How to Turn Around an Aircraft Carrier Changing UX in One of the Europe’s Largest Online Companies

Yury Vetrov

2

How do you get

a great product design?

3

4

Mail.Ru was launched in 1998

In 2001 it has grown to the portal

7

2 years ago Mail.Ru Group

holding was formed

Web Web mobile

Web tablet

Android Bada iPhone J2ME Symbian WP iPad Win8 Android Tablet

TV

Auto

Afisha

Deti

Home

Horoscopes

Health

Calendar

Lady

News

Answers

Weather

Help

Mail

Portal

Sport

***

The Matrix

16

But if you’ll look back…

21

In 2009 design was called

a strategic feature

22 Roadblocks

Stefan Klocek model

24

The reality

25

Product vs agency designers

It’s not about methods

27

First time is hard

28 Success Tools

29

The team

Quick wins

Classic design process

Research Concept UX Design Visual Design

Support

UX Testing & Evaluation

32

Flexible design process

Parallel product versions

new

feature

new

feature

new

feature

34

Trust & Responsibility

35

T-shaped designers

36

UX designer takes a lot of work

from visual designer

37

UX research lab

38

Contractors

39

Long-term planning

40

Weekly demonstration

UX guidelines as

a unified code base

It was a pleasure to see you! Any questions?

Yury Vetrov www.jvetrau.com

twitter.com/jvetrau

www.mail.ru

facebook.com/pages/MailRu

All the illustrations used in this presentations are belong to their respectable owners. In case you are the owner and don’t want to see them in my presentation – please email me to jvetrau@gmail.com and I’ll remove them.