he iPad has officially landed and with an estimated 300,000 units sold as of midnight April 3, 2010, pundits are predicting a huge success for the tablet computer even if first day predictions were off by quite a bit. “Quite a bit” would be in the region of about 300,000 since analysts had set first day expectations almost double the units that actually moved, via retail sales and pre-orders.

Still, analysts are quite bullish about the first year sales of the Ipad with estimates being actually raised since its release with a conservative estimates falling in the 3 million units range. And this is for a device that costs $499 for the basic model and which much of the world still doesn’t have much of an idea what exactly they’ll be able to do with it. Is this public enthu-siasm for new technology or simply a product of Apple’s seemingly superior marketing strategy causing their competitor’s Ambien prescriptions costs to double?

It seems to be a combination of both really. Apple has garnered quite a large following worldwide (known lovingly as “fan-boys” or girls) who religiously flock towards anything that the Cupertino based company makes.

It might be Apple’s penchant for making technology look stylish and sexy or the easy to understand device interfaces or it might be their witty and savvy advertisements that complement the hype marketing that has surrounded the iPad, and before that the iPhone and the iPod.

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Apple KnowsHow to Market The Future

by Andre Burnett

T

insights

Is this public enthusiasm for new technology or simply a product of Apple’s seemingly superior marketing strategy causing their competitor’s Ambien prescriptions costs to double?

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It is not hard to imagine another company developing the exact same device and launching a week before the iPad and still being blown out of the water when Apple’s prod-uct launched. Such is the fervor that Apple has created in its following. You can thank the iPod for all of this.

In 2001 when everyone that was making MP3 players were focused on making things faster, bigger and so on, Apple basically released a piece of jewellery that could play mu-sic. When competitors’ ads were highlighting the features of their device, the iPod ads consisted of faceless, shape-less, colourful people dancing to new tunes with the white iPod being the only thing readily identifiable. These faceless people could be used to denote any class, colour or creed, the only unifying bond was the iPod. The iPod became the symbol of “cool”, and with Apple refusing to change the basic design for so long, the device has become instantly identifiable.

So now there is the brand familiarity that is oft desired among companies and now Apple has all but perfected the art of Hype Marketing. The Wall Street Journal was quot-ed as saying “the last time there was this much excitement about a tablet, there were commandments on it.” They weren’t lying; Apple’s combination of brand reputability, cult-like followers, and cloak and dagger routines served to widespread media speculation about what the new device could or couldn’t do. It was masterful.

There have been tablet computers before and there have been readers before but a corner has been turned with the release of the iPad. If the thing doesn’t do everything it should, which looking at its capabilities it doesn’t, Apple’s marketing presence will give it enough time to get it right. The future has indeed arrived.

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In 2001 when everyone that was making MP3 players were focused on making things faster, bigger and so on, Apple basically released a piece of jewellery that could play music.

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Apple KnowsHow to Market The Future

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Never be afraid to take on new risks and challenges. Those who are too conservative will in most circumstances get left behind, on the other hand make sure that your adventurous spirit does not lead to careless decisions.

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by Your Money Facebook Fan; Dale Gonsalves

Your Money reader; Dale Gonsalves

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