Botanical Beauty

Agave

Petitgrain

In 1959, the Yves Rocher Brand was created from the vision of one man who believedin beauty care based on plants and the democratisation of beauty for all women.These two convictions were what enabled the creation of Yves Rocher’s Botanical Beauty.

Botanical Beauty is a contract between Yves Rocher and the plant worldand Yves Rocher and women. A commitment based on respect and proximityto women.

Botanical Beauty is a unique and incomparable beauty care whose strengthlies in its exclusive association with five active principals issued from nature’suniversal values. Botanical Beauty is determined to promote these values fromthe plant to the skin.

ACTIVE PRINCIPLE No 1 PAGE 5THE PLANTWORLD AS THE SINGLE DRIVING FORCEAll our products are derived from plants

ACTIVE PRINCIPLE No 2 PAGE 9THE PLANTWORLD AS THE SOURCEOF INSPIRATIONExploring all the richness of the plant world

ACTIVE PRINCIPLE No 3 PAGE 15UNDERSTANDING THE PLANTWORLDGuaranteeing safety and quality without compromise

ACTIVE PRINCIPLE No 4 PAGE 19PROTECTING THE PLANTWORLDActively defending the environment

ACTIVE PRINCIPLE No 5 PAGE 23THE PLANTWORLD FOR ALLMaking beauty accessible to all women

WHAT ISBOTANICALBEAUTY ?

The effectivenessof Yves Rocher'sproducts comesfrom the more than1 100 botanicalingredients bestadapted tobeauty care.

THE PLANT WORLDAS THE SINGLEDRIVING FORCE01All our products are derivedfrom plants.

"To ascertain the truth one must go back to nature"

Yves Rocher has maintained its leadership as the first brandof Botanical Beauty products. 50 years of experience has givenit an irreplaceable expertise. With its active extracts and highperformance products, Botanical Beauty is Yves Rocher's profession.The plant world is at the heart of all its products. This has been itsconviction for 50 years.

Yves Rocher

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ACTIVE PRINCIPLE

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Chamomile flowers, La Gacilly

100% botanical?Yves Rocher, Creator of Botanical Beauty is not dogmatic. When the quality andsafety of its customers requires the use of synthetic ingredients in its products,then Botanical Beauty researchers allow it, to help join pleasure and security duringuse. Specifically, in the case of preservatives, small amounts are needed toguarantee the integrity of the formulas.

Botanical collagen doesnot exist so we do not usecollagen in our products.Botanical Beauty’sresearchers prefer to usethe firming qualities ofbotanical polysides foundin the Acacia tree fromSenegal.

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Chamomile harvester at La Gacilly

There are no synthetic sun filtersin our day creams. Instead,Yves Rocher has chosen mangiferinfrom the Aphloia plant fromMadagascar, which naturallyprotects the skin againstenvironmental aggressors.

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There are no animal extractsin Yves Rocher's formulas.The only ingredients of animal originin Yves Rocher's products are certainsecretions like honey. Notably,Yves Rocher does not use the redpigment cochineal, which is frequentlyused in eye shadows, because it ismade from insects.

Synthetic ingredients are limitedto the minimum.Formulas are constrained by very strictguidelines which limit the authorizedsynthetic ingredients that may be used.Whenever possible syntheticingredients are replaced by naturalones. Petrochemical oils such asparaffin, are being progressivelyreplaced by botanical oils.

Natural extractionIn order to preserve the purity of thebotanical ingredients, natural extractionprocesses, which don't use chemicalsolvents, are preferred.

Priority is systematically givento organic botanical ingredients.As in ARNICA ESSENTIAL, HAMAMELIS,PURE CALMILLE and LAVANDEESSENTIAL. Our new line, CULTUREBIO, which is launching in October2008, contains 19 organic plants.

THE PLANT WORLDAS THE SINGLEDRIVING FORCE

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At Yves Rocher,the plant worldoffers its powers tobeauty products, itscolours to make-upand its fragrancesto perfumes.

Garden nasturtium

THE PLANT WORLDAS THE SOURCEOF INSPIRATION02Exploring the richness ofthe plant world.

ACT I VE PR INC I P LE

"Our confidence in plants has never been misplaced"Yves Rocher

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The plant world is a source of continually-renewed creativity,and for Yves Rocher it is a world to explore. More than merelya source of ingredients, nature inspires without holding back.Through its colours, fragrances and textures, she offers us aword to touch, see, smell and feel. An intelligent and sensualworld that Yves Rocher explores with both respect andcuriosity. An open-air laboratory and extraordinary colourchart, a limitless field of investigation, vegetation remains at theheart of Yves Rocher.

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Chamomile harvest in La Gacilly

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THE PLANT WORLDAS THE SOURCEOF INSPIRATION

The plant world; a sourceof well-beingIt is in La Gacilly, in the heart ofBrittany, that Yves Rocher studies thebest of the plant world and thespecific qualities of each of the 1 000plant species grown in its botanicalgardens. It then uses them in its face,body and hair care products. Itorganically grows more than 30 plantsin its own fields: German chamomilefor its skin care line PURE CALMILLE,arnica for its hand care line ARNICAESSENTIAL, garden nasturtiumand marigold for its new line,CULTURE BIO.

Across the world, ethno-botanicalprojects headed by Jacques Rocher,explore different plants which revealnew qualities to be used in cosmetics.The Aphloia was discovered inMadagascar and its remarkableprotecting qualities have enrichedPROTECTYL VEGETAL's suncare products.

The plantworld is a source of highperformance productsYves Rocher's research is deeply dedicated tobotanical innovation. 20 teams of plantresearchers discover, isolate and formulate thethe most effective active ingredients textures.Researchers create and develop more than 30new active ingredients every year. More than50 families of products have been patented.Most recently Apple Oligosides, werepatented 3 times for their exceptionalanti-aging properties. They are the mainactive ingredient in SERUM VEGETAL.Previously, Inositol Végétal issued from greenrice was discovered and is used for itseffectiveness on cellular respiration. It can befound in the INOSITOL VEGETAL line.

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The plant world is a source of extraordinary creation.Make-up gets its most extraordinary and richest range of colours fromthe plant world. Nature's colours, from the most intense and bold tothe softest pastels, lend our products their most accurate shades andoffer the most natural results. Natural substances and textures inspiresubtle and refined make-up; the silky satin finish of a petal, the glossy

effect of a waxy leaf, the powdery appearance of a pistil... The botanicalingredients at the heart of each product, improve its performance and

enriches its sensuality for make up that is always respectful of your skin.

The plantworld;a source of emotion.The olfactory emotion of the finestraw ingredients is the uniqueinspiration behind each of Yves Rocher'sprestige perfumes.SECRETS D'ESSENCES is a collectionof perfumes created by some ofthe most talented perfumers andconstructed from the most noble, therarest and most perfect materials; roseabsolute for ROSE ABSOLUE; untreatediris butter for IRIS NOIR; amber forVOILE D'AMBRE; jasmine absoluteGrandi Florum for TENDRE JASMIN.

The plantworld;a source of pleasure.

The plant world is flavours, colours,perfumes... It is a source

of inspiration and perfumed freshness.Shower gels, bubble baths and

eau de toilettes are scented with fruityand floral perfumes which leave you

with a feeling of true nature andthe pleasure of the plant world

every day.

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The BotanicalBeauty Contractobliges us to verifythe safety andeffectiveness ofeach of its product'singredients.Witch Hazel

UNDERSTANDINGTHE PLANT WORLD03 Guaranteeing safety and qualitywithout compromise

ACT I VE PR INC I P LE

"Tradition is our guiding light, science is our tool"Yves Rocher

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The plant world is alive. The better we know it the betterwe understand it. Botanical Beauty tests the safety of all itsingredients without compromises. It validates, withoutconcession, the effectiveness of its products. It is only underthese conditions that our products are manufactured inYves Rocher factories which are certified for the environment,quality and safety.

Peppermint

Finished productsundergo strict tests

of efficacy and tolerance.If the results of these tests

are not satisfactorythe product is not put

on the market.

In 1977, Yves Rochercreated CERCO,(the centre for cosmeticsresearch) backed bythe French departmentof health. Each formulais tested underdermatological supervisionto ensure its efficacy andsafety. Every year morethan 4 000 womenvolunteer to test morethan 150 products.

UNDERSTANDINGTHE PLANT WORLD

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Many are called, few arechosen: the Laboratoryfor Botanical Beautyonly approves abotanical ingredientafter it has been provensafe and effective.

Watch out sweet tooths!Yves Rocher's PLAISIR NATUREbubble baths smell so sweetthat some children could betempted to taste them. For extrasafety, Yves Rocher has addeda bitter tasting substance whichmakes children spit out the productbefore swallowing it.

Prospection across the landWith its ethno-botanical missions andsupervision of crops and their harvest,Botanical Beauty requires high standards forquality and traceablity of its raw materials.

Because of their strength,essential oils are not used inproducts destined for sensitiveskins or babies.

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Yves Rocher’s harvest in Madagascar

For Yves Rocherprotecting natureis a way of payingit back for itsgenerosity.

Olive

"The harvest is only as good as the earth"Yves Rocher

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Defending the environmentmeans using the richness ofthe plant world without everplundering it, ensuring that

when using a plant species itnever threatens the plant, its

future or its environment.

Plants are sown, grow and reseed themselves in a never endingcircle. From the moment he began making beauty products, theywere the source of Yves Rocher's first conviction to respect andprotect life and its fragility.

PROTECTINGTHE PLANT WORLD04 Actively defendingthe environment

ACT I VE PR INC I P LE

Yves Rocher's packaging charter:To limit the impact of its activity onthe environment and reduce its carbonemission Yves Rocher is committed to:• Pure air spray deodorants• Reducing and eliminating unnecessarypackaging• Choosing recyclable raw materials• Refusing PVC• Choosing cardboard and paper frommanaged forests• Developing recycled materials• Creating eco-refills like HAMMAMÉLISand INOSITOL VEGETAL.

A refill uses up to 80%less plastic and Yves Rocher

sold more than1 600 000 refills in 2007.

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Yves Rocher is committed to localpopulations:For the utilisation of Aphloia plant inMadagascar, in collaboration withNGO's, local companies and researchcentres, the brand is playing a part inthe development of the local economyand promises fair wages.

A chamomile harvester at La Gacilly

Yves Rocher's PlantCharter.Yves Rocher governs itself and itssuppliers by a rigorous plant charter:• Forbidding GMO botanical ingredients• Favouring cultivated plants• Favouring parts of wild plants whichgrow back: leaves, flowers, seeds.• Forbidding the use of endangeredbotanical species in accordance withCITES (Convention on International Tradein Endangered Species)• Giving priority to organic supplies• Yves Rocher grows 100 acres oforganically certified crops at La Gacilly.

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Culture Bio launching in October 2008will be the first carbon compensated line,financing solar food cookers in SouthAmerica, which will help to fight againstglobal warming.

Within the framework of itsFoundation, for the past 7 years,Yves Rocher has been awarding theTerre de Femmes trophy to supportprojects aimed at the protection of theplant world across the planet.

At La Gacilly, the Vegetarium, the firstmuseum in Europe dedicated to theplant worldwas created by YvesRocher to inform and sensitise peopleabout the protection of nature.

Ecology from start to finishThe distribution of parcels is alsodone ecologically with recycledcardboard and paper from managedforests. 4 million reusable bags havebeen sold in our shops, whichrepresents a saving of 200 tonnesof plastic.

Concrete commitments to nature:Along with the United NationsProgramme for the Environment,Yves Rocher has promised to plant1 million trees in 3 years for their"Plant for the Planet" operation.

Nature also means animal life:• Yves Rocher stopped animaltesting in 1989• If a new Botanical ingredientdeveloped by Yves Rocher requirestesting on animals, the companydoes not use it.• In 1994, Yves Rocher receivedthe gold medal from the SPA (Societyfor the Protection of Animals)• In 2008 Yves Rocher became apartner of the LPO Ligue Protectricedes Oiseaux (an organisation thatprotects birds).

PROTECTINGTHE PLANT WORLD

Faced with the rarefication ofArnica Montana and in order toprotect this endangered species,Yves Rocher replaced it withArnica Chamissonis which isorganically grown in La Gacilly.

Yves Rocherappreciates womenand understands them.The brand's attitudeto women shows bothtenderness and complicityaccompanying theirbeauty with all therichness of nature.

"Discovering the properties of plants is not our greatestachievement but making them available to all women is oursource of pride"

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Every yearacross the world,

30 million womenbuy and useYves Rocher

products.

Nature belongs to everyone. Open, welcoming, comforting andavailable. The language is universal. Generous and accessiblenature served as a model for Yves Rocher inits relationship withwomen. Yves Rocher is the only beauty brand to oversee allstages of development: Harvesting, Manufacturing, Retailing.That is why Yves Rocher can offer its high performanceproducts at fair and accessible prices.One vocation: beauty.For all women without exception.

THE PLANT WORLDFOR ALL05 Making beautyaccessible to all women

ACT I VE PR INC I P LE

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