Product Performance: Change network
bandwidth based upon customer’s usage patterns
Network Optimization: Optimize Network
investments using customers apps usage patterns
Standardization: Standardize tools, processes, analytic models and hiring profiles across teams
Recommendations: Create product recommendations based upon usage behaviors
Monetization: Leverage/package customer usage data to drive new monetization opportunities
A
B
C
D
E
F
F
E
C
A
B
D
Monetize Customer Usage Behaviors
BIG DATA VISION WORKSHOP KEY DELIVERABLES
1. Big Data Business Opportunities
2. Business Value and Feasibility Assessment
3. Advanced Analytic Illustrations
4. User Experience Mockups
5. Business Opportunities Prioritization
1
2
3
4
5
1
2
3
4
5
17 © Copyright 2015 EMC Corporation. All rights reserved. 17 © Copyright 2015 EMC Corporation. All rights reserved.
VISION FOR CITIES OF THE FUTURE BECOME AN INNOVATIVE CITY
SAFE
Anticipate risks and protect people and
information
EFFICIENT
Optimized use of city resources
SEAMLESS
Integrated daily life services
IMPACTFUL
Enriched life and business experiences
for all
18 © Copyright 2015 EMC Corporation. All rights reserved. 18 © Copyright 2015 EMC Corporation. All rights reserved.
IMPLICATIONS TO THE CITY EMPOWER THE CITY, CITIZENS, VISITORS, AND BUSINESSES
IMPROVE Quality of
urban living
CREATE Efficient city
and transparent government
DEVELOP Vital
economy
REDUCE Environmental
impact
ADDRESS Infrastructure, buildings and
urban planning
IMPROVE Tourism,
recreation, and city image
19 © Copyright 2015 EMC Corporation. All rights reserved. 19 © Copyright 2015 EMC Corporation. All rights reserved.
CUSTOMER PROFILE: THE BENEFITS
EMC IS HELPING ITS CUSTOMERS BECOME CITIES OF THE FUTURE.
City of Rio Industry: Government
PROBLEM:
The city needs to analyze greater data volumes, integration of a greater variety of data sources and the ability to handle high velocity data in real-time to improve quality of life for city residents and to improve government operations.
SOLUTION:
Federation Business Data Lake with Pivotal, VMWare, RSA and EMCII. The End-to-End solution meets the city-wide analytics, storage and computing needs, providing a platform-as-a-service that exposes data feeds and API’s for Internet-of-Things applications within a smart city context.
RESULTS:
Improved transportation for the citizens, audit capabilities for the city, and reduction in public health risks such a improved dengue fever outbreak management. Makes full use of the edge capability, storage and computing..
20 © Copyright 2015 EMC Corporation. All rights reserved. 20 © Copyright 2015 EMC Corporation. All rights reserved.
THE PATH TO SUCCESS IS PAVED WITH MISTAKES
21 © Copyright 2015 EMC Corporation. All rights reserved.
AND CATERED TO
INFORMATION GENERATION DEMANDS
FOCUSED PURPOSEFUL COMPANY-
WIDE
IT’S NOT TOO LATE TRANSFORMATION MUST BE
21 © Copyright 2015 EMC Corporation. All rights reserved.
22 © Copyright 2015 EMC Corporation. All rights reserved.