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YOUR PARTNER IN THE OPTICAL SECTOR
Model AD54565— Sophisticated and elaborate marquetry work decorate the temples of this model by Adolfo Dominguez, suggesting the enveloping embrace of a ribbon.
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Optim designs, produces and distributes desig-ner eyewear for the entire world.
Established in Barcelona in 1980 by Joaquim Gomicia, it has always stood out for its ability to innovate and adapt.
Its international vision and expansion poli-cy mean it is constantly growing and one of the leading companies in its sector.
Optim is the largest eyewear distribution com-pany in Spain. It also has licensing agreements with leading Spanish and international fashion houses.
Optim designs and exports fashion from Barce-lona. It has a solid presence in over 70 countries and an international sales team that reaches the finest opticians in the world.
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70DISTRIBUTORS AND
AGENTS AROUND
THE WORLD
ADDITIONAL SERVICES
DESIGN
COMMUNICATION
LOGISTICS
400KUNITS SOLD
OPTICALSECTOR
70COUNTRIES
40
SALES AGENTS
IN SPAIN
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FASHION, DESIGN & INNOVATION
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Fashion, Design & Innovation
FASHION
Optim is more than just an eyewear design and distribution firm. Optim is a fashion house. Each of its eye-wear articles is designed to be a fa- shion accessory and bring the style and latest trends of the world’s lea- ding catwalks to the optical sector.
Optim dresses people’s looks with the latest trends and with original, exclusive and unique designs.
Optim, fashion creators.
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Fashion, Design & Innovation
Each Optim collection is the outcome of a creative process with thorough attention to detail. Materials, colours and textures are chosen by its highly qualified design team. The designs are made in close cooperation with stylists and designers from each brand. This partnership ensures a product that is consis-tent with and faithful to the brand’s philosophy.
Optim is at the forefront of world design. In Barcelona we design eyewear to meet fashion trends worldwide.
Optim, a design company.
DESIGN
Model GL76269 — Guy Laroche decorates its designs with exquisite strass details that create dazzling looks.
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Fashion, Design & Innovation
Model AR21288 — The style of Agatha Ruiz de la Prada is allways recognizable by its cheerful colors and vibrant patterns that inspire optimism.
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Fashion, Design & Innovation
In its pursuit of excellence Optim is constantly working to innovate and improve its production techniques and processes every day.
Optim investigates and invests in R&D with la- test generation natural and biodegradable mate-rials and develops new colours and techniques for unique and exclusive products.
Optim, committed to innovation.
INNOVATIONModel AD54558— Wood, metal and an exclusive acetate are combined in this sleek and minimalist design by Adolfo Dominguez, that features state of the art integrated spring hinges.
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Fashion, Design & Innovation
Model VL16329 — The taste for lush details such as golden filigrees integrated into the acetate define the style of Victorio&Lucchino.
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PORTFOLIO:
• LICENCES
• PRIVATE LABELS
• DISTRIBUTION AGREEMENTS
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Portfolio
LICENCES
PRIVATE LABELS
DISTRIBUTION AGREEMENTS
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Portfolio
Optim builds solid long-term relationships with brands and works closely with them on the design of each collection.
Together they create synergies to give the final product significant added value. Optim’s expe- rience and know-how in the design and produc-tion of a technically highly complex product like eyewear makes it into an essential partner to pro-duce this category for the brand.
Optim’s experience and meticulous work ensure brands get products that are consistent with their identity and enhance their brand value.
At present Optim has a portfolio consisting of major brands and is seeking to add to it in order to cater for any market demand.
LICENCES
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Portfolio
WORLD-CLASS BRANDS HAVE BEEN CHOOSING OPTIM FOR MORE THAN 15 YEARS
RELIABILITY
STABILITY
INTERNATIONALISATION
SYNERGIES
VALUE
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Portfolio
Optim designs private label collec-tions, which means it can carry out more personal projects with total creative freedom and focus on new concepts and materials.
With its collections Optim reaches market segments that fall outside the strategy of the big brands.
PRIVATE LABELS
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Portfolio
Optim is the exclusive distributor for internationally renowned brands in the Spanish market and achieves high sales figures year after year.
Optim’s own sales team coupled with its experience and relationships forged in the sector over many years means it has the resources needed to deliver the finest and most exten-sive distribution throughout Spain.
DISTRIBUTION AGREEMENTS
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In 2000 Optim began its internationalisation strategy after anchoring its presence in the Spa-nish market.
Today it operates in more than 70 countries and annually sells more than 400,000 glasses world-wide. Its expansion strategy has enabled it to achieve strong positions in emerging markets in recent years.
AROUND THE WORLD
• INTERNATIONAL PRESENCE
• OUR CENTERS
• INTERNATIONAL FAIRS
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Around the World
NORTH AMERICA
CANADA
MEXICO
UNITED STATES
CENTRAL AMERICA
BARBADOS
COSTA RICA
EL SALVADOR
GUATEMALA
HONDURAS
JAMAICA
NICARAGUA
PUERTO RICO
TRINIDAD AND TOBAGO
SOUTH AMERICA
ARGENTINA
BRASIL
COLOMBIA
CHILE
ECUADOR
PERU
URUGUAY
VENEZUELA
ASIA
CHINA
INDIA
IRAN
ISRAEL
JAPAN
KOREA
KUWAIT
LEBANON
MALAYSIA
PAKISTAN
PHILIPPINES
SAUDI ARABIA
UNITED ARAB EMIRATES
YEMEN
Barcelona Headquarters
Hong KongHeadquarters
INTERNATIONAL PRESENCE
OCEANIA
AUSTRALIA
NEW ZEALAND
ANGOLA
EGYPT
IVORY COAST
KENYA
LIBYA
MAURITIUS IS-
LANDS
MOROCCO
SOUTH AFRICA
TUNISIA
EUROPEAUSTRIA
BELGIUM
BULGARIA
BYELORUSSIA
CROATIA
CYPRUS
CZECH REPUBLIC
FINLAND
FRANCE
GERMANY
GREECE
HUNGARY
ICELAND
ITALY
IRELAND
LATVIA
LUXEMBURG
MALTA
NETHERLANDS
POLAND
PORTUGAL
ROMANIA
RUSSIA
SLOVENIA
SPAIN
SWEDEN
SWITZERLAND
TURKEY
UNITED KINGDOM
AFRICA
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Around the World
LLEIDA Logistics hub
HONG KONG Local office
BARCELONA Headquarters
Optim monitors production quali-ty from its local office in Hong Kong which also streamlines logistics for Asia and North America.
Optim’s 4.600 m2 logistics hub in El Palau d’An-glesola (Lleida) is equipped with the latest distri-bution technology which means it can also deliv-er logistics services to third parties.
Optim’s headquarters is in Sant Just, Barcelona, one of the world’s most creative cities, where all Optim’s collections are designed and managed.
OUR CENTERS
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Around the World
PARIS MILAN NEW YORK
BOGOTÁTOKYOSHANGHAI
HONG KONGBIRMINGHAMLONDON
MUNICHSÃO PAULOBEIJING
ATTENDANCE AT INTERNATIONAL FAIRS
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KEY AREAS
• MARKETING
• LOGISTICS
• DESIGN FOR THIRD PARTIES
Optim’s specialised work in key areas of the opti-cal industry such as marketing, logistics and design means it is the company of choice for delivering custom service to third parties tai-lored to market needs.
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Marketing, Logistics and Design for Third Parties
Optim’s Marketing Department consists of a team of communication specialists with exten-sive experience in the optical industry.
They are experts in branding and launching new products who examine needs and draw up bespoke strategies for each brand and customer.
They work with the marketing and communica-tion departments of firms to deliver a consistent brand image that is faithful to its identity.
MARKETING
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Marketing, Logistics and Design for Third Parties
Pantone413C
PantoneBlackC
Product logo
Graphic logo
PantoneWhiteC
B
A-4mm / NOT READABLE
-4mm / READABLE and APPLICABLE
EXAMPLE OF BRAND DEVELOPMENT:
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Marketing, Logistics and Design for Third Parties
Optim’s advanced logistics system specialises in receiving, storing, picking and distributing opti-cal sector products. The highly automated sys-tem delivers fast and efficient service leading to cost savings and service excellence to ensure cus-tomer satisfaction.
It also provides logistics services throughout Europe for companies on other continents in need of a reliable logistics partner.
LOGISTICS
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Marketing, Logistics and Design for Third Parties
Optim’s logistics hub in Lleida
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Marketing, Logistics and Design for Third Parties
Optim designs ad-hoc collections tailored to cus-tomer needs. Its know-how built up over thirty years of experience ensures they are a success.
Optim provides large retail chains and distribu-tion companies with a team of marketing, design and production professionals. It delivers the entire creative process, from concept and corpo-rate identity to the design and production of a collection or management of a licence.
DESIGN FOR THIRD PARTIES
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Marketing, Logistics and Design for Third Parties
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Model AB12287 — Armand Basi adds a daring touch of color and vintage style to its urban, transgressive and cosmopolitan fashion trends.
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TEAM AND VALUES
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Team and Values
Optim is made up of highly qualified, professional people motivated by a common project.
After thirty years the recent generatio- nal handover in all areas of the compa-ny has brought with it fresh energy and creativity and is the outcome of its cul-ture of change and flexibility.
The result of this change is a young, enterprising team based on solid foun-dations built up over more than 30 years.
INTERNATIONAL VISION
INNOVATION
EXCLUSIVITY
CONSISTENCY
RELIABILITY
TEAM VALUES
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Model VL56446 — In the world of Victorio&Lucchino, the combination of delicate ornamentation and dazzling patterns produces true gems that embellish the gaze of those who wear them.
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C/ Espigolera 13, 08960 Sant Just Desvern - BARCELONA - SPAINTel/ 93 480 93 93 Fax/ 93 473 77 03
www.optim.vision