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YOU’VE GOT QUESTIONS…
• What are the safety protocols?• How will product sampling work?• How many are registered – and who? • Is there going to be a virtual component? • Do you have a go/no-go date in mind?
INDIANAPOLIS IS…
DRIVABLE WALKABLE OPEN FOR BUSINESSMORE THAN HALF the nation’s
population lives within a day’s drive of Indianapolis
44% of SSE attendees in 2019 came from Illinois, Michigan,
Indiana and Wisconsin
There are 12 HOTELS connected by skywalk to the Indiana Convention
Center – no need for shuttle buses or taxis
As of March 1, restaurants in Indianapolis may operate at
75% INDOOR CAPACITY and 100% OUTDOOR CAPACITY
$7M IN UPGRADES since March 2020• Hospital-grade air filtration• Touchless doors• Clorox 360 sanitation• Hand sanitizer stations• Safe concessions and dining areas
Hosting NCAA Tournament March/April
Hosted 30+ EVENTS, welcomed 50,000+ PEOPLE since August• No COVID traced back to
an event
INDIANA CONVENTION CENTER
SSE MANAGEMENT WILL IMPLEMENT AND REQUIRE …• Face coverings, social distancing and frequent hand washing/sanitizing• Daily temperature checks and health screening to enter the building• 8-10 dedicated entry and exit points for crowd control• Touchless badge pickup with more locations and longer hours• Socially distanced seating for education sessions
EXHIBITORS ARE …• Required to bring enough wipes to continuously wipe down surfaces and enough hand sanitizer for
staff and guests• Required to provide individually-wrapped product samples • Encouraged to structure their booth to allow for social distancing
ADDITIONALLY … • There will be no SSE-sponsored receptions/food and beverage provided to reduce unmasking situations• SSE management discourages large off-site indoor events and gatherings
HEALTH & SAFETY ON SITE
EXHIBITORS – 14 WEEKS OUT
440Exhibitors
(840 total in 2019)Confectionery: 206
Snack: 176Both: 40
39Supplier
Showcase Participants
(new feature in 2021)
46%Hotel
Occupancy
145,300Square Feet
(200,000 total in 2019)
*As of March 17, 2021
RETAIL ATTENDEES – 14 WEEKS OUT
1000+Retail Customers550+
Banners across all classes of
trade 65Brokers
20% Distributor/wholesaler18% Convenience14% Candy Retail 12% Grocery/Supermarket/Mass7% Gourmet/Specialty Boutique6% E-commerce5% Value/Dollar
*As of March 17, 2021
40%100+ Stores,
Distributors, E-comm
More Inspiration & Insights Than Ever Before
30+Education Sessions
to help you prepare for the
new retail environment
THOUSANDSof Connections Waiting for You
Strengthen existing partnerships and
create new ones to grow your business
HUNDREDS of Insights and Ideas
to build incremental
sales in Destination Retail
2 YEARSWorth of Product
Innovationsfrom sweet to
savory and everything in
between
Source: Centers for Disease Control and PreventionNote: Data from Dec. 20 to Jan. 12 are for all doses administered. Data for Jan. 13 is unavailable. Projections could change if additional vaccines are authorized.
EXHIBITOR TO-DOs…Complete your profile in the Exhibitor Dashboard.
Plan your booth in advance and adjust for the new environment. Refer to the Exhibitor Resource Center.
Book your hotel through SweetsAndSnacks.com.
Submit your entries for Most Innovative New Product Awards, Featured Products Showcase and Destination Retail.
EXHIBITOR TO-DOs…Consider brand marketing and advertising opportunities to make your company stand out.
Extend complimentary invitations to your customers using Feathrand encourage your brokers to get the retailers there.
Check out the NEW Supplier Showcase and make plans for appropriate team members to attend on June 22.
Visit SweetsAndSnacks.com often for more resources and updates.