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Yotuh Travel Trends
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1
Travel trendsYouth Market June 2012
FactSheet
Definition of Youth Travellers for the purpose of the following Australian Bureau of Statistics(ABS) data
is travellers to Australia who are between the ages of 15 and 29 years old.
0
500000
1000000
1500000
2000000
20122011201020092008
0
5%
10%
15%
20%
25%
30%Youth visitors as a proportion of total %
You
th v
isit
ors
arri
vals
25.6%
1,442,352
27.6%26.9%
26.3% 26.1%
1,529,727 1,532,5211,553,415 1,560,526
Youth Visitor Timeseries 2007-2012Source: ABS
This fact sheet provides information on arrivals and travel trends for Youth Travellers.
Youth Arrivals
Year ending June
2
0
50000
100000
150000
200000
250000
300000
350000
4000002012
2011
2010
2009
2008
Other
France
India
Malaysia
Singapore
Germany
Korea
China
USAJa
pan
United K
ingdom
New Zealand
Changes in Youth Origin over last 5 yearsSource: ABS
Arrivals
Origin of Youth Arrivals for the Year Ending June 2012Source: ABS
14%
8%10%
4%
5%
4%8%
3%
3%
4%
6%
25%
Other
New Zealand
Japan
China
USA
UK
France
India
Korea
Singapore
Malaysia
Germany
New Zealand 14% 225,196
United Kingdom 8% 132,022
Japan 8% 130,095
USA 6% 100,956
China 10% 159,821
Korea 4% 67,570
Germany 4% 62,040
Singapore 5% 72,848
Malaysia 4% 66,384
India 3% 41,990
France 3% 41,529
Other 25% 387,620
Actual Youth Arrivals
Year ending June
3
0
1000
2000
3000
4000
5000
6000
7000
20122011201020092008
$6,772
$7,454$7,187
$6,993$7,192
8000
0
$5,000
$10,000
$15,000
$20,000
$2,696
Stayed up to 3 weeks
$14,877
Stayed 4 weeks to 6 months
Average Expenditure per person
$21,450
Stayed over 6 months
$25,000
Average Expenditure for Youth Visitors in Australia(Expenditure includes prepaid international airfares and packages)Source: TRA International Visitor Survey
Average Youth Expenditure in Australia by length of staySource: TRA International Visitor Survey
Expenditure
Year ending June
Year ending June 2012
Definition of the IVS:
The International Visitor Survey (IVS) surveys international visitors to
Australia. The IVS has been conducted every year since 1981 (except
1982 and 1987) and is an ongoing survey of international visitors to
Australia to gain insight into their travel patterns and preferences and
other variables such as transport, accommodation and expenditure.
The IVS is the most comprehensive survey of international visitors
to Australia. Since January 2005 the sample scope has been 40,000
international visitors annually in order to enhance the estimates
for smaller regions.
4
0
100000
200000
300000
400000
500000
600000
700000
800000
Year ending June 12
Year ending June 11
Enterta
inm
ent
Vehicle re
ntal
Organise
d tour
Trave
l insu
rance
*
Domest
ic airf
areVisa
*
Accom
modatio
n
Inte
rnatio
nal airf
are
6.6%
10.2%
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
191.1%10.4% 21.4% 28.2%
192.9%
8.8%
Year Ending June
100000
200000
300000
400000
500000
600000
700000
800000
900000
Friend or relative who has visited Australia
Previous visit(s)Travel book or guide
Friend or relative living in Australia
Travel Agent
Internet
20122011201020092008
Items booked on the internet and growth on last yearSource: TRA International Visitor Survey (2012 vs 2011)
* New category asked in 2011
Where did you get your information prior to coming to Australia? (15-29 year olds)Source: TRA International Visitor Survey.
Information sources and the internet
5
Number of Working Holiday visa grants by citizenship country
010000 20000 30000 40000 50000
Not specified
Cyprus
Malta
Norway
Finland
Beligum
Denmark
Estonia
Netherlands
Sweden
HKSAR
Canada
Japan
Italy
France
Taiwan
Germany
Ireland
South Korea
United Kingdom
12 months to 30 June 2011
12 months to 30 June 2012
Source: Working Holiday Maker visa program report, 30 June 2012, Department of Immigration and Citizenship
Working Holiday Visa
For more information on Working Holiday visas, please refer to full report avilable on the
Department of Immigration and Citizenship website on www.immi.gov.au
For more information on Tourism Australia’s global activities in the Youth market, please visit
www.tourism.australia.com/youth or email [email protected]
Also contact your State or Territory tourism office who will be able to provide you with
additional resources.
Useful links:
Tourism Research Australia: www.ret.gov.au/tourism
WYSE Travel Confederation: www.wysetc.org
World Tourism Organisation (UNWTO): www.unwto.org
Backpacker Youth Tourism Advisory Panel (BYTAP): www.atec.net.au/bytap
Backpacker Operators Alliance of Victoria: www.vecci.org.au/BOAV
Backpacker Operators Association of NSW: www.boansw.org.au
Backpacking Queensland: www.backpackingqueensland.com.au