Youth Perspective on TechnologyDecember 13, 2005

Philippines Brazil India

INTERNET

DATA VIDEO

VOICE

INTERNET

Powerful

Affordable

Easy to Acquire

BACKGROUND

1992> Philippines had one of the lowest levels of telephone penetration in Asia. 1 telephone for every 100 people.

PROJECTIONS

*International Data Corporation

> Internet Café is the growth driver 38%

> 6.3 Million internet gamers by 2008*

> Dial Up is commonly used

Internet’s Online OxygenInternet’s Online Oxygen

> Integrating online access to daily life is > Integrating online access to daily life is fast increasingfast increasing

> Dial-up is out > Broadband is in

> Move to UNWIRE > WiFi

> Looming explosion of WiFi enabled PDAs and phones

The World TodayThe World Today

> More Americans than ever before were on the Internet -- 78 percent of the> More Americans than ever before were on the Internet -- 78 percent of the

population -- and their use of the medium rose to an average of 13.3 hours apopulation -- and their use of the medium rose to an average of 13.3 hours a

week week

> One-third of American Internet users now have broadband connection> One-third of American Internet users now have broadband connection

> Number of broadband connections in Europe increased by 136% over > Number of broadband connections in Europe increased by 136% over the last 12 monthsthe last 12 months

> Internet has overtaken television as the most heavily used medium > Internet has overtaken television as the most heavily used medium

amongst boys in HKamongst boys in HK

> AOL has found that Internet is now the primary communication tool for > AOL has found that Internet is now the primary communication tool for US teenagersUS teenagers

> 20% of European seniors now have access to the Internet> 20% of European seniors now have access to the Internet

> "Always on" broadband Internet hook-ups are transforming American life, > "Always on" broadband Internet hook-ups are transforming American life, empowering grass roots politics, molding new work and shopping habits and empowering grass roots politics, molding new work and shopping habits and bringing far flung families closerbringing far flung families closer

In the Philippine SettingIn the Philippine Setting

> > There are 24million mobile Phone subscribers There are 24million mobile Phone subscribers

> There are 4.5 million Internet subscribers

> Around 80,000 people are on broadband

> Broadband is growing at a rate of 100% every year

In the Philippine SettingIn the Philippine Setting Increase of broadband technology usageIncrease of broadband technology usage

PDA phones are inPDA phones are in

Rise of WiFi accessRise of WiFi access

Product integration with Online Games thru ISP’s, Telcos and other product/service Product integration with Online Games thru ISP’s, Telcos and other product/service providers.providers.

Emergence of Online Games > seen as the Emergence of Online Games > seen as the Online Gaming Capital of SEA.Online Gaming Capital of SEA.

Rise of Virtual CommunitiesRise of Virtual Communities

IT INFRASTRUCTURE

20032003

1. 1. Little to No connectivityLittle to No connectivityStand alone PCStand alone PCMostly LAN without internet Mostly LAN without internet

connectionconnectionDial up/Limited AccessDial up/Limited Access

2. 2. HardwareHardwareProcessor – mostly Pentium 2Processor – mostly Pentium 2Video Card – TNT 2 16MBVideo Card – TNT 2 16MBHard disk – 20 Giga bytesHard disk – 20 Giga bytesRAM/Memory – 32MB/64MBRAM/Memory – 32MB/64MB

3. 3. SecuritySecurity – – normally with anti-virus normally with anti-virus program. program.

4. 4. Monthly PC maintenanceMonthly PC maintenance

PresentPresent

1. Connectivity1. Connectivity Connected with servers LAN with InternetConnected with servers LAN with Internet ConnectionConnection Broadband/Unlimited AccessBroadband/Unlimited Access

2. Hardware2. Hardware Processor – Pentium 4 & Athlon 2.Processor – Pentium 4 & Athlon 2. Video Card – GeForce 256MBVideo Card – GeForce 256MB Hard disk – 80 Giga bytesHard disk – 80 Giga bytes RAM/Memory – 128MB/256MBRAM/Memory – 128MB/256MB

3. Security3. Security - - security programs contains security programs contains anti-keylogger,anti-virus, spywares, adwaresanti-keylogger,anti-virus, spywares, adwares

4. Daily/Weekly PC maintenance4. Daily/Weekly PC maintenance

AVAILABILITY

September 2003 September 2003

1.1. Limited and selected area Limited and selected area only, Malls and near only, Malls and near schools.schools.

2.2. Business centered mostly in Business centered mostly in Metro Manila with regular Metro Manila with regular business hours.business hours.

3.3. Limited number of seats 8-10 Limited number of seats 8-10 seatsseats

PresentPresent

1.1. Available nationwide in key Cities. In Available nationwide in key Cities. In high traffic areas, near schools, high traffic areas, near schools, universities & colleges, inside malls, universities & colleges, inside malls, commercial complex & residential commercial complex & residential areas.areas.

2.2. Nationwide appeal of online games Nationwide appeal of online games with internet services with 16-24 with internet services with 16-24 hours operation per day.hours operation per day.

3.3. Average seats of 18 – 25, some Average seats of 18 – 25, some cafes with more than 100 seats, cafes with more than 100 seats, equipped with Internet access and equipped with Internet access and Webcam.Webcam.

September 2003 September 2003

1.1. End of 2003 (Intro of LU)End of 2003 (Intro of LU)

- 1,600 Internet Cafes- 1,600 Internet Cafes

- 20,000 Seats- 20,000 Seats

2.2. Typing, scanning, printingTyping, scanning, printing

3.3. P40-60 per hour rateP40-60 per hour rate

PresentPresent

1.1. End of 2004End of 2004

-7,000++ Internet Cafes-7,000++ Internet Cafes

-90,000++ seats-90,000++ seats

2.2. Typing, Scanning, Printing, use Typing, Scanning, Printing, use of WEB cam, VoIP, sales of of WEB cam, VoIP, sales of Call cards, Internet Access Call cards, Internet Access Cards, Game cards, food and Cards, Game cards, food and BeveragesBeverages

3.3. P5-P25 per hour rate*P5-P25 per hour rate*

AVAILABILITY

USAGE OF INTERNET CAFE

Typing

Scanning

Printing

Internet Access

- Email

- Research

- Friendster

- On-line Gaming***

- VOiP

- Web Surfing

- Reading News

- Shopping

- Chat (webcam)

- Entertainment

- Blog

> > Kids learn how to use the internetKids learn how to use the internet

> > Social Interaction = improves confidenceSocial Interaction = improves confidence

> Enhancement of math skills.

> > FriendshipFriendship

> > Playing as a motivation for studyingPlaying as a motivation for studying

> Teamwork

VALUES

Youth ProgramsYouth Programs

The Level-Up Youth Programs The Level-Up Youth Programs Department will be the driving force of Department will be the driving force of Level Up! Inc. in-charged for the Corporate Level Up! Inc. in-charged for the Corporate Social Responsibility.Social Responsibility.

Our mission is to implement various Our mission is to implement various company social advocacy projects focused company social advocacy projects focused on the empowerment of the Youth.on the empowerment of the Youth.

> Do not use third-party programs because these > Do not use third-party programs because these could be remote keyloggers in disguise.could be remote keyloggers in disguise.

How to protect yourself from How to protect yourself from HACKS and IDENTITY THEFTHACKS and IDENTITY THEFT

> Download anti-spyware software such as > Download anti-spyware software such as

Privacy Keyboard or Spy Sweeper and regularly Privacy Keyboard or Spy Sweeper and regularly

run this on the computer before you play. run this on the computer before you play.

Ask the café admin/owner for assistance.Ask the café admin/owner for assistance.

> Keep your username and password to yourself. > Keep your username and password to yourself. Change your password regularly, and make it Change your password regularly, and make it hard to guess.hard to guess.

How to protect yourself from SCAMSHow to protect yourself from SCAMS

> NEVER trade items for real money.> NEVER trade items for real money.

> Examine the item carefully, making sure it’s the one > Examine the item carefully, making sure it’s the one

you really want and not a look alike.you really want and not a look alike.

Take screenshots so that you have evidence if you Take screenshots so that you have evidence if you

do get scammed. You should also make a record if do get scammed. You should also make a record if

you sell items so you’re protected if someone you sell items so you’re protected if someone

accuses you of scamming.accuses you of scamming.

> Don’t accept suspicious items from people you don’t > Don’t accept suspicious items from people you don’t

know. There’s no such thing as a free lunch.know. There’s no such thing as a free lunch.

> NEVER give your password to anyone> NEVER give your password to anyone

THANK YOU!