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Youth, Gambling and Web 2.0: Towards and Understanding the Net Generation and How they Gamble Jennifer Reynolds, PhDc David Korn, MD Cameron Norman, PhD 8 th European Conference on Gambling Studies and Policy Issues: Vienna, Austria

Youth, Gambling and Web 2.0: Towards and Understanding the … · 2010. 9. 23. · Youth, Gambling and Web 2.0: Towards and Understanding the Net Generation and How they Gamble Jennifer

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Page 1: Youth, Gambling and Web 2.0: Towards and Understanding the … · 2010. 9. 23. · Youth, Gambling and Web 2.0: Towards and Understanding the Net Generation and How they Gamble Jennifer

Youth, Gambling and Web 2.0: Towards and Understanding the Net Generation and How they Gamble

Jennifer Reynolds, PhDcDavid Korn, MD

Cameron Norman, PhD8th

European Conference on Gambling Studies and

Policy Issues:Vienna, Austria

Page 2: Youth, Gambling and Web 2.0: Towards and Understanding the … · 2010. 9. 23. · Youth, Gambling and Web 2.0: Towards and Understanding the Net Generation and How they Gamble Jennifer

Outline

Who we are

Rationale

Research StudyQuestions Findings Limitations

Conclusion

Page 3: Youth, Gambling and Web 2.0: Towards and Understanding the … · 2010. 9. 23. · Youth, Gambling and Web 2.0: Towards and Understanding the Net Generation and How they Gamble Jennifer

Youth Voices Research

Youth Engagement, Expression, Empowerment and Exchange

Engage

youth in expressions of their lives and communities

Identify

issues and themes of importance to young people

Plan projects that address youth concerns and priorities

Act

for youth-driven community development and social change

Reflect, Research and Reward achievements and learning

Sustain

growth and development of youth-driven initiatives

Principal Investigators: David Korn, MD & Dr. Cameron Norman Founded by Dr. Harvey Skinner

Page 4: Youth, Gambling and Web 2.0: Towards and Understanding the … · 2010. 9. 23. · Youth, Gambling and Web 2.0: Towards and Understanding the Net Generation and How they Gamble Jennifer

Youth Voices Gambling Project

Promote informed, balanced attitudes & behaviors about youth gambling

Prevent youth gambling related problems

Protect vulnerable & at risk youth

www.youthbet.net www.generationgambling.com www.parentbet.net

Page 5: Youth, Gambling and Web 2.0: Towards and Understanding the … · 2010. 9. 23. · Youth, Gambling and Web 2.0: Towards and Understanding the Net Generation and How they Gamble Jennifer

Rationale

Young people…

most connected populations to the Internet

have created a communication and social culture on popular social networking communities (i.e. Facebook, MySpace, Twitter, YouTube

etc.)

Paucity of research examining this new social frontier –

specifically the role of gambling!

Page 6: Youth, Gambling and Web 2.0: Towards and Understanding the … · 2010. 9. 23. · Youth, Gambling and Web 2.0: Towards and Understanding the Net Generation and How they Gamble Jennifer

Social Networking Popularity

Page 7: Youth, Gambling and Web 2.0: Towards and Understanding the … · 2010. 9. 23. · Youth, Gambling and Web 2.0: Towards and Understanding the Net Generation and How they Gamble Jennifer

Facebook

Source: www.facebakers.coms

Page 8: Youth, Gambling and Web 2.0: Towards and Understanding the … · 2010. 9. 23. · Youth, Gambling and Web 2.0: Towards and Understanding the Net Generation and How they Gamble Jennifer

Is This Gambling?

Definition of Gambling:

Gambling is defined as risking money or something of value on a game involving chance

when the outcome is uncertain

Yes this is Gambling!

Korn & Shaffer, 1999

Page 9: Youth, Gambling and Web 2.0: Towards and Understanding the … · 2010. 9. 23. · Youth, Gambling and Web 2.0: Towards and Understanding the Net Generation and How they Gamble Jennifer

Environmental Scans

A collective of methods and resources that educators and professionals use to

assess internal and external surroundings

and the forces at work within the health, social and

political contexts

Hatch & Pearson (1998)

Page 10: Youth, Gambling and Web 2.0: Towards and Understanding the … · 2010. 9. 23. · Youth, Gambling and Web 2.0: Towards and Understanding the Net Generation and How they Gamble Jennifer

Research Questions

1.

What are the current gambling opportunities that exist on today’s social popular networking sites? (i.e. Facebook, MySpace, Orkut, Hi5)

2.

How are young people communicating about gambling on popular social networking sites? (i.e. Twitter)

Page 11: Youth, Gambling and Web 2.0: Towards and Understanding the … · 2010. 9. 23. · Youth, Gambling and Web 2.0: Towards and Understanding the Net Generation and How they Gamble Jennifer

Findings – Direct Gambling

Search Terms: Gambling, Poker, Sports Betting, Casino, Slots

Page 12: Youth, Gambling and Web 2.0: Towards and Understanding the … · 2010. 9. 23. · Youth, Gambling and Web 2.0: Towards and Understanding the Net Generation and How they Gamble Jennifer

Indirect Gambling Opportunities

Page 13: Youth, Gambling and Web 2.0: Towards and Understanding the … · 2010. 9. 23. · Youth, Gambling and Web 2.0: Towards and Understanding the Net Generation and How they Gamble Jennifer

Indirect Gambling Continued

Page 14: Youth, Gambling and Web 2.0: Towards and Understanding the … · 2010. 9. 23. · Youth, Gambling and Web 2.0: Towards and Understanding the Net Generation and How they Gamble Jennifer

Apple iPad/iPhone Gambling App’s

Page 15: Youth, Gambling and Web 2.0: Towards and Understanding the … · 2010. 9. 23. · Youth, Gambling and Web 2.0: Towards and Understanding the Net Generation and How they Gamble Jennifer

Gambling Discussions

Twitter Gambling-related “Tweets” per minute

Page 16: Youth, Gambling and Web 2.0: Towards and Understanding the … · 2010. 9. 23. · Youth, Gambling and Web 2.0: Towards and Understanding the Net Generation and How they Gamble Jennifer

Limitations

Snap-shot of gambling opportunities over the course of three month

Results not generalizable to all social networking sites

Not an assessment of potential for gambling-

related harms

Page 17: Youth, Gambling and Web 2.0: Towards and Understanding the … · 2010. 9. 23. · Youth, Gambling and Web 2.0: Towards and Understanding the Net Generation and How they Gamble Jennifer

Conclusions

Gambling opportunities (direct & indirect) on social networking sites is ubiquitous!

More research is needed!

Page 18: Youth, Gambling and Web 2.0: Towards and Understanding the … · 2010. 9. 23. · Youth, Gambling and Web 2.0: Towards and Understanding the Net Generation and How they Gamble Jennifer

Contact Information

Youth Voices Gambling ProjectUniversity of Toronto

[email protected]@utoronto.ca

[email protected]