Youth Media Activities In Your Community
Youth Media Activities In Your CommunityTEACHING DIGITAL
NATIVES
PATRIC
Greeting/ IntroductionsHousekeeping: Send your questions as we
go along
Hello, Patric here. For those of you who have participated in my
recent webinars, its good to see you again and for the rest of you,
welcome. Always nice to make new friends.
Before you become too entranced with gorgeous gadgets and
mesmerizing video displays, let me remind you that information is
not knowledge, knowledge is not wisdom, and wisdom is not
foresight. Each grows out of the other, and we need them all.
Arthur C. Clarke
Lets face it, technology in the library is nothing new. As the
LS 6010 Blog puts it, technology has always been influencing the
way people use the library, from advances in book-binding, to the
first public-use phonograph, to the more current computer
terminals. With each update to technology, however, the experience
of the patron changes. In todays world, where teenagers have grown
up with a cell phone in one hand and a laptop in the other, and
where the number of teens utilizing libraries is on the decline,
increasing attention needs to be paid to their access to technology
within the library.
Libraries need to develop their programs around the tools that
young adults already use. Both luckily and unluckily, this includes
everything. Teens are increasingly tech-savvy. Todays teens are
digital natives, says author RoseMary Honnold. They listen to music
while updating their MySpace profiles, instant messaging, watching
videos on YouTube, and searching for more (2007). If the library
doesnt meet their needs, theyre going to lose teenagers as patrons.
Its up to todays youth librarians to develop technology-based
programs and collections that will entice young adults to frequent
their local libraries.
Its easy to get caught up in the excitement of technology,
especially the buzz around the latest gadget and apps, but we need
to keep in mind that technology is really simply a tool that we can
use for communication and education. It allows us to instruct in
important skills that explore the world, develop critical thinking
and will play an important role in our patrons future careers.
Todays students K through college represent the first
generations to grow up with this new technology. We call them
Digital Natives. They have spent their entire lives surrounded by
and using computers, videogames, digital music players, video cams,
cell phones, and all the other toys and tools of the digital
age.
You know what that makes the rest of us? Digital Immigrants.
Remember those two terms Digital Natives and Digital Immigrants as
youll be hearing them more and more often as you explore
programming and services.
It may often seem that we are playing catch up but honestly,
Libraries are already beginning to make progressive strides by
integrating new technologies that will enhance their afterschool
youth programs.
1Todays webinar will explore
Learn why our youth are considered Digital NativesDiscover the
rapid rate this generation is adapting to new technologiesLook at
how libraries are meeting the challenges of innovative
programmingUnderstanding the importance of incorporating technology
into your workDetermine a course of action to assist your library
to create an executable planReceive online resources that can
assist you with next steps Youth Media Activities In Your
Community
JODI
Hello everyone, Jodi Cilley here.
This is an introductory webinar so well try to cover a lot of
ground. Hopefully, whether you are new to youth media and
technology or very savvy, youll find something in todays webinar to
pique your curiosity.
Please make sure that you include your e-mail when you fill out
todays webinar info as we always follow up our webinars with useful
information that comes out of our Q&A session. If you missed
out on submitting that info, then feel free to contact Patric or
myself so we can pass along additional information to you. In
todays webinar will explore some of the following ideas:
Learn why our youth are considered Digital NativesDiscover the
rapid rate this generation is adapting to new technologiesLook at
how libraries are meeting the challenges of innovative
programmingUnderstanding the importance of incorporating technology
into your workDetermine a course of action to assist your library
create an executable planReceive online resources that can assist
you with next steps
2
Youth Media Activities In Your CommunityBuilding bridgesThe very
brief history of Digital natives
The proliferation of technology in schools and libraries
Understanding todays culture shiftPATRIC
*** Raise Hands: How many of you feel lost facing technology
& social media*** Raise Hands: How many of you think of
yourself as media saavy*** Survey: What technology do you own?
smart phone, tablet, portable media player, laptop, desktop
-----------------------------------------------------------------------------------------------------------------------
JODI
Brief History of how technology has become a prevalent force in
the lives of youth
In 2010, Pew Research Center reported 93% teens utilize the
internet, which makes up about 21 million youth. In contrast, only
75% of adults use the internet
In fact, teens and young adult make up the majority of users
online daily roughly 11 million teens. This represents a
dramatically increase since 2000 when the first started tracking
stats on digital natives. In the last four years alone, the number
of teens online have increased 24%.
In other technology, Pew reported that 75% of teens have cell
phones, which is only one of many online entry points in todays
world. Teens can almost be connected online at any time through
their ipod, their phone, their game consoles, computers
Interestingly enough, teens see e-mails as a tool to communicate
with adults or to send out a mass mail letter while instant
messaging is the way they like to talk to each other.
Digital natives are most interested in using the internet for
shopping, news, health information, and social media. And gaming
has seen the most dramatic increase in youth participation.
The proliferation of technology in schools and libraries
Attempting to fill the needs of educators and youth programmers
are a new crop of books, webinars and seminars specifically in
engage youth in technology (see resources)
Wii Love Learning: Using Gaming Technology To Engage
StudentsEngaging students through inquiry oriented learning and
technologyYouth World RisingMobilizing generation 2.0 a practical
guide to using web 2.0 technologies to recruit, organize and engage
youth
These efforts are among many trying to bridge the divide between
the older generation trying to use the technology for communication
and education to meet youth where they are at, which is using
technology for fun and games. This is not a new concept, for many
of us older participants TV was our generational focus. PBS
programming and special events like the miniseries ROOTS brought
about a way to integrate education & reach young adults through
media. We now have to find ways that reach our young through these
modern technologies.
Understanding the culture shift
Webinars, videos on vimeo, clips from movies on netflix, using
posterous to share blog postings, We are at a transition point that
all of this seems new to us while the millennial its all theyve
known.3
Youth Media Activities In Your CommunityLife longLearning
centers
PATRIC
Survey: How many are using tablets in their youth
programs?Survey: How many are using smart phones in their youth
programs?Survey: How many have a program that encourages teens to
interact with the library through social media?
Why is it important to keep up with the every shifting culture
of technology
It keeps us relevant. If we continue to use traditional methods
we will become obsolete. Youth programs are providing the
groundwork for the future of adult learning.
In Europe, the Bavarian State Library Deputy Director Dr. Klaus
Ceynowa reported this Summer that We cant afford any longer not to
offer services for the mobile Internet. All relevant trend
forecasts say that no later than 2012, the primary access to the
Internet will no longer be through stationary PCs or laptops but
mainly through smartphones or tablet PCs. And the proportion of
those who use the Internet exclusively in mobile form is increasing
more and more. In Egypt, its already 70 per cent of Internet
users.The speed of technology shows no signs of slowing.
Dr. Klaus also predicted the near future by saying Were moving
step for step into a new situation. In three to five years youll be
able to say: What isnt in the mobile Web, doesnt exist in principle
for many younger users.
Examples of innovative youth programs in libraries today
University of Washington Technology & Education reported
that the best youth programs, rated by participating youth, make
the time together engaging and not a classroom setting. The most
meaningful programs were
Creating music videosBloggingDigital Arts Competitions
Other library programs include
Citizen Journalism utilizing Smart PhonesGaming clubs to
generate interest in playing and creating games
Projections for the future: Becoming a life long learning
center
Understanding that libraries need to transition from the old
model of being a resource center to becoming centers for life long
learning, library staff must also begin to explore their own
professional development.
In terms of technology, Library staff needs to embrace the
technology and then pass it down to colleagues and patrons. Since
its not ingrained in the culture of library science, you need to
become champions to help change the system. Think about how much
more you can do at a reference desk if you were to be able to move
among the patrons and meeting their needs where they are at, either
physically or virtually. This is true for youth programs as well.
Libraries as community centers need to shift into a mindset of
technology friendly environments.
The opportunities is already at hand. Its not a matter of
waiting until we get somewhere, its a matter of understanding that
the world has already changed around us and to remain relevant, we
need to actively embrace the tools, language and culture of the new
world.
4
Youth Media Activities In Your CommunityYELLOWBRICKROAD
Moving beyond collaborations - Deeper cooperation &
coordination Discussing feasibility with co-workersSetting medium
term open strategies - Keeping fresh and flexibleJODI
STARTING DOWN THE YELLOW BRICK ROAD
Moving beyond collaborations - Deeper cooperation &
coordination
Often in collaborations, there is a hands off approach. A
library may bring in someone like Media Arts to run a youth program
and there is little interaction between library staff and the
consultant.
Just as new technologies need to be addressed, its may be time
to also invest in deeper cooperation and coordination with outside
consultants or specialists.
Youth programs can be the springboard for in-library workshops
for library staff or perhaps the curriculum includes library staff
presence, which would also include having those individuals report
back at staff meetings.
During a recent collaboration with a library in San Diego, I
worked on a mobile citizen journalism project using smart phones.
The kids created local videos that involved members of the library
and community. Once the program wrapped, the youth librarian stated
she was amazed at everything that was happening in her own library
and community. I think you can see how being involved could actual
open doors to new programs, new community relationships and engage
staff in the community in ways they hadnt thought of before.
Discussing feasibility with co-workers
Because things are not ingrained in the library, we need to
figure out how to create youth programming spaces that work and are
sustainable for the library. Need to figure out whats out there and
then what can the staff actually handle.
Q What kinds of programs do we want to engage in?Q What are our
resources in terms of time, staffing and physical space?
We are really talking about thoughtful and strategic plans that
can assist your library into becoming this new model that everyone
is telling us that we need but no one is necessarily offering a
path to how we get there. By using your youth programming and
working with digital natives, perhaps you are ideal to lead the
charge.
Setting medium term open strategies - Keeping fresh and
flexible
Essentially, you want to come up with a one year plan. The plan
is basically what you are going to do, how much and how often. This
many youth programs spread out over this amount of time.
You also need to set a time frame for reviewing your progress,
perhaps its quarterly. You can review your progress and make small
adjustments for success along the way.
Questions to ask include:
are you engaging the youth in the way you want, are you being
effective, are you pushing the programming and technology to grow
internal resourcesHas technology changed that could make things
easierIs the collaboration working like you hopedYou can even check
in with the youth and providers to get feedback
You may find that you have poor turn out for the youth programs.
The review will allow you to identify the issue and define
solutions. IN this case, it might be that you need to improve the
marketing and start a larger campaign to gain awareness. Anther
solution may be to hold or incorporate the program in to an
existing event. Bring the youth and let them showcase their
projects, which gives the youth a platform for sharing their work,
its a great form of indirect marketing, and educates colleagues
& the community on what the new programs are all really all
about.
The key is to plan, review and adapt.5
Youth Media Activities In Your CommunitySHOWCASESmart Phones
& Tablets Music & Audio Creation Digital Video
ExplorationApp & Game Creation Stop Motion Animation &
Green ScreenINNOVATIVE YOUTH PROGRAMMINGPATRIC
Acknowledging that the world has changed around us, many
libraries have already started working on youth media programs that
engage youth with their interests. Lets take a deeper look and see
what is happening in innovative youth media activities.
By exploring these five media related programming topics, we
will attempt to identify trends, rationalize why they are
successful and gauge what the spark may have been that introduced
the programming in the first place.
While there is no one unifying theme for these innovative
projects, Id say that a few thoughtful curriculums that Ive come
across incorporated a way for youth to explore their own voice,
build their confidence through new skills, inspire them by
connecting their efforts to bigger picture concepts that may be new
to them and find a way to link the kids to their community in a
meaningful way either through the project or through a local
presentation.
6
Smart Phones & Tablets
JODI
Examples of Programs utilizing Smart Phone & Tablets -
Virginia Beach Public Library made their books, dvds and other
library materials available through smart phones by searching the
librarys catalog.
what are the trends in youth programming in libraries
todayMaking library content more accessible using technology
instead of needing to find material in more traditional ways.what
is the secret to their their successThis a very convenient way to
access the material
what sparked the idea behind the programsThe technology has
advanced to a point where it is feasible and easier to make
database searches accessible via smart phones and tablets.
Troy Public Library, through their summer reading program,
started offering eAudiobooks and eBooks available for download to
smartphones, tablets or computers.
what are the trends in youth programming in libraries todayMuch
of what we read now, as a culture, is no longer in hard copy format
but rather downloadeable and viewable using mobile technology and
tablets.what is the secret to their their successThis stays with
the trend of accessibility and convenience.
what sparked the idea behind the programsHard copy books are
becoming a thing of the past.
Media Arts Center San Diego partners with local libraries to
teach a class on mobile journalism. The class utilizes the iPhone 4
to shoot, edit and upload short news stories about local community
programs, people and events. The also record the process using a
blog, youtube channel, flickr account and a facebook page.
Heres a recent video the youth created:
http://youtu.be/VzGWVXW3s3I
what are the trends in youth programming in libraries
todayCitizen Journalism utilizing smart phones
what is the secret to their their successgives an average person
a voice on local issues with potentially a worldwide audience
what sparked the idea behind the programsTechnology is already
availableInternational awareness and growth of local, citizen
journalism and bloggingYouth are aware of the capability but havent
figured out how to constructively utilize the toolsAllows youth to
explore as part of a group
7
Music & Audio Creation
I would teach the children music, physics and philosophy, but
the most important is music, for in the patterns of the arts are
the keys to all learning.
PlatoPATRIC
Lets listen to a track produced by teens at Chicagos central
library. This is Sarah feat. Raymond Abercrombie & Jabari and
thier song entitled I AMPlay embedded track I AM for 1 minute
This set of programming is ideal for libraries who can
accommodate busy, loud youth areas. Audio Creation & Music has
been one of the hottest and most sought after of youth programs. In
an era of American Idol and Glee, its a crime to see school music
programs shrinking. For some libraries, music education in the form
of youth programming is helping to fill the need.
MUSIC CREATION
In Chicago, at the forward thinking YouMedia teen learning
space, MUSIC CREATION has taken the lead in a series of audio
projects that include open mic performances and unstructured play
time for young musicians to digitalize the sounds from their
plugged-in keyboards, guitars or other musical instruments. And all
of these activities seamlessly feed into their teen produced,
in-library record label. If you have the chance visit
http://youmediarecords.bandcamp.com/ to download their most recent
musical compilation, GET ORIGINAL. It includes the song we just
listened too.
While the open mic and musical play time is fairly unstructured
programs, the workshops at the record label provide an opportunity
to learn the Garageband software (or its PC equivalent Mixcraft) to
create music, photoshop or illustrator to create marketing images
and even allow for an introduction to music history utilizing the
librarys music collection as well as online resources.
The secret to their success this one is easy. Its called MUSIC.
It belongs to no one and everyone. Music makes us feel less alone,
in fact, it brings all kinds of emotions to the forefront.It
expresses things that are difficult to say, which is always of
great appeal to any generation of youth. The deeper you get into
it, the more there is to explore.
what sparked the idea behind the programs the most requested
program time and time again at libraries, schools and community
centers. With todays technology, programs like Garageband and
Mixcraft offer the ability to have a recording studio anywhere you
go. And with the flexibility to add found beats, real instruments,
vocals and even digital corrected voice tuners, making music has
never been so easy.
One of the most popular audio trends to take off in youth
programming is remixing. With the popularity of hip hop and rap as
well as the rise of the DJ as a star in the music industry,
remixing music is also a tantalizing audio project. This is another
element that can be wrapped into the program we just reviewed, but
why stop at the art of music creation?
Let me take you down the road of remixing your life in this two
minutes video showcasing the app MadPad.
http://youtu.be/LADgRaq3g8I
With apps like MadPad, anyone can easily turn everyday sights
and sounds like your car, an empty soda can, or your friends into
the ultimate percussive instrument.
I have a unique project to share with you that was inspired by
Yuba libraries youth programming and incorporated into youth camps
in San Diego lead by Media Arts Center.
While teaching digital storytelling at Yuba Library, I learned
of their youth program that explored the themes of young adult
novels by having participating youth document the neighborhood
directly around the library with digital cameras or flip video
devices. Each week, they would explore a theme, like horror or
fantasy, and were instructed to go out and photograph what they saw
that related to the theme. For example, for horror, they shot
pictures of broken fences, water drainage pipes and so forth.
Bringing this idea back to our youth programmer, I saw it transform
into a program that utilized MadPad to capture the images and
sounds of the neighborhood and then upload them to Google maps,
which is called geo-mapping. The imaginative use of the technology
allowed for youth to see the potential in their immediate
surroundings, document the community through audio and visual and
then share audio and video via location points on Google maps,
which could then be shared with friends via social networking.
The secret to the success of this remix program was that it
allows for creative expression that could be instantly captured and
shared in a way that only new technologies are able to do. A pretty
powerful tool when you start exploring history or humanities
through audio, video and geography.
Since I ventured off into Mapping, let me recommend Map Channels
www.mapchannels.com and Google Map Custom Marker Maker at
http://www.powerhut.co.uk/googlemaps/custom_markers.php By the way,
youll find a document with all the links mentioned in this
PowerPoint with the webinar information at InfoPeople and at Media
Arts Center San Diegos website.8
Digital VideoJODI
Examples of Programs using Traditional Video
what are the trends in youth programming in libraries todayVideo
production gear is becoming cheaper and more accessible to more
people, including youth.what is the secret to their their
successVideo easily engages youth when they are able to create
videos about something they are interested in or care about.
what sparked the idea behind the programsTraditional video
programs were generally formed around an idea of a topic whether it
be local library stories or poetry.
The Metropolitan Library Service Agency of the Twin Cities
region in Minnesota sponsor video workshops as part of their Quiet
on the Set competition in which people are invited to create short
videos about local libraries.
The Pioneer Library System in Pottawatomie County Oklahoma is
partnering with a local video teacher to hold videography workshops
in several branches. Two hours workshops are meant to take small
groups through pre-production, filming and editing steps. This is
part of their Express Yourself Summer Reading Program and sponsored
by the Oklahoma Arts Council.
The South Orange Public Library in South Orange, New Jersey
hosted a three-part poetry video workshop run by a local poet and
video teacher. The workshops led participants through creative
writing, filming and editing processes. They also hosted a night to
screen all the videos.
9
App & Game Creation
PATRIC
Examples of Programs using Ap and game creation - Include Gaming
clubs to generate interest in playing and creating gamesMEDIA MASH
UP in Hennepin County Public Library in Minneapolis has introduced
game creation in its program called the Game Studio, which has
served as a pilot project in which youth designed media-rich games
are being developed using the Scratch (http://scratch.mit.edu)
programming environment. It has now expanded to incorporate other
free software including Audacity, Picasa, and ArtRage.
At first you might be overwhelmed thinking that this is all
about teaching the technology but the core of the program is
actually providing youth an opportunity to bring out the best of
their creative selves. Basic programming skils, such as language
and concepts using Scratch are taught which then allows for the
youth to create and animate characters and backgrounds, program
movement and add dialog.
Lets look at a scratch book that was created by the youth at
http://mediamashup.ning.com/resouces/scratch-booksFollowed by a
short video with kids explaining their experience with Scratch at
http://www.youtube.com/watch?v=y5x9-6pQcaM
If this type of program really interests you, I suggest you read
the Media Mash Up proposal and case study report that the library
has posted online at
http://www.hclib.org/extranet/MediaMashup/mediamashup_narrative.pdf
and http://informalscience.org/reports/0000/0400/MMU_CaseStudy.pdf
respecitvely. The proposal is well drafted yet the actual case
study reveals some of the challenges that we face in the real
world, such as bandwidth, library capacity and managing a group of
teens. I think this underscores some of the things we said earlier
and will play a role in our upcoming suggestions for your next
steps to move these types of projects along at your library. I
applaud the Minnesota library for sharing these documents for this
kind of shared knowledge can be such a useful tool.
10
Stop Motion Animation & Green Screen
JODI
Advances in animation and compositing programs has made it very
easy for youth to become the creators of animation and composited
images so easy that in a matter of hours a student can create
something that would have been impossible not too long ago.
what are the trends in youth programming in libraries todayYouth
have historically been the primary viewers of animation, but now
The ease of access and intuitive nature of the programs available
have given them access to being the creators as well.what is the
secret to their their successYouth love to play, and creating
animation and composited images is a fun and engaging
experience.
what sparked the idea behind the programsThe youth themselves
often ask for these type of programs. Many have had a chance to
work on stop motion animation or compositing in school or other
places and want to learn more about it.
The Daniel Boone Regional Library offers Teen Stop Motion
Animation workshops for 12-18 year olds. They use Lego Bricks and
construct a mini movie. The final products are uploaded to youtube
and to their blog at http://teens.dbrl.org/
Kingston Free Library In Rhode Island has workshops where youth
create a Victorian era animation and work in small groups to make a
stop motion film.
Digital Media Lab at Skokie Public Library opened in 2009 and
contains apple computers loaded with digital media software. It
also has a green screen wall for teens and adults to use.11
Youth Media Activities In Your CommunityTAKINGACTION
Step up or identify a leader to head the strategy processSet a
date for your initial staff & teen brainstorm sessionGoogle
youth programs in your city to identify potential
partnersPATRIC
Three steps to take today:
Step up or identify a leader to head the strategy process
This may be your youth librarian who is close to the digital
natives and can be informed at ground levelSkill set: regular youth
engagement, some tech skills, aware of current trends, excited to
learn and explore, Needs to be able to be or work with someone
connected to the local communityBe reliable & accountable to
the group show signs of true leadership & vision
Set a date for your initial staff & teen brainstorm
session
Review what has been doneWhat technologies are the youth using
that could easily be connected to library programmingCreate a one
year outline (what you are going to do, how much and how often) and
set datesDiscuss how library staff can use these programs for
professional development & a better understanding of todays
technologies and media
Google youth programs in your city to identify potential
partners
How can partners enhance your skill set Are they able to offer
new programming that you are not already offering [for example a
class on how to use the internet is probably something that you
already offerdont go there]Are they flexible and available on the
libraries schedule [so many libraries are open at odd hours]12
Youth Media Activities In Your CommunityQ & A
Asking the proper questions is the central action of
transformation. Questions are the key that causes the secret doors
of the psyche to swing open.
Clarissa Pinkola EstesWomen Who Run with the WolvesIDEASJODI
& PATRIC
Share Responses
Receive online resources that can assist you with next steps
Review HandoutsA copy of this PowerPoint PresentationResource
List* More handouts - to be determined
13
PATRICSTILLMANINNOVATIONS ANDPROGRAMMING OFFICER
Media Arts Center San Diego
[email protected] CILLEYNEW MEDIA YOUTH
PROGRAMSEDUCATOR
Media Arts Center San DiegoVideologiCo andPlatt College
[email protected]
JODI
Thank you for participating.
This is the third of four webinars being lead by Media Arts
Center San Diego.
The first two webinars have been archived with InfoPeople just
look for the October webinar entitledUsing Smart Phones as a
Marketing and Programming Tool and the December webinar
entitledBuilding Digital Communitiesthrough Blogs and Social
Networking
And look for Patric to return with San Diego Latino Film
Festival founder & Media Arts Center San Diegos Executive
Director Ethan van Thillo next month for Wednesday, March 28,
2012:Outreach to Hispanic/Latino Populations
14I AMSarah feat. Raymond Abercrombie & Jabari"Get Original"
Compilation, track 12011201311.42eng - Visit
http://youmediarecords.bandcamp.com
