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zpy design | photography | illustration

Z P Y | DESIGN

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Current design portfolio of NZ- based graphic designer Zoe Platt-Young

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Page 1: Z P Y | DESIGN

zpy

design | photography | illustration

Page 2: Z P Y | DESIGN

contents

zpydesignwe dd i n ginvitations

in good company

hallelujah society/ fringe festival 2014

narratives of home

lomo for christchurch

graphic design - mbie

graphic design- history of the hmv

3

6

10

13

18

26

logo and logotype design

Wedding invitation design

technical drawing

illustration

contact

29

34

38

42

50

staff engagementsurvey

staff engagement survey 2014staff engagementsurvey

shape MBIEand

grow nz for all!

find out more on the link

10-21 March2014

Page 3: Z P Y | DESIGN

in good company is a new concept space that aims to create a creative co-working environment in downtown Wellington. i was responsible for developing aspects of the communications strategy, as well as assisting with photographic imagery to advertise the space, on the following pages is a selection of the photographic development undertaken in the lead-up to the physical space ‘going public’, and some images from my work on the website.

in good company brand, marketing, photography + web design

Page 4: Z P Y | DESIGN

in good company- initial concept shoot

4

Page 5: Z P Y | DESIGN

what we will provide

We will ensure that the work is looked after during public gallery hours.

We will promote a positive and welcoming environment within the space, where art can be viewed and appreciated.

We will not permit any person known to be dangerous near the work.

We will provide a curator to liaison with the artists prior & during the show, and offer promotional support where possible.

General information regarding set-up and pack-down

Exhibitors are required to place/ install their artworks within a 48 hour period from the exhibition being open.

Exhibitors must remove their work within a day of their show closing, and ensure that the walls where artworks were exhibited are in a tidy and unaltered condition.

terms and conditions

Exhibition fees must be received in full 3 days before the exhibition is to commence. details concerning payment will be included in an invoice sent to exhibiting parties.

hanging of/ mounting of works- we will assist where possible, however the installation of works is the responsibility of the exhibitor.

The artwork exhibited is not to cause any structural damage to the walls/exhibition space. Any extra fittings required by the artists must be pre-arranged with the curators, and any damage resulting from the display of works if this condition is not upheld will incur a damages fee.

If damage to the works themselves occur, In good company will not be held liable. Insurance of the works is the responsibility of the exhibiting artist. Work cannot be of an insulting or offensive nature- artwork will be curated at the discretion of the In good company gallery team (while we appreciate artistic license, others inhabit the space during the day for work activities, hence this stipulation).

Exhibiters will be granted time slots within a two day period of opening of the exhibition to install their artworks, ideally outside of general opening hours of the In good company open hot-desking space. This is to avoid disruption to people who wish to use the space for work purposes.

Exhibitors will not consume or have illicit substances within the space of In good company. Alcohol in the space must also be in monitored to ensure safe and responsible duty of care practices.

Exhibitors will be respecful of fellow exhibitors, residents within the space, and the general public who visit the space.

If these conditions are not met, In good company reserves the right to cancel exhibitor’s use of the gallery and to terminate other service agreements as it sees fit.

in good company gallery

terms and conditions

singed on behalf of in good company by:

name of curator:signature:

date:

i hereby agree to the above terms and conditions:

name of exhibitor:signature:

date:id (type): number:

in good company- terms and conditions for exhibitors. in good company- webpage design.

in good company- ‘timecard’ design for guests.

using the concept of a coffee card, where customers spend a certain amount and get a free coffee, our team arrived at the idea of a timecard, where guests to the space could ‘spend’ 7 hours of their time working, and get a free hour in the space.

i developed the design and created the copy text for the card, using subtle graphic elements like the white circles around the numbers to symbolise a clock or watch. the card also mimics the stye of in good company’s street/ footpath sign.

as in good company’s product is time, and in order for the card to look punchy and differentiated from other coffee cards around Wellington, bold ‘time is precious’ text is intended to immediately capture people’s attention, and to lead them to discover the additional text on the other side of the card.

Page 6: Z P Y | DESIGN

fringe festival 2014hallelujah society

photography

Page 7: Z P Y | DESIGN

stills taken from ‘hallelujah society’ performance.

7

Page 8: Z P Y | DESIGN

pictured: tess pedreros and virginia kennard

pictured: asher pope, joy dio ,pipi ayesha-evans

pictured: asher pope and pipi ayesha-evans

pictured: virginia kennard

pictured: joy dio

pictured: virginia kennard, asher pope, chris prosser, pipi ayesha-evans, hannah peach, and tess pedreros

8

Page 9: Z P Y | DESIGN

pictured: virginia kennard, asher pope, chris prosser, pipi ayesha-evans, hannah peach, and tess pedreros

Page 10: Z P Y | DESIGN

lomographic and mixed media experiments.

narratives of home

Page 11: Z P Y | DESIGN

using film photography, narratives of christchurch and Wellington are contrasted, with the collection of images resulting in a lit acetate model.

in the wake of the earthquake, residents of christchurch expressed more concern for the disruption of their children’s routines, the home life, rather than tourism symbols of their city. this work aimed to communicate the loss of home, using images of local schools, the beach, family sections as deserving more attention than what some media outlets have chosen to address.

Walker- lomographic image, part of narratives of home project

a series of experimental visual results led to collaged imagery being used as the foundation of a model designed to reinforce ideas of security and stability following the earthquakes.

Wellington images then were taken to illustrate the implementation of earthquake standards, which when

left bank arcade, Wellington

as the brief was rather open, i found spaces of community naturally being unravelled, such as places of schooling, worship and work.

st anne’s, Woolston, christchurch

scooters in flood, te aro, Wellington

collage- back of model house

processed were more architectural in nature.as a first-time user of film, the process was

intriguing in that you could have a plan and a methodology but results were often experimental.

11

Page 12: Z P Y | DESIGN

final lit acetate model.

12

Page 13: Z P Y | DESIGN

lomo for christchurch

Page 14: Z P Y | DESIGN

transitory

tradestaff mural, christchurch

river near Wildberry street, Woolston

christchurch re-start container mall

Welcome to the central city

Page 15: Z P Y | DESIGN

the book exchange, christchurch

the book exchange, christchurchthe book exchange, christchurch

15

redscale film experiments- images are of a community art project/ book exchange.

Page 16: Z P Y | DESIGN
Page 17: Z P Y | DESIGN
Page 18: Z P Y | DESIGN

staff engagementsurvey

staff engagement survey 2014staff engagementsurvey

shape MBIEand

grow nz for all!

find out more on the link

10-21 March2014

graphic design, mbie

Page 19: Z P Y | DESIGN

MB

1267

3_G

MAY

_14

MBIE is addressing affordability by increasing the supply of houses:

Goal percentage increase to housing and construction sector productivity in New Zealand (Productivity Partnership).

new homes (Auckland)

Upper HuttLower Hutt

Christchurch

Queenstown- Lakes

Auckland

Tauranga

Western Bay of Plenty

Kapiti CoastPorirua

Wellington

Real house prices doubled between 2001-2007.

$466,020average house value 2013.

30% higherCost of building materials

FIGURES AS AT MAY 2014

Underperforming construction sectorgenerated $34 per hour worked in 2010, $14 less than NZ average. (Construction Sector report).

21,288new residential building consents granted in 2013.

Increasing the efficiency and consistency of the overall decision making system used to grant building consents.

National building consenting system

80%

61%

62%

91%

60%

62%

65%

51%

54%

59%

Due to new import measures, temporary tariff concessions scheme and suspension of antidumping Duties.

savings75m +

What we’re dealing with:

10,000 below 2004 peak.

compared to Australia (Productivity Commission).

39,000

Auckland Housing Accord targeting 39,000 new homes.

by 2020

20%

More Housing Accords in development in Wellington, Tauranga and Queenstown. $1300

$1800

Increase real household income 40% by 2025

Christchurch Housing Accordinvesting $75m into affordable homes.

4,700estimated number of extra rental homes needed in Christchurch to meet current demand.

12,000homes lost In the Canterbury earthquakes.

1.5 m

2 m Pop 2031

Pop 2013

Population growth in the Auckland region.

(Budget sensitive - embargoed).

2025

Now

from a median $1300 to $1800 a week.

A well-functioning housing market is essential to the availability of affordable, suitable homes, a productive economy and societal wellbeing.

MBIE’s target is to reach a lower ratio of housing costs to income.

Affordable housing: An MBIE target

Percentage of the median weekly take-home pay it takes to cover a mortgage on a median-priced home in 10 NZ districts.

housing affordability infographic.

19

MB

1267

3_G

MAY

_14

MBIE is addressing affordability by increasing the supply of houses:

Goal percentage increase to housing and construction sector productivity in New Zealand (Productivity Partnership).

new homes (Auckland)

Upper HuttLower Hutt

Christchurch

Queenstown- Lakes

Auckland

Tauranga

Western Bay of Plenty

Kapiti CoastPorirua

Wellington

Real house prices doubled between 2001-2007.

$466,020average house value 2013.

30% higherCost of building materials

FIGURES AS AT MAY 2014

Underperforming construction sectorgenerated $34 per hour worked in 2010, $14 less than NZ average. (Construction Sector report).

21,288new residential building consents granted in 2013.

Increasing the efficiency and consistency of the overall decision making system used to grant building consents.

National building consenting system

80%

61%

62%

91%

60%

62%

65%

51%

54%

59%

Due to new import measures, temporary tariff concessions scheme and suspension of antidumping Duties.

savings75m +

What we’re dealing with:

10,000 below 2004 peak.

compared to Australia (Productivity Commission).

39,000

Auckland Housing Accord targeting 39,000 new homes.

by 2020

20%

More Housing Accords in development in Wellington, Tauranga and Queenstown. $1300

$1800

Increase real household income 40% by 2025

Christchurch Housing Accordinvesting $75m into affordable homes.

4,700estimated number of extra rental homes needed in Christchurch to meet current demand.

12,000homes lost In the Canterbury earthquakes.

1.5 m

2 m Pop 2031

Pop 2013

Population growth in the Auckland region.

(Budget sensitive - embargoed).

2025

Now

from a median $1300 to $1800 a week.

A well-functioning housing market is essential to the availability of affordable, suitable homes, a productive economy and societal wellbeing.

MBIE’s target is to reach a lower ratio of housing costs to income.

Affordable housing: An MBIE target

Percentage of the median weekly take-home pay it takes to cover a mortgage on a median-priced home in 10 NZ districts.

MB

1267

3_G

MAY

_14

MBIE is addressing affordability by increasing the supply of houses:

Goal percentage increase to housing and construction sector productivity in New Zealand (Productivity Partnership).

new homes (Auckland)

Upper HuttLower Hutt

Christchurch

Queenstown- Lakes

Auckland

Tauranga

Western Bay of Plenty

Kapiti CoastPorirua

Wellington

Real house prices doubled between 2001-2007.

$466,020average house value 2013.

30% higherCost of building materials

FIGURES AS AT MAY 2014

Underperforming construction sectorgenerated $34 per hour worked in 2010, $14 less than NZ average. (Construction Sector report).

21,288new residential building consents granted in 2013.

Increasing the efficiency and consistency of the overall decision making system used to grant building consents.

National building consenting system

80%

61%

62%

91%

60%

62%

65%

51%

54%

59%

Due to new import measures, temporary tariff concessions scheme and suspension of antidumping Duties.

savings75m +

What we’re dealing with:

10,000 below 2004 peak.

compared to Australia (Productivity Commission).

39,000

Auckland Housing Accord targeting 39,000 new homes.

by 2020

20%

More Housing Accords in development in Wellington, Tauranga and Queenstown. $1300

$1800

Increase real household income 40% by 2025

Christchurch Housing Accordinvesting $75m into affordable homes.

4,700estimated number of extra rental homes needed in Christchurch to meet current demand.

12,000homes lost In the Canterbury earthquakes.

1.5 m

2 m Pop 2031

Pop 2013

Population growth in the Auckland region.

(Budget sensitive - embargoed).

2025

Now

from a median $1300 to $1800 a week.

A well-functioning housing market is essential to the availability of affordable, suitable homes, a productive economy and societal wellbeing.

MBIE’s target is to reach a lower ratio of housing costs to income.

Affordable housing: An MBIE target

Percentage of the median weekly take-home pay it takes to cover a mortgage on a median-priced home in 10 NZ districts.

MB

1267

3_G

MAY

_14

MBIE is addressing affordability by increasing the supply of houses:

Goal percentage increase to housing and construction sector productivity in New Zealand (Productivity Partnership).

new homes (Auckland)

Upper HuttLower Hutt

Christchurch

Queenstown- Lakes

Auckland

Tauranga

Western Bay of Plenty

Kapiti CoastPorirua

Wellington

Real house prices doubled between 2001-2007.

$466,020average house value 2013.

30% higherCost of building materials

FIGURES AS AT MAY 2014

Underperforming construction sectorgenerated $34 per hour worked in 2010, $14 less than NZ average. (Construction Sector report).

21,288new residential building consents granted in 2013.

Increasing the efficiency and consistency of the overall decision making system used to grant building consents.

National building consenting system

80%

61%

62%

91%

60%

62%

65%

51%

54%

59%

Due to new import measures, temporary tariff concessions scheme and suspension of antidumping Duties.

savings75m +

What we’re dealing with:

10,000 below 2004 peak.

compared to Australia (Productivity Commission).

39,000

Auckland Housing Accord targeting 39,000 new homes.

by 2020

20%

More Housing Accords in development in Wellington, Tauranga and Queenstown. $1300

$1800

Increase real household income 40% by 2025

Christchurch Housing Accordinvesting $75m into affordable homes.

4,700estimated number of extra rental homes needed in Christchurch to meet current demand.

12,000homes lost In the Canterbury earthquakes.

1.5 m

2 m Pop 2031

Pop 2013

Population growth in the Auckland region.

(Budget sensitive - embargoed).

2025

Now

from a median $1300 to $1800 a week.

A well-functioning housing market is essential to the availability of affordable, suitable homes, a productive economy and societal wellbeing.

MBIE’s target is to reach a lower ratio of housing costs to income.

Affordable housing: An MBIE target

Percentage of the median weekly take-home pay it takes to cover a mortgage on a median-priced home in 10 NZ districts.

Page 20: Z P Y | DESIGN

MB

1267

3_G

MAY

_14

MBIE is addressing affordability by increasing the supply of houses:

Goal percentage increase to housing and construction sector productivity in New Zealand (Productivity Partnership).

new homes (Auckland)

Upper HuttLower Hutt

Christchurch

Queenstown- Lakes

Auckland

Tauranga

Western Bay of Plenty

Kapiti CoastPorirua

Wellington

Real house prices doubled between 2001-2007.

$466,020average house value 2013.

30% higherCost of building materials

FIGURES AS AT MAY 2014

Underperforming construction sectorgenerated $34 per hour worked in 2010, $14 less than NZ average. (Construction Sector report).

21,288new residential building consents granted in 2013.

Increasing the efficiency and consistency of the overall decision making system used to grant building consents.

National building consenting system

80%

61%

62%

91%

60%

62%

65%

51%

54%

59%

Due to new import measures, temporary tariff concessions scheme and suspension of antidumping Duties.

savings75m +

What we’re dealing with:

10,000 below 2004 peak.

compared to Australia (Productivity Commission).

39,000

Auckland Housing Accord targeting 39,000 new homes.

by 2020

20%

More Housing Accords in development in Wellington, Tauranga and Queenstown. $1300

$1800

Increase real household income 40% by 2025

Christchurch Housing Accordinvesting $75m into affordable homes.

4,700estimated number of extra rental homes needed in Christchurch to meet current demand.

12,000homes lost In the Canterbury earthquakes.

1.5 m

2 m Pop 2031

Pop 2013

Population growth in the Auckland region.

(Budget sensitive - embargoed).

2025

Now

from a median $1300 to $1800 a week.

A well-functioning housing market is essential to the availability of affordable, suitable homes, a productive economy and societal wellbeing.

MBIE’s target is to reach a lower ratio of housing costs to income.

Affordable housing: An MBIE target

Percentage of the median weekly take-home pay it takes to cover a mortgage on a median-priced home in 10 NZ districts.

housing affordability infographic.

20

MB

1267

3_G

MAY

_14

MBIE is addressing affordability by increasing the supply of houses:

Goal percentage increase to housing and construction sector productivity in New Zealand (Productivity Partnership).

new homes (Auckland)

Upper HuttLower Hutt

Christchurch

Queenstown- Lakes

Auckland

Tauranga

Western Bay of Plenty

Kapiti CoastPorirua

Wellington

Real house prices doubled between 2001-2007.

$466,020average house value 2013.

30% higherCost of building materials

FIGURES AS AT MAY 2014

Underperforming construction sectorgenerated $34 per hour worked in 2010, $14 less than NZ average. (Construction Sector report).

21,288new residential building consents granted in 2013.

Increasing the efficiency and consistency of the overall decision making system used to grant building consents.

National building consenting system

80%

61%

62%

91%

60%

62%

65%

51%

54%

59%

Due to new import measures, temporary tariff concessions scheme and suspension of antidumping Duties.

savings75m +

What we’re dealing with:

10,000 below 2004 peak.

compared to Australia (Productivity Commission).

39,000

Auckland Housing Accord targeting 39,000 new homes.

by 2020

20%

More Housing Accords in development in Wellington, Tauranga and Queenstown. $1300

$1800

Increase real household income 40% by 2025

Christchurch Housing Accordinvesting $75m into affordable homes.

4,700estimated number of extra rental homes needed in Christchurch to meet current demand.

12,000homes lost In the Canterbury earthquakes.

1.5 m

2 m Pop 2031

Pop 2013

Population growth in the Auckland region.

(Budget sensitive - embargoed).

2025

Now

from a median $1300 to $1800 a week.

A well-functioning housing market is essential to the availability of affordable, suitable homes, a productive economy and societal wellbeing.

MBIE’s target is to reach a lower ratio of housing costs to income.

Affordable housing: An MBIE target

Percentage of the median weekly take-home pay it takes to cover a mortgage on a median-priced home in 10 NZ districts.

this infographic was designed to be used to effectively communicate mbie’s projections and progress with national housing programs.

my approach took a colourful and bold direction, with simple but engaging graphics that used the corporate colour palette to full effect. the final output needed to be both web and print compatible.

stats are condensed down into digestable visual elements with figures and quirky diagrams that are proportionally accurate.

Page 21: Z P Y | DESIGN

1) Which country(s) are you thinking of moving to?

New Zealand

Canada

Australia

Other

2) What factors influence your decision on what country to move to? (e.g. lifestyle, jobs, language)

3) Do you intend to move on a temporary or permanent basis?

Temporary

Permanent

4) What stage are you at in your move?

Undecided on moving

Want to move but undecided on what country

Moving to a country other than NZ (please specify which country)

Want to move to NZ but unsure when

Moving to NZ in next 3 months

Moving to NZ in next 6 months

Moving to NZ in next 12 months

5) Are you moving with family?

Single

Couple

Couple with chidren

Single with children

6) What is your occupation?

7) What age group do you fit into?

< 30

31-55

>56

8) What is your citizenship?

Seminar Survey

MB

1267

9 M

AR

14

Immigration ONLINE - Student

International students wanting to study inNew Zealand will soon be able to complete and submit their visa application online.

• Immigration ONLINE - Student will be available from around mid-2014. It will allow online applications from full fee-paying students, scholarship students, exchange students and English language students.

• Later this year, improvements to Immigration ONLINE-Student will allow agents to submit online applications on behalf of their student clients.

International students will be the first customers able to apply for a visa on Immigration New Zealand’s new technology platform known as Immigration ONLINE.

• Immigration ONLINE will improve customer service and achieve better immigration outcomes for New Zealand.

• Immigration ONLINE services will be rolled out progressively during the next two years.

• Eventually, Immigration ONLINE will make the full visa process – from application, through processing to final decision – available online for most visa applicants. This will include uploading passport details and other documents, and access by selected third parties who represent clients, such as education agents.

Information for education agents and providers

Immigration New Zealand wants to continue working with you.

• INZ values the work of education agents in bringing skilled and talented students to study in New Zealand. We want this relationship to continue.

• INZ regards education agents and education providers as partners in our business.

April 2014

BE IN TO WIN AN IPAD MINIFill in the form below to win an iPad Mini.We give one away daily, at each Expo!

Country of birth

First name

Last name

Email

MB

126

79.1

assorted marketing collateral for new zealand immigration, and it’s subsidiary new zealand now.

offshore marketing and education materials for nz immigration plus promotional dl. both required accompanying art files ready for international printing and distribution for roadshows.

Page 22: Z P Y | DESIGN

LICENSED IMMIGRATION ADVISERS

YOUR GUIDE TO

Anyone providing New Zealand immigration advice in or outside New Zealand must be licensed by the Immigration Advisers Authority, unless exempt.

ENGLISH

Know someone giving immigration advice without a licence?

Contact the Immigration Advisers Authority. Providing information to us will not affect your immigration status.

The Immigration Advisers Authority promotes and protects the interests of people receiving immigration advice.

WE CAN HELP YOU:

• find a licensed immigration adviser

• understand how to become a licensed adviser

• if you have received poor immigration advice.

WE CAN’T

• give immigration advice

• recommend one adviser over another.

CONTACT

Immigration Advisers Authority [email protected] 0508 422 422 (free from NZ) +64 9 925 3838 (outside NZ) www.iaa.govt.nz

Exempt people do not need to hold a licence to give you immigration advice. Some exempt people are:

NEW ZEALAND LAWYERS

New Zealand lawyers can give immigration advice without a licence providing they hold a current practising certificate from the New Zealand Law Society. Find a lawyer at: www.nzls.org.nz.

EDUCATION AGENTS OUTSIDE NEW ZEALAND

Education agents outside New Zealand may give immigration advice on student visas without a licence but must be licensed to give advice on any other visa type.

Education agents in New Zealand must be licensed to give immigration advice on any visa.

IMMIGRATION NEW ZEALAND

Immigration New Zealand can help you find visa application forms and guides online at www.immigration.govt.nz.

For a full list of exempt people visit www.iaa.govt.nz.

Exempt people

MB

1270

3 A

PRIL

14

Need immigration help?Pick up a copy of Your Guide to Licensed Immigration Advisers

Find out:• the benefits of using a licensed adviser • how to find a licensed adviser• the risks of using a person who is not licensed or exempt.

For more information visit the Immigration Advisers Authority website: www.iaa.govt.nz.

Call: 0508 422 422 free from New Zealand or + 64 9 925 3838 from outside New Zealand.

MB 12711 APRIL 14

Licensed professionals = Protected migrantsENGLISH

Check if a person is licensed at www.iaa.govt.nz.

the iaa guide to licensed immigration advisers is a source of information for migrants to nz. i was tasked with developing a brochure and collateral to market it for both the print and online environments.

the guide and marketing materials were then translated into an additional four languages, which i was responsible for organising, and will be placed in international immigration offices, citizen’s advice bureaux, and national inz offices around the country, as well as a web-ready version placed on various websites.

iaa guide: marketing / call to action poster iaa guide: english

LICENSED IMMIGRATION ADVISERS

YOUR GUIDE TO

Anyone providing New Zealand immigration advice in or outside New Zealand must be licensed by the Immigration Advisers Authority, unless exempt.

ENGLISH

Know someone giving immigration advice without a licence?

Contact the Immigration Advisers Authority. Providing information to us will not affect your immigration status.

The Immigration Advisers Authority promotes and protects the interests of people receiving immigration advice.

WE CAN HELP YOU:

• find a licensed immigration adviser

• understand how to become a licensed adviser

• if you have received poor immigration advice.

WE CAN’T

• give immigration advice

• recommend one adviser over another.

CONTACT

Immigration Advisers Authority [email protected] 0508 422 422 (free from NZ) +64 9 925 3838 (outside NZ) www.iaa.govt.nz

Exempt people do not need to hold a licence to give you immigration advice. Some exempt people are:

NEW ZEALAND LAWYERS

New Zealand lawyers can give immigration advice without a licence providing they hold a current practising certificate from the New Zealand Law Society. Find a lawyer at: www.nzls.org.nz.

EDUCATION AGENTS OUTSIDE NEW ZEALAND

Education agents outside New Zealand may give immigration advice on student visas without a licence but must be licensed to give advice on any other visa type.

Education agents in New Zealand must be licensed to give immigration advice on any visa.

IMMIGRATION NEW ZEALAND

Immigration New Zealand can help you find visa application forms and guides online at www.immigration.govt.nz.

For a full list of exempt people visit www.iaa.govt.nz.

Exempt people

MB

1270

3 A

PRIL

14

MB

1270

3 M

AY 1

4

FOLDFOLD

FOLDFOLD

MB

1270

3 M

AY 1

4

FOLDFOLD

FOLDFOLD

iaa guide: english, korean + chinese versions.

Page 23: Z P Y | DESIGN

MBIEACTIONPLANNING 2014

MBIE

2014

MBIE

2014staff engagementsurvey

mbie staff engagement survey logo

mbie action planning logo

MBIEACTIONPLANNING 2014

MBIE

2014

MBIE

2014staff engagementsurvey

23

Page 24: Z P Y | DESIGN

MBIE

2014staff engagementsurvey

help shape mbie

find out more on the link...

grow nz for all!

march 10-21

+

MBIE

2014staff engagementsurvey

10-21 March2014

grow nz for all!

find out more on the link

help shape mbie

+HELP SHAPE MBIE!

CONNECT

MBIE

2014staff engagementsurvey

the in-progress poster designs incorporating the logo.the book exchange, christchurch.

staff engagementsurvey

staff engagement survey 2014staff engagementsurvey

shape MBIEand

grow nz for all!

find out more on the link

10-21 March2014

final concept art for poster.

MBIE

2014staff engagementsurvey

10-21 March2014

grow nz for all!

find out more on the link

help shape mbie

+HELP SHAPE MBIE!

CONNECT

MBIE

2014staff engagementsurvey

MBIE

2014staff engagementsurvey

10-21 March2014

grow nz for all!

find out more on the link

help shape mbie

+HELP SHAPE MBIE!

CONNECT

MBIE

2014staff engagementsurvey

concepts for an mbie connect poster design using notions of play and a colourful palette to capture the attention of employees. posters were placed in lifts + transitional spaces so needed to be sharp and engaging.

various metaphors were explored, such as tetris and construction due to their natural symbolic link to ‘connection’ and latent themes of collaboration.

staff engagementsurvey

staff engagement survey 2014staff engagementsurvey

shape MBIEand

grow nz for all!

find out more on the link

10-21 March2014

staff engagementsurvey

staff engagement survey 2014staff engagementsurvey

shape MBIEand

grow nz for all!

find out more on the link

10-21 March2014

24

Page 25: Z P Y | DESIGN

Action Think Plan Do

1

2

misc

Just do it Think, Plan, Do

monitoring progress

MBIEACTIONPLANNING 2014

MBIE

2014M

B 12

739

MAY

14

Action Think Plan Do

1

2

Just do it Think, Plan, Do

MBIEACTIONPLANNING 2014

MBIE

2014

monitoring progress

Action Think Plan Do

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misc

Just do it Think, Plan, Do

monitoring progress

MBIEACTIONPLANNING 2014

MBIE

2014

MB

1273

9 M

AY 14

mbie connect screen wallpaper for foyer display

action planning campaign slogan

action planning landscape orientation concept double-laminated poster designed to be used as a whiteboard for employee goals.

mbie connect, and mbie action planning were two campaigns i designed visual identities for earlier this year.

mbie connect was the title of this year’s annual staff enagement survey, and as such a dynamic and quirky approach was required.

utilising the secondary colour palette and illustration, i explored various ways of demonstrating the ‘connect’ theme, with the concept at the far right of page 24 proving successful.

action planning was the follow-up campaign, which sought to use the results from the survey in order to plan changes and draft goals in any areas which were highlighted in the survey.

the outputs consisted of a logo that incorporated the mbie connect aesthetic for recognition, and an a1 satin laminate poster that could be used as an erasble whiteboard in order for employees to visually track their progress.

given the punchy nature of the ‘just do it- think plan do’ slogan, leading and type weights were carefully balanced for a strong, engaging message.

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history of the hmv

artefact narratives

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hmv model 103.

hmv mascot, nipper.

thomas ediison invents the phonograph.

hmv flagship store, oxford st, london.

the ipod of it’s time?

hmv- an artefact narrative.

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as part of a third year design paper, i explored the history of a chosen artefact- the hmv model 103. designed products that form the objects of our everyday lives often embody unique histories and stories, and the 103 was no exception. using this record player

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final record jacket design.

as a starting platform, i conducted research into the history of the record player, and the ideals surrounding it.

What i sought to communicate from the results of this research was a brief, palatable selection of interesting pieces of information relevant to the artefact.

this lead to my adoption of an illustrated infographic-style for a record jacket cover, as i felt this best represented the story of the artefact, and was the most interesting method to communicate it to people who may not have had much prior knowledge,

the monochrome aesthetic, combined with the act of opening a physical object in order to receive information added extra layers of meaning to the communicative value of the final presentation, and effectively illustrated more analogue methods data transfer.

the brief and end goal of this project was to both make visible an object’s narrative, and to do this in a manner that spoke to the poetic qualities of the said artefact.

to this end, i believe the project was highly successful.

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logo + logotype design

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B luedot labs

bluedotlabsbluedot labs

bluedotlabs

blue dotlabs

bluedotlabs

bluedotlabs

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B luedot labs

bluedotlabsbluedot labs

bluedotlabs

blue dotlabs

bluedotlabs

bluedotlabs

bluedotlabs- concepts for a crowdsourced design campaign

taa’se vaoga- business cards

the business card concepts pictured above were created for a colleague in order to promote herself,

and as a ‘meet and greet’ mechanism at events and various promotional settings.

a youthful approach was incorporated into each concept, with emphasis on punchy typography and simplistic graphic devices.

images pictured from the middle column of this page to the right form a selection of concepts submitted for a crowdsourcing campaign.

the brief was to design logo concepts for a technology driven start up, and to create a visual identity that would symbolise innovation and dynamism + futurism.

using dots that both reference the brand name, and the act of digital making and pixels, my designs provided clean and energetic options for the start-up name and brand.

most appealing to me was the linkage of digital creation into physical reality, such as how a 3d printer translates data into tangible object. this is referenced in the logo pictured centre-bottom of this page.

B luedot labs

bluedotlabsbluedot labs

bluedotlabs

blue dotlabs

bluedotlabs

bluedotlabs

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P G S AVICTORIA UNIVERSITY OF WELLINGTON POSTGRADUATE STUDENTSʼ ASSOCIATION

PGSA VICTORIA UNIVERSITY OF WELLINGTON POSTGRADUATE STUDENTSʼ ASSOCIATION

Bold and simple, this design emphasises the ʻSʼ for student, whilst communicating that PGSA is a path from study into professional academia and commerce with the line leading out from the ʻAʼ. The type colour of the S is a dynamic eye-catching blue intented to give a more contemporary feel.

The faint curved line within this provide s reference to elements of a trencher, while the typeface stands bold in front.

P G S AVICTORIA UNIVERSITY OF WELLINGTON POSTGRADUATE STUDENTSʼ ASSOCIATION

The curved broken line in this design illustrates pathways and electricity, reresenting the sciences and innovation.

victoria university pgsa logo design and development.

tertiary women’s focus group logo concept design.PG SA

VICTORIA UNIVERSIY OF WELLINGTON POSTGRADUATE STUDENTSʼ ASSOCIATION

Slight reference to the di�erent disciplines via the rectangular overlapping squares. Type alongside the graphic gives professional legitimacy to the logo while still being dynamic.

PGS A

VICTORIA UNIVERSITY OF WELLINGTON POSTGRADUATE STUDENTS’ ASSOCIATION

This logo employs green and blue as representa-tive of commerce and the university environment of Victoria. Postgraduates have the resources with PGSA to form networks that can lead to innovative businesses.

PGS A

VICTORIA UNIVERSITY OF WELLINGTON POSTGRADUATE STUDENTS’ ASSOCIATION

This variation lends itself to being placed along-side the Victoria University logo, and emphasises the ʻsʼ that represents students.

tertiary women’s focus group web-banner concept.

tertiary women’s focus group logo concept.

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the logo concepts pictured to the left of the this page form part of a selection of visual brainstorming for a brand re-design for the victoria university postgraduate students association of Wellington.

logo concepts needed to represent a professional body whilst portraying the dynamic and collaborative nature of the students in the organisation.

something victoria university wished to highlight through the visual identity was the overlapping of specialisations that could be utilised to create innovative business opportunities.

the logo and banner designs to the right are concepts created for the tertiary womens’ focus group, an organisation that represents female university students and advocates on their behalf.

the previous logo appeared very dated, especially in a social media context, and was in need of a complete re-design rather than just a refresh.

With a strong emphasis on geometric typography and a strictly defined palette, the options presented appear youthful while still being formal enough- a requirement given the organisation’s advocacy nature.

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bronson james legal services brand identity

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tana interiors brand identity.

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zpydesignwe dd i n ginvitations

card + invitation designpersonal brand + concepts

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zpydesignwe dd i n ginvitations

zpydesign wedding invitations-for something a bit different to

mark your special day-

email [email protected] for more details and to obtain a quote today!

zpydesignwe dd i n ginvitations

zpydesignwe dd i n ginvitations

zpydesign wedding invitations brand collateral. zpydesign wedding invitations logo close up. zpydesign wedding invitations electronic post card design.

in mid 2014, i was approached by various people to develop wedding invitations. i used the opportunity to explore retro-nostalgic and art deco themes, as weddings provide the ultimate scene for decoration and illustration within graphic design.

pictured above is a close-up image of the logo developed to advertise my wedding invitation design speciality. using a more decorative version of the hexogonal form in my earlier logo, and a line drawing of roses, the visual elements are bold but also elegant, and clearly are in reference to the audience intended.

zpydesign digital postcard. this was designed for placement on blogs, online portfolio sites and visual documentation websites such as pinterest, where many of my intended audience are.

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happy birthday!salutations +best wishes to you

zpydesigndesign + illustration

jessica &

robert

save the date!24th january, 2015

greeting card design- back cover. greeting card design- front cover. save the date invitation.

images from the left to centre of this page show examples of my greeting card design, which fuses my talents in graphic design with a more illustration-heavy aesthetic than i normally utilise.

save the date wedding invitation combining hand-drawn ink illustration with clean typographic elements.

here, an art deco style is contrasted with a clean typeface and fine lines to create an energetic design intended for a female audience.

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Nichola s &

Thérèse

invite you to celebrate their marriageon the 31st of december, 2014.

Ceremony to be held at san antonio Church, Eastbourne, with reception at foxglove, Wellington.

Wedding website to be released soon for details regarding transport + registry

information.

Nichola s &

Thérèse

nicholas and therese wedding invitation. nicholas and therese wedding invitation. nicholas and therese wedding invitation.

pictured on this page are a series of concepts designed for a formal wedding invitation to take place on nye, 2014.

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technical drawingthe circadian treehouse

industrial design, technical drawing + design research.

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technical drawingthe circadian treehouse the circadian treehouse: assembly diagrams and components of treehouse design.

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the circadian treehouse is a conceptual architectural design for improving sleep through regulating a sleeper’s biorhythms by utilising the sun. a system of louvers allows light to enter, becoming a kind of poetic alarm clock. the design also exploits methods of prefabrication to reduce waste of materials.

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circadian treehouse: elevations

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circadian treehouse: final render

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illustration

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fashion illustration- garment detail

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fashion illustration- motion study

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the davey family- portrait

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eat so they can - concept for poster

eat so they can - tshirt concept

eat so they can - tshirt concept

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abandoned- illustration Work based on photo series in berlin

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hannah, 2009

art deco woman, 2009

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zpy

- contact zoe [email protected] | 0224154015 www.zpyphotography.blogspot.com