YouTube Optimization

Do you know?

• YouTube is the 2nd largest search engine in the world.

http://socialmediatoday.com/socialbarrel/1650226/second-largest-search-engine-infographic

Keyword Research

• Keyword tool: https://www.youtube.com/keyword_tool – to check on youtube search volumes for keywords

that we are targeting– not very useful for finding new keywords (list of

keywords returned not very precise)

Channel Optimization

• About Section– Should inform users everything about the channel

and what they can expect to gain from it– Links to all social profiles (not just G+)• Provide a more thorough image of your brand’s social

presence• Unless it is not our social media strategy for now

Video Optimization

• Relevant video filename– Relevant keywords

• Video title– Not to exceed 66 characters, might get truncated in

SERPs. – Includes relevant keywords that link to content.

• Add the keyword “video” may help with getting found.– Descriptive (easy to search for) – Compelling (encourage people to watch it)

Video Optimization

• Video description– Not to exceed 150 characters for the beginning of

the description (for SERPs)– Link to website to be added in the first line of

description (before the “show more” overlay)– Relevant keywords

• Video category– Help relevancy (for both Google and Users)

Video Optimization

• Annotations– Can add annotations on videos to describe some background

information about the video(make it more fun)– Linking to other related videos– Link to related product pages on your website

• Example: Garuda Airlines: https://www.youtube.com/watch?v=noOAKmlHZEE

• CTA– Encourage users to subscribe or watch other videos or visit

website

Video Tags

Video Tags

• Used by search engines to position you in organic searches. – Also used by YouTube to associate your videos with

others containing similar content.– May appear under “related content” for other videos

• Use at least 10 tags, 120 characters long• Unique tags that include keywords– Include brand, city and relevant topics– Plural and singular keywords

Video Transcripts

• Adding transcripts as additional content– Will get indexed by Google– Improve ranking for targeted keywords and long-

tail keywords– Improve engagement – Helps viewers who are hearing impaired– Translate to different languages

Social Media Shares

• Sharing videos or embedding it on other social channels will help boost the views of these videos. – Viewers will view these videos without having to

visit our YouTube site. – Strong social signals help to add authority– Annotations in the video to encourage “like” or

“share”– Embedding it on your blogs