The Body ShopJanice Wu

Kirsten Rich Kristin Jennings Stephen Rovick

"You've got to be hungry for ideas, to make things happen and to see your vision made into reality."

What is it?• Business • Fragrance Department • Bath and Body Product Provider• Skin Care, Hair, and Make-Up

Boutique• Male and Female Body Care

History•First Body Shop opens in England•Stores start opening 2/month•Became a public company•Began addressing social issues- environmental/homelessness

1976-80’s 90’s- Present

•Won retail awards.• Continued to promote causes •Used renewable resources

2006

2007

The Body Shop is bought by L’Oreal.

The Founder of The Body Shop, Dame

Anita Roddick passed away at the

age of 64.

"I just want The Body Shop to be the best, most breathlessly exciting company - and one that changes the way business is carried out. That is my vision."-Dame Anita Roddick

The 5 P’s

• Price

• Place• People • Promotion• Product

Promotional Mix•Sales Promotion•Advertising•Public Relations•Personal Selling

Price• Sales• Good Deals• Quality Products

Place• Malls• Free Standing locations

People• Everybody• Body Shop Fits Needs

(Sales) Promotion• Word of Mouth

• Services in Community

Love Your Body Card

•$10 membership•10% off purchases•Birthday gifts•Exclusive email updates•Special offers•Special savings

Advertising• No advertising• Word of mouth

-preference of organic products• Community service

Product• Envirementally Efficient• Consumer Friendly• Variety

Guys are welcomed too!

• Feminine store?• Feminine products?• Are there products for the average

guy?

Public RelationsCreating a positive

image by…

Employees & Customers

• Properly trained

•Personalized service

Personal Selling• Specific products for specific types of

skin, hair, etc.• Asking for needs

Community• Community Fair Trade• Charitable donations

Environmental Impact• Reduce energy use and

carbon footprint• Product bottles and paper

bags are 100% recycled material

• Increased recycled content in gift packaging

And here’s

Katy….!