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Youth Engagement
2012 LPC(O) Executive Board
Cambridge November 30 - December 2, 2012
External Content – Announcements
›A youth commission of the Ontario Liberal Party and the Liberal Party of Canada
›Members range in age from 14-25
Who We Are – OYL
External Content – Announcements
› OYL members are represented and led by an elected Executive: › Management Board consisting of the President, Executive VP, VP
Federal Affairs, VP Provincial Affairs, and Treasurer› Directors of Policy, Recruitment, Communications, Riding Clubs, and
Student Clubs› Regional Coordinators in Southwest, South Central, Central, Toronto,
Eastern, and Northern regions of Ontario
Who We Are - Executive
External Content – Announcements
› There are two types of OYL clubs:› Riding clubs represent the OYL and work
with riding associations locally› Student clubs represent the OYL and senior
parties on university and college campuses across the province
Who We Are - Clubs
External Content – Announcements
› Recruiting the next generation of Liberals that will win over the next decade: › A visible presence in campus and riding
communities› Engaging youth through political and
philanthropic events› Helping connect youth with opportunities to
get more actively involved in the Party
What We Do - Recruitment
External Content – Announcements
› The OYL has a robust year-long policy process that includes:› OYL on Ice - winter policy meeting› Regional Policy Parliaments across Ontario› Summer Fling Annual Policy Conference
What We Do - Policy
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› At the 2012 Summer Fling in Waterloo two new federal policies were passed:
• LED Street Lights Should Be Installed Throughout Canada (Barrie Young Liberals)
• Reforming Canada’s “Arcane” Foreign Credential Accreditation Policies (York University Young Liberals)
What We Do - Policy
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› OYLers have helped win elections across Ontario since 1973 by:
› Canvassing › Phone banking› Lit dropping› Attend rallies
What We Do - Campaigning
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› Youth have a great deal to contribute to their FLAs and can:› Provide a different perspective› Bring out groups of volunteers› Recruit new members› Provide a campaign strategy › Social Media help
Working Together
External Content – Announcements
› A reciprocal relationship between the FLA and youth wing: › Creates a strong base of dependable,
energetic volunteers for the FLA› Integrates a new generation of Liberals into
the Party, providing skills to help youth contribute fully
Working Together
External Content – Announcements
The Barrie Young Liberals
Youth Engagement
External Content – Announcements
› Benefits of Community Engagement:› Acquiring Earned Media› New members and supporters› Building the party brand locally
Working Together
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› Community Engagement Events:› Blood Drive› Soup-kitchen nights› MS Walk› Sports Day› Trick-or-Eat
Working Together
External Content – Announcements
Blood Drive
Youth Engagement
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Blood Drive
Youth Engagement
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Soup Kitchen
Youth Engagement
External Content – Announcements
Trick-or-Eat
Youth Engagement
External Content – Announcements
Care-Package Drive
Youth Engagement
External Content – Announcements
Sports Day
Youth Engagement
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› Communications Strategy:› Press Releases› Social Media› Photos and Videos
Working Together
External Content – Announcements
Earned Media
Youth Engagement
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› Ridings can recruit youth:› Through their parents› As volunteers on campaigns› With free invitations to events› With their friends› At school› Neighbouring Youth Associations
Working Together
External Content – Announcements
Points of Contact
Kevin Leung, OYL President Richard Francella, OYL EVP [email protected] [email protected]
Asquith Allen, VP [email protected]
Adam Exton
Get in Touch
