YoYo Honey Singh Live in Bhopal

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    Company Profile Esquire Events, for well over ten years has

    pioneered promoting high profile events inMumbai, Lucknow, Hyderabad and now inBhopal City.

    Unparalleled production, extensive publicity

    and complete entertainment have been thehallmark of the event and music marketingapproach of Esquire Events.

    Esquire Events have been putting up largescale events, which entails executing complex

    logistics, innovative ideas, personalizedservices and cost effective production andexecution.

    Now we are also getting into In-filmIntegrations

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    About the Main ArtistHONEY SINGH Three hours non stop Event

    of super entertainment &

    Sheer ecstasy Mumbaiya

    estyle.

    The most scintillating

    extravaganza ever witnessed.

    It shall be an unforgettableevening for the audience of

    the Bhopal city.

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    How do we Differentiate our

    event from Just another Music

    concert!!!

    When it comes to MumbaiyaISHtyle and findingEntertainment,

    what better than theMUMB I DHOL T SH to add the Flavor

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    Fashion show

    Ramp walk by professionalmodels will add the extraglamour to the event.2 rounds feat. Traditional NAutumn winter collections

    managed by KrishnaKantBohra THE FASHIONICON 2008-09

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    EVENT DETAILS Date of the event: 12THJAN14

    Timing: 7.00 pm onwards

    Venue: BHEL GROUND, Bhopal

    Pax: 15,000

    Event Organizers: Esquire Events & PR (Mumbai)

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    MILEAGE TO SPONSORS

    Though the expected crowd for the event is Ten

    thousand, we want to reach out to many people

    all over Bhopal.

    This would not only make people aware about

    the event but also provide a mileage to our

    sponsors.

    This would in turn benefit the sponsors in terms

    of : width of exposure (brand building)

    Create Awareness

    Higher Recall(As the people would Associate the

    event with the Brand

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    Promotions of any nature(ideas, schemes,

    new services offered, etc.)

    Opportunity for brand positioning sustainand improve the prevailing image of the

    existing brand.

    Provide an edge over the competitors.

    Advertising, further supported by promotionof the sponsor during the event.

    Depth of the Exposure, Top of the mind

    Recall, intimacy and enhance its database for

    long term relationship.

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    MARKETING MEDIA PLAN 4 Press ad of 240 sq.cms in Dainik Bhaskar & 2 Press ads of 240

    sq.cms in TOI.

    10 Hoardings across the city

    Excellent pre event press conference

    Slides display in Multiplex

    In-Venue branding

    Placements of standees at most happening outlets of the city.

    Note: Marketing campaign starts 10 days before the event

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    SPONSORSHIP CONTRIBUTIONTitle Sponsor:20Lakhs

    Presenter of the show.

    Branding Opportunities: Ownership of property, branding & association

    will be carried in all communications print, electronic, press coverage andoutdoor.

    Pre-event press meet and post event coverage.

    Inauguration ceremony by the owner/representative of the organization.

    AV on Screen at the Venue Venue Branding: Main Backdrop, entrance, banners at the venue &

    product display.

    Special VVIP section for the company members.

    200 passes of 1500/- for the presenting sponsor.

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    Associate Sponsors:15 LakhsBranding Opportunities: Branding in all

    communications, Print, Electronic & Outdoor

    At Venue Branding: Main Backdrop, Entrance,

    10 Banners at the Venue & a product display

    stall.

    VIP invitations

    100 passes of 1500/- for the associate sponsor.

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    Co-Sponsors:10LakhsBranding Opportunities: Branding in all Print &

    Outdoor Media.

    At Venue Branding: Entrance,5 Banners at the Venue, Vote of Thanks given on

    stage with regular mentions.

    VIP Invitations.

    50 passes of 1500/- for co-sponsors.

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    Facility Sponsor:

    5Lakhs

    Branding Opportunities: Branding in all Print

    & Outdoor Media.

    At Venue Branding: 5 Banners at the Venue,

    Vote of Thanks given on stage with regular

    mentions.

    VIP Invitations.

    25 passes of 1500/- for facility sponsor.

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    Total Event Cost

    Artist and performers: 30,00,000 Venue: Dusshera Ground (Bhel)

    2,00,000

    Production Cost: 10,00,000

    Marketing, Media & Publicity: 5,00,000 Travel & Stay: 5,00,000

    Permission & Taxes: 1,00,000

    Security: 1,00,000

    Miscellaneous Expenses:

    2,00,000

    -----------------------------------------------------------------------------

    Total Cost 56,00,000

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    OTHER ENTITLED DETAILSSECURITY

    This is the one department that is paid least attention to, while it should be considered one of

    the most important. A breach of security, an armed fight, or mistreatment of a client can wreakhavoc in the reputation of the event, if not lead to its closing down . We have a team ofprofessionals who are not just trained in the art of attack/ self defence, modern gadgets andweapons , but also in public relations . Thus minimizing risk and insuring a smoother flow ofefficient and effective management, eventually benefiting our clients every need.

    SUPPORT

    Our team takes care of needs that may crop up from time to time. We assure new andexclusive field to our event that something most events fail to maintain over a period . Eventsand themes can be organized regularly to attract elite clientele as these events will cater tolarge spectrum of people and there interests.

    SPONSORS

    We take active part in the arranging of sponsors for the various events on regular basis. Wehave strong tie ups with various companies translating into media coverage and higherrevenue generation aiming towards optimization of business.

    CLIENTELE

    Through our vast professional and private networking an extensive clientele database hasbeen accumulated. This includes social, corporate, and global clientele specific to therequirements. This ensures no conflicting views and interest , leading to a successful and fruitfulevent.

    PUBLIC RELATION

    Our team of young and enterprising boys and girls shall take care of our marketing and publicrelation needs. Qualified personnel will handle all public and guest relations ensuring your

    clientele is satisfied.