Embed Size (px)
Citation preview
Your Partner for professional Destination Marketing
2
In this presentation:
Part 1
• Introduction and background of Destinat
Part 2
• Our Understanding of the Digital Tourism Market
Part3 • Our Marketing measures in detail
3
Part 1: Introduction of our company „Destinat“
Destinat is a company that specializes in the marketing of travel destinations by offering them a unique “all round service”. As a subsidiary of the German tourism distribution company “Schmetterling”, Destinat can rely on many years of experience. With over 3500 connected travel agencies Schmetterling is the largest mid-sized, independent agency cooperation in Europe and the inventor of the “full service- technical package” for travel agencies.
4
Single Source:
Destinat offers customized concepts and
solutions for destination marketing.
With Schmetterling and its travel agents
on the one side and the technological
know-how on the other side,
destinations will be fully taken care of
Professionally and holistically.
Network
Technology
Marketing
5
- Schmetterling-Reisen from Geschwand /
Obertrubach has been a fixture in the
tourism industry for decades.
- The company owns the largest
independent distributors in Europe and
offers virtually the full range of products in
the tourism industry.
- Schmetterling is leading the market with
its technology in certain areas.
Background information on Schmetterling
6
Our unique advantage: Schmetterling Travel Agent Cooperation
More than 3500 independent travel agencies in
Europe, run by the owner and completely free in
their decisions
All offers of every travel business can be booked –
without any commitment
Annual meeting with B2B travel exhibition and
seminars
7
What makes Destinat unique?
Destinat goes even a step further than to simply marketing existing products more efficiently:
New offers: Destinat analyzes the touristic offers of its clients and advises them on how to
expand and improve their range of products in order to attract new target groups for
themselves.
Intelligent Network Structure: Destinat accomplishes this with its intelligent network
structure, in market analysis and product development with many other marketing tools
offered holistically.
Market Analysis
Product Developement
New Target Groups
8
The important pillars of our “all in one” marketing strategy:
Analysis Before starting to design a specific market strategy an understanding of the current situation in the market and possible achievements is essential.
Public Relations It is the key to customer acquisition and retention. The association with positive attributes, the building of trust and the positive dissociation from competitors are just a few examples of possible targets.
Newest Technologies Due to Schmetterling’s top position in development of software , Destinat can always rely on the newest technologies in order to open new markets. Mobile Apps etc.
Marketing Measures Targeting the consumers directly on all levels. Through print media, broadcast media, social media , in the travel agency, on events, EVERYWHERE!
9
Part 2
10
1.) Digital Channels 2.) Mobile Apps 3.) Print Media 4.) Call Center 5.) In-Store TV and other broadcasting media 5.) Trade fairs 6.) Seminars, trainings, E-Learning and fam trips (B2B)
Part 3 : Our marketing measures in detail:
11
New opportunities
Hardly any other industry has restructured itself in the recent years as drastically as the tourism industry. New technologies, especially the Internet have opened up endless new possibilities of marketing. Step ahead: This trend will continue in the years to come and progress further and faster. Destinations can use this as a significant advantage for themselves.
12
- We link your entire websites such as website, social media (Facebook, etc.) reciprocally and the online store plays a central role. - Your customers will spend more time with positive experiences on your pages, which increases customer loyalty.
13
Mobile Apps
Today it is possible to find, book and pay a holiday on a mobile phone or pad and
mobile devices are becoming a more important tool of everyday life, including the
holiday.
Mobile Phones can be:
- Travel agents
- Check in Counters
- Flight Tickets
- Guide books
- Maps
14
Print media
Intensive range: The ad will published
once, but delivered twice.
High depot effect
Credibility increase
High return on investment
Targeting the audience in advance of
trade shows
Editorial content and sweepstakes.
No medium leads to the internet as fast as print does.
15
Print products
- We store your print products for you on request. - We take over the complete execution of the presentation of the individual leaflets in the shop to shipping.
16
Online Shop
-Your customers can also download the digital brochure in the online shop quickly and easily place an order for printed brochures as needed.
-Upon request we can digitalize your print material.
17
Trade shows and fairs
We offer tailored services to your needs: We can provide a full service for fairs, exhibitions and road shows, or assist you in parts of it.
18
Call Center
Competent and reachable call centers for:
Travel Agents
Tour Operators
End Customers
to answer all inquiries.
19
Business to business
Despite of the trends in the digital channels, in
Germany the Travel agents staff still plays a key
role in the decision making of their customers.
Destinat‘s B2B key marketing strategies:
Seminars
Trainings
E-Learning
Fam Trips
Your personal contact:
Anya Müller-Eckert Hauptstraße 131, Geschwand 91286 Obertrubach GERMANY Tel.: +49 9197 62829820 Fax: +49 9197 62829821 Mail: [email protected]
www.destinat.de
Your personal contact:
Mohamed Sayed Hauptstraße 131, Geschwand 91286 Obertrubach GERMANY Tel.: +49 9197 62829820 Fax: +49 9197 62829821 Mobil: +49 1636366597
Mail: [email protected]
www.destinat.de
