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The Wedding Industry Has Changed Don’t Get Left Behind!
Today’s wedding couples are moving targets. How you book them has changed, even since last year.
Join us in Vegas for the 2018 Wedding MBA Convention.
Hear wedding industry giants The Knot, WeddingWire, and wedding business experts
reveal cutting-edge secrets.
With over 150 wedding business seminars, Discover how to find today’s brides and grooms,
Get the appointment, and close the wedding sale.
Learn from the experts about Which rapidly-evolving social platforms
Wedding couples are using this year and next.
You have fierce competition for your wedding business. Register today to stay ahead of your newest competitors!
Register by the deadline for your Early Bird Discount
www.WeddingMBA.com
Wedding Merchants Business Academy – The Business Side of the Wedding Business
Monday, November 5, 2018
12:00 - 5:00 Badge Pick-Up
2:00 - 2:45 Bonus Seminar
4:00 - 4:45 Bonus Seminar (repeated)
Tuesday, November 6, 2018
9:00 - 12:00 Wedding Business, Tech, Trend Seminars
12:00 - 6:00 Wed-Con Exhibits Open
12:00 - 2:00 Exhibit Stage Talks
2:00 - 5:00 Wedding Specialty Seminars
5:00 - 6:00 Wedding Business, Tech, Trend Seminars
Wednesday, November 7, 2018
8:00 - 11:00 Wedding Specialty Seminars
11:00 – 12:00 Wedding Business, Tech, Trend Seminars
12:00 - 6:00 Wed-Con Exhibits Open
12:00 - 2:00 Exhibit Stage Talks
2:00 - 6:00 Wedding Business, Tech, Trend Seminars
Thursday, November 8, 2018
8:00 - 12:00 Wedding Business, Tech, Trend Seminars
The Disc Jockey Track sponsored by American Disc Jockey Association Photo Booth Track sponsored by sponsored by The Photo Booth Association
Wedding Venue Track sponsored by The Venue Association Schedule, parties, and seminar times, days, subjects, and speakers are subject to change.
Tuesday 2:00 PM
FLIP THE SCRIPT Update Your Sales Presentation
Bill Zaruka, President, Wedgewood Wedding & Banquet
Just to turn on the lights, pay your staff, and keep your grounds manicured, your monthly fixed costs equal that of a compact car. The pressure is on to stay in the black. Sell fast, sell more.
Top 3 sales questions you should ask every time
How to fill your calendar…not just Saturday nights
Revamp the venue tour Tuesday 3:00 PM
RECEPTION REJECTION 5 Reasons Couples Don’t Book Your Venue
BB Webb, Owner, Arriving With BB Webb
Shopping for a wedding dress is fun. Finding the right venue can be frustrating. Couples are comparing your property to an internal checklist that they don’t share with you.
Hidden reasons brides and grooms book your competitor
Increase your venue’s sales conversion rate
Sales tricks that turn you into the venue front-runner Tuesday 4:00 PM
THE 13th FLOOR Scary Scenes From Venue Disasters
Caroline Tucker, Executive Director, Vecoma At The Yellow River
Free-range kids throw rocks into fountains and draw on walls. Couples who don’t pay on time. Loud music makes your neighboring HOA fume. Professionals who are anything but. All this hassle turns you into a rage monster.
Avert gruesome missteps with this how-to guide
Horror stories with happy endings
What to do when disaster strikes
Wednesday 8:00 AM
VENUE VICE When Your Venue Takes Over Your Life
Abigail Olaya, Owner, Venue at the Grove and Olaya Design and Company
Are you tired of missing out on your own life while helping others celebrate theirs? Are you exhausted and overworked, rarely taking a weekend or evening to yourself? Would you like to hand off some of your day-to-day tasks to a well-trained venue team?
Tip your work/life balance in your favor
Which tasks to delegate or outsource
Avoid this huge hiring mistake Wednesday 9:00 AM
VENUE REBELLION Wedding Couples’ High Expectations
Allison Jacob, Executive VP, The Venue Association Bill Zaruka, President, Wedgewood Wedding & Banquet
Marriage rates are at an all-time low. Competing wedding venues are at an all-time high. Couples demand wedding products and services that cater to their whims. Your venue has to feel like it was custom-built just for them. But, you can’t knock down your venue and rebuild for every customer? Now what?
How to compete with new venues that offer more and charge less
Make them feel your venue is a blank slate for their design
Selling to the Netflix generation Wednesday 10:00 AM
VIRTUAL VENUE Use Video And 360 Images To Sell Your Packages
Michael Anthony, Owner, Michael Anthony Photography
The sales process starts the moment they view your website. Wedding couples are searching for the “it” factor in your location. If they don’t find it online, they won’t visit your site.
Show wedding couples the best version of your venue
Capture quality imagery
How composition and lighting highlight your hidden features
Wedding Venue Track sponsored by The Venue Association
Tuesday 2:00 PM
STRANGER THINGS Bizarre Wedding Requests
Sasha Souza, Celebrity Event Designer and Author
Exact Pantone color numbers. A cascading bouquet down to her ankles ($500 limit). Gluten-free cake, beeswax candles, and Clydesdale horses. Oh, and you must specify Black Tie Creative attire in the invitations.
When to encourage outrageous requests
Best strategies to bring your couples back to earth
Boost creative ideas without setting unrealistic expectations
Tuesday 3:00 PM
SUPERCHARGE YOUR PLANNER SALES Wedding Planner Sales Tips
Brit Bertino, Owner, Brit Bertino Event Excellence
There is no shortage of competition in the wedding industry. You need to stand out from the crowd. Since only 19% of weddings hire a professional planner, lead generation is paramount.
Find qualified couples immediately after the proposal
Sales scripts that differentiate your services
Increase your closing ratio Tuesday 4:00 PM
RECEPTION OBSESSION Surprising Trends For Next Year
Andrea Eppolito, Andrea Eppolito Events
Wedding design gurus already have their fingers on the pulse of next year’s hottest wedding trends. Jump ahead of your competition with the latest inspirations.
Tabletop textures and colors
Create experiences for the guests
The return of uber-elegance
THE REHEARSAL Monetize The Opening Act
JoAnn Moore, Owner, JoAnn Moore Weddings
The Maid of Honor breezes in 45 minutes late and insists that she already know what to do. The two-year-old flower girl will not remove her binkie, put on her shoes, or walk down the aisle. The toasts devolve into a raunchy roast. And all this is included in your package?
The four W’s of modern rehearsals
Real-life packages and up-sells
Reinvent and amp up their prequel
Wednesday 8:00 AM
SUNRISE SUNSET Day-Of Coordination Myths
Renee Dalo, Owner and Lead Planner, Moxie Bright Events
Seasoned wedding planners know there is no such thing as simple day-of coordination, but some couples still ask for it. Should you say yes?
When to offer abbreviated planning services Profitability of full-service versus day-of Day-of coordination pitfalls
Wednesday 9:00 AM
PLANNER WARS Who’s In Charge Of This Wedding
Emily Sullivan, Owner and Lead Destination Planner
She wants her best friend to design the flowers and her aunt to make the cake. They expect their wedding to look like a professional put it together, but push you to use non-professionals.
How to regain control of the process
Steps to achieve a realistic consensus
What to do when they insist on using non-pros Wednesday 10:00 AM
INTO THE STORM Dealing With Difficult Brides
Dee Gaubert, No Worries Event Planning
The M.O.B sends last-minute changes that are impossible to pull off. A wedding pro who expects you to do their job. The wedding couple that demands their money back after you have already delivered your product. In today’s wedding industry, there is no shortage of difficult people. How do you deal?
Hostility clause to add to your contract
Language that calms the storm
Action plans for quick resolutions
Tuesday 2:00 PM
THE GUIDING LIGHT 2.0 Lighting Handbook for DJs
Jeremy Martorano, Karma Event Lighting & AV
Lighting should be purposeful, seamless, and invisible. How do you sell something that wasn’t part of the original budget?
Pinspotting, digital gobos, and lighting upsells
Extended lighting concepts that use pattern washes, projection, and cake mapping
The futer of event lighting Tuesday 3:00 PM
THE BEAT GOES ON Next Year’s Must–Have DJ Gear Brian Buonassissi, Owner, B-Boy Productions
If you have out-dated gear, the potential couple will think you are passe. To stay ahead of your DJ competitors, you need the the right skills and the right equipment.
Preview next year’s best headphones and speakers
Which gear for which event
Lighting – Buy vs Sub-Contract
Tuesday 4:00 PM
THE BIG BANG Create High-Value Weddings Thomas Heath, Owner, A+ Event Entertainment
Today’s wedding couples want DJs to work with them, not for them. The process of becoming a co-creator places DJs in a position of both expert and confident.
When ego works against you
Sample questionnaire that digs into the why
Common pre-wedding meeting mistakes
Wednesday 8:00 AM
THE VOICE A Guide For Wedding Emcees Rob Ferre, Owner, Life Of The Party
You know this isn’t ‘Open Mic Night’ and you’re not the official wedding comedian. You have the most important job at the wedding, to make sure everything runs seamlessly. What you say (and don’t say) on the microphone impacts the fell of the reception.
Ask the right questions in the consultation
Sneaky ways to avoid the reception toast drag
Timeline cheat sheet
Wednesday 9:00 AM
JUST DANCE Make Guests Go Gaga Paul Hoke, Owner, Heirloom Entertainment
Some wedding reception guests dance without much persuasion. But what about Aunt Michelle or Grandpa Bob, who haven’t danced in 20 years? How do you get 90% of guests onto the dance floor?
Proven techniques to excite the crowd
Tricky tactics for crowd participation
Deal with song requests without losing your rythm
Wednesday 10:00 AM
INSTA-JAM Social Media For DJs
Staci Nichols, Owner, SanDiegoDJStaci.com and WeddingBizConsultant.com
Other disc jockeys brag about getting leads from Instagram...but it's not happening for you. Is it because you don't really know what to post beyond a gig log? Get inside the millennial couple's head and start posting with an effective strategy that grabs their eye.
DJ-specific ideas of what to post
Create your own brand-specific social media strategy
Which social media platforms to focus on
Disc Jockey Track sponsored by American Disc Jockey Association
Tuesday 2:00 PM
SEASONAL WEDDING MENUS Next Year’s Food Trends
Michael Stavros, Director Of Business Development, M Culinary Concepts
Sixty percent of foodies say they are more likely to order an item from the menu if it is described as seasonal. Apply this concept to your catering business.
In-season food discounts
Winter, spring, summer, and fall trends
Food presentations that wow Tuesday 3:00 PM
BEAUTY AND THE FEAST Food Photo Ideas For Your Catering Business
Moshe Zusman, Owner, Moshe Zusman Photography Studio
Good food photography deserves its seat at the table. The right photos can be used to enhance menus, improve social media followings, and attract the right wedding couples.
Simple photography techniques
Natural light vs flash
Social media photos that go viral Tuesday 4:00 PM
FOOD FIGHT Sample, Open Houses, and Bridal Shows
Roy Porter, Activities Director Engage Works and Catersource Ambassador
Everyone wants your free food. Wedding network meetings, open houses, and wedding expos promise publicity for your catering business. When does it make financial sense for you to sample?
Signature samples they’ll never forget
Inexpensive food options that make you look good
How and when to say No
Wednesday 8:00 AM
RECIPE FOR SUCCESS Culinary Pricing Strategies
Planners, officiants, and DJs charge for their time. You get paid for your time and the food. Overhead, seasonality, and shortages affect your bottom line. Make your prices work without alienating potential clients.
Real pricing strategies revealed
Catering package before-and-after
Per-person comparison costs throughout the country Wednesday 9:00 AM
OPEN TABLE How To Close The Catering Sale
Jamie Quickert, Corporate Director, Lancer Catering
Price is not a wedding couple’s biggest concern. Never has been, never will be. Most catering sales are lost over objections you never hear about, not a spoken objection (like cost).
How to identify objections they never mention out-loud
Common mistakes even seasoned salespeople make
Sell your menu over your competitor’s Wednesday 10:00 AM
CAKE WALK 2019 Parade of Cakes
Lynnette MacDonald, SWIRL Custom Cakes and Desserts
Wedding cakes have become the status symbol of the wedding day. Entire TV shows dedicated to the inspiration and creation of these edible masterpieces. Three-tiered naked cakes just don’t cut it anymore.
Macaroons, playful designs, overlays, and hexagons
Flavor mixology that satisfies their sweet tooth
French and Italian inspirations
Tuesday 2:00 PM
SEE THE LIGHT Creative Lighting In Any Situation
Sal Cincotta, Owner, Salvatore Cincotta Photography
As a photographer, we paint with light. We need that light to create. How you use that light, well, that’s the art. Learn creative lighting techniques that are both easy and unique.
Lighting scenarios and how to handle them
Equipment list
Creative lighting setups for wedding receptions and portraits
Tuesday 3:00 PM
CROWD CONTROL How To Pose Large Groups
Vanessa Joy, Owner, Vanessa Joy Photography
Posing just the wedding couple is easy. Your blood pressure goes up when their bridal party outnumbers the guests. How do you handle a huge family photo list when the officiant is breathing down your neck to leave the church?
Methods that make everyone look good
How to work through a family list in 10 minutes
Use flow posing Tuesday 4:00 PM
DIGITAL DRAWBACKS Solutions For Photographer Problems
Michael Anthony, Owner, Michael Anthony Photography
Over the last ten years, your job has gotten ten times harder. You are expected to deliver high-quality images at lightning speed. Paparazzi wannabes block your down-the-aisle shots with their iPhones. It’s hard to be a hero when everyone is in your way.
Best ways to deliver quality photos faster
Unplugged wedding solutions
Compete and win against YouTube-trained photographers
Wednesday 9:00 AM
SPEED SALES The Art Of Closing The Photography Sale
Mark Zucker, Owner, Zookbinders
The search for a wedding photographer can feel like speed dating for today’s brides as they hop from website to website. Most “first impressions” are online and you must get engaged couples to fall in love with you and your work in 60 seconds or less.
Make the right first impression
First responders get the first shot
Use speed to sell add-ons Wednesday 10:00 AM
NEW MUST-HAVE PHOTO GEAR 2019 Equipment Sneak Peek Owner, Moshe Zusman Photography Studio
The big debate is over. There are clear winners and losers…and it’s not what you would expect.
Best photog accessories
Cameras that are worth the investment
Best equipment in each price category
WORTH 1000 WORDS Create Custom Instagram And Snapchats Visuals
Tabitha McCauslan, Owner, Tabitha McCausland Photography
Professional graphic designers curate images, but they charge $100+ per hour. Post unique images to drive the highest engagement with your potential clients.
Template libraries that won’t break your bank
Color formatting tips for social media
Photos that connect you to customers faster
Tuesday 2:00 PM
SOCIAL MEDIA TO MAXIMUM Online Strategies For Florists
CeCe Todd, Owner, CeCe Designs
You manage staff, design floral arrangements, and sit down for appointments. There’s never enough time to create consistent social media campaigns. Your floral business has the most visual product of the wedding day. It’s time to share your art beyond the guest list.
Live video dos and don’ts
Social media software to save you time
Instagram stories that get you noticed
Tuesday 3:00 PM
WILTED WEDDINGS How To Deal With Floral Disasters
Susan Davis, Owner, Design Sanctuary
She orders dahlias, but they ship daisies. Your driver leaves hydrangeas in his trunk (in the summer). The maid of honor puts the boutonniere in the freezer. It’s enough to throw you into a panic. Now what?
Back-up plans from other floral studios
Protocols that prevent disasters
Answers to your most pressing floral concerns Tuesday 4:00 PM
HEARD IT THROUGH THE GRAPEVINE Cultivate Your Wedding Referrals
Bron Hansboro, Chief Creative, The Flower Guy Bron
Flowers make everything look better. The venue, photographer, gown shop, and planner all benefit from your artistic ability. How do you capitalize on this?
Ask for referrals without begging
Creative relationship building Should you offer referral incentives
Wednesday 8:00 AM
VENUS FLY TRAP Closing The Floral Sale
Heather Waits, Owner, Bloomtastic
The venue, caterer, and gown shop get their money before you event meet the couple. They have big wedding floral wants, buy a small floral budget. How do you keep (or expand) your profit margin?
How to get the bride to book on the spot Floral pricing for profit Wedding show specials that work
Wednesday 9:00 AM
FRESH CUT DESIGNS Luxury Bouquet Techniques
Sarah Campbell, Owner/Lead Designer, Intrigue Designs & Décor
Gone are the days of Pinterest copycats. Today’s luxury couple is looking for personalized and creative bouquets that defy the contstraints of what has been seen before. This seminar showcases design techniques for decadent bouquets loaded with detail.
Learn creative techniques to give your same old flowers new life Discover unique bouquet structures
Pricing for your time on labor intensive designs
Wednesday 10:00 AM
THE EVERYDAY FLORIST reate Better Wedding Floral Margins
Dine Mouton, Owner, Fat Cat Flowers
Not everyone can cater to the top two percent. With only two weddings out of every hndred considered high-end, the vast majority of weddings fall somewhere in the middle. If your company is more Target than Neiman Marcus, learn how to max-out your profits.
Big-margin opportunities with small floral orders
Best floral software (from a non-biased source)
Strategic delivery tips that save your bottom line
Tuesday 2:00 PM
WHITE LACE AND PROMISES Buy Smart - Next Year’s Winners And Losers
Wendy Rivera, Do You Speak Bride?
You can’t shake the memory of the mistakes you bought a few seasons ago that put you in the red for an entire year. All your non-gown-shop friends think Market is just a fun trip. If you buy wrong for the next season, you won’t be able to pay your bills.
Unknown designers that carry good margins
Market buying game plan
Trends that don’t translate from runway to storefront Tuesday 3:00 PM
DRESSED UP MARKETING Advanced Guide For Gown Shops Laura Wingfield, Owner, Twirl Bridal And Prom
We’ve all heard the stories about stunning gown shops that have gone out of business. An inviting bridal salon is good; but a strategic marketing plan is better. Market your gown shop like you mean it.
Marketing budget breakdown
Hyped up bridal fashion shows
Create excitement around your brand Tuesday 4:00 PM
WHO. WHAT. WEAR. Trunk Shows, Expos, And Live Events
Robin Garrison, Owner, I Do Bridal
Running a bridal salon is expensive. Make your storefront work for you every day. Max out your salon with creative and profitable events.
Trunk shows that stand out
Themed gown shop open houses
Monetize runway shows and exclusive bride experiences
Wednesday 8:00 AM
BUY ME Advanced Sales Techniques
Ashley Krauss, Owner, A Little Something White
Venues and caterers drain the wedding budget. Now she wants your best designer gown at a knock-off price. How do you adapt?
Sales techniques with better closing ratios
Add-ons and up-sells
Wedding show specials that work Wednesday 9:00 AM
NEIGHBORHOOD WATCH Sell Against Your Competitors
Beth Chapman, Owner, The White Dress By The Shore
Across the street from you, the For Lease sign was just removed. Suddenly, a new gown shop is moving in. With their average wedding dress costing more than $1,500, they think their bridal shop is a sure thing. Your new competitor doesn’t have a clue.
Get the gown appointment before anyone else
The key to word of mouth referrals
Sales techniques your team needs to know now Wednesday 10:00 AM
ORIGINAL DESIGN Gown Shop Guide To Authentic Social Media Content
Jacqui Wadsworth, President, The Gilded Gown
After managing staff, ordering dresses, and sales appointments, there’s never enough time to create consistent social media. Gown shops offer the most visible product of the wedding day. Now it’s time to share your dresses beyond the onsite guest list.
Facebook live video do’s and don’ts
How to get your staff to create content
Instagram stories that get you noticed
Tuesday 2:00 PM
BEAUTY PACKAGES Price Lists For Wedding Hair and Makeup
Ashley Backs, Owner, Hello Lovely
You know that the way she looks on her wedding day is her top priority. But she doesn’t want to pay top dollar for your service. Is it time for a wedding service makeover?
Package minimum from state-to-state
Group rates and discounts
Price lists overhaul Tuesday 3:00 PM
BEAUTY REPORT Next Year’s Hottest Bridal Looks And Products
Lindsey Wilkerson, Owner, FaceForward
One of the most exciting things that define each wedding season are all the new beauty trends and products. Is you beauty portfolio ready for a refresh?
Runway trends that translate to big weddings
Brands that give you the most for your beauty investment
Learn from other beauty pro favorites Tuesday 4:00 PM
MIRROR MIRROR ON THE WALL Reflect Your Brand
Jennifer Trotter, Owner, Lip Service Consulting
It’s the big day. She’s spent hours researching, and when it comes to her wedding look she must be certain that she can trust you. If your brand doesn’t look flawless, how can she expect the same for herself?
Offline branding tips
Social media and website must-haves
How to stand out from your competition
Wednesday 8:00 AM
SELL. REFER. REPEAT. Your Guide To Referrals
Katie Cotton, Owner, Cotton Rouge And Company
Referrals are among the top ways beauty pros get new business. Then why do so many struggle when it comes asking for them?
The main reason makeup artists don’t get the referral
Leverage stylized photo shoots
Bride referral programs Wednesday 9:00 AM
AROUND THE TOWN Local Beauty Events Ashley Riddle, Updos For I Dos
What could be more glam than champagne, photoshoots, and makeovers? Put wheels on that makeup case and get going.
Expos and fashion shows
Stand-alone makeup events and open houses
Smart partnerships Wednesday 10:00 AM
THE BEAUTY SALE Closing The Wedding Sale
Megan Payne, Owner, Makeup In The 702
Venues, gown shops, caterers, and florists have it easy because they are selling a product. You are selling something abstract, the promise of looking gorgeous on their wedding day.
Beauty-centric sales tips
Hot button objections
How to close the sale fast
Tuesday 2:00 PM
OFFICIANT’S GUIDE TO MODERN MARKETING Instagram For Officiants Marie Burns Holzer, Owner, Let’s Get Married By Marie
Officiants rejoice, Instagram is the most under-utilized social media platform for wedding officiants. This visual platform can be used to book 2-3 wedding per month without paying for ads. Find out how this officiant uses Instagram as her main line of marketing.
Hashtags and how to effectively use them
The most common mistakes on Insta
The top three types of Instagram posts that bring in clients Tuesday 3:00 PM
THE RISE OF THE PROFESSIONAL OFFICIANT Get What You’re Worth
Laura Cannon, President, IAPWO, And Author
With fewer young people identifying as “religiously affiliated” (35% of Americans age 18-29 in a recent Pew Research Study), today’s engaged couples are looking toward professional officiants to perform their weddings. How do you get them to understand the value of what you have to offer?
Communicate the difference between a professional officiant and a hobbyist
How to determine your prices
Why your competitors are one of your business’ most important assets
Tuesday 4:00 PM
IT HAD TO BE YOU Be The Officiant They Choose
Bethel Nathan, Owner, Elevate by Bethel
Wedding couples struggle to find an officiant who really gets them. From the language on your website to the conversations you have about the ceremony, their experience must feel right. How do you get them to choose you?
Fine-tune your customer experience
Avoid becoming an officiant has-been
Officiant mishaps to avoid
Wednesday 8:00 AM
THE PROPOSAL Officiant Price Lists
Peter Boruchowitz, Owner, Our Wedding Officiant NYC
Officiants are the most overlooked and underpaid part of the wedding day. You must fight harder than other wedding pros to get your fair share of the wedding budget.
Add value to your packages
Price out premarital counseling and planning
The best suppliers Wednesday 9:00 AM
ANNOINTED Get Devine Online Reviews
Alan Katz, Owner, Great Officiants
Millennials won’t buy anything without reading a review. The wedding couple will read and re-read reviews about officiants before they make their final decision.
Incentivize past couples to write reviews
Use testimonials to close the sale
Emergency tips for bad reviews Wednesday 10:00 AM
I DO…I DON’T Officiant Problems And Solutions
Clint Hufft, Celebrity Officiant
The entire ceremony is dependent upon you. This open-mic seminar brings you together with top officiants to discuss ideas, problems, and solutions.
Latest ceremony trends
Pricing strategies
What to do when you don’t think they should get married
Tuesday 4:00 PM
EVER AFTER Effective Video Storytelling
John Goolsby, Owner, Godfather Films
Stories and dreams get you further than any canned sales pitch. Wedding couples everywhere spend millions of dollars and countless hours watching movies and TV shows written by the best storytellers. Take back the director role that every videographer needs to embrace.
Become an effective videography story architect
Direct your couples so they love how they look
Avoid common videography editing missteps
THE REVOLUTION WILL BE TELEVISED Video For Social Media
Andreas Hauke, Owner And Videographer, Hauke Films
Today’s ever-connected world is filled with short attention spans and white noise. Video is the thing that really stands out. By 2020, over 75% of all mobile users will be viewing videos. Use social-media-centric videos to expand your customer base.
Power of 15-second adverts
Video-marketing mix on social media
Guide to shoot, edit, post…repeat
Wednesday 8:00 AM
FOCUS POCUS The Magic Behind Next Year’s Videography Equipment
Lindsey Conklin, Owner, Le Reve Films
An artist uses paint and canvas. Videographers use cameras, lighting, drones, and motion sliders. Look like a modern cinematographer without spending all your profits.
Next year’s best equipment
Accessories that are worth the investment
Over-hyped gear that doesn’t measure up
SEEING IS BELIEVING Video Marketing Insight
Lindsey Conklin, Owner, Le Rev Films
90% of your sensory input is visual. Visuals are processed in the brain 60,000 times faster than text. Maybe that’s why half of wedding couples take action after viewing video marketing ads.
Online ads with video impact
Marketing messages through video
Easy tips to get video to work for you
Tuesday 2:00 PM
SNAP JUDGMENT Be Their First Choice
Photo booths are one of the few wedding specialties that don’t always meet in person to close the sale. When the wedding couple searches for photo booths, over 2 million results appear on their screen. With so many choices, how do they choose you?
Get on the first page within your market
Why price isn’t the most important factor
Websites that sell Tuesday 3:00 PM
UNDEREXPOSED Social Booths That Travel
Millennials are obsessed with posting images online. The more your photos are shared, the better your chances of getting free publicity for your photo booth business.
Booths that double as lead collection devices
Bridal expos, charity events, and open houses
Boost your social media exposure
Wednesday 9:00 AM
TRUTH ABOUT THE BOOTH Add A Photo Booth To Your Business
Looking for a powerful revenue stream? Have you considered adding a photo booth? Add to your existing business with this how-to guide.
Photo booth cost analysis
Event businesses that profit the most from photo booths
Seamless ways to expand existing packages Wednesday 10:00 AM
GEAR HEADS Next Year’s Amazing Photo Booth Features
Photo booths are like the leatest iPhone – a new model is always just around the corner. Don’t waste your money on photo booths and accessories with a short shelf life. Our photo booth experts reveal future photo booth must-haves.
Next year’s best photo booths
Software comparison
Photo booths with the best social media
Photo Booth Track sponsored by The Photo Booth Association
JUST LOOKING Excite Window Shoppers Into Buyers
Alan Berg CSP, Professional Speaker, Author, and Consultant
Every wedding sale starts with the buyer “just looking around.” What you say next either kills the sale or puts you on the path to closing.
Turn “How much?” into “Are you available?”
The science behind why wedding couples prefer certain salespeople
The mistake wedding pros make in the first 10 minutes
VAMPIRE DIARIES Blood Sucking Couples Who Drain Your Productivity
Jennifer Trotter, Lip Service Consulting
All businesses have them. Their number comes up on caller ID and your stomach turns. They walk in the door and you want to hide. They sap your energy, criticize everything, and their credit cards always decline.
How to keep you difficult clients and your sanity
Words to use when a problem arises
When enough is enough
SOCIAL SITUATIONS Social Media Demystified
Vanessa Joy, Owner, Vanessa Joy Photography
There are just not enough hours in the day. You juggle sales appointments, proposals, and employees. Where do you find the time to run a successful social media campaign (without spending all your time online)?
Top 5 social media posts to reach new wedding customers
Root motivators of social media companies (and why they matter)
Real-life examples tips that increase online nearlywed interaction
FUTURE-PRENEUR Tomorrow’s Wedding Marketing The Knot
Traditional wedding marketing is changing rapidly. Winning future-preneurs supplement their conventional push-marketing with digital interactive pull-marketing. If you can’t afford an ad agency to manage your message, learn these low-cost strategies to grow your wedding business.
Build online word-of-mouth
How to reach a wedding micro-niche market
Grow your wedding business with Social-Local-Mobile
WEDDING WEATHER Forecast Of Next Year’s Trends Terrica Skaggs, Chief Planner & Designer, Cocktails & Details
Think marbled wedding cakes, brunch ceremonies, industrial venues, and polished details. Next year’s wedding trends are more creative than ever. Grab your umbrella - this presentation rains new ideas.
Wanderlust-inspired details
Edison bulbs, foliage, and new metallic
Large installations worth the effort
FAST AND FURIOUS The Innovation Mentality Dhanusha Sivajee, Executive Vice President, Marketing & Editorial, XO Group
As tech advances, the line between the brain we are born with and our external brains (cell phones and computers) tends to get fuzzy. From productivity to customer service, learn about innovative new tools to increase your productivity and stay ahead of your competitors.
New apps that connect you to brides and grooms
Clone yourself with these productivity hacks
Create something grand with tech-driven creativity boosts
POPULARITY CONTEST The Science Of Making Them Love You
Wendy Rivera, Owner, Do You Speak Bride?
Wedding couples buy from the people they like. Learn human behavior hacks that allow you to control the process, make them love you, and close the sale.
Which facial expressions predict behaviors
Why some people like you instantly (and others don’t)
Infectious moods in the work/sales place
WORTH 1000 WORDS Create Custom Instagram And Snapchats Visuals
Tabitha McCausland, Owner, Tabitha McCausland Photography
Professional graphic designers curate images, but they charge $100+ per hour. Post unique images to drive the highest engagement with your potential clients.
Template libraries that won’t break your bank
Color formatting tips for social media
Photos that connect you to customers faster
I’VE GOT ALGO-RITHM Your Path To Page One Jason Hennessey, Hennessey Consulting
Algorithms decide if you show up on the first page. Search engine optimization (SEO) is the holy grail to success in our web-based world. Effective SEO is the first step in helping wedding couples find (and eventually book) you.
New algorithm formulas and modifications
Adapt big-company organic search techniques to your business
What you need to know about Google images
DREAM MAKER Building Your Brand From The Ground Up David Caruso, Owner, Dynamic Events
When she closes her eyes and dreams about her wedding, she doesn’t see price tags. Don’t be the one who crushes her fantasy by telling her what she can’t afford.
Scaled-down designs that feel expensive
Six-figure wedding pins done for thousands
Keep her happy and stay on budget
EMPTY HANDED Best Reasons To Fire A Wedding Couple Susan Southerland, President, Just Events Group
She sends exact measurements for the hand-blown flower on top of each mini cake on the dessert table. He mentions the word “lawyer” on the first meeting. They demand you return their texts and emails within 60 minutes (at any time of day). Don’t let a bad client ruin your year emotionally and financially.
When to refer a couple to your competitor
The Pain Tax, and how to apply it
Small red flags that signal huge issues
HIGH ROLLER Cover Your ASSets
Mia Saling, Hospitality Attorney, Owner Saber Law
Every business comes with risk. You’ve worked too hard to lose everything. Mitigate the exposure of losing your personal assets in the event you are sued.
Should you form a business entity
Which entities are most common for event professionals
How do you form and manage a business entity
WED WARS May This Course Be With You WeddingWire
Marketing to brides and grooms is evolving at light speed. You have an entirely new set of couples every year. And the marketing tools you use are rapidly changing. To create you successful wedding marketing plan, your first order of business is to attend this seminar.
Freshest customer acquisition strategies
How to adjust to an evolving market
Best tech to optimize your marketing
GROUP THINK Tips And Tricks To Navigate Facebook Groups
Meghan Ely, OFD Consulting and WeddingWire Expert
Used correctly, Facebook Groups are a powerful tool. Elevate your status as a local thought leader. Best practices to navigate large national groups. Learn real-life examples of Facebook Groups to find new career opportunities, leads for your business, and valuable press exposure.
Ins and outs of leading local wedding groups
Increase referrals by leading local groups
Align yourself virtually with pros in other markets
NEWS TRAVELS FAST Social Media’s Impact On Trends
Katey Patay, Chief Strategist, Patay Consulting
Social media are real-time platforms that reach most brides and grooms. Pinterest, Instagram, and blogs make new styles accessible and easily imitated. Trends start on the runway and quickly translate to weddings.
Translate the latest in fashion to weddings
Inspiration from these online influencers
Designer details that add luxury
WED-CON EXHIBITS 12:00 - 6:00 pm
EXHIBIT STAGE TALKS 12:00 - 2:00 pm
WEDDING SPECIALTY SEMINARS See Seminar Listings by Wedding Specialty
WEDDING SPECIALTY SEMINARS See Seminar Listings by Wedding Specialty
THE GREAT RACE If You’re Not Mobile, You’re Not Anywhere WeddingWire
Engaged couples live on their phones. They get ideas for every detail of their wedding, look at reviews, and judge you instantly based on how your website looks on a small screen.
4 rules to succeed in mobile
Maximize your social engagement
Where mobile marketing is headed
WEDDING SPECIALTY SEMINARS See Seminar Listings by Wedding Specialty
WEDDING SPECIALTY SEMINARS See Seminar Listings by Wedding Specialty
WEDDING SPECIALTY SEMINARS See Seminar Listings by Wedding Specialty
WEDDING BUYOLOGY Market Like You Mean It Mark McIntosh, Owner, The Wedding Experience/President, National Association Of Consumer Shows
Everyone talks about how millennials are changing the way shopping is done, but is this really true? Wedding couples have a reputation for doing everything with their smartphones but the reality is strikingly different.
What engaged couples really think about your marketing campaigns
Surprising insight from focus groups
Online ads with high ROI
COLD SHOULDER Why They Don’t Book You
Bethel Nathan, Owner, Ceremonies by Bethel
Unanswered emails and texts. Canceled meetings and un-opened proposals. Not every couple books. Turn painful rejections into a learning experience.
Insight from real newlyweds and their turn-offs
Conversion rate mystery solved
How cold prospects become hot buyers
SHOOT FOR THE STARS Capture High-End Weddings
Vanessa Joy, Owner, Vanessa Joy Photography
They don't go to bridal shows. They don't automatically trust online reviews. Their tastes are particular and they don't want to waste their time with wedding pros that don't get them. So where are all the high end wedding couples? How do you find them, book them, and keep them happy?
Better marketing strategies for networking and advertising
Tips on a better customer experience
Psychology and math behind top packages
SECOND CHANCES Re-Marketing Strategies
Mark Chapman, President, Everett Andrew Marketing
Did you ever look at a Kate Spade purse or 4K TV online, then it followed you around on Google or Facebook? Re-marketing is a powerful sales tool that big companies leverage into sales. Learn how you can get a second chance with brides and grooms who only window-shop your website.
Strategic ad placement on a limited budget
Best time to use a special offer
Google and Facebook ad wording that works
FIXER UPPER How New Home Trends Evolve For Weddings
Heather Benge, Heather Benge Events
She’s getting married in a barn, but wants something glam. He picked an industrial loft for the reception, but wants it to feel homey. How do you
innovate without creating a design clash? You can bet the house that these ideas will make you more money.
Are barn weddings here to stay
How home trends transfer to weddings
Nostalgia looks with venue-centric roots
YOU’RE INVITED Next Year’s Wedding Invitation Trends Kaleigh Wiese, Owner, Meldeen
Each invitation tells a story. Make sure it’s the narrative your wedding couple wants to share with their world!
Unexpected materials and product you need to know
Learn to tell a couple’s story through stationery
Out-of-the box paper inspiration to jump-start your creative process
WED-CON EXHIBITS 12:00 - 6:00 pm
EXHIBIT STAGE TALKS 12:00 - 2:00 pm
LOVE IS LOVE Selling To Same-Sex Couples
Kathryn Hamm, Publisher, Gayweddings.com
LGBTQ couples seek wedding professionals who understand their needs and are the best at what they do. Learn industry best practices for inclusive marketing, building relationships, and converting your skill set into meaningful services for same-sex weddings.
Improve your inclusive language
Understand the needs of LGBTQ couples in your local market
Develop responsive offerings for the latest trends in same-sex weddings
MAGIC 8 BALL Make Better Decisions
Keith KoKoruz, Owner, DJ/Photo Booth Marquee
Psychology research shows that our ability to make rational decisions is often disrupted. We seek information that supports our beliefs and downplay details we don’t agree with. Solve the tough questions in this open-mic session. Information will be unscripted and free-flowing.
Decision-making techniques
Minimize bad decisions
How to stop agonizing over decisions
CONSTRUCTION SITE Building Your Brand From The Ground Up Kate Patay, Chief Strategist, Patay Consulting
A brand is the sum of its parts. When you combine your logo, website, color, and message, they all define your business.
Identify your exclusive brand voice
Create a culture of sales
Effectively communicate your brand
INSTA CONTENT Instagram Marketing Plan Jacqui Wadsworth, Owner, The Gilded Gown
With 800 million active users, Instagram can be a huge asset. Many engaged couples follow businesses on Instagram. Learn how to become one of them.
Ideas for an entire year’s worth of Instagram content
Storytelling techniques through photos
How to use Instagram analytics
FACE-FLIX Facebook Live For Your Wedding Business
CeCe Todd, Owner, CeCe Designs
Live streaming removes the barrier between you and potential wedding couples. Don’t talk about creating a floral centerpiece, editing photos/videos, or creating a wedding timeline. Show them! Demonstrate why you love your job and they are more likely to book you.
Tips to stay professional and transparent in live videos
Segmentors vs integrators
The best way to disconnect
BRAVE NEW WORLD Next Year’s Trend Predictions Bernadette Baille, The Knot
In 2019, couples will let the feel of their wedding dictate the details. They coin words that express the kind of party they’re throwing – like ‘rustic with a bit of whimsy and a touch of retro’. They are using these terms to communicate their vision to their wedding pros. Stay ahead of the looks your future couples will ask for.
Translate their eclectic style into a personalized wedding
Instagram-worty escort card displays
Unexpected entertainment ideas
CONVINCE ME The Art Of Persuasion Sasha Souza, Sasha Souza Events
The term manipulation has a bad rap. But it is simply defined as the ability to handle or control in a skillful manner. Wouldn’t you love to better influence people and situations in a clever way? It is the key to dramatically improve your closing skills.
Change buyer behavior
Tactics adapted from multi-billion dollar business
Persuasion matrix
LEAD MAGNET Effective Drip Campaigns For Wedding Businesses
Sal Cincotta, Owner, Salvatore Cincotta Photography
Couples inquire on your website, but don’t book. You meet them at a wedding expo, but they ghost their scheduled appointment. Are you ready to convert your leads to actual sales?
Content-driven call-to-action emails
Metrics that measure where your ad budget can be cut
Real-world multi-part ad campaigns
HEARTBREAK HOTEL Managing The Couples Expectations
Terrica Skaggs, Chief Planner & Designer, Cocktails & Details
Expectations are tricky. Sometimes they are based on data you curate; like advertising, wedding expo booth, or website. Sometimes, expectations are merely dreams. When wedding couples have a mental image of something that does not match reality, the claws, fangs, and tears can appear out of nowhere.
Step-by-step guide to set and manage expectations
Communication style revamp
What to do when you miss the mark
YOUR VIRTUAL STOREFRONT What’s Obsolete On Your Website
Alan Berg CSP, Professional Speaker, Author, and Consultant
Your website is the first impression that you make on potential couples and grooms. Does your website inspire couples to call you, or click the X in the corner?
Content to keep – content to remove
Easy ways to increase your existing website performance
3 signs you need a completely new website
THE REVOLUTION WILL BE TELEVISED Video For Social Media
Andreas Hauke, Owner And Videographer, Hauke Films
Today’s ever-connected world is filled with short attention spans and white noise. Video is the thing that really stands out. By 2020, over 75% of all mobile users will be viewing videos. Use social-media-centric videos to expand your customer base.
Power of 15-second adverts
Video-marketing mix on social media
Guide to shoot, edit, post…repeat
THE SHINING Movie-Inspired Lighting
Jeremy Brech, Owner, DJ Jer Lighting And Events
Memorable movies oftem have something in common… memorable lighting. From the classic look of the Emerald City in The Wizard Of Oz to the dreamy look of LaLa Land, it all starts with lighting.
Color trends in lighting
Movie lighting looks that translate to weddings
Reception hanging lighting
THE END ZONE Top-Scoring Strategies To Close The Sale
Like any game, there are rules to selling, especially when it comes to closing the sale. Discover how to put on your Game Face and put some big numbers on the scoreboard.
Body language that reveals the truth
Create urgency even if you are their first stop
Two simple things that increase your closing ratio
MAKE IT UP ON VOLUME Charge Less-Make More
Conventional wisdom says to charge more to make more. What if your market can’t handle Neiman Marcus prices? What if you are struggling to get your calendar full?
Calculate your pricing sweet spot
Metrics that measure your price-point success
How-to guide for budget and mid-level weddings
WHIMSICAL WEDDINGS Vintage Carnival, Woodland, Industrial, And Heritage
Whimsical wedding themes are everywhere. Blogs and inspiration boards are overflowing with playful new ideas. How do you give her a theme that doesn’t mimic every other wedding online?
Woodland meets industrial
Subdued elegance
Colors that bewitch
MARRY SEO AND CONTENT MARKETING Proven Concepts That Will Get You To The Top Of Google Jason Hennessey, Owner, Hennessey Consulting
With over 80% of internet sessions starting with a search, it’s inevitable that couples are going to type keywords into a search box that will either find you or your competitor.
Develop a content strategy that drives targeted organic traffic
Create a keyword list based on your buyers common search terms
Track and measure your content marketing return on investment (ROI)
CRYSTAL BALL Next Tech On The Wedding Horizon WeddingWIre
How do you stay ahead of your competition? See into the future! Take a peek through our crystal ball to discover the next big advances in technology that will shape your wedding business.
Your next must-have apps
Which social platforms engaged couples will embrace
3 places a little media money goes a long way
THE REHEARSAL Monetize The Opening Act
JoAnn Moore, Owner, JoAnn Moore Weddings
The maid of honor breezes in 45 minutes late and insists that she already knows what to do. The two-year-old flower girl will not remove her binkie, put on her shoes, or walk down the aisle. The toasts dissolve into a raunchy roast. And all this included in your package?
The four W’s of modern rehearsals
Real-life packages and up-sells
Reinvent and amp up their prequel
QUANTAM LEAP Jump To Full-Time David Hoyt, Owner, David Hoyt Entertainment
Do you fantasize about giving your boss your two-weeks? Sure, you’re more passionate about you hobby-turned-business than your day job. But are you financially ready to turn your side-hustle into a full-time wedding enterprise?
3 absolute requirements to be a full-time wedding pro
Best (and worst) times to leave your day job
New full-time disasters to avoid
ALMOST FAMOUS Get Your Photos Published Meghan Brown, Manager, Two Bright Lights
Are you sitting on thousands of potential marketing dollars by not submitting your images? Get street cred and booking by getting your work published.
How to get published on the top blogs
Common submission mistakes
What editors are really looking for
MILLENNIAL MINDSET Buying Decision Insight Lauren Randolph, Founder, MyHotelWedding
There is little doubt that millennials buy differently from their parents. Just when you think you have them figured out, they surprise you.
Communication blunder and solutions
Techtools to create a frictionless sales funnel
Blog influence on lead referral
WANTED How To Hire, Train, And Motivate Your Team
Wendy Rivera, Owner, Do You Speak Bride?
You’re so busy you don’t have time to hire help. Turn your frustrating hiring process into a tested system to screen and keep the best people.
Where to post for the best candidates
Realistic interview questions
Time-saving training techniques
BEST OF FRENEMIES How Your Competitors Can Make You Money
Clint Hufft, Celebrity Officiant
The old-school thought is that you need to obliterate your competition to succeed. Could that approach cause you more harm than good?
Refer a sale - receive a sale
How to cross-sell related products and services
Commission your competition
SEEING IS BELEIVING Video Marketing Insight
Lindsey Conklin, Owner, Le Rev Films
90% of your sensory input is visual. Visuals are processed in the brain 60,000 times faster than text. Maybe that’s why half of all wedding couples take action after viewing video marketing ads.
Online ads with video impact
Marketing messages through video
Easy tips to get video to work for you
PUBLUBLISHER’S CHEERING HOUSE Stylized Shoots
Lindsay Barrows, Owner, Custom Love Gifts
Stylized shoots are everywhere. From blogs, to social media, and online portfolios, they’re multiplying. Give publishers what they want, and they will become your biggest cheerleader.
Create stylized shoots publishers want to publish
Multiple branding experiences with a single photo shoot
Add video elements to extend your reach
SHOPPING AROUND Why Wedding Couples Buy
Laura Cannon, President, IAPWO
Supercharge your business with neuromarketing and the psychology of sales. Understand why couples hire one business over another. Couples don’t just buy what you create…they also buy what you represent.
Guide your couples’ purchasing decisions
Get customers to move quickly through your sales process
Make better connections through communication and trust
THE GREATEST SHOW Wedding Expos And Festivals – Survive And Thrive
Fred Jacob, President, The Venue Association
A wedding expo can feel like a circus. The crowds. The fashions. The fast pace. But if your competitors are there and you aren’t, you’re handing them your business on a silver platter.
How to instantly identify your ideal couples
An experienced exhibitor’s secret tips
The Q.U.I.C.K method for bridal shows
PINTEREST INTEREST Tell Your Story On Pinterest Staci Nichols, Owner, SanDiegoDJStaci.com and WeddingBizConsultant.com
Pinterest is the #1 overlooked marketing tool (free or paid) in the wedding industry. You know the brides are there…why aren’t your pins getting their attention? Find out what wedding pros aren’t maximizing Pinterest.
Effective pinning and board strategies
Create fast and easy Pinterest marketing systems
Cool Pinterest hacks to save you time and energy
A TAXING SITUATION Write Offs You’re Missing
Nadia S. Anderson, CPA, CGMA
Life is expensive. Your car needs repairs. Your child has yet another sports fee due. Your assistant wants a raise. How do you keep up> Legit tax deductions can lower your taxable profit and free up some funds.
Learn tax deductions from an experienced CPA
Can this trip to Vegas be written off
Vehicle, dry cleaning, clothing, deductions dos and don’ts
FROZEN Fearless Leadership Techniques
Danielle Tate, Founder & CEO, MissNowMrs.com
As wedding entrepreuers, it’s easy to become frozen in a cycle of fear. We’re afraid that we won’t fill our calendar, our staff will quit, or someone will write a nasty review. Constant worry sabotages your success and drains the joy from your life.
3 ways to find and face the fears that hold your business back
The mindset to flip your fears into motivation
How to use a couple’s fears to help them and avoid drams
TSUNAMI Sea Changes In Facebook and Google Ads
Mark Chapman, President, Everett Andrew Marketing
Are your Google AdWords and Facebook Ad campaigns achieving a steady stream of leads and sales conversions? If not, you need to attend this seminar.
Conversion tracking that shows exactly what you get for your money
Powerful strategies for lowering your cost per lead/sale
Convert paid traffic into leads and sales
TIMELESS TRENDS For The Ceremony, Reception, And Everything In-Between
Danielle Andrews, Co-Counder, The Wedding Planners Institute of Coordination Tracey Manailescu, Co-Founder, The Wedding Planners Institute of Coordination
The new year will bring new ideas for all things wedding, but what about the trends that transcend time? Anyone for vintage glam with a twist?
Decade ideas worth keeping
Lighting, food, linen, and décor images from real weddings
Simplicity reimagined
SAY THIS… NOT THAT Reduce Litigation Risk In Consultations Renee A. Edwards, Lawyer, The Lawyer Bride And Legally Wed
You sit down with the wedding couple for the first time. You’re excited, they’re excited. Ideas are flowing, and questions are flying. Language is vague, promises are made, but not written down. What could possibly go wrong?
Verbal commitments that are binding
Proven DRIVE method strategies
Conversations that get you in trouble
SCAVENGER HUNT Stand Out In Your Crowded Market Michael Anthony, Owner, Michael Anthony Photography
Everyone with a smartphone is a photographer. An iPod=dj, recent bride=wedding planner, and four walls=venue. The barrier to entry is low and the glamour of weddings is high. How do you stand out in your crowded wedding marketplace?
How to ‘Poison the Well’ of amateurs
Get to engaged couples first
5 tricks to make you a ‘must have’
ENGAGE THE RAGE How To Handle Bad Reviews
Alan Katz, Owner, Great Officiants
Eighty percent of wedding couples check your online reviews before they book you. Positive reviews drive clients to your wedding business (and money to your bank account). Don’t let a bad review scare away potential clients. Get the tools you need to fight back.
Motivate newlyweds to post excellent reviews
What to do when clients lie to you
Defend your reputation with these tactics
CYBER BULLY Virtual Plan Of Attack
Tracey Fricke, Owner, Occasion Designed
The demanding text at 2:00 am. The bogus social media post. The bad review that made you lose your appetite. With cyber bullies just a click away, your business survival depends on the right respe.
Clever ways to deal with cyberbullies
How to protect your ego and reputation
Fight or flight
MAZEL TOV Jewish Traditions And Trends Cantor Debbi Ballard & Rabbi Steven Spiegel, Jewish And Interfaith Wedding Institute
What do Jewish customs and traditions really mean?
Breaking the glass and the Seven Blessings explained
A new take on age-old traditions
Interfaith wedding ceremony ideas
THE VIRTUAL VENDOR Find, Talk, And Sell Completely Online Rob Ferre, Owner, Life Of The Party
In this fast paced-world, it’s less ofgen that we get to meet potential wedding couples in=person. Some nearlyweds want the convenience of meeting, booking, planning, and paying online.
Most popular virtual platforms
Virtual consultation video examples
Resources for online payments and documents
DIGITAL MARKETING MBA Get An Ivy League Digital Marketing MBA In 30 Minutes
This session is for advanced wedding marketers looking to take their business to the next level. Invest 30 minutes of your time and stand the chance to earn an extra $100,000.00 this year implementing these digital marketing strategies.
Access to all the tools that competitors don’t want you to know things
Advanced SEO strategies that will skyrocket your Google rankings
Conversion optimization strategies & best practices
GOING HOLLYWOOD Weddings On The Big Screen Jewel Georgieff, Owner, Pralique
Day-to-day life can be monotonous. A good movie transports the audience, and so can an inspired wedding. As the set director, you carefully compose each space and color and use design to deepen the narrative.
Hollywood-tested set tricks and tips
Over-sized designs that travel with ease
Movie inspiration translated to weddings
