yr12 Evaluation Guide

7/29/2019 yr12 Evaluation Guide

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WHAT IS REQUIRED FOR COURSEWORK

Must be a group project

Must demonstrate clear evidence of individual contribution

An electronic portfolio, providing evidence of research, planning, production and evaluation

• A preliminary exercise

• A 2 minute opening sequence for a fiction film, including titles and a soundtrack

General pointsThere needs to be a knowledge base to each answer

You must illustrate your points with specific, developed examples from your own film sequence

Assume your examiner knows nothing about you, this area, your film or chosen genre.

Provide proper context in your answers.

Explain/describe the context clearly before analysing something - put them in the picture

If you have used music/sound effects you must identify track and source. If you use filmreferences, you should identify director and date eg:

My sequence is similar to the opening of the well-known horror/thriller 'Scream' (Craven, 1996), because…

Answer the question specifically. Don't ramble - stick to the point. Link back to the question

Summarise your answer at start or end

Personalise the language of your answers to your project ie 'film opening sequence', not'media product'

You should integrate real film references and your audience feedback into the relevantanswers i.e. Qu's 1 – 7

Question 1 answer should cover a wide range but not a huge depth -you can develop your points in later questions

It may be advisable to provide a short, descriptive outline/summary of your film at the start soeverything else that follows makes sense. You could include a cast and crew list, andproduction context - dates, filming locations etc.



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GUIDANCE FOR CONTENT OF YOUR EVALUATIONQuestion 1: In what ways does your media product use, develop or challenge formsand conventions of real media products?

You must include something on: film genre, narrative, form, style, and construction.

a. Genre - demonstrate some understanding of the conventions of your chosen genre, and usesome real film examples to illustrate this

Show some awareness of how you have followed/challenged genre conventions

This would usually include some discussion of • Typical characters/istics/behaviour • Typical events that take place • Typical themes • Typical iconography - mise-en-scene, lighting, setting

b. Narrative structure - you should be able to identify the way films are conventionally structured,and you should be able to identify how your film is structured, and whether it conforms to thispattern or breaks it. You will need to talk about the whole film as well as the opening

Key terminology:• classic narrative pattern • equilibrium • disruption • resolution etc

You will then need to talk about specific narrative techniques you have used in your sequence. Key terms you could use are:• Real time • Ellipsis • Linear • Parallel • Dual • Cross cutting • Flashbacks • Action and enigma codes

You should talk about the character roles you have included and how they move thenarrative along. Terms you may use are: Villain Victim Hero Princess Protagonist Antagonist etc

c. Form - you should be able to identify what the typical features of an opening sequence actuallyare, and whether or not yours follows the typical format or not. You could also think aboutfunction - does your sequence do the job an opening sequence is supposed to do. Use some realexamples for comparison.

d. Style - identify the way your film looks and feels. Talk about the soundtrack, dialogue, graphics,pace, rhythm, colours. Identify the shooting and editing techniques you used to construct your sequence and the impact they have. Camera work, framing, continuity, and binary opposites arerelevant here. Use some real examples for comparison



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Question 2: How does your media product represent particular social groups?

Focus on one or two areas in some detail - eg age, gender, nationality, profession, state of mind, race, religion. Use real examples for comparative material.

Identify specific decisions you have made with examples to illustrate how you have

constructed a particular representation

Explicit deconstruction is required - eg dress/gesture/action codes, also setting andbehaviour, relationships etc

Don't forget your film could have been made about anyone or anything

Question 3: What kind of media institution might distribute your media product andwhy?

Think about what the question is actually asking

Identify your production company and the kinds of films they make. Can you name a similar example? Who are you trying to reach with your film?

Identify the kind of distributer who may get behind your film to promote and distribute it. Canyou name a real example?

Identify the kinds of platforms that your film could be exhibited. Can you name someparticular examples?

You could use real film examples for comparison.

Question 4: Who would be the audience for your media product?

Describe the kind of audience you had in mind when producing your film. There is a clear linkhere between all the other questions, particularly 3.

You may identify them through the

following: AgeGender NationalityLifestyle/attitude to lifeTastes in mediaFilm consumption habitsFandom/expertise

You may also want to use the following

terms:Broad/nicheMass audienceCore or primarySecondaryLocal, national,& internationalDemographic



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Question 5: How did you attract/address your audience?

This is where you may draw on and develop points made previously. You are approachingthem from a different angle though. Notice the word your.

You would be advised to focus on:

• Pleasures (including pain!) • Fears • Audience appeal/enga gement/potential or actual reactions• Relevance of themes, plot, setting, characters

You could identify the techniques and tactics that your audience are used to and say how youhave used those to gain their attention

Techniques/tactics you may have used:

• Choosing a genre popular with your audience • Conforming to expectations • Use of narrative twists, shocks and surprises • Choice of film style • Editing techniques - montage, continuity, seamless• Suspension of disbelief • Build up of enigma

Question 6: What have you learnt about technologies from the process of constructingthis product?

Think about the nature of the question.

Use the correct names and terms: brand names, spellings, terms like non linear editing,digital technology, auto-focus etc

Imagine you were doing the project again, or a new project or advising someone else

• What would you do differently with the benefit of hindsight? • What do you know that you didn't know before? • What advice would you pass on? • What are the advan tages/disadvantages of different technology used

• What could you have done, but didn't Focus your answer on:

Use of hardware - camera, lighting, tripod, dolly, track, -techniques used Use of software - different types, techniques used

You may have learnt something in relation to the following:

o Ease of useo Health and safetyo Handling issueso Portabilityo Quality issues

o Flexibilityo Scopeo e-Creative possibilities



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Question 7: Looking back at your preliminary task, what do you feel you have learnt inthe progression from it to the full product?

Your focus should be - what have you learnt. This requires you to identify the benefits of doing the prelim task. Provide specific examples to support your points.

Summarise the brief for each task at the start of your answer.

Refer to the different stages of production to help focus your points.

You are advised to focus on the following areas:

The planning process including audience issues, location, reccies,storyboarding,permissionsThe process of running a shoot, including the roles, working to a shooting script, shotorder, how much to shoot, running on the action, achieving a seamless narrative,master shots etc.The editing process, including capturing, using a timeline, re-ordering etcThe evaluation process, including different types of feedback, organising focus groupsetcWorking as a team

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yr12 Evaluation Guide