Your Pitch Deck Guide

Your Pitch Deck Guide

We want to learn more about your business!

Shwipit is a fake business we dreamed up to demonstrate some of the “do’s” of creating a pitch deck. By no means is this deck the only way to organize your information. It just happens to be the way we find easiest to digest.

LookFar Idea Acceleration: Your Pitch Deck Guide P.2

EchoProduct Plan

SHWIPIT your neighborhood courier

Confidential – Do Not Distribute

S!

SLIDE 1: TITLE SLIDE

Think of this slide as the cover of your book. You want it to look professional and memorable. It should include:

- Company name- Company logo- Company tagline- “Confidential. Do not distribute”

GET A LOGOEven if you’re an idea stage company, a logo will make you look more serious and focused. If you’re not ready to engage a designer, there’s a lot you can do within the confines of very basic programs like PowerPoint (where we made this logo).

COMPANY NAMETry your company name and tagline in a few different fonts to ensure it stands out.


EchoProduct Plan

Shwipit makes the delivery of physical files as fast and seamless as sending an email.

SLIDE 2: OVERALL VISION

Use this slide to make a bold, one-sentence declaration of purpose. Be ambitious and unforgettable – this is no time for modesty


Courier service companies have declined 84% since 1995. 1

Correspondingly, courier pricing has risen 312%. 2

T H E P R O B L E M ( S )

Yet people still need to transport physical files.

SLIDE 3: THE PROBLEM

Introduce the pain points you solve or the opportunities you tap. Use metrics if available, but keep them obvious and minimal.

* We recommend providing sources for any statistics you use in your pitch deck. The savvy investor will check.


to make scheduling courier deliveries 75% faster, cheaper, and easier than established alternatives.

T H E S O L U T I O N

-  GPS tracking -  bid-based structure -  independent contractors -  proprietary peak time price algorithms

SHWIPIT

SLIDE 4: THE SOLUTION

Your product is the solution, but how does it solve the problem?

Is it cheaper? Faster? Easier to use? Does it leverage new markets or technologies?

Include key points about how and why your product is (or will be) the best.


85% of businesses still require hard copies of some or all documents.3

75% of businesses have hand-delivered or received a document in the last month. 4

That’s 16.8 million businesses that still have a need for courier services.

M A R K E T O P P O R T U N I T Y

SLIDE 5: MARKET OPPORTUNITY

The difference between a “small business” and a “startup” is scalability. Investors want to see that an idea has the potential to get big.

How many potential customers are there for your product?How fast is this demographic growing?How much money does this demographic spend?


Request Pickup"

Current Time"

P&N O’Keefe Office"

Change!

Joe R."Lillian G"Keith V."Paul V."George J"Ryan L. "

0.1 mi"0.1 mi"0.2 mi"0.2 mi"0.2 mi"0.3 mi"

$12"$11"$15"$15"$12"$10"

3 easy steps to schedule pick-up

GPS tracking of delivery and receipt confirmation

Select from available couriers based on price and distance.

Save frequently used locations.

T H E P R O D U C T

SLIDE 6: THE PRODUCT

Create a visual demonstration of your product. If it’s a physical product, create a diagram that points out key features. If it’s an app or piece of software, draw up a quick wireframe, or create some screen mock-ups of planned features.

If you’re still unsure, create an info-graphic that shows how consumers will use your product.

Again, you can do a lot with a simple program like PowerPoint (where we made this mockup)


C O M P E T I T I V E A D V A N T A G E

S!

US Patent TG-103299

Pending

COST

EASE OF USE

SLIDE 7: COMPETITIVE ADVANTAGE

Provide a list of your competitors, and how you stack up against them. Think outside the box, and include any companies that offer similar or overlapping services, for (example, Uber doesn’t just compete against Lyft, it also competes against the subway, city buses, etc.)

What gives your product the edge against its competition? Do your competitors have any advantages? Do you have any patents or defensible IP?Does your team have loads of experience in the space?Do you have unique insight into an untapped market?


New HIPAA regulations prohibit Schedule 8(F) medical data from being transported via http servers (most email clients)

SCOTUS just declared Docusign copies of legal documents non-permissable.

Gas prices projected to double in next 18 months. 6

W H Y N O W ?

SLIDE 8: WHY NOW?

Investors love this slide and so do we. Timing is important for startups. You want to demonstrate your knowledge of both the current marketplace and the changes and trends that will drive a growing need for your product.

Are there new laws that are making some types of business easier? Are there changes in pricing that you can use to your advantage?Is consumer behavior changing?


New Orleans City Business

T R A C T I O N M A R K E T VA L I D AT I O N

Adams & Reese Law Firm

Rouse’s Coupon Book

11,500

2750 1500

Delivery partnership agreements from the following:

SLIDE 9: MARKET VALIDATION

If you’re idea-stage, you probably don’t have any current customers. In that case, you’ll need to prove that someone (other than your team) has a burning need for your product.

Do you have verbal commitments from potential clients?Have you formed any key partnerships?Have you made a prototype of the product?Did a well-known person in the space say it’s a great idea? Have you done in-depth research on consumer behavior?Are their deep trends that reveal a need for a product like yours?


Sales team will work to form partnerships with businesses with large courier needs. Google Ad Words campaign for courier services in New Orleans (estimated 3400 searches per month)

G R O W T H P L A N

Branded polos and messenger bags for couriers to increase awareness as they move through the city.

SLIDE 10: GROWTH PLAN

You don’t need to have a fully developed marketing plan. But you should have an idea about the best way to reach your target consumer.

Where does that consumer go to make purchasing decisions? Will you use advertising, social media, or existing connections to build your initial user base?

If your product is B2B, will the founders be handling the sales cycle? If your product is B2C, what will you do to promote virality and word-of-mouth?


R E V E N U E M O D E L

Courier sets base delivery cost + $1 for every 0.1mi travelled + 30% transaction fee to Shwipit = $17 - $30 total delivery cost to consumer Shwipit earns $5 - $9 per delivery 100% of tips are delivered to courier

SLIDE 11: REVENUE MODEL

At the end of the day, investors need to see that you’ll be able to generate profits. Demonstrate that you’ve thought about how to effectively monetize your product. If you have multiple ideas for revenue streams, list them.

How do you plan to make money? If your product is free for the end user, what will drive product revenue?

If a buyout by a large corporation plays a large role in your profit model, explain why such an exit is feasible, and how you intend to cover operating costs in the meantime.

Why would Google or a similar company want to acquire you? Do you have defensible patents on emerging tech? Will you have a large user base, or compiled customer data?

*Some of the world’s most famous startups (Youtube, Instagram, Reddit) are free for the end user. Many of them are not profitable to this day. However, they were purchased by large corporations in their infancy. If this is legitimately your goal, how do you plan to achieve it?


T E A M

Janet Statham Co-founder, CTO Former logistics engineer for FedEx. 10+ years experience in back-end development, timelines, DB.

Wyland Adams

Co-founder, COO 10+ year PR agency veteran. Clients include Pepsi, Uber, Netflix, Pandora

SLIDE 12: TEAM

When pitching to investors, remember that you are a large part of the investment. Make it clear that you’re worth the money, time, and effort.

Things to mention:

- Previous success as a founder. If you’ve ever run a business, or served in a growth role, mention it here. (ex. “Paul helped BusinessX grow from 10 employees to 50 by securing accounts with companies X,Y & Z”)

- Education. Do you have a fancy degree from a fancy school (Ivy League, California, Michigan, etc.)? - Experience. Does anyone on your team have technical skills that you’ll be able to leverage for this product? This

includes marketing, HR and operations, not just coding and programming. - Connections. Has anyone on your team had high profile sales, marketing or fundraising positions?

Keep your introductions brief – think LinkedIn headline and a few key points. Never lie.


F U N D R A I S I N G Finish development of native apps (iOS, Android) Build sales team Create web presence Collateral and branding materials Patent work Marketing

Seeking $200,000

Personal investment of $25,000 to date

SLIDE 13: FUNDRAISING

How much money do you want? And how do you plan to use it? Is it all going into recruiting a rock star co-founder? Do you need more money to get the tech to market or will the cash go towards marketing and getting consumers?

*Investors love to see bootstrapped businesses. Investing your own money shows personal commitment to a project.


SHWIPIT your neighborhood courier S!

[email protected]

Shwipit

ShwipitGood

SLIDE 14: CONTACTS AND RESOURCES

Give people reading your deck a way to:

- Contact you directly (email)- Learn more details about your plans and fundraising (Angelist, Website)- Engage with your business (Twitter, FB, LinkedIn)

Your Executive Summary Guide

We want to learn more about your business!

Shwipit is a fake business we've used to model our example pitch deck and executive summary. By no means should this be seen as an ironclad

template, but it's a good place to start for most founders.

INVESTMENT OPPORTUNITY

Shwipit is currently seeking $200,000 in seed funding to begin product development.

Funds will be used for:

- Development of iOS app.

- Hiring high-priority personnel

- Market research. - Early-stage PR and

marketing.

CONTACT

Janet Statham,

Founder & CEO

999-999-9999

[email protected]

New Orleans, LA

Swhipit.com

TEAM

Janet Statham, Founder and CEO

Veteran Shipping Logistics Coordinator

Shwipit Handle: “Deliverator”

Janet is the driving force behind Shwipit, and can claim years of experience as a strategist and coordinator at FedEx’s national HQ. She has a proven track

record in the shipping and transport industry, and also brings a deep understanding of local and national market trends to the table.

Wyland Adams, COO

Marketer and Professor

Shwipit Handle: “Denim”

Former managing partner at Combined, a leading Atlanta marketing and design firm. Wyland is a recognized marketing guru and content expert, and currently teaches at Tulane as a prestigious Bligh Marketing Fellow.

REVENUE MODEL

Shwipit will be free to download. Couriers will set their own base delivery cost, with an additional $1 for every 0.1 mile traveled to complete the pickup and delivery. Shwipit will take 30% of the total cost of each transaction.

100% of tips will go directly to the courier.

A second iteration will also provide a premium ($9.95) option for interested companies, giving them access to top-rated couriers, as well as an efficiency analytics suite.

mailto:[email protected]

Documents

Your Pitch Deck Guide