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Maximise Native Advertising revenue Improve Digital provides broad support for the serving and optimisation of Native Advertising. Building on our proven Image+Text ad format capabilities, we now provide customisation and configuration for any web-publishing environment. Our Solution Your Benefits Your Opportunity Manage yield holistically, using a single platform for Native, Display, Video, and Mobile Native Advertising is an increasingly important part of content providers’ revenue mix, and legacy platforms offer no support Most solutions for Native are run as closed ad networks; these intermediaries cut’s into content providers’ revenue potential and margin Native Advertising is often managed independently of traditional display, with no opportunity to optimise ad mix across a website © 2018 Improve Digital FEATURE FACTSHEET Native Advertising Efficient management: control over size, features, and format; template creation, customisation, and management; and easy site/CMS integration. Complete control: most Native providers run “closed” networks; Improve Digital works with clients to connect with the right partners. Holistic optimisation: rely on the proven 360 Polaris, managing Native with other display, mobile, and video advertising assets. Improve margins by taking direct control of Native Advertising activity Grow revenues with the market leading performance optimisation technology

Your Opportunity Native Advertising - Improve Digital...advertising marketplaces possible. Content providers, digital publishers and broadcasters use that technology to monetise their

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Page 1: Your Opportunity Native Advertising - Improve Digital...advertising marketplaces possible. Content providers, digital publishers and broadcasters use that technology to monetise their

Maximise Native Advertising revenue Improve Digital provides broad support for the serving and optimisation of Native Advertising. Building on our proven Image+Text ad format capabilities, we now provide customisation and configuration for any web-publishing environment.

Our Solution

Your Benefits

Your Opportunity

Manage yield holistically, using a single platform for Native, Display, Video, and Mobile

Native Advertising is an increasingly important part of content providers’ revenue mix, and legacy platforms offer no support

Most solutions for Native are run as closed ad networks; these intermediaries cut’s into content providers’ revenue potential and margin

Native Advertising is often managed independently of traditional display, with no opportunity to optimise ad mix across a website

© 2018 Improve Digital

FEATURE FACTSHEET

NativeAdvertising

Efficient management: control over size, features, and format; template creation, customisation, and management; and easy site/CMS integration.

Complete control: most Native providers run “closed” networks; Improve Digital works with clients to connect with the right partners.

Holistic optimisation: rely on the proven 360 Polaris, managing Native with other display, mobile, and video advertising assets.

Improve margins by taking direct control of Native Advertising activity

Grow revenues with the market leading performance optimisation technology

Page 2: Your Opportunity Native Advertising - Improve Digital...advertising marketplaces possible. Content providers, digital publishers and broadcasters use that technology to monetise their

Improve Digital is on a mission is to build smart, efficient, and responsible digital businesses for its enterprise customers. It creates the technology that makes advertising marketplaces possible. Content providers, digital publishers and broadcasters use that technology to monetise their video, mobile and web advertising inventory.

Quick Facts

Foundedin 2008

10 YearsExperience

160 Employees

+ 5 000Buying Partners

+ 112 000Advertisers

+ 20 Billion Impressions per Month

8 Officesaccross Europe

+250 Content Providers

For more information, feel free to contact

www.improvedigital.com

LONDON+44 207 90 71 424

MADRID+34 638 09 11 56

AMSTERDAM+31 202 620 277

MUNICH+49 89 189 149 80

[email protected]

Contact us

8 Offices across Europe

Price & revenue TransparencyNo hidden fees

Maximum RevenueProgrammatic and direct compete in a single auction

Smarter automated inventory management

Content Provider FocusedNo conflict

Independent PartnerA neutral platform that works well with any kind of buying tech ( example: Progr. Guaranteed)

[email protected]

FEATURE FACTSHEET

All Formats:

Display Rich Media Mobile Video Native