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Chapter ge studies have focused on shoppers’ tendency to ers’ characteristics, strategies for planning and budgeting,

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Page 1: shodhganga.inflibnet.ac.inshodhganga.inflibnet.ac.in/bitstream/10603/37535/4/c2.pdf · Z x r À Ð » % $ ¼-. / 2 o Ñ & # ' Ò a "; n consumers’ dissatisfaction towards retail

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Chapter � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �� � � � � � � � � � � � � � � � �ge studies have focused on shoppers’ tendency to � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �� � � � � � � � � � ! " # $ " % & # ' ( ) * + , * # & # - . / 0 1 2 � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 3 � � � � � � � 4 5 6 7 8 9 � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � : � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �

ers’ characteristics, strategies for planning and budgeting, � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � ;< = > ? @ A ? B C B D E F G � H I � J K L M C A N C B C @ O A ? P Q R M @ S T C A ? S B S U T Q A C ? @ V A S T Q M C A T S B C W Q ? B U @ > Q B P Q V K D K X S B V K Y Q V KZ [ � H \ Z ] K

Page 2: shodhganga.inflibnet.ac.inshodhganga.inflibnet.ac.in/bitstream/10603/37535/4/c2.pdf · Z x r À Ð » % $ ¼-. / 2 o Ñ & # ' Ò a "; n consumers’ dissatisfaction towards retail

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� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 4 _ & & ` a " # % # b . / / c d e ! " # $ " % & # ' ( ) * + , * # & # b . / 0 1 9 f g h � � �� � � � � � � � � � � � � � � � � � � � � i & $ ' % # & # ' j " k % + + - . / l 0 2 b f f � � � � � � � � � m � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �shoppers’ store choice.i & $ ' % # & # ' j " k % + + - . / l n 2 � � � � � � � � � � � � � � � � � � � � � � � � � �� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � : � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � f op + * q % $ - . / l 1 2 � � � � � � � � � � � r � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 4 � � � � � � � � � � � � � � � � � � �� � � � � � � 9 � � � � � � � � 4 � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � s t C C u V S B Q B v F G � H H w J K

“Retail patronage dynamics: learning about daily shopping behaviour in

contexts of changing retail structures”, J. BusK Y Q V K Z ] [ w � \ I x Ky z v S B T S Q { | F = > ? @ A ? B C B D E F G � H I � J K L M C A N C B C @ O A ? P Q R M @ S T C A ? S B S U T Q A C ? @ V A S T Q M C A T S B C W Q ? B U @ > Q B P Q V KD K X S B V K Y Q V K Z [ � H \ Z ] Ky y } C T ~ Q B � Y F � S � Q @ @ Y } F

(1987). “Socialization effects of retail work experience on shopping

orientations”, J. Acad. v C T u K � P ? K � � G w J [ � Z \ ^ w Ky � } C T ~ Q B � Y F � S � Q @ @ Y } F

(1987). “Socialization effects of retail work experiQ B P Q S B V N S M M ? B W

orientations”, D K L P C ~ K v C T u K � P ? K � � G w J [ � Z \ ^ w K

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� � � � � � � � � � � � � 9 � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �—

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K | S � � ? B F Z ^ F � I � F � I Z F � I x F � I ^ Ky � � C W B Q T D F G � H ] ^ J K � � R M Q B ~ ? A > T Q V U S T � S > V Q N S @ ~ � Q R A ? @ Q V C B ~ � Q R A ? @ Q � S � Q � > T B ? V N ? B W V [ L B� B W @ Q X > T � Q L B C @ O V ? V K � � S � Q � P S B S � ? P V Y Q V Q C T P N D S > T B C @ F Z � \ w � K

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Patronage Model of Consumer Behaviour”, Clothing Textiles Res. J. 10(2):58\ ^ x Ky ¬ } C T ~ Q B � Y F � S � Q @ @ Y } F

(1987). “Socialization effects of retail work experience on shopping

orientations”, J. Acad.v C T u K � P ? K � � G w J [ � Z \ ^ w K

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the concept shopping orientation. He referred to shopping lifestyles or shoppers’ � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � ® � � � � � � � � � �� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � r � � � � � � � � � � � � � � � � � � � � � �� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � & � % $ % , & + ¥ - . / / � 2 Ó Ô � � � � * $ " � * % , & + ¥ - . / / l 2 Õ Ö � � � � � � � � � � � �� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � h � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �� � � � � � � � 4 _ % a × ¸ × ¼ ¸ & # '  * � � % $ � & # a b . / / 0 9 � Õ Ø� ¬ { > @ u C T B ? } � F G � H H � J K“Consumer’s psychology of apparel selection”,

D S > T B C @ S U A N Q � Q R A ? @ QL V V S P ? C A ? S B F � ^ F w � \ w Z K� ´ | Q T T O t t F G � H H ^ J K“Retailers with a Future”

F v C T u K v C B C W Q K � M T ? B W � G � J [ w ^ \ x ^ K� < D C P u V S B } � F G � H H H J K“

� B Q v S T Q � ? � Q [ � S � ~ S O S > � C A ? V U OConsumers”,

| > V K � S T ? Ù K x Z [ I � \ I ^ K� s � C N Q T L F t Q ? W N � � C B ~ � T Q B P N � L F(1996). “Augmented retail services: the lifetime value of

affection”, J. Bus. Res. 35(3):217\ Z Z ] K� z � ? T S N ? ½ F v P t C > W N @ ? B � � C B ~ � ? A A ? B u } Y F

(1988). “A model of consumer expectations and store M S @ ? P ? Q V S B T Q A C ? @ V C @ Q V M Q T V S B V Q T � ? P Q F V C A ? V U C P A ? S B F C B ~ M C A T S B C W Q”

F X @ S A N ? B W � Q R A ? @ Q Y Q V K D K� � G Z J [ � � � \ � Z x K� y t Q V Ù P Ù O P E Q A Q T � t E F � ? � � Q T � C B V � D E F(1997). “Store Switching Behaviour”, Marketing Letters ] G Z J [ � H w \ Z � x

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“L M M Q C T C B P Q C B ~ ~ T Q V V C V C V S > T P Q S U? B U S T � C A ? S B [ L ã > C @ ? A C A ? � Q C M M T S C P N A S ~ C A C P S @ @ Q P A ? S B

”,X @ S A N ? B W C B ~ � Q R A ? @ Q V Y Q V Q C T P N D S > T B C @ é Z � F� Z � \ � w I K« � � V > � D ¿ | > T B V t } F G Z � � Z J K

“X @ S A N ? B W Q � C @ > C A ? � Q P T ? A Q T ? C [ L P T S V V \ B C A ? S B C @ P S � M C T ? V S B S U� C ? � C B Q V Q C B ~ µ B ? A Q ~ � A C A Q V P S B V > � Q T V K X @ S A N ? B W C B ~ � Q R A ? @ Q V

”,Y Q V Q C T P N D S > T B C @ F Z � F Z x ^ \ Z � Z K« « � ? B N C E { F | C B Q T ¶ Q Q L C B ~ µ B ? O C @ } E F

(2002). “Deciding Where to Buy: Choice Behaviour of

Indian Shoppers,” Vikalpa 27(2):13\ Z ] K

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more rationally, reading the “back of pack” copy and invariably comparing prices, � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � r � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �   ¢ß � % % & # ' » % + + - â n n â 2 � � � � � � � � � � � � � � � � � � � � � � � � � m � � � �stores, they typically have a primary affiliation to a “main store” that captures the � � � � � � � � � � � � � � � � � � � � �   Ñ� � � � � � � � � � j " + � % a - â n n c 2 � � � � � � � � � � � � � � � � � � � � � � � � � � �� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 4 � � � � � 9 � � � � � � � � � � � � � � � �� � � � � � � � � � � � � � � � � � � � Ï ·Ã " + % ¼ & # ' » ) $ � % a a - â n n c 2 � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 4 � � � � � � � 9 � � �� � � � � � 4 � � � � � � � 9 � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � h � � � � � � � � � � � � � � � 7 � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �� � � � � � � � � � � Ý � � � � � � � � � � � � � � � � � � Í � � � � � � Ý � � � � � � � � � � � � m � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �« ¬ X S B B S @ @ O } L F t ? B ~ V C O } � G Z � � � J K

“� N Q

influence of suggestions on children’s reports of a unique Q R M Q T ? Q B P Q � Q T V > V C B ? B V A C B P Q S U C T Q M Q C A Q ~ Q R M Q T ? Q B P Q”,

L M M @ K X S W B K E V O P N S @ K � � [ Z � � \ Z Z w K« ´ Y N Q Q � F | Q @ @ } Y F(2002).“The inter

\store mobility of supermarket shoppers”,

D K Y Q A C ? @ KI ] G x J [ Z Z � \ Z w I K« < � S @ � Q V � � F G Z � � w J K Y > @ Q � ? V M C B ? C ê � @ Q P A T S B ? P � Q T V ? S B ë K E T S � S F � ^ F x � \ x I K Y Q A T ? Q � Q ~ D C B > C T O � Z FZ � � x F U T S � � ? @ V S B � � B ? � ? @ Q ~ C A C � C V Q K

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= Q B ~ Q T ~ ? U U Q T Q B P Q V ? B P S W B ? A ? � Q C B ~ C U U Q P A ? � Q ? � M > @ V Q � > O ? B W”, D S > T B C @ S U � C V N ? S B v C T u Q A ? B W C B ~ v C B C W Q � Q B A F I F Z ] Z \ Z H � K¬ z } > A A C } F G Z � � w J K � Ê B V ? W N A ? B A S Ê B ~ ? C \ M C T A � � F D S > T B C @ S U A Q R A ? @ Q C B ~ C M M C T Q @ F � S @ > � Q Z ? V V > Q w F M M� ] \ ^ ^ K

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� ? B Q V Q W � Q B A� Q � � Q T V N ? M ? B @ S W ? Pmixture models”,

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V C U U @ > Q B A P S B V > � Q T V M T Q U Q T @ C T W Q T M C P u V ? Ù Q V A S P S � � C A ? B U @ C A ? S B KN A A M [ ô ô ? B K B ? Q @ V Q B K P S � ô B Q � V ô Z � � � � � � � K V N A � @ C P P Q V V Q ~ S B � � K¬ < � ? B N C E { F | C B Q T ¶ Q Q L F G Z � � x J K“

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India”, Int. J. Market. Stud. 4:4.s y = Q T C @ ~ � C > � ? ¿ Ì C @ Q T ? Q � T ? U A V F G Z � � Z J K“Consumer Decision Making in Online Shopping

Environments: The Effects of Interactive Decision Aids”, Academy of Management Review, Vol. � Z ½ S K Z F M M K Z ^ � \ I I K

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