YOUR LIFE, WELL PLAYED - Golfthe cool older brother who knows absolutely everything about how you can improve your experience as a golfer. ... and more — right alongside the game’s

Y O U R L I F E ,W E L L P L A Y E D

GOLF | Go To Market

WHO WE ARE

Since 1959, GOLF has been a standard bearer for excellence in journalism. More than 60 years later, with significant investment in its content and platforms, GOLF provides a holistic, inclusive experience for those who love the game.

We create a “never done” experience for the golfer who is “never done.”

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GOLF | Go To Market

WHO WE ARE | OUR PLATFORMS

Authoritative, but relatable. Passionate, but not too serious. An entree of intelligence with a side dish of clever. We are the cool older brother who knows absolutely everything about how you can improve your experience as a golfer.

GOLF.comBuilt to engage a dedicated golf audience, through constant improvement and evolution based on real data.

GOLF MagazineA compelling and inspirational experience, designed to surprise and delight with every page through a greater focus on lifestyle and award-winning feature writing.

Social Immediately engaging, platform-specific content spanning pro golf, stunning courses/destinations, the latest gear & game-improvement advice.

Original VideoGOLF’s newly created video team is dedicated to offering a variety of genres: snackable, long-form, social moments, instruction, travel vlogs and more.

GOLF Audio NetworkThe GOLF Audio Network touches on all aspects of the game – from the need-to-know tour news on The Drop Zone to the data and tech die-hard’s crave on Fully Equipped.

GOLF Email NetworkGOLF’s email database has grown more than four times over since mid 2018, offering various regular opportunities to communicate with an audience of engaged golfers.

Creative StudioFrom end-to-end production to location scouting, talent sourcing, and ad unit development, GOLF’s creative studio is unlike any other in the space.

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GOLF | Go To Market

WHO WE ARE | GOLF MAGAZINE

• Nearly 30 new advertisers in 2019

• New columns, features, writers and contributors

• Larger format and more substantial paper stock

• Innovative design layout to showcase premium products

• Total Audience: 4,200,000(monthly)

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Our magazine offers something for every golfer. GOLF tells stories unique to the most incredible people and places in the game, offering unparalleled journalistic experiences on travel, gear, instruction, food/drink, and more — right alongside the game’s best feature writing.

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85%Likely to recommend magazine to friends

56 minAverage time spent with each issue

1200+Pages of editorial content in 2019*

*40% more than nearest competitor

GOLF | Go To Market

OUR AUDIENCE | BUILDING THE ‘TRUE’ GOLF BRAND

5

NEWS/TOUR

SERVICE/UTILITY

LIFESTYLE

TRAVEL

GOLF serves its audience through content within specific segments, curated and programmed based on where, when and how that audience engages the most.

We cover the news and tour,in our unique voice…

…within the context of what it means to their game…

…while immersing them in the full world of the GOLF lifestyle…

…and helping them improve their golf experiences.

GOLF | Go To Market 6

OUR AUDIENCE | THE GOLF FOOTPRINT

The GOLF audience continues to grow, engaging millions of golfers across all platforms.

GOLF MAGAZINE

GOLF.COM

EDITORIAL NEWSLETTERS

PODCAST

ORGANIC SOCIAL

4.2MMAudience

4.4MMAverage monthly uniques

8.8m UVs in April 2019 — all-time monthly record

1.4MMTotal subscribers across News, Instruction, Gear & Travel

10KListens per episode

950KFans and followers

80%Episode completion rate

GOLF’s email database has grown more than

4xYoY

+34%UVs YoY

+60%Sessions YoY

1.2MMRatebase

38MMVideo Views in 2019,

more than triple all of 2018

+25%Follower growth YoY

50MM60% more than all of 2018

GOLF | Go To Market

OUR AUDIENCE | HIGHLIGHTS & AUDIENCE PROFILE

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GOLF reaches a sophisticated, well-educated, influential audience.

$96,500Median HHI

81% Male

214 indexC-Suite or Top Management

140 indexHighest Degree Received:

Bachelor’s Degree

54 Median Age

72%+Readers Over Age of 45

152 indexManagement, Business &

Financial Operations

GOLF MAGAZINE GOLF.COM

58Median Age

354 indexPlayed Golf on Vacation

in Last 12 Months

57%HHI $100K+

143 indexC-Suite or Top Management

179 indexBusiness &

Financial Operations

88% Pursued Secondary Education

84% Male

Source: comScore 2019 & MRI Doublebase 2019

GOLF | Go To Market

Once on GOLF.com, our users begin to

engage

OUR AUDIENCE | GOLF.COM USER JOURNEY

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In total, users consume 1.4 pieces of content per visit.

+80% scroll, usually getting 50% through the given piece of content.

60%of the audience see a video upon scrolling.

70%click on to more News or Feature content.

30%click to Service/Gear/Instruction content.

GOLF delivers meaningful content

to our engaged audience

A quarter of GOLF’s audience

continues to consume content

once on the website

10% of our total audience is

considered loyal —they come to

GOLF.com at least 3x per

month

75%come via social, search or newsletter

54% first comes to us via organic search — showing how relevant we are to the new, casual golfer or fan.

The content that drives them to GOLF.com is largely (58%) news related but Instruction is the most engaged, deepest scrolling.

70% of the loyal audience comes to GOLF.com via social, search or newsletter.

65%click to Service/Gear/Instruction content.

GOLF.com is “never done” serving its audience, which we now know more about than ever.

GOLF | Go To Market

WHO WE ARE | 8AM & GOLF: OUR FAMILY OF BRANDS

Led by Howard Milstein — entrepreneur, innovator and chairman/CEO of New York Private Bank & Trust and Emigrant Bank — 8AM Golf is investing heavily in golfers. We are a full-service golf company — not a media brand, not a sum of parts.

GOLF’s most visited digital property during the game’s biggest events and a luxurious monthly print product unlike any other

publication

More than 35,000 golfers custom fit for clubs at

more than 15 worldwide locations

Creator of hand-forged Japanese golf clubs

Most downloaded golf GPS app with 5M+

users

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More than 425 courses in 45 countries across six

continents

GOLF | Go To Market

CAPABILITIES

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GOLF Top 100 The most credible, authoritative and trusted rankings in golf• Top 100 Teachers• Top 100 Resorts• Top 100 Courses

(You Can Play; In the U.S. & World)

C A P A B I L I T I E S

PREMIUM SPONSORSHIPS | GOLF TENTPOLES

GOLF’s biggest events and tentpoles touch millions of golfers across multiple platforms.

The Majors Award-winning coverage of the game’s premier tournaments • The Masters• PGA Championship• U.S. Open• Open Championship

Club Test An exhaustive and data-driven approach to equipment testing, unpacking new innovations for a gear-savvy audience

• Featuring analysis from club-fitting experts at True Spec Golf

• Driven by an all-new, proprietary methodology and testing process

GOLF | Go To Market

F R A N C H I S E S P O N S O R S H I P

GOLF TENTPOLES | MAJOR CHAMPIONSHIP* OFFICIAL PARTNER

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GOLF leverages its unique on-site access to provide wall-to-wall coverage of the major championships, bringing viewers and readers inside the ropes. Content created during major championship weeks includes:

• Video: virtual tours of host site, course walk vlogs, hole-by-hole drone tours, instruction from GOLF’s Top 100 Teachers, daily recaps, essays from GOLF editors, tournament preview/history videos, podcast recordings and more

• Social: on-the-ground social coverage from GOLF editors who showcase the fan experience; social specific content including player scorecards, tournament odds graphics and more; organic distribution for all GOLF.com content

• Podcast: live recordings of GOLF’s podcast franchises, including The Drop Zone (with Sean Zak & Dylan Dethier) and Fully Equipped (Jonathan Wall & Tim Briand)

• GOLF.com: live scoring and statistics; originally reported feature stories on competitors, host course, course designers and more; industry standard game stories and round recaps from award-winning writers

GOLF’s major championship partners have impactful alignment with original content covering the game’s biggest events, created by the industry’s most talented writers, journalists and producers.

*Major championship partner packages can be extended to any other golf event.

GOLF | Go To Market

Opportunities to leverage GOLF’s unrivaled major championship coverage span the following:Platinum Partner — $650K - $750K

• Exclusive ownership of co-branded video/podcast studio near major championship venue featuring partner branding and collateral

• Exclusive ownership of all content created from studio • Integration with on-site social coverage and social-specific content• SOV (category exclusivity) of major championship related content on

GOLF.com featuring high-impact Flex Ad units built by GOLFGold Partner — $300K - $500K

• Exclusive ownership of GOLF’s major championship podcast studio and daily series, including branding on set, daily podcast episodes and video recordings

• Integration with on-site social coverage and social-specific content• SOV (category exclusivity) of major championship related content on

GOLF.com featuring high-impact Flex Ad units built by GOLFSilver Partner — $200K - $250K

• Integration with on-site social coverage and social-specific content• SOV (category exclusivity) of major championship related content on

GOLF.com featuring high-impact Flex Ad units built by GOLFBronze Partner — $75,000 - $150K

• SOV (category exclusivity) of major championship related content on GOLF.com featuring high-impact Flex Ad units built by GOLF



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GOLF TENTPOLES | MAJOR CHAMPIONSHIP* PARTNER PACKAGES

GOLF | Go To Market

GOLF’s Top 100 rankings are well-known across the game as the most thorough, credible and authoritative in the industry. The unveils of each are highly anticipated by golfers and fans of the game alike. Top 100 rankings/lists include:Resorts- The world’s best destinations for golf in North America and around the world

Teachers- The brightest minds in golf instruction, many of whom teach top-ranked pros

Courses- The best courses in the world, in the United States, and that offer public access

Partner OpportunitiesCourses/Resorts:1) Official sponsor of the rankings, including category exclusive ownership of all

cross-platform content2) Custom content including integration into resort/course review pages3) Integration into ranking methodology and/or data analysisTeachers: 1) Custom instruction videos featuring world’s best teachers2) Top 100 Instruction Experiences – world-class instruction clinics hosted at

premier golf courses or practice facilities



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GOLF TENTPOLES | TOP 100 RESORTS, COURSES & TEACHERS


GOLF’s expert editorial and production teams deliver cross-platform content franchises on a weekly basis, each crafted for impactful brand integration. Franchises are created by category and include:


FRANCHISE SPONSORSHIPS | STORYTELLING, EDUCATION, ADVICE

Tour & News

• Tour Confidential

• Ask Alan Shipnuck

• Punch Shots

• Bamberger’s 7 Things

• The Drop Zone

• The Knockdown

Instruction

• 30 Second Fix

• Back to Basics

• How to Hit Every Shot

• 9 to 5 Golf

• :60 Swing Study

• Watch & Learn

Equipment & Gear

• Out of the Box

• Fully Equipped

• Wall to Wall

• Clubs that Won

• Gear Guy

• What’s in the Bag

Lifestyle

• Eats

• Access

• Rounds

• Course Rater Confidential

…AND MORE!

Travel

• Away Game

• Destination Golf

• Top 100 Courses/Resorts

• 72 Hours In…


Your brand can creatively align with GOLF’s franchises in a variety of meaningful ways, including sponsorship of editorial content, integration within editorial content and/or branded content extensions:

FRANCHISE OPPORTUNITIES | SPONSORSHIP, INTEGRATION & BRANDING

Franchise SponsorshipYour brand’s creative exclusively surrounding franchise editorial content. GOLF’s editorial content produces, publishes and controls.

Integration within Franchise SponsorshipProduct or brand placement at the discretion of GOLF’s editorial team, within the franchise your brand is sponsoring.

Branded Content ExtensionsContent developed with your brand’s influence, within the vein of GOLF’s proven edit franchises. GOLF’s editorial team approves final content.



Ideate & CreateThe process begins with a collaborative ideation session, featuring GOLF’s experts and key client/agency creative decision makers.

Publish & ProgramOnce built, branded content gets published and strategically incorporated into GOLF’s editorial flow, guaranteeing performance and prominent presence. All branded content is tagged as sponsored.

DistributeGOLF’s distribution tentacles reach far and wide, and include the ability to target specific audience segments across GOLF’s digital platforms, including site, social, newsletter, and more. All branded content distribution is tagged as sponsored.

GOLF is adept at building and executing custom solutions that leverage the best assets from our marketing partners, improve the experiences of our audience and offer creative content that brands can own and use across all platforms.


BRANDED CONTENT | FROM OUR CREATIVE STUDIO


A creative resource for partners seeking to create fully branded content that separates themselves from the pack. This custom content will leverage the power of GOLF to connect, engage and inspire the loyal golf audience.

What We DoGOLF brings the essential creativity, intelligence, resources, relationships and experience needed to develop creative experiences that shape the game’s culture — and commerce.

Our GoalDeliver large-scale, comprehensive campaigns that call for complex creative development, deeper collaboration and higher touch management in execution.

Our ServicesStrategy: content & distribution, social, media plans, talent, scale, events & experiences

Creative: planning, development, casting, direction, production & editing, licensing

Research: reporting & optimization, sampling & focus groups, brand lift studies, audience development

The OutputContent: branded content, editorial integration, ad creative, custom graphics, social-specific, advertorial

Social: branded posts, audience targeting, live content, giveaways

Experiences: Top 100 Resorts/Courses, Top 100 Instructors, True Spec Golf

Distribution: across GOLF’s channels targeted to a distinct, influential audience

The Roadmap• Goals & Objectives

• Content Distribution & Strategy

• Insights & Best Practices

• Branding / Integration

• Talent Identification

• Ideate & Brainstorm

• Manage Execution

• Campaign Reporting

• Review & Refine

• Repeat!


BRANDED CONTENT | CREATIVE STUDIO CAPABILITIES

GOLF | Go To Market

SOCIAL | THE HEARTBEAT OF THE GAME

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Organic Opportunities• Posts published from GOLF’s brand handles on its organic

feeds and distributed to a national audience • Can include live video & event coverage, platform-specific

content (video, motion graphics, animations, photos & graphics), and/or product giveaways & sweepstakes

• Integration within posts (brand or product), distribution of sponsored content, brand tagged in handshake position

Through a renewed social strategy including improved programming, social-specific content and interactive posts, GOLF’s social platforms have experienced across-the-board growth in 2019.


Paid Opportunities• Dark posts, or social ads, that do NOT live in GOLF organic

feeds and are targeted to a specific audience• Integration within posts (brand or product), distribution of

sponsored or brand-provided content, brand tagged in handshake position

• Guaranteed engagement with brand-supplied creative based on the following KPIs: Impressions, Leads, Video Views (3s, 10s, 15s), Engagements or Link Clicks

IN 2019, G O LF ’S S O CIAL H AND LES P R O D U CED :

+203% Engagements

per Facebook post YOY

+140% Engagements

per Instagram post YOY

+950K

TO TAL S O CIAL F O LLO W ING :


GOLF has invested heavily in the creation and distribution of podcasts including all-new, custom-built podcast studios in New York City and Arizona to be unveiled in late 2019. Beyond The Drop Zone and Fully Equipped, GOLF will launch upcoming podcasts covering travel, instruction and gambling.

Early WeekThe Drop ZoneGOLF’s rising stars Sean Zak & Dylan Dethier explore the game’s hottest topics, interview its most intriguing personalities and tiptoe into its strangest corners.

GOLF AUDIO NETWORK | PODCASTS FOR GOLFERS & GOLF FANSC A P A B I L I T I E S

GOLF’s weekly podcast franchises include:

Partner Opportunities• Live, in-episode, organic ad reads• Product and brand placement

within video teasers• Organic social promotion of visual

teaser content, podcast episodes and podcast promotional articles

• Ownership of podcast promotional articles on GOLF.com

• In studio placement and integration

• Guest appearances and interviews• Sponsorship of custom segments

within podcast episodes

Mid WeekFully EquippedResident equipment geek Jonathan Wall joins Tim Briand, Director of Fitting at True Spec Golf, to identify and unveil golf’s newest tech advancements, gear trends and the innovators of both.

IN 2019, G O LF ’S P O D CAS T EP IS O D ES AV ER AG ED :

10,000+Listens per episode

80%Completion rate

Late WeekAway GameHosted by Ashley Mayo and Ran Morrissett, Away Game takes GOLF’s audience to the game’s best destinations, courses and getaways.


Partnership opportunities

• “Official Sponsor” of studio which includes branding and brand collateral built into studio set up

• Integration into all visual content created from podcast studios

• Product integration on set

• Integration into all social promotion of podcast and podcast studio, including weekly video teaser segments

• Customized, sponsored segment within podcast episodes

• In-episode live reads

GOLF AUDIO NETWORK | LIVE PODCAST STUDIOC A P A B I L I T I E S

LO CATIO NS

NYCGOLF HQ

SCOTTSDALETrue Spec Golf HQ

GOLF is taking its podcast investment to the next level through the build of two, all-new podcast studios in Scottsdale, AZ and New York, NY. These studios will serve as the hub for all podcast content including video recordings and shows.


The email inbox of GOLF’s audience is among the most valued and sacred real estate – and GOLF’s email database has grown more than 4x over in the last year. Opportunities through email include:

Editorial IntegrationIntegration within editorial newsletter

• 300x250 ad units• Native tiles• Weekly newsletters include:

• Forecast (News)• Trips (Travel)• Shop (Equipment)• Lessons (Instruction)

EMAIL | OWNING THE INBOXC A P A B I L I T I E S

Dedicated e-blastsDedicated, fully customizable email blasts

• To GOLF’s database of avid golfers• Regional targeting capabilities• Includes distribution to GolfLogix userbase of

avid golfers

Full List1,110,000+ golfersNortheast Region197,000+South 275,000+West223,000+Midwest204,000+

All e-blasts are deployed on Mondays or Wednesdays

Forecast (any weekday)365,000+ golfers

Gear/Shop (Tuesday)365,000+

Courses/Trips (Weds/Thurs)355,000+

Lessons (Friday)380,000+

NEW S LETTER EB LAS T


Dynamic, Flexible CreativeGOLF.com has the unmatched capability to build and distribute flexible creative units that showcase your brand’s messaging in a unique and impactful experience.

• Flex ads fit to any screen size• Flex can house video under :30• GOLF can build and completely customize flex ads• Flex ads can be used to full takeover campaigns

GOLF.COM | DAILY TAKEOVERS

High-impact takeovers can wrap GOLF’s expert content in your brand’s messaging and creative.

C A P A B I L I T I E S | A D P R O D U C T S

VImpactful TakeoversRoadblocked takeovers are available across GOLF.com, including:

• Supertakeover (Homepage + First Impression)• Sub-sections

• Gear• Travel• Top 100• Instruction


GOLF can develop a multifaceted, cross-platform strategy to generate guaranteed views with your supplied video creative, including:

VIDEO | PRE-ROLL

PRE-ROLL

FLEX AD


VPre-rollYour visual creative in front of GOLF’s compelling editorial videos:

• Non-skippable or skippable after 5 seconds• Targeted (see next slides for specific

targeting opportunities)

Flex Ads with VideoCustom-built dynamic ads that can feature videos up to :30 in length


CONTENT SEGMENTS

Types of content available for specific alignment include:

• Travel

• Gear

• News• Instruction

GOLF/ 8AM SEGMENTS

Audience interest targeting opportunities on GOLF.com:

• Luxury

• Tech

• Finance• Gear Head

• C-Suite/BDM

• Tour Junky

• Improver (Instruction)

Utilizing data from 8AM Golf:

• Club Fitting Audience

• High-end Equipment Audience • Data-Driven Audience

SOCIAL SEGMENTS

Audience targets available through GOLF’s social platforms:

• Golf interests

• Top 10% zip codes ranked by average HHI

• Location

• Industry

• Behaviors

• Interests• Product Affinity

• Followers of specific brands, accounts

• Re-marketing

GOLF has built a suite of targeting capabilities based on site consumption behaviors to drive your message to the core GOLF audience.


AUDIENCE TARGETING | GOLF SEGMENTS

How do we do it?1. Scan existing GOLF.com content to

identify core audience segments based on consumption

2. Combine that data with data from the 8AM Golf family of brands

3. Serve ads to the desired golf audience

Targeting Capabilities Include:

GOLF | Go To Market

Nicklaus Companies is dedicated to promoting excellence in the game of golf, preserving its great traditions, and growing the game.

• The world leader in course design with 415 courses open for play in 45 countries 40 states domestically. Currently 47 new projects are under contract/construction

• International brand centered on one of the greatest icons in sports

• Nicklaus Companies has 1,000+ points of apparel and golf equipment distribution

• Nicklaus courses have hosted 1,000+ PGA Tour and high-level amateur events

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O U R P A R T N E R S

8AM & GOLF | NICKLAUS COMPANIES


GolfLogix is the most downloaded golf app, period. It offers golfers industry best course mapping and stat tracking technology on your smartphone.

• Offers GPS tracking, stat tracking, smart watch integration, green reading and more…

• Platform offers GOLF valuable data on who what the general golf audience looks like

• Opportunity to promote 8AM Golf brands with large GolfLogix email database

1.4 millionEngaged Active Members

1,200New Daily Avg. Downloads

44Median Age

$107,000Median HHI

Top 5Sports App

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8AM & GOLF | GOLFLOGIX


True Spec Golf is the worldwide leader in custom club fitting and building, with over 20 luxury studios located around the world. True Spec has performed 40,000+ fittings with the best equipment and fitting technology the game has to offer.

• Brand agnostic fitter: stock premium clubs and shafts from all major equipment manufacturers (30,000+ combinations)

• High-end fitting locations are perfect for corporate events and fitting sessions

• True Spec Golf data allows GOLF to target golfers in consideration with their club specs, handicap, age, etc.


8AM & GOLF | TRUE SPEC

GOLF | Go To Market

| EFFICIENCY DRIVING MEDIA

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ProgrammaticGOLF.com has full capabilities to connect your brands to our audience through programmatic channels.

• Private Marketplace (PMPs) available through Google, Index Exchange, AppNexus or Sovrn

• Programmatic Guaranteed through Google and Index Exchange

Run of SiteRotational media on GOLF.com helps to reach the avid golfer and golf fan in all environments GOLF.com provides and includes:

• Dynamic flex ad unit capability

• Includes placement within GOLF.com’s daily newsletters


GOLF | Go To Market

CASE STUDIES

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GOLF | Go To Market

CASE STUDIES | GENESIS

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Objective• Highlight and extend sponsorship of PGA Tour’s Genesis Open

• Bring awareness to Genesis activations at Riviera Country Club

Golf SolutionCreate a custom, cross-platform program of wall-to-wall Genesis Open coverage, including:

• On-the-ground social content development led by Ashley Mayo (GOLF’s resident influencer and social expert)

• Develop content with Genesis G70, which Mayo drove during tournament • Align Genesis exclusively with ALL Genesis Open content on GOLF.com

• Leverage industry relationships to attract talent to Genesis-hosted party at Riviera CC • Create photo booth activation at Genesis Open, offering tournament attendees

custom GOLF Magazine cover featuring their photo and Genesis branding

Results• Created 91% more social posts than GOLF was contracted to deliver

(all featured Genesis Genesis Open integration • Generated more than one branded post per day featuring Genesis G70 vehicle • Seamlessly collaborated with multiple agencies, offering key stakeholders real-time

insight into campaign performance

A custom, cross-platform campaign featuring authentic brand and product placement, built to enhance the presence of a PGA Tour sponsor.

C U S T O M E V I T E

P H O T O B O O T H

O N - T H E - G R O U N D S O C I A L C O N T E N T


M A Y 2 0 1 9 C O V E R & F E A T U R E

C H R I S T I A N H A F E R

B R A N D E D C O N T E N T O N G O L F . C O M

Results• Effective and authentic presence of the Cadillac Escalade Sport vehicle and Nikon Z

Series camera across GOLF.com, GOLF Magazine, and GOLF’s social platforms, in addition to the social platforms of Christian Hafer (20,000 followers), Michelle Wie (560,000 followers) and Dewey Nicks (12,000 followers)

• More than 10 pieces of content created, each prominently featuring the Z series cameraor Cadillac Escalade Sport, and shared across GOLF’s digital channels

• More than 10,000 leads delivered through a Nikon Rangefinder giveaway on GOLF.com

Introducing premium products to social and industry influencers for authentic, effective coverage and maximum reach.

Objective• Showcase the Cadillac Escalade Sport vehicle and Nikon Z Series camera

• Generate brand awareness during key timing

Golf Solution• Offer audience an exclusive look at GOLF’s May 2019 cover shoot featuring Michelle Wie,

shot with a Nikon Z Series by renowned photographer Dewey Nicks• Capture content of Wie with a Cadillac Escalade Sport vehicle as part of GOLF’s “behind-

the-scenes” cover shoot coverage to be distributed cross-platform

• Develop custom “Behind the Cover” editorial feature crediting the Nikon equipment used to photograph the cover image, with product mention in-book

• Arm a rising amateur photographer and social influencer, Christian Hafer, with a Nikon Z Series to document the biggest golf event in the world, The Masters, for the first time

CASE STUDIES | CADILLAC & NIKON

” B E H I N D T H E C O V E R ” C R E D I T I N G N I K O N E Q U I P M E N T

GOLF | Go To Market

CASE STUDIES | HONMA

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Objective• Grow brand awareness, consumer engagement and trial

• Capture emails of golfers in target markets to bolster Honma’s database

Golf Solution• Leverage GOLF’s regional eblast offering to impactfully showcase Honma retail

locations to relevant audiences in target markets• Drive link clicks, engagement and video views via Honma custom creative through

the creation of dark posts from GOLF brand handles • Host sweepstakes across all GOLF’s platforms offering that simultaneously

showcased Honma product and Honma House• Collaborate with Honma to develop unique, high-impact custom flex ads to run

across GOLF.com

Results• Delivered more than 20,000 leads through sweepstakes promotion• Delivered 110% on social engagement goal targeted Honma’s key audience in

target markets• Far exceeded GOLF’s benchmarks with targeted email creative sent to more

than 200,000 avid golfers in key markets

Creating a consistent presence that leveraged all GOLF’s platforms to deliver on a variety of KPIs.

S W E E P S T A K E S P R O M O T I O N

F L E X A DE B L A S T

F A C E B O O K

GOLF | Go To Market

CASE STUDIES | ROLEX

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Objective• Test a full screen mobile interscroller unit to house Rolex video creative

• Showcase Rolex’s Open Championship Scoreboard

• Leverage GOLF platforms to showcase Rolex products and Rolex’s involvement throughout the golf world

Golf Solution• Build new GOLF.com capability to efficiently execute Rolex’s custom ad unit

• Seamless blend Rolex’s ad served Open Championship scoreboard with GOLF’s coverage and scoring from the 2019 Open Championship

• Creatively integrate Rolex products and ambassadors throughout GOLF’s coverage of professional golf and pro golf tournaments, including the back cover of GOLF’s U.S. Open Preview issue

Results• Dominant and impactful ad presence against Open Championship content on

GOLF.com during one of the most highly trafficked flights of the year • Premium product placement throughout GOLF Magazine & GOLF.com, and

consistent coverage of Rolex ambassadors and involvement in golf

Seamlessly combining Rolex’s proprietary ad creative with GOLF.com’s advanced tech stack for a unique user experience.

Documents

YOUR LIFE, WELL PLAYED - Golfthe cool older brother who knows absolutely everything about how you can improve your experience as a golfer. ... and more — right alongside the game’s