YOUR KEEP-ME GUIDE TO SUPPLYING YOUR ARTWORK FOR ...

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  • ARTWORK

    YOUR KEEP-ME GUIDE TO SUPPLYING YOUR ARTWORK FOR THE BEST POSSIBLE PRINT

  • zestprinting.co.uk

    Read on for more detail...

    AT-A-GLANCE

    Before sending us your artwork, have you?

    Checked the paper size is right?

    Set your colours to CMYK?

    Made sure your images are 300dpi?

    Added a 3mm bleed and crop marks?

    Embedded your fonts?

    Saved your artwork as a PDF?

    Proofread your document?

    Hold on there tiger!

  • PAPER SIZES

    zestprinting.co.uk

    When you set up your artwork files, make sure you use the right dimensions for the paper size you want to print, and have a think about

    the type and weight of your paper too. Texture, coatings, lamination and paper colour will all have an impact on your final print.

    A1 841mm x 594mm A2 594mm x 420mm A3 297mm x 420mm

    A4 210mm x 297mm A5 148.5mm x 210mmA6 105mm x 148.5mm

    A1 A2

    A3

    A4

    A5

    A6

    Please add 3mm of bleed to each edge if you need the printing to go right

    to the edge of the paper.

    Because toner/inks are transparent, the type and colour of the paper you chose for your job may affect the final printed colour of the job itself. So, if your job is printed on an off-white paper for example, your colours could look slightly darker than you expected. They might also look different if you print them on coated and uncoated paper.

    So, if you ask us to print full-colour letterheads on 120gsm bond (uncoated) and full-colour business cards on 400gsm silk (coated), any common colours may appear different on the final print.

    Gloss and matt lamination will have a noticeable effect on your printed colours, so please bear this in mind when youre designing. Ask us if youre not sure what the effect will be. Were always happy to help.

    BUSINESS CARDS85mm x 55mm

  • zestprinting.co.uk

    If your job is full colour, please ensure that you work entirely in CMYK. Do not use RGB, Pantone or colours which are specific to the program you are using. Similarly, if your job is spot colour, only use those spot colours.

    You cannot rely on screen representation of colours instead refer to printed CMYK or Pantone sheets for colour selection (we have these available at our office). There is no need for you to apply any colour profiles to images as these will almost certainly not match those required for our presses.

    If your program does not support CMYK or Pantone, we can often convert your colours before printing. Please discuss this with us when ordering (and see File Checking below). When selecting a programme to create your artwork do note that some programs (e.g. Microsoft Word and PowerPoint) do not support CMYK or professional Spot Colour choices and this will affect the final output.

    If you are concerned about specific colour matching for a house colour company logo, for example, please discuss this with us.

    CMYK

    CMYK is a colour setup that stands for Cyan, Magenta, Yellow and Key (Key stands for black). It is important that your artwork is set to CMYK so that it matches our printing machines, as their inks are made up of these

    four colours. This will make the best possible colour match.

    C M Y K

  • The lower the dpi the worse your image(s) will look when printed, so please bear this in mind when scanning, manipulating or sourcing images for your project.

    Images and logos saved from websites are most likely to be between 72-96dpi and are therefore unsuitable for printing. Our design team can help you!

    We always recommend trying to use the most professional images that you can get hold of, as low quality images can only downgrade your designs.

    We are happy to purchase images on your behalf, we have an account with

    www.fotolia.com

    Search the site for an image that best fits your needs, send us the reference number and we will supply you with the image for a small cost. Alternatively there are many companies supplying stock images online. Here are a few you might want to consider:

    www.shutterstock.com

    www.istockphoto.com

    www.thinkstockphotos.co.uk

    zestprinting.co.uk

    HI-RES

    Unlike on-screen applications, your images for printing need to be much larger and higher resolution. All this means is that within an inch square there are more dots making up the image. The golden number is 300dpi (dots per inch), that way youll guarantee pin sharp images when

    we print them. Theres a little bit more to it than that, so read on...

  • zestprinting.co.uk

    So, please ensure all jobs have 3mm bleed and crop marks especially when images, colour or text go right to the edge of your page.

    To create a bleed simply extend your image(s), colour(s) or text 3mm over the edge of the page.

    When creating a PDF for print, please ensure your PDF page size is large enough to incorporate the bleed i.e. if your flyer is A5 with bleed, make your PDF page size A4.

    BLEED &

    If you require colour or images to go right to the edge of the page you must provide 3mm of additional artwork to all sides, this is called bleed.

    Otherwise you risk a white edge appearing at the edges.

    Crop marks show us where the edge of your artwork is so that we know exactly where to trim it.

    ARTWORK SIZE85mm x 55mm

    CROP MARKS

    BLEED SIZE (ADD 3MM)91mm x 61mm

    Happy Customer

    e: look@myprint.com

    t: 01234 567 891

    MY LOGO

    Find out more

  • zestprinting.co.uk

    We have a wide selection of fonts in our library and you are welcome to visit the office to look through the printed version of the bible.

    Or, call us to see if we have your house font in our library.

    If we dont have the font you require we are happy to purchase fonts on your behalf.

    We use www.myfonts.com

    Search the site for the font that best fits your needs, send us the font name and style and we will purchase it for an additional cost.

    Tips for top print:

    For PDFs, ensure you embed all fonts when making your PDF.

    For EPSs ensure you convert all fonts to outlines when making your EPS.

    Your minimum font size is best set to 5pt. Please use 100% black if text is between 5 to 7pt.

    FONTS AND

    When sending artwork to print the fonts used must be embedded into the PDF or EPS document for our printers to understand them correctly.This used to be quite complicated, but nowadays it is relatively simple to create a PDF as it automatically embeds the fonts used, assuming that they are the correct format of font... if in any doubt, contact our team

    and well check them for you.

    www.myfonts.comFind out more

  • zestprinting.co.uk

    We have many programmes to help us get the best from your supplied files; see below for a complete breakdown of the versions we currently support.

    Versions of Programmes we support:

    Adobe CS InDesign, Illustrator, Photoshop, Acrobat PDF

    Microsoft Word, Excel, Powerpoint

    QuarkXpress 7.5

    ARTWORK

    The term artwork is used as a catch-all term for supplied files, for everything from spreadsheets to digital photography, so if you are a legal

    secretary supplying a Word-created document you are covered by the term as much as a Graphic Designer who supplies us with PDFs

    Remember, the best way to send us your file is as a PDF!

  • Find out more

    zestprinting.co.uk

    SUPPLYING

    Creating a booklet is a relatively straight forward process as long as a few basic rules are followed. Your booklet pagination should be in multiples of 4 only, so 4, 8, 12 and so on. The cover is always page 1 and we require

    one PDF containing all pages. Heres a bit more detail...

    CMYK COLOUR

    The page total of your booklet will be divisible by 4; we understand that not every booklet will contain an even number of pages that matches this and we may be required to add a blank page or two to make it work. The most common places for blank pages are on the inside of the covers and at the back of the booklet - if you would prefer them elsewhere you can add them to your PDF as blank pages.

    Please supply your booklets in single-page format running in the correct order from start to finish i.e. a 20 page booklet will run from pages 1-20, page 1

    being the front cover and page 20 being the back cover.

    The closer you get to the centre pages of a booklet, the more has to be trimmed from the page edges. Our imposition software does make allowances for this. However, it is recommended that you do not have text, page numbers or images closer than 5mm to all edges.

    Please do not supply your files imposed as printers pairs or spreads; instead supply work 1-up and we will impose the work before printing.

  • zestprinting.co.uk

    CREATE

    PDFs are, in most cases, the best format for you to provide your artwork in. The file sizes are relatively small and our printers understand PDFs. As long as

    you make sure images are 300dpi and all colours are in CMYK, of course.

    We request all your artwork to be supplied as high resolution, 300dpi.

    When faced with the various options these are best for commercial printing:

    Resolution should be set to High Resolution

    Compression Settings for both colour and greyscale should be set to 300dpi

    Auto-compression set as maximum

    You should embed all fonts

    Create your PDF with 3mm of bleed and crop marks

    If you have the opportunity view your PDF with Output Preview open before submitting it for print as this gives the most accurate representation of how the file will look once printed, and may flag up errors that arent visible without Output Preview open.

    If you are using Adobe Acrobat Pro X you can find Outlook Preview by following:

    Tools> Print Production> Output Preview (for other versions of Adobe Acrobat instructions may vary)

  • Please ensure all fonts and images used in your artwork are supplied to us in a separate folder using the Package function under the File menu. Zip the folder and then send it to us by using the Send Us A File button on our website. You can find this on the homepage on the top right corner of the Zest website, or by going to http://zest.wetransfer.com

    It is good working practice to include a screen shot of the artwork or a PDF but not essential - it allows us to check the artwork we receive against it so we can be sure nothing has moved or is missing.

    zestprinting.co.uk

    PACKAGING

    InDesign is arguably the best desk top publishing tool out there. It allows you to export PDFs, EPSs, among other formats, and you can

    package the file along with all the used fonts and images, well take care of the rest...

  • zestprinting.co.uk

    PROOF PERMISSIONS QR CODES

    Although we pay close attention to detail when supplying print-ready files it is your responsibility to ensure spelling, grammar and contact details are correct before sending them to us for printing.

    Reprints are liable to charges.

    e.g. cartoon characters, maps, and other companies logos or trademarks.

    Note: certain items, for example, bank notes, are unable to be re-printed by law.

    If you supply a job containing a QR code without a bleed, we will need to enlarge your job to create bleed which will, in turn, enlarge any QR codes present on the artwork and this may cause issues with use.

    One of the most over-looked part of the process,

    making it look pretty is one thing, checking for spelling

    mistakes is another...

    Please ensure you have permission when using copyrighted material in

    your design

    We are happy to print QR codes and barcodes but we

    cannot take no responsibility for them

  • t: 01323 638 838 www.zestprinting.co.uk

    e: hello@zestprinting.co.uk

    12 Grove Road, Eastbourne, East Sussex BN21 4TJ

    United Kingdom

    Zest Printing 2014

    Button 7: Button 6: Button 3: Button 4: Button 8: Button 9:

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