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YOUSPORT MEDIA KIT2020
YouSport is a new professional media for the Finnish sporting goods trade that publishes news and new releases that are of interest to the sector both in print and online, features international trends and domestic trade news, and develops the domestic sporting goods trade together with the sector’s actors.
YouSport’s publisher is the communications consultancy Akvamariini, which cooperates closely with the Fashion and Sports Commerce Association Finland.
PUBLISHER & AD MARKETINGAkvamariini Porter NovelliPia Jä[email protected] 5 B, 00100 HelsinkiTel. +358 45 2565 135https://akvamariini.fi/
EDITORIAL OFFICEEditor-in-chief Thea EkholmTel. 050 3383 [email protected] journalist Jussi OvaskainenTel. 040 5071 [email protected]
Editorial office address: Runeberginkatu 5 B, 00100 Helsinkiwww.yousport.fi
SUBSCRIPTION PRICE FOR 2020 The magazine’s annual subscription price in 2020 is €75 and additional subscriptions for the staff of the same company are €59 / subscription. An annual subscription in the EU region is €95 and €105 to other countries. VAT is added to prices. Additional copies of the manual á 15 euro + postage.
Technical informationPage size 210 x 297 mm Bleeds +3 mmPrinting method: offsetAdvertising material: submitted digitally, in PDF format by e-mail to: [email protected] & Weight: Menu Meedia
YOUSPORT MAGAZINE
PUBLISHING DATES AND MATERIAL SCHEDULE 2020
2020Issue Theme Publication date Material
1/20 ISPO and trends of international 26.2.2020 29.1.2020 sporting goods trade Winter sports
2/20 Competitiveness of the Finnish 5.6.2020 27.4.2020 sporting goods trade – How do we challenge international competitors? The big sporting goods trade textile issue
3/20 Sponsorship 14.8.2020 6.7.2020 Cycling & Golf & Outdoor
4/20 Nordic sporting goods trade 27.11.2020 19.10.2020 – What can we learn from our neighbours? Ice sports
The subscription price includes four print issues, the YouSport Guide for the Sporting Goods Trade and the read access to the article bank of the YouSport website, Digital Magazine and the digital version of the Guide. Ordering: [email protected].
AD PRICES 2020Ad space (+ 3 mm bleeds) Size Price
2nd cover 210 x 297 mm €2,2203rd cover 210 x 297 mm €2,220Back cover 210 x 297 mm €2,4602/1 spread 420 x 297 mm €2,860 1/1 page 210 x 297 mm €1,500 ½ p horizontal 210 x 148 mm €1,070 ½ s vertical 105 x 297 mm €1,070 ¼ s horizontal 210 x 74 mm €690 ¼ s vertical 105 x 148 mm €690 1/8 s horizontal 105 x 74 mm €520
VAT is added to all prices. Prices are based on print-ready material. All other technical costs are billed separately.Various advertising supplements inside the magazine are possi-ble. Request a quote at: [email protected].
Ad cancellations must be made no later than a week before the material date. Written complaints within 8 days of the publication date. The magazine’s liability regarding deficiencies and errors in the ads to be published is at most the price of the ad.
The publisher reserves the right for price and schedule changes. Payment terms 14 days/net, interest for late payment 8%.
Print runThe new sports trade magazine YouSport is aimed at sector professionals, such as wholesale and retail sellers of sporting goods, their staff and sector interest groups. The magazine’s print run is 1,000 copies.
REMEMBER THE TAX
DEDUCTIBILITY OF TRADE
MAGAZINES!
YOUSPORT WEBSITE
Front pageParade €480 / 2 weeksBox €360 / 2 weeksBottom of the page €240 / 2 weeks
Category pageParade €240 / 2 weeksBox €180 / 2 weeksBottom of the page €120 / 2 weeks
VAT is added to all prices.
BANNER PRICE LIST 2020
Do you want to reach professionals in the sports sector quickly and efficiently? The YouSport website offers a great opportunity for doing so.
The website informs professionals interested in sports and sports equipment of the latest industry news and interesting product news, which we publish free of charge on the basis of newsletters we receive. You can send newsletters to [email protected]. The website also features product tests and an industry events calendar, which has information on events organised for sector professionals and various sporting events across the country. You can also announce friends sales and pop-up stores, as well as vacancies in the sporting goods trade, on the website.
The YouSport.fi website has an active readership, and up to 12,000 readers visit the web-site during the best months. Contact us at [email protected].
Material requirementsAlways submit two versions of the banner, 728x90 px and 300x250 px.
Other materialArticle, new product, product test, blog post €480 + VAT (includes the shooting of the product in the greater Helsinki area if necessary)
Workplace, event and YSMY ad €180 + VAT
Product demonstration video(Includes the shoot and editing. Does not include, for example, model or travel costs) €1,080 + VAT
Advertising material and other material should be submitted by e-mail to [email protected].
MATERIAL REQUIREMENTSA printable PDF file is submitted by e-mail to [email protected].
Image and logo files: as tif., eps., jpg., psd. or vector graphics (Freehand or Adobe Illustrator). Image resolution is 300 dpi and CMYK colour separation.
The material can also be produced by communications consultancy Akvamariini for €150 + VAT.We will compile your material (images, logos, text) according to your instructions.
YOUSPORT GUIDE FOR THE SPORTING GOODS TRADE 2020
The 2020 Guide is also published as an electronic version on the Yousport.fi website.
EVENTS CALENDAR FOR THE SPORTING GOODS TRADEThe guide features an events calen-dar for the sporting goods trade that is printed in the calendar section of the book. It functions as such for an everyday work calendar for the sector’s actors.
A reference work that covers the entire sporting goods trade will be published along
with the year’s first issue of the new YouSport trade magazine in February. The handbook
known as the YouSport Guide for the Sporting Goods Trade features contact and product
range information for all significant suppliers in one place. It also offers a great deal of
information that can be utilised daily in the sporting goods trade and as a reference work
is even faster than the internet!
BRAND DIRECTORY FOR THE SPORTING GOODS TRADEThe brand directory indicates the product range of the suppliers in-cluded in the company presentation. The alphabetical brand directory indicates the company name of each product’s supplier, and the page num-ber directs you to the page of the company in question.
PRESENTATION SECTION FOR SPORTING GOODS COMPANIESCompanies in the sector have the op-portunity to buy a paid introduction in the guide that gives more details about their activities. The page num-ber of the ad is noted in the directory alongside the company name. The size options and prices for the ads are attached.
SUPPLIERS FOR THE SPORTING GOODS TRADEThe alphabetical business directory lists all the companies related to the sporting goods trade that are known to the publisher by the time the book is printed. In addition to the compa-ny name, the address and telephone number are included in the directory.
Inside pages
Dimensions Price
Spread 2/1 s 2 x1/1 €1,500 + VAT1/1 p 128x190 €900 + VAT½ p 128x90 €600 + VAT
Ads are billed in February after the publication of the guide.
