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1/29/2015 Your Resume: The All Time Classic Do's And Dont's https://www.linkedin.com/pulse/yourresumealltimeclassicdosdontsbernardmarr 1/36 Tobias Read CEO of Swift Worldwide Resources What $48 oil means for the Oil & Gas industry’s staff and employers Jan 22, 2015 19,596 320 75 Only six months ago, engineers were as valuable as the oil they found. Towards the end of last year, most pundits were forecasting predictable $100 oil; even the more pessimistic voices were only anticipating a low point of $80. The industry’s employment market remained buoyant and the salaries and contract pay rates of Oil & Gas workers continued to rise. Having spent years fighting to Follow

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  • 1/29/2015 YourResume:TheAllTimeClassicDo'sAndDont's

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    TobiasReadCEOofSwiftWorldwideResources

    What$48oilmeansfortheOil&Gasindustrysstaffandemployers

    Jan22,2015 19,596 320 75

    Onlysixmonthsago,engineerswereasvaluableastheoiltheyfound.

    Towardstheendoflastyear,mostpunditswereforecastingpredictable$100oileventhemorepessimisticvoiceswereonlyanticipatingalowpointof$80.TheindustrysemploymentmarketremainedbuoyantandthesalariesandcontractpayratesofOil&Gasworkerscontinuedtorise.Havingspentyearsfightingto

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    buildtheirtalentpoolandgainacompetitiveedge,industryemployersdonotwanttogiveupsuchavaluableasset.Layoffsseemlikealogicalresponsetoamarketdownturn.Staffcosts,bothdirectandcontingent,areamajorcostburdenthesubstantialfocustheyrereceivingisunderstandableasprofitsaresqueezed.

    Foremployees,ratereductionsarealwaysdifficulttoswallow.Thenaturalinclinationtojumpshipandlooktosustainincomewithachangeofemployerisequallyunderstandable.

    Butwhetheryoureanemployeroremployee,thereareafewthingsyoushouldconsiderbeforeyoumakeplansoverthenextsixmonths:

    Oursituationishighlyunpredictable.

    Themarkethaschanged.Todaythepriceofoilstandsat$48,anditsverydifficulttoanticipatewhattomorrowwillbring.Eventherootcauseoflowoilpricesisunclear.

    Therearetoomanymovingpiecesintheindustryforpoliticianstoseektocontrolthismarketindefinitely.SaudiArabia,whoseactionsarealwaysdifficulttoanticipatehasraisedproductionandhelpedcausethepricedrop.Theyarenowsufferingasbadlyasanybodyandlastweektheyannouncedpublicspendingcutsof18%.GiventheSaudiscouldsinglehandedlyreverseproduction,andlikelybebetteroffasaresult,thecauseofallthismaywellbegeopoliticalandtheridemaybeharderandlongerthanweexpect.

    Whenchangecomes,itmaycomeveryquickly.

    Theworldconsumes90millionbarrelsofoilperdayandproductionisat91million.Withsubstantialproductionprofitableatover$60,particularlyinthenewlydevelopedUSunconventionalonshorefields,weonlyneedamarginalcorrectioninthesupplysideoftheequationandpriceswillriseagain.Wejustcantbesurewhengivenmanyrecentinvestmentsarestillcomingonstream.

    Themarketisworried.

    Thereareextremepossibilities.Threemonthsago,smartmanagerswere

  • 1/29/2015 YourResume:TheAllTimeClassicDo'sAndDont's

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    developingcontingencyplanstoaccommodatethedropto$80.Theseplanshavenowbeentornupandrewrittenmanytimes.GoldmanSachsonlylastweekprojectedafloorat$39.Bycomparison,theinflationadjustedlowof1999(just16yearsago)was$28,andtheinflationadjustedpricebetween1945and1973remainedataround$20.Giventhestructureofthemarkettoday,thesepricesseemfantasyhowever,businessleadersarenowlookingatcoveringallbases.

    Upstream&Downstreammarketsareaffecteddifferently

    Onshoreunconventionalinvestmentisfalling,andtheUSislosingsome60rigsperweek.Inthemidtermthiswillleadtoasofteningofdemandforpeople,andemploymentopportunitieswillfallunlessthereisarapidcorrectionto$60andmarketgainsconfidencethatthepricewillreturnto$80andbeyond.Bycontrast,thedownstreamandmidstreammarketsarenotaffected.Ifanythingtheyarecountercyclicalandcouldbenefit.However,thedecisionmakingprocessistoolongandtheskillsetsarenotsufficientlycompatibletoaccommodateanysubstantialdownswingintheupstreammarket.

    CEOsmustfindwaystoreducecostwithoutundoingyearsofhardworkbuildingsustainableworkforces,orgettingcaughtshortshouldthemarketreturn.Itwouldbefoolhardytocutheadcounttooquicklywithapotentialreboundaroundthecorner.

    Smartemployersarealsolookingtorapidlyconsolidatetheirsupplierbasetoremoveexpensive,noncompliantsuppliersandtoachievesubstantialcostreductions.Thereisfattobetrimmedintheirstaffingsupplychainandemployersshouldlookattheseoptionsbeforelookingtodownsizevaluablestaff.

    Theworkforcewillhavetoacceptthatmarketrateswilldropthisyear.Whilethisisnotanexcitingprospect,weallunderstandthatthereareupsanddowns.Reductionsincontractratesandhiringfreezesoninternalstaffwouldhavebeenunthinkableonlysixmonthsago.Todaytheyareverymuchareality.

    Rateswillinevitablyundergosomedownwardadjustmentatcertainpoints.Mycurrentrecommendationtoemployees,eithercontractordirect,istosittight.Bettertohaveajobthantowalkoutsidewithoutthecomfortofajacketattheverymomentastormhits.

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    _____________________

    TobiasReadistheCEOofSwiftWorldwideResources,aworldleaderinOil&Gasstaffingwiththousandsofemployeesacrosstheglobalindustry.

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    MartinLoveProcessConsultantCostreductionandproductionoptimisationtakealmostasmanybifnotmoreengineersasweconcentrateonrevampovergreenfield.Howeverifwedon'tcontinuallyreplacereservesandkeeptheproductionpipelinefullwewillsoonbeat$200+oilanddrivenbackintorecessionbyprices

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    PaulPetroneCommunicationsDirectoratVoiceGlance

    WhyAllowingTelecommutingIs(AndIsnt)AGoodIdea

    Jan28,2015 416,203 878 481

    InFebruaryof2013,YahooCEOMarissaMayermadeheadlinesacrosstheworldmostofthemnegativeaftershedecreedthatemployeesatthefledglingtechcompanycouldnolongerworkfromhome.

    Studiesshowpeoplewhoworkfromhomearemoreefficient,havelessconflictwithcolleagues,arehappierandtheysavethecompanymoneyonoverheadcosts.SowasMayersmoveanepicfail?

    Notnecessarily.Therearealotofcompellingreasonstoletemployeesworkfromhomeanditshoulddefinitelybeofferedtoallemployees,atleastonapartialbasis.

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    Butthereisarealnegative,aswell:workingfromhomecanstiflethesynergythatcomesfromhavingabunchofsmartpeopleinthesameplacetogether,whichinturncanhurtinnovation.Andthatisreasonenoughtonotallowemployeestoworkfromhome,atleastallthetime.

    TheProsofTelecommuting

    Fromabusinessperspective,therearealotofprosinallowingyourworkerstotelecommute.Firstandforemost,aflexibleworkplaceisagreatwaytobothattractandretaintoptalent.

    ArecentsurveybytheSocietyforHumanResourceManagement(SHRM)discoveredthatfouroutoffiveemployeescraveflexibility,whichincludestheabilitytoworkfromhome.Othersurveyshavefoundthatpeoplewillworkforlessorarelesswillingtoleaveforajobthatoffersmoreiftheyareabletoworkfromhome.

    Workingfromhomecanalsomakeemployeesmoreefficient,particularlyiftheyareinmoreprocessdrivenjobslikecallcenterrepsorevenaccounting.Onecompany,Ctrip,alloweditscallcenteremployeestoworkfromhomeaveryprocessdrivenjobandfoundtheworkerswereactuallymoreproductiveandwerehappier.

    Theproductivityincrease,wethink,wasduetohavingaquieterenvironment,whichmakesiteasiertoprocesscalls,NicholasBloom,aStamfordeconomicsprofessorwhooversawtheCtripexperiment,toldtheHarvardBusinessReview.Officesareactuallyincrediblydistractingplaces.

    Someotherbenefitsofallowingyourworkerstoworkfromhome:lesscommuting,whichmeanslesspollutionloweroverheadcostsandstudiesshowlessconflictbetweenemployees.Seemslikeanobrainerthan,right?

    Well,toquoteLeeCorso,notsofast.

    TheConsofAllowingTelecommuting

    SowhydidMayerbantelecommuting?Hereisherreason,inamemosentouttoallYahooemployeesexplainingthedecision:

  • 1/29/2015 YourResume:TheAllTimeClassicDo'sAndDont's

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    Tobecometheabsolutebestplacetowork,communicationandcollaborationwillbeimportant,soweneedtobeworkingsidebyside.Thatiswhyitiscriticalthatweareallpresentinouroffices.Someofthebestdecisionsandinsightscomefromhallwayandcafeteriadiscussions,meetingnewpeople,andimpromptuteammeetings.Speedandqualityareoftensacrificedwhenweworkfromhome.WeneedtobeoneYahoo!,andthatstartswithphysicallybeingtogether.

    Thatargumentholdswater.Yes,studieshavefoundthatemployees,particularlyemployeesinprocessdrivenjobs,aremoreefficientwhenworkingfromhome.Butemployeesaregenerallymoreinnovativewhentheyworktogether.

    Andinnovationiswherethebigmoneyis.ThinkoftheROIofbeingabletoprocesspayrollfasterversuscreatingtheiPhone,asanexample

    Forevidence,looknofurtherthanthreeoftheworldsmostinnovativeandvaluablecompanies,Google,AppleandFacebook,whoallencouragetheiremployeestoworkintheoffice,asopposedtoathome.Thereason,accordingtoGoogleCFOPatrickPichette:

    Thesurprisingquestionwegetis:howmanypeopletelecommuteatGoogle?Andouransweris:AsfewaspossibleThereissomethingmagicalaboutsharingmeals.Thereissomethingmagicalaboutspendingthetimetogether,aboutnoodlingonideas,aboutaskingatthe[office]Whatdoyouthinkofthis?Theseare[the]magicalmomentsthatwethinkatGoogleareimmenselyimportantinthedevelopmentofyourcompany,ofyourownpersonaldevelopmentand[of]buildingmuchstrongercommunities.

    SoWhatShouldYouDo?

    Soshouldyouletyouremployeesworkfromhomeornot?Well,withprocessdrivenjobswithclearmeasurablessuchascallcenteremployeestheanswerisprobablyyes,asitleadstohappier,moreefficientworkersandloweroverhead.

    Buthowaboutforeveryoneelse?Howaboutforyourstandardjob,sayinmarketing,salesorengineering?

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    Theanswerisalittleofboth.Allowingemployeestoworkfromhomecanmakethemmoreefficientandallowsyoutoattracttoptalent.Thatsaid,itisalsocriticaltogetallthattalenttogetherinthesameplace,toallowforthattalenttosynergizeandperfectgreatideas.

    Afterall,theROIongainingefficienciesisdwarfedbytheROIonmoreinnovation.Butitshardtogetthegreattalentneededtobrainstormthosegreatideaswithoutofferingaflexibleworkingenvironment.

    Theidealsolution?Threedaysintheoffice,twodaysathome.Obviously,thatcanvarygreatlydependingonthejobandtheemployee,butitsagoodruleofthumbtoliveby.

    AboutVoiceGlance

    VoiceGlanceisacloudbasedhiringtoolusedbyforwardthinkingcompaniestohiresmarter,insteadofharder.Learnmorehere.

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    BernardMarrBestSellingAuthor,KeynoteSpeakerand

    LeadingBusinessDataExpert

    YourResume:TheAllTimeClassicDo'sAndDont's

    JulieDuchinDirectorofNationalSales,MidAtlantic&Southeast,DistinctiveDestinations.EndlessPossibilitiesIhavebeenworkingfromahomeofficeformorethan8years,andfindthatIworkharder,longerandammorefocused..

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  • 1/29/2015 YourResume:TheAllTimeClassicDo'sAndDont's

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    Jan28,2015 148,664 714 222

    IrecentlycompiledalistoftheclassicdosanddontsforinterviewingandthoughtImightdothesameforpreparingyourCVorresume.

    Therecanbeconflictingadvicewhenitcomestopreparingyourresumesomepeoplesuggestgettingcreativewithpaper,fontsandformattingtostandout(myexperiencetellsmerecruitersdontlikethatmuch),whileothersstressmakingsureyourresumehaskeywordsthataremachinescannable(notasimportantashumanreadability).

    SoherearetheclassicrulesforpreparingyourresumeorCV.

    Do:

    Reviewprofessionallywrittenresumesamplestofamiliarizeyourselfwithwhatastrongresumelookslikeandcontains.

    Makesureyourresumeisaseasytoreadaspossible,usingbullets,afontsizethatscomfortabletoread,andsoon.

    Customizeyourresumebasedonthepositionforwhichyouareapplying.

    Includeacareerobjectivethatisfocusedonwhatyoucandofortheemployernotwhatyouhopetogainfromtheposition.

    Listyourpastpositionsinreversechronologicalorder.

    Includeforeachjob:title/position,nameofemployer,city/stateofemployer,datesofemployment.

    Includemeasurableresultsyouachievedateachjobpositionratherthanlistingjobduties.

    Leadwithactionwordsinsteadofpassivewords.Avoidthewordwork.

    Includepublications,patents,presentations,honors,relevantvolunteerexperiences,andprofessionallicensesorcertifications,especiallyiftheypertaintotheposition.

    Emphasizetransferableskills,especiallywhenchangingindustries.

    Providerelevantcontactinformationincludingonephonenumber,emailaddress,website,andcityandstate.

    Proofreadmeticulously.

    Considerincludingasummaryofqualificationsorprofileatthetopof

    WhyAllowingTelecommutingIs(AndIsnt)AGoodIdeaPaulPetrone

    YourResume:TheAllTimeClassicDo'sAndDont'sBernardMarr

    MarissaMayers2YearsatYahooandHowConfidentiCEOSearchesAreDoneJamesCitrin

    It'sanInterview,NotanInterrogation!LizRyan

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    yourresumetoprovideaclearfocus.

    Bealittlecreativewithyourresumeformattohelpyoustandout,especiallyifapplyingforacreativefield(blueinkoncreampaper,forexample).

    Testhowyourresumewilllookwhenemailedorsubmittedonline,aswellasprinted.

    Dont:

    PutthewordRESUMEorCVatthetop.

    Copyanypartofaresumesamplepostedonlinewordforword.

    Worrytoomuchabouttheoldonepageresumerule,especiallyifyouhavealotofexperienceorareusingmoreofaCVformat.Butmakesurethatthefirstpagecanstandaloneifthepagesgetseparated.

    Lie.

    Providepersonaldatalikemaritalstatus,dateofbirth,height,weight,etc.

    Repeatthesameactionwordoverandoveragain.Finddifferentwaystosaythesamething.

    Listyourjobduties.(focusonaccomplishments.)

    Gointodetailonhowyouachievedresultsateachjob.Savethatfortheinterview.

    Usealotofacronymsorjargon,especiallyifyourechangingfields.

    Dontabbreviatewordsthatarentnormallyabbreviated,eventosavespace.

    Emphasizeexperiencemorethan15yearsold.

    Bothertolisthighschoolorsecondaryschoolifyouhavecollegeoruniversityexperience.

    Listafunnyorcrudeemailaddressgetanewoneforbusinessuseifnecessary.

    Listreferencesonyourresumehavethemonaseparatedocument,andonlyprovidethemwhenrequested.

    Includehobbiesorskillsthathavenothingtodowiththeposition.

    Sacrificeclarityorreadabilityforcreativitywhenitcomestoformat.

    Printoncoloredpaper.

    Usegraphics.

    LizRyan

    Here'sWhyIWon'tHireAnyoneUntilITakeThemtLunchFirstShannon(Stubo)Brayton

    Yahoo'sMayerYieldstoActivistInvestors:YourTopWednesdayHeadlinesIsabelleRoughol

    IsAppleTimCook'sCompanyYet?JohnCAbell

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    HowChipotlePushedOutMcDonald'sCEO:YourHeadlinesforThursdayIsabelleRoughol

    SeeingthroughFuturisticBulls**tRobertScoble

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    PersonalBranding101SallieKrawcheck

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    Ihopethesetipsareuseful?Whattipswouldyouincludeonthislist?Idlovetohearyouradditionsinthecommentsbelow.

    Ireallyappreciatethatyouarereadingmypost.Here,atLinkedIn,Iregularlywriteaboutmanagementandtechnologyissuesandtrends.Ifyouwouldliketoreadmyregularpoststhenpleaseclick'Follow'(atthetopofthepage)andfeelfreetoalsoconnectviaTwitter,FacebookandTheAdvancedPerformanceInstitute.

    HerearesomeotherrecentpostsIhavewritten:

    CareerChoicesYouWillRegretIn20Years

    JobInterview:TheAllTimeClassicDo'sandDon'ts

    JobInterview:WhyOnly3QuestionsReallyMatter

    TheToughestInterviewQuestionOfAll...AndHowToAnswerIt

    JobInterviewQuestionsYouShouldNotAnswer(OrAsk)

    5SadTruthsAboutSuccessAndHappiness

    The15BiggestBodyLanguageMistakesToWatchOutFor

    JobInterview:The5QuestionsYOUMustAsk

    The25KPIsEveryManagerNeedstoKnow

    BernardMarrisabestsellingbusinessauthorandisgloballyrecognizedasanexpertinstrategy,performancemanagement,analytics,KPIsandbigdata.Hislatestbookis'BigDataUsingSmartBigData,AnalyticsandMetricsToMakeBetterDecisionsandImprovePerformance'.

    Photo:Shutterstock.com

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    BernardMarr209posts

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    JohnCabreraITQualityAssuranceAnalystPleasedon'tuseAOLasanemailaddress.

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    JamesCitrinLeader,CEOPracticeatSpencerStuartand

    Author,TheCareerPlaybook

    MarissaMayers2YearsatYahooandHowConfidentialCEO

    SearchesAreDoneJan28,2015 133,922 275 92

    Inthespringof2012,ashasbeenpubliclyreported,aSpencerStuartteamandIworkedwiththeBoardofYahoo!torecruitMarissaMayerasCEO.Muchhasbeenwrittenabouther(4.4millionGoogleresponsesfor"MarissaMayerYahooCEO")andhowshe'sperformedsinceherappointmentwasannouncedonJuly16,2012.Itisnotappropriateforanyprofessionaladvisertowriteapublicreportcardontheperformanceofoneoftheirclients.Andcertainlynoexecutiverecruiterworththeirsaltshouldevercommentpubliclyontheperformanceoftheirplacements.

    However,consideringNicholasCarlson'sexpansiveNewYorkTimesMagazine

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    ArticleandaftergivingMarissaaheadsupthatIwoulddoso,ImadeafewspecificcommentsforLinkedInaboutoneimportantpoint.Thatsheisexecutingtheplanthatshelaidoutwithclaritybackinthesummerof2012.MarissasaidatthetimethatturningaroundYahoo!wouldbeatwotofouryearprocessandthatherapproachwouldbetofundamentallyfixtheproduct,whichwouldrequirehiringgreatengineers,productpeople,andothertalent.Andonlywhentheproductwasfixedcouldtheaudiencestartgrowingagain,whichiswhatwasrequiredtodriverevenue.Sheandtheteamhavebeenfollowingthatplaybooktotheletter,throwingin20acquisitions,andmonetizingthespectacularinvestmentinAlibabaalongtheway.

    NewCEOappointmentsaretypicallybignewsinbusiness.Thereareinfluentialjournalistsandinvestorswhowatchforexecutivechanges,especiallyattheCEOlevel,withhawkeyes.Buthowcanaboardofdirectorsgothroughasecretprocessofidentifying,cultivating,assessing,andhiringanewchiefexecutive?Andwhataretheconsequenceswhentheycan'tpullitoff?

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    IndoingaCEOsearchaboardcanandshouldhaveaverytight,confidentialprocessthatstartswithestablishingaprojectnameandsharedcommitmentamongtheboardandoutsideadviserstokeepthingsstrictlyunderwraps.Aspecisdevelopedbyinterviewingmembersoftheboard,reviewingstrategicplans,anddeterminingwhattheforwardlookingleadershiprequirementsaretoachievethestrategy.Atargetedlistofprospectivecandidateswhomeetthecriteriaisidentified,reviewed,andprioritizedbytheboardandashortlistisagreedonforoutreach.Theneitherboardmembersoranexecutivesearchfirmreachesouttothehighprioritycandidatesandinvitesthemintotheprocess.Extensiveinterviewing,assessment,andreferencingisconductedandwhenthereisacandidateofchoiceselected,negotiationsandtransitionplanningensue.Whenallgoessmoothly,theboardhasarobustslateofcandidates,eachrepresentingdifferenttradeoffs,anddecidestoputitsconfidencebehindthechosencandidate.Alltheothercandidatesgobacktotheirdayjobsandhopefullyfeelwelltreatedandcommunicatedwithintheprocess.

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    Severalhighprofilecompaniesintechnologyandothersectorshavetriedtofollowthispathbutforonereasonoranotherwerenotsuccessful.Candidateidentitieswererevealedinthemedia.Rumorsspreadinsideofthecompaniesleadingtomoraleissuesandfactions.Forthecandidateswhosenameswereleakeditwasevenworseforcingthemtospeaktotheirbossesorboardsanddeclaretheirloyalties.Breakdownsinaprocesscanbebadfortheindividualsandtheircareers,justastheyarebadforahiringcompany.Itisevenbadforthecandidateswhostaythroughtotheendnoonewantstobeasecondchoice.

    SoifyouareinvolvedinaCEOsearchinanywayitisinyourandeveryone'sinteresttoensureconfidentiality.

    JamesCitrinsupcomingnewbook,TheCareerPlaybook:EssentialAdviceforTodaysAspiringYoungProfessionalisoutonApril21,2015

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