Your Future Enterprise for the Data Driven Economy · –Erik Brynjolfsson, Director, MIT Initiative on the Digital Economy “ ’’ The Economist Data is The World’s Most Valuable

1

Your Future Enterprise for the Data Driven Economy

Rob Barton

Copyright © 2019 Oracle and/or its affiliates.

Senior Director, Engineered Systems SalesOracle

The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, timing, and pricing of any features or functionality described for Oracle’s products may change and remains at the sole discretion of Oracle Corporation.

Statements in this presentation relating to Oracle’s future plans, expectations, beliefs, intentions and prospects are “forward-looking statements” and are subject to material risks and uncertainties. A detailed discussion of these factors and other risks that affect our business is contained in Oracle’s Securities and Exchange Commission (SEC) filings, including our most recent reports on Form 10-K and Form 10-Q under the heading “Risk Factors.” These filings are available on the SEC’s website or on Oracle’s website at http://www.oracle.com/investor. All information in this presentation is current as of September 2019 and Oracle undertakes no duty to update any statement in light of new information or future events.

Safe Harbor


http://www.oracle.com/investor

We are living in an age ofDisruption and Globalization!

Continuous Connection


How long does it take to reach 50 million users ?

75 years

19 Days

13 years

3 years

4 years

10 months

38 years

35 days


Internet Users

4.388 billion

Penetration rate

57%

Active Social Media Users

3.484 billion

Penetration rate

45%

Unique Mobile Users

5.112 billion

Penetration rate

67%

Mobile Social Media Users

3.256Billion

Penetration rate

42%

How this is possible…


Internet Users

21.74million

Penetration rate

87%

Active Social Media Users

18.00 million

Penetration rate

72%

Mobile Subscriptions

32.47 million

Penetration rate

130%

Mobile Social Media Users

16.00million

Penetration rate

64%

How this is possible in Australia…


Stack Ranking in Australia

1. Google2. YouTube3. Facebook4. Wikipedia5. eBay6. PornHub

1. Facebook2. YouTube3. Facebook

Messenger

1. Tinder2. Netflix3. YouTube


Websites Social Media Mobile App Revenue



575

309

776

43

0 100 200 300 400 500 600 700 800 900

USA

China/Hong Kong

Fortune 2000 Companies

2003 2019

Forbes 2019 Worlds Most Valuable Brands


30% of large companies will

use AI by 2021

Artificial Intelligence & Machine Learning


127 new devices connected

to the Internet every second

27 Billion Active Connected Devices


508 Zetabytes of Data Created by IoT Devices

5.6B IoT devices have data

extracted and processed through

Edge Computing


10 SecondsThe time taken

to download a movie

New Generation Mobile Networks


Confidential – Oracle Internal/Restricted/Highly Restricted

Computing hardware used to be a capital asset, while data wasn’t thought of as an asset in the same way. Now, hardware is becoming a service people buy in real time and the lasting asset is the data.

– Erik Brynjolfsson, Director, MIT Initiative on the Digital Economy

“’’

The Economist

Data is The World’s Most Valuable Resource

2,500,000,000,000,000,000 (2.5 Quintillion ) Bytes of data are created every day

90% of world’s data today has been created in the last 2 years alone

Precision Agriculture

Digital Economy Dependent on Data

Marketing Analytics

Data Monetization

Customer Experience

Higher Education

Smart Cities

Factory of the Future

Gene Therapy


Global survey targeted Manager, Director, Vice President or C-Level executives from organizations with 100 to 50000 employees generating revenues between $1million to more than $500 million.

https://www.oracle.com/a/ocom/docs/rediscovering-trust-in-your-data-and-security.pdf

Less than 50% of IT Leaders consider

themselves to be highly confident in their ability to

manage data.

Yet less than half of the organisations have a data management strategy in

place


Data Consumers(can and will be anything)

Data Ecosystem & Lifecycle

Metadata Cloud

Ingestion Transform

Data Sources

(can and will be anything)

Enterprise Applications

Devices End Users

Events Sensors

Discovery Refine Act

Security, Identity & Management

Object Storage

Big Data / NoSQL

Data Hub

Data Services (DMP)

Integration Cloud

Event Hub

01011010101100

Analytics Cloud

AI / ML (capability)

Integration Cloud

DataScience.com

App Development (capability)

Social

Voice

Any Digital Asset

Analyse, Predict& Measure

Autonomous Transaction Processing

Autonomous Data Warehouse

Data Integration Platform

Ingestion Data Reservoir Data Access

Data Lake

Tran

sfo

rmat

ion

Inte

rpre

tati

on

Discovery Lab & Sand Box Removal

People

Machines

Things

Applications


1001010011

110011010

Unified Data Platform

+ ORACLEMACHINE LEARNING

ALGORITHMS

Any Data Results

Data Services

Smart Things

People

+ ORACLEMACHINE LEARNING

ALGORITHMS

OPTIMIZED FOR ORACLE DATABASE

ORACLE DB


21

Over 350,000 Customers Run Oracle Database


Rapidconcurrent access to multiple teams shortens

analysis time and rapid turnaround

30%Reduction in test

time, accelerating time to market

Analyzes

2 TBof data for each test

flight

• Manage and distribute data from over 7,000 sensors, 2 TB per test.• Rapid, concurrent access to multiple teams shortens analysis time

and enables rapid turnaround for subsequent tests • Deployed Oracle Big Data Appliance, Oracle NoSQL Database

Airplane Manufacturer Accelerates Time to Market


Data Lab To Find Savings and Cost Reductions in Health Care Budget

• United Kingdom’s National Health Service

• Identify billing and identity fraud

• Optimize treatment by reducing use of less effective medical procedures

• Deployed Oracle Advanced Analytics, and Oracle Business Intelligence on Oracle Exadata and Oracle’s x86 platform

“With one vendor providing the whole solution, it’s very easy for us.”

Nina Monckton, NHS BSA

NHS England


“Oracle Advanced Analytics’ data mining capabilities and Oracle Exalytics’

performance really impressed us. The overall solution is very fast, and our

investment very quickly provided value. We can now do so much more with our data,

resulting in significant savings for the NHS as a whole”

– Nina Monckton, Head of Information Services, NHS Business Services Authority

Oracle Exadata Database Machine

Oracle Advanced Analytics

Oracle Exalytics In-Memory Machine

Oracle Endeca Information Discovery

Oracle Business Intelligence EE

Solution

£350MConfirmed savings identified

▪ Using anomaly detection to uncover fraudulent activity.

▪ Analyzed millions of live patient records and prescriptions and to analyze drug prescribing patterns to improve patient care.

▪ GBP700M future potential savings identified

NHS England


A cyber attack occurs every 39 Seconds

Data Security

Data Breaches and Privacy Issues

will continue plaguing users


JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

$534 million isstolen from Japan’s

largest digitalcurrency exchange

The city of Atlantasuffers an attackthat locks down

city systems for a week.

Users of Copenhagen’scity bikes are denied

access due to thesystem being hacked.

Singapore suffers itsbiggest cyber attack withthe theft of 1.5 million

patient records, includingthe Prime Minister’s

30 million Facebookusers’ phone numbers

and personal detailsare exposed in a major

breach of privacy.

Hackers stealthe personal details

of 339 million Marriottowned Starwood Hotel

customers.

Saks 5th Avenueand Lord & Taylor

have 5 million Customers’ credit card details stolen

340 million recordsof Americans and

business are leakedfrom the Florida-based

marketing firm.

Hackers attackBritish Airways’ mobile

app and steal credit carddetails of almost

400,000 customers.

Onslow Water andSewer Authority suffers

a ransomware attackimpeding efforts toprovide services.

Ransomware causesprinting and delivery

disruptions to theLA Times, WSJ

and NYT newspapers

AdultSwine, a mobilemalware infecting

children’s game apps withadware, is downloadedby up to 7 million users

2018 Major Cyber Attacks


Fines for Data Regulatory Violations

$230m$124m

$55m

$627k

F.T.C. Approves Facebook Fine of US$7.1b

?

$X.Xb


Data Management – Confidence in SecurityLess than half of all departments believe they are ‘highly confident’ in the security of their data; a figure that falls to 35% for HR Leaders.

IT FINANCE MARKETING HR

100% 100% 100% 100%

* Reasonable expectation estimated at 80% or higher


Manage

Privileged

Users

Protect Test and Dev data

Detect, Alert, Block

Database Activity

Encrypt Your Data

*7#$%!@!%#<>*$#@3

✓ Advanced Security (Encryption and Redaction)

✓ Key Vault

✓ Data Masking & Sub-Setting

✓ Database Firewall

✓ Audit Vault

✓ DB Vault: Enforce Least Privilege for Admins

✓ Label Security (access to data)

Data Discovery: Where is the personal/sensitive data to protect?DB Security Assessment Tool – DBSEC Risk Assessment

Pseudonymous Data Limited Access to Data Breach NotificationGDPR Terms

Encryption

5 Step Strategy to Secure a Database


Brand Damage Trust Compliances and Fines

Shares Drop / Financial Impact

148$ / record

TCO of Security

Business Risk Mitigation


Pla

tform

Se

rvice

s

Se

curi

tyB

usin

ess

Se

rvice

s

Omni Channel Management

Customer Employee Partner

Mobile Internet of Things

Hy

bri

dIT

Digital Frontline Applications Analytics Go

vern

an

ce

Middleware Database Analytics EngineeredSystems

Applications

Information & Big Data Management Integration & Service Management

Oracle Integrated Digital Platform


Thank you

Rob Barton

Senior Sales Director, Engineered Systems SalesOracle Corporation

Copyright © 2019 Oracle and/or its affiliates.44

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Your Future Enterprise for the Data Driven Economy · –Erik Brynjolfsson, Director, MIT Initiative on the Digital Economy “ ’’ The Economist Data is The World’s Most Valuable