http://www.youtube.com/watch?v=zv8yEMRDe_w

Paula Deen announces she has Diabetes

Carly Stiles & Hilary O'Bryan

"Diabetics call Paula Deen a hypocrite for hiding disease

while promoting sugar-heavy foods"

Sources: Fox News & CBS News

Article

Summary

Paula Deen announces on the Today show that she was diagnosed with Type 2 Diabetes 3 years agoShe continued to promote dishes such as "Chocolate Cheese Fudge" while hiding her disease

The Public's Reaction“It is hypocritical [for Paula] to have continued to very publicly promote entirely unhealthy food choices so vital to the management of diabetes,” Donna Shaft, a marketing consultant who has been battling type 2 diabetes for 20 years“I work hard on my weight and it is difficult to take someone seriously who cooks with fats and sugars the way Paula does.” Richard Deems, a Type 2 Diabetic

The Consequence to the Paula Deen BrandFans have become upset that Paula has been hiding her disease and continuing to promote unhealthy foodsShe loses credibility from not only those suffering with Type 2 Diabetes, but everyone else as well Some speculate that she didn't announce this earlier because she didn't want to lose money

Paula Deen tries to bounce back

Changed her slogan to: "Wishing y'all love and lighter dishes from her kitchen to yours."

Partnered with Novo Nordisk- a supplier of a diabetes drug

Claims she will donate a portion of her Novo Nordisk endorsement earnings to the American Diabetes Association

"No plans to make major changes to the high calorie, high fat, gooey and fried comfort food that made her a star." -CBS News

New campaign: Diabetes in a New Light: a tasty journey

How do you think this will effect Paula Deen's brand?

Sources

http://www.foxnews.com/entertainment/2012/01/19/diabetics-call-paula-deen-hypocrite-for-hiding-disease-while-promoting-sugar/