Your guide to getting the most out of eBay Motors Group

We’ve created this guide to show you how to get the most out of advertising on eBay Motors Group.

If anything is still unclear after you’ve read the guide, or if you have any other questions, please get in touch with your Account Manager who’ll be only too happy to help.

1. A summary of what’s included in your package

• Websites your stock will be displayed on

• Search Results Page visibility

• Vehicle Page features

• Other performance features

3. A detailed look at features and when to use them

• I’d like my listings to stand out as much as possible

• I’d like to maximise my replies

• I’d like to drive traffic to my own website

• I’d like to showcase my dealership and listings

• I’d like to build peace of mind and trust

• I’d like to manage my leads

• I’d like to track ad performance

2. A detailed look at where your listings will appear

4. An overview of Flex Websites

5. How to get in touch

Contents

1. A summary of what’s included in your package. Essential

Great value visibility with all your stock appearing across Motors.co.uk, Gumtree Motors & eBay Motors plus super smart stock management and response reporting tools.

ExtraShift your advertising up a gear with all your stock appearing across Motors.co.uk, Gumtree Motors & eBay Motors as well as across the eBay Motors Group partner sites.

EnterpriseDrive your dealership forward with all the visibility of the Extra package across our network of sites plus added standout branding and features to help maximise response.

Where your stock will be displayedMotors.co.uk, Gumtree Motors & eBay Motors • • •eBay Motors Group partner sites • • Search Results Page visibilityBump-ups on Gumtree Motors • Every 7 days • Every 5 days • Every 3 days

Featured Ads on Gumtree Motors • 20% of stock for 7 days • 20% of stock for 14 days

Eye Catcher on Gumtree Motors • More vehicle images, more content

Featured Car on Motors.co.uk • Capped at 50 clicks per dealer • Capped at 250 clicks per dealer rooftop per month rooftop per month

Vehicle Page featuresLink to your website • • Deep links to specific URL or listing

Maximum number of photographs • • eBay Motors Group partner sites – 10 • eBay Motors Group partner sites – 10 Motors.co.uk – 99, Gumtree Motors – 20, eBay Motors – 20

Other performance featuresLeads Distribution – email and calls • • •Call Tracking – dealer level tracking and call reporting • • •Access to Dealer Centre Reporting – track ad performance • • •HPI Advanced Checks – full vehicle history • • •Dealer Pages – showcase your dealership and listings • • • in one place (on Motors.co.uk and eBay Motors)

UK-based dealership support – with dedicated • • • Account Manager

2. A detailed look at where your listings will appear.

Motors.co.uk, Gumtree Motors and eBay Motors

2. A detailed look at where your listings will appear.

eBay Motors Group partner sitesConfused.com, Drive 24, Parkers, RAC Cars, HPI Valuations and TopGear

I’d like my listings to stand out as much as possible.

Bump-ups• Pushes stock up to the top of the sales results page – Essential – every 7 days – Extra – every 5 days – Enterprise – every 3 days

• Bumped-up ads start after the Featured Ads on the sales results page

3. A detailed look at features and when to use them.

AVAILABLE ON

I’d like my listings to stand out as much as possible.

Featured Ads• Pins your ad to the top of the relevant sales results

page, based on what a car buyer has entered into search or filtered

3. A detailed look at features and when to use them.

AVAILABLE ON

I’d like my listings to stand out as much as possible.

Eye Catcher• Increase stand out with room for two additional photos

and a longer description

AVAILABLE ON

3. A detailed look at features and when to use them.

Featured Car*

• Occupies position one on search results page with additional images

– Extra: up to 50 clicks per dealer rooftop per month

– Enterprise: up to 250 clicks per dealer rooftop per month

* Please note Featured Car is optional and needs to be activated in the eBay Motors Group. Dealer Centre, or via a vehicle feed (for those customers using a feed to upload stock). Featured Car vehicles are also determined based on the search filters selected by car buyers.

3. A detailed look at features and when to use them.

I’d like to maximise my replies.

AVAILABLE ONExample with Featured Car Example of standard listing

AVAILABLE ON AVAILABLE ONAVAILABLE ON

3. A detailed look at features and when to use them.

I’d like to drive traffic to my own website.

Website Links• Links to your dealership website

• Deep links to specific URL or listing included in Enterprise package

Dealer Pages• Showcase your stock

• Helps buyers search your cars by make, model and price

• Customise the appearance of your Dealer Page using your own branding, colours, company pictures and logo

AVAILABLE ONAVAILABLE ON

3. A detailed look at features and when to use them.

I’d like to showcase my dealership and listings.

HPI Advanced Checks• All vehicles are listed with HPI-powered checks, an 8-point audit to ensure roadworthiness and confirm the vehicle has not been scrapped, stolen or imported, which all helps to improve the confidence of potential buyers

AVAILABLE ON AVAILABLE ONAVAILABLE ON

3. A detailed look at features and when to use them.

I’d like to build peace of mind and trust.

Lead Distribution• All email leads generated on the eBay Motors Group websites will be sent directly to your own inbox

• The details of the email lead will also be made available via the Dealer API, which Dealers or their third party parties can connect to, and retrieve lead data – please discuss this further with your Account Manager

• The content of the leads will also be available in the eBay Motors Group Dealer Centres

AVAILABLE ON AVAILABLE ONAVAILABLE ON

3. A detailed look at features and when to use them.

I’d like to manage my leads.

Dealer Centre Reporting• All response performance data is viewable within the Dealer Centre

Call Tracking• A tracked local landline number is displayed on your ad

• We log every missed call and call duration on this number

• We send you these reports to help you track your leads

AVAILABLE ON AVAILABLE ONAVAILABLE ON

3. A detailed look at features and when to use them.

I’d like to track ad performance.

• Easy, fast and cost-effective website packages starting from £45*

• Designed to help dealers optimise and maximise their online showroom

• Easy to update with intuitive Content Management System

• Fully responsive platform to reach customers across desktop, mobile and tablets

• Selection of modern templates and colours to choose from

To find out more go to: www.flex-motors.co.uk/

Flex Advanced, Flex Plus & Flex Lite.

4. An overview of Flex Websites.

*All prices quoted are exclusive of VAT. Website images used are purely for illustrative purposes.

Customer Support Every listing includes UK-based dealership support from our account management team and a dedicated Account Manager who will work closely with you to help maximise your ad exposure, provide ad performance review and share useful marketing insights.

You can reach your Account Manager from 9am to 5pm, Monday to Friday (excluding UK bank holidays).

5. How to get in touch.

For Customer Support t: 0203 966 2700 e: support@ebaymotorsgroup.co.uk

For New Business Enquiries t: 0203 966 2711 e: AdvertiseSmarter@ebaymotorsgroup.co.uk

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