9
Yvonne Phua Age 33 Publisher of Hospitality Trade Magazine Wants to stand out Style: Creative with an edge Put on 15 kilos in the past 2 years Clothes that don’t fit & don’t reflect the person she is today Before Image Profile

Yvonne Phua Age 33 Publisher of Hospitality Trade Magazine Wants to stand out Style: Creative with an edge Put on 15 kilos in the past 2 years Clothes

Embed Size (px)

Citation preview

Page 1: Yvonne Phua Age 33 Publisher of Hospitality Trade Magazine Wants to stand out Style: Creative with an edge Put on 15 kilos in the past 2 years Clothes

Yvonne Phua• Age 33• Publisher of Hospitality

Trade Magazine• Wants to stand out• Style: Creative with an

edge• Put on 15 kilos in the

past 2 years• Clothes that don’t fit &

don’t reflect the person she is todayBefore

ImageProfile

Page 2: Yvonne Phua Age 33 Publisher of Hospitality Trade Magazine Wants to stand out Style: Creative with an edge Put on 15 kilos in the past 2 years Clothes

• Wears her most flattering colors• Hides her body flaws• Color Strategy • Style Strategy: infuse personal style with corporate look• Accessories

ImageDesign

Corporate Look Special Occasion

Page 3: Yvonne Phua Age 33 Publisher of Hospitality Trade Magazine Wants to stand out Style: Creative with an edge Put on 15 kilos in the past 2 years Clothes

• Wears her most flattering colors• Hides her body flaws• Color Strategy • Style Strategy: relaxed and fashionable• Accessories

Developing yourPersonal styles

Casual LookBefore

- Creative and Edgy

Page 4: Yvonne Phua Age 33 Publisher of Hospitality Trade Magazine Wants to stand out Style: Creative with an edge Put on 15 kilos in the past 2 years Clothes

Damian Koh • Age 29• Works in Business

Banking• Wants to look

approachable and be remembered

• Style: Unsure about his personal style

• Currently wears bright colors, limited wardrobe

ImageProfile

Before

Page 5: Yvonne Phua Age 33 Publisher of Hospitality Trade Magazine Wants to stand out Style: Creative with an edge Put on 15 kilos in the past 2 years Clothes

• Wears his most flattering colors• Hides body flaws• Color Strategy • Style Strategy: infuse creative personal style with corporate

look

ImageDesign

Corporate Look Special Occasion

Page 6: Yvonne Phua Age 33 Publisher of Hospitality Trade Magazine Wants to stand out Style: Creative with an edge Put on 15 kilos in the past 2 years Clothes

• Wears his most flattering colors• Hides his body flaws• Color Strategy • Style Strategy: relaxed and trendy• Accessories

Casual LookBefore

Developing yourPersonal styles - Classic

Page 7: Yvonne Phua Age 33 Publisher of Hospitality Trade Magazine Wants to stand out Style: Creative with an edge Put on 15 kilos in the past 2 years Clothes

Casual Look

Corporate Look

Special Occasion

- Romantic FeminineImage

Design

Before

Michele Tan• Age 38• Executive Secretary• Wants to be a team

player• Style: Romantic

Feminine

Page 8: Yvonne Phua Age 33 Publisher of Hospitality Trade Magazine Wants to stand out Style: Creative with an edge Put on 15 kilos in the past 2 years Clothes

• Wears her most flattering colors

• Reflects her personal style

• Add variety to her wardrobe

• Accessories

Casual Look

Corporate Look

Special Occasion

- Romantic FeminineDeveloping your

Personal styles

Before

Page 9: Yvonne Phua Age 33 Publisher of Hospitality Trade Magazine Wants to stand out Style: Creative with an edge Put on 15 kilos in the past 2 years Clothes

• Accessorise • Add visual interest• Rhythm of color• Different tones of

color

- Romantic FeminineDeveloping your

Personal styles