Youtube - Helping Agencies and Advertisers to Build Brands in Portugal

8/9/2019 Youtube - Helping Agencies and Advertisers to Build Brands in Portugal

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Google

A NEW Normal


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Google

Generation C


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Curation

Connection

Creation

Community


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They want toP RTICIP TE

& CHOOSE


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Video remains the most potentway to engage audiences at scale


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What Makes Video

the most Powerful

form of

Advertising ?


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!""#$% '"()*%(+,$ ,(* -."/.0Google Con ! de

The power of


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The power of sound,


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The power of sound, sight,


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The power of sound, sight,

and motio


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YouTube moves peMoves people


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Move people to choose your brand

Through…

Audience Connect Engagem


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Audience

Generation C in Portugal


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Google Google Con ! de

44%

Generation C in Portugal is slightly younger, online dailymore active than non-users

are between18 and 34 years

79% are online daily

Source: YouTube Global Audience Study, IPSOS 2013

54%

use a smartphon

share or re-share

post a comment oblog, forum or m

63%

45%


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Gen C users are valuable consumersmore likely to buy electrogadgets, or other devices

more likely to buy / downmusic, movies, or books

more likely to buy apps fosmartphone or tablet

3.1x

4.4x

8.0x


more likely to watch moviin theaters

1.6x

2.8x

more likely to dine out in r


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YouTube is the first place most users go to watch vi

TOP REASONS FOR USING YOUTUBE

94%

67%

66%

Entertainment

Social / Sharing

Learn / Keep up-to-date

75% say that YouTube is the 1st place to go for online videos42% say that YouTube is place for high quality channels



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ConnectExpress yourbrand in the most

compelling way


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Choose the formatof your ad

Create & upload avideo ad

Reach youraudience & only

pay for real views

Gre


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TRUEVIEW IN-STREAM

TRUEVIEW IN SEARCH TRUEVIEW

The Trueview Family


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TRUEVIEW IN-STREAM TRUEVIEW IN SEARCH TRUEVIEW

The Trueview Family


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Half the money I spend onadvertising is wasted; thetrouble is, I don’t know whhalf.

“ John W

“


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Source: Yume & IPG media lab 2011 (US data), Doubleclick 2011 (UK data)

of TV impressionsare ignored63 %

of Video adare abandon53 %

Almost half of all ads are not watched


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Revolutionising video advertisinPeople choose which ads they want to see.If they are not interested, they can simply skip it.And you are only charged for what they choose to


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)*# +"#$%&

".' .*# /"-' TrueView ads have an impact even on users who


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TrueView ads have an impact, even on users whochoose to skip the ad

21%

59%

81%

ControlGroup

TrueView Pre Roll- Skipped -

Standard andTrueView Pre Roll

- Not Skipped -

Advertising recognition All respondens n=1,638Q8a. Do you remember seeing this ad when you watched the TV show on the DVD or the clips on YouTube?

FREE

PAID


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TRUEVIEW IN-STREAM TRUEVIEW IN SEARCH TRUEVIE

The Trueview Family


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81% "3 "4. *,0$2 0(1%.(%1 5"(647/+"( 61,.16 8019 , 6%,.59

Nº 1 Search engine Nº 2 Search


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TrueView In-Search The Power of Search brought to V

Overview• People see your ad as they are searching

for relevant videos and can choose toclick on it and watch it.

• Increases video view count, improvesorganic placement of videos

• Remarketing available

Creative assets• Video, no max length

Placement• YouTube Search Page

Pricing Model• Auction (CPC – Cost per click)


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TRUEVIEW IN-STREAM

The Trueview Family

TRUEVIEW IN SEARCH TRUEVIEW


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TrueView In-Display Reach your audience while theydiscover new content

Overview•

People see your ad as they are navigatingthrough YouTube or the GDN looking forcontent related to their passions

• Increases video view count, improvesorganic placement of videos

• Remarketing available

Creative assets• Video, no max length

Placement• YouTube Watch Page, Homepage and

GDN

Pricing Model• Auction (CPC – Cost per click)

Promote once promote everywhere


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Promote once , promote everywhere


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EngagementDeepen connectionsthrough participation


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Video in TV vs. Internet

Which user do you think is more

g g d?


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YouTube offers a more engaged environment

Source: OTX GM/Motorola Study, Biometrics data measured: Heart rate, Physical movement, Respiratory rate, Skin conductance

TV respondents were watching In Plain Sight a US FBI drama. Web respondents were surfing on YouTube

Time Sec

I n t e

n s

i t y

( a t t e n

t i o n

)

X higherattentionlevels

Amplify your message through advocates


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Amplify your message through advocates in ! uencers


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SUCCESS STRATEGY:Campofrío


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SUCCESS STRATEGY:pisos.com

34% View-Throug

Higher than averagrates

+2000 conversion

Lower Cost per Cotraditional Search

Build a direct relationship with your


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Build a direct relationship with your


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SUCCESS STRATEGY

«Casi todas las sencontramos un que nos hace repnueva posibilidahabía ocurrido».

St

Understand how your audience really r


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y y


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THANKS

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Youtube - Helping Agencies and Advertisers to Build Brands in Portugal