CrowdCompass mobile event apps leverage smart

content to make your event more relevant, more

social, and more personalized than ever before.

It’s simple — content is tailored to each user based

on their interactions with your event app.

Your events are about to get smarter

3

Why the Crowd loves us ................................ 3

Smart content ................................................... 4–5

Social integration ............................................ 6–7

Year-round ROI ................................................ 8–11

CrowdCompass EventCenter ...................... 12–13

Metrics ............................................................... 14–15

Privacy & security ........................................... 16–19

Feature list ........................................................ 20–21

The Cvent Platform ......................................... 22–23

Why the Crowd loves us

4.3M+ appsunique app users

in 2016

2,000employees

supporting the world’s most comprehensive event management platform

Industry leader

Smarter event apps

Activity feeds are personalized based on attendees’ app interactions

Personal attendee schedules sync from online registration to their mobile app

CrowdCompass apps go further with benefits like advanced LinkedIn integration and interactive maps

Easy content updates

EventCenter makes it simple to stay in control of managing and editing content

Apps can be custom branded or styled with pre-built themes and icon packs

VIP Admin Center saves time by letting speakers and exhibitors manage bios, images, and more

“I was so very pleased with our app, and through the comments at the meeting and the follow-up survey, so were our attendees!”

Sara WolfgangCorporate Events Manager, ITT Educational Services

Live support24 hours a day M-F,

and 9am-9pm ET Sat. & Sun.

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Attendees get more out of events with smart content

• Provide meaningful and personalized engagement for each attendee with no extra e�ort

• Add in Twitter and Instagram posts or keep the content locked within the app

• Choose from three levels of sharing to support event goals and policies

• Receive individualized notifications from within the app

• View photos and comments from sessions you’ve attended

• See personalized bookmarks for upcoming sessions on your schedule

Attendees are happy when they’re using an app that is smart enough to pull in their event registration. Clients that leverage the Cvent Event Registration platform will enjoy an automatic integration, but we also o�er integrations with other registration software through the use of our Partner API.

Personalized schedule integration

CrowdCompass maps are truly interactive — no static images here! Tap on pins to get a summary and tap on titles to get the full description pages for more info. Attendees can zoom in and out of maps and map markers are color coded to help attendees find what they’re looking for.

Interactive maps

Networking is the cornerstone of a great event. Our Advanced LinkedIn feature makes networking faster and simpler. When attendees enter your app by CrowdCompass they can use their LinkedIn account to auto-complete their in-app profile and display their photo.

Advanced LinkedIn

Event Compass planner benefits

Other smart content features

Smart content uses existing data to personalize mobile apps for each attendee. The Event Compass activity feed leverages

smart content technology to give each attendee a social feed that’s tailored to them

based on how they’ve interacted with the app.

Event CompassActivity Feed

Event Compass attendee benefits

Personalizedbookmarks

Individual notifications

Photos & comments

from sessions you attended

SEE ALL APP FEATURESTABLE OF CONTENTS

6

Make it social — increase engagement

Go further with social. Allow your attendees to add social buttons in

their individual profiles making it easy for new connections to be made.

Social connections

Great events are like stories — unfolding into some pretty memorable moments. But in the age of Instagram, Twitter and smartphones, you need the right tools to capture the whole story.

SocialWall lets planners curate tweets and Instagram posts along with custom posts on the big screen at an event. Better yet, that content is also featured in your app’s Event Compass to spark excitement and engagement.

SocialWall

Social game

Ever notice how many people are snapping selfies and photos with friends? Wouldn’t it be great to make a game of it? Excite your attendees with Click, our interactive scavenger hunt game! Click creates fun photo challenges that encourage attendees to explore your event in a personal way. Attendee photos are tied to their CrowdCompass account and planners can moderate photos if needed.

Attendee messaging

Give attendees what they’re used to: instant communication. Attendees can use the mobile event app to communicate with each other directly — no phone number or email address needed. Message threads are saved for each attendee, making it simple to manage conversations.

Foster attendee engagement that lives beyond the event

Leverage social for more than just sharing — make real connections

Streamline the attendee experience by allowing social engagement from right within the app

Connecting with people is easier when your social media accounts are already in your profile

Different attendees prefer different social media sites — get all the social options

Social engagement is simple and easy from right within the app

Social connectionsplanner benefits

Social connectionsattendee benefits

Other social features

Your favorite speaker

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Get year-round ROI

Year-round engagement starts with the multi-event app. Apps are no longer just for one big event. Create one app and feature multiple events throughout the year. Think of it as a brand new marketing channel to

reach and engage your attendees.

Multi-event app

Change the way you communicate with attendees. Leverage your new marketing channel to send push notifications on the fly or schedule them in advance to reach attendees before, during and after events. The pop-up notifications are similar to a text message and don’t get lost in email. Keep attendees tuned in to important announcements or other key news between events.

Powerful push messages

Did attendees like a session, love a new speaker? In-app surveys make gathering feedback before, during or after the event simple. Planners choose when and where surveys appear. Pose questions on the home screen to reach all attendees or get feedback on specific sessions and presenters.

Instant attendee feedback

Other year-round features

Reach attendees before, during and after your events with push notifications

Gather more than just session feedback — survey attendees year round to stay connected

Go further with advertising — leverage ongoing engagement to sell year long sponsorships

One and done — only download one app to gain year round access to events

Access presentations, abstracts, notes and messages long after the event is over

Continue learning all year long with ongoing updates from event organizers

Meetings Summit

The awards lunch is starting in 5 minutes

in Ballroom A.

OK View Map

Meetings Summit

Big news! Kevin Spacey will be our keynote

speaker this October.

OK View More

Multi-event appattendee benefits

Multi-event appplanner benefits

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10

Increase sponsor exposure

Increase impressions and exposure for sponsors. Multiple advertising channels within the app help engage attendees further. Prominent ad placement can be achieved through splash screens and home screen icons. To increase attendee engagement sponsors can take advantage of banners that take attendees to a website or somewhere within the app. To get attendees to a booth or location, sponsors can leverage push notifications and the Click social photo game.

Demonstrate ROI in real time. Look to our robust event analytics dashboard for engagement and usage data. With 30+ metrics available, you can clearly see why it is worth it to go mobile. Provide sponsors and partners with detailed performance information on banner ads by date range as well as data on total impressions, total taps, impressions by user and taps by user.

Measure your success

Sponsored splash screens

Banner ads

Sponsored push notification

Other year-round features

SEE ALL APP FEATURESTABLE OF CONTENTS

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Flexible controlsto match your needs

Manage your mobile app on your time with the EventCenter. Become a mobile app pro and find ways to save time with the EventCenter platform. Think of the time you could save if speakers and exhibitors managed their own profiles? The VIP

Admin Center lets you do just that. Empower your speakers and exhibitors to create their own bios,

add headshots, upload documents, and more.

VIP Admin Center

Our customized EventCenter platform makes it simple to create a completely customized and branded experience for your event. It is easy to plug and play with the features and icons you want. Use pre-built themes and icon packs or add custom icons and backgrounds and tweak colors to create an app that fully matches the concept of your event.

Reinforceyour brand

Manage and edit your content at any time with the EventCenter. Last minute changes to activities, organizations or attendees? No problem. Updates in the EventCenter are automatically synced within the app to ensure attendees have access to all the latest info. The Event Checklist also helps you avoid missing details and deadlines.

Stay in controlof content

CrowdCompass delivers the best feature parity across all devices. Give every attendee the features of your mobile app no matter what mobile device they choose to use. From iOS to Android to HTML5, every CrowdCompass mobile app is developed to integrate app features for all platforms.

Unparalleled parity between devices

Other content management features

Last minute bio and image updates made by speakers or exhibitors are automatically synced with the app

Access is given to VIPs when planners upload a speaker and exhibitor spreadsheet, add them individually or use the Partner API

And don’t worry, VIPs’ access can also be revoked if needed

VIP Admin Centerplanner benefits

VIP Admins receive an email notice for access and they can easily log in with a CrowdCompass account

If a VIP Admin needs to make a change they don’t have to bother the planner

The CrowdCompass Client Services team is available to answer questions and troubleshoot 24 hours a day M-F, and 9am-9pm ET Sat. and Sun

VIP Admin Centerexhibitor benefits

SEE ALL APP FEATURESTABLE OF CONTENTS

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Measure your app’s success with metrics

Measuring the success of your event app is easier than ever with 30+ metrics that are always available. Metrics are automatically tracked and displayed in real-time, easy-

to-read graphs and charts.

Users: The number of unique event downloads, within native apps (iOS, Android), and unique devices visiting the Online Event Guide

Event starts: The number of times the event is opened – revisits and refreshes count

Check-ins: The total number of times attendees checked-in to Activities

Avg. usage: The average amount of time attendees spent within the event

Bookmarks and Bookmarks/user: The total number of times Organizations, Activities, and Speakers were bookmarked, and the average number bookmarked per attendee

Overview

Metrics

A detailed overview of your event’s activity

Detail views and Views/user: The total number of detail pages viewed by all attendees, and the average number viewed per attendee – detail pages include Activity, People, and Organization profiles

Scheduled items and Scheduled items/user: The total number of Activities attendees added to all personal schedules, and the average number of Activities added per attendee

Notes taken and Notes/user: The total number of notes taken by all attendees, and the average number of notes taken per attendee

Viewed: The number of times attendees viewed this content

Bookmarked: The number of times this content was bookmarked

Scheduled: The number of activities added to personal schedules by tapping Add to Schedule

Attended: The number of times attendees checked-in by tapping I Attended

ImpressionsSee how attendees interacted

with app content

Devices: The number of devices used to access your event

Browsers: The number of browsers used to view your event

Operation system: The number of users by Operating System

TechnologiesA breakdown of user activity across devices, browsers and

operating systems

Banners viewed: The number of times a banner was shown in the event to all attendees

Banners tapped: The number of times an attendee tapped on a banner

AdvertisingSee how attendees interacted

with banner ads

Survey reportingView and filter survey results

as they are submitted

Responses: Filter survey responses by session, organizer or speaker

Exporting metricsExport metrics for use in post-event

presentations and reporting

Exporting: Event metrics can be exported with variable dates to an emailed xls or csv file

Export details: Exported spreadsheets include event information, event activity and mobile analytics

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Your privacy options

Accessing the app

Pick between private or super private. Password-protected events can be visible or hidden. Attendees must enter a set password to access a visible event, or to make a hidden event appear in the app.

Password protect your event

Control who can see your events within the multi-event app. Keep private events hidden. Have attendees search for and download the events that should only be accessed by a select group.

Hide your event

Extra security within the app

Only invited users will appear in the attendee list and be able to see who’s attending. Invited users can also view content within a locked icon and access the online event.

Make your event invite only

To discourage social posts made through the app, you can disable external social networks, SocialWall, and/or the Event Compass. You also have the option to moderate and delete any photos posted within the event app.

Disable social sharing via the app

Don’t want certain information public? Lock individual icons (e.g. the attendee list) so only registered attendees who sign in to the app can access the content.Access can always be revoked, if needed.

Lock icons within the event

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You’re safe with usCrowdCompass makes significant

investments in state-of-the-art infrastructure in order to meet or exceed customer expectations in performance, reliability and security. CrowdCompass

goes beyond the minimal requirements to ensure that data is safe with PCI level one

compliance, all while maintaining a historical uptime above 99.99%.

Data backups are run on an hourly basis. All backups are stored on S3 and are highly redundant and secure. Databases are replicated with automatic failover if the designated master fails. We are deployed in two availability zones at AWS—we are running in the same region, but are running in different segments or data centers. This provides greater durability and ensures load is also spread throughout the system.

Operations infrastructure

SSAE-16 compliant

256 bit SSL encryption

300+ software engineers

Quick key facts

Redundancy

With a high level of visibility into the system, staff can diagnose issues immediately—often before problems occur. CrowdCompass’ Internet Operations team is constantly monitoring thousands of alert generating performance variables to ensure a consistently high level of service.

Monitoring

An internal SSAE 16, SOC II, Type II audit is completed at least once annually. CrowdCompass has been successfully evaluated at the Moderate level for federal government systems as well as DIACAP Level 2 for Department of Defense systems.

Auditing

Our mobile apps are designed to be extremely fault-tolerant and effective offline. The more common case, rather than a disaster, is bad conference Wi-Fi or loss of connectivity during the event. In that case, the apps function in offline mode -- taking advantage of truly being native apps -- and send data back to the servers when the device regains connectivity.

App fault tolerance

Security infrastructure

Our data center services are located in a secured facility — AWS US-WEST-2 (Oregon) — that uses video cameras, multi-factor access control and individually keyed server racks. AWS has achieved ISO 27001 certification and has been validated as a Level 1 service provider under the Payment Card Industry (PCI) Data Security Standard (DSS).

Physicalsecurity

CrowdCompass uses a multi-layered approach based on proven security practices, including intrusion detection, permission-based firewalls and DoS protection. Data is transmitted through TCP/IP protocols.

Networksecurity

CrowdCompass restricts access to your data based on the principle of least privilege. Access to all databases, applications, operating systems and physical media is strictly managed to ensure only individuals with a specified need have access to your data. All development is done in-house by our 30+ CrowdCompass Software Engineers.

Controlledaccess

The app-to-backend authentication credentials are not unique per app user. The communication mechanism between the app and the backend CMS (EventCenter) is 256 bit SSL encrypted and are encrypted during transit.

The backend has been penetration tested. The mobile app stores data locally on encrypted SQLite database files. There are no sensitive details in the source code or the packaged app including the APK or iOS binary files.

Applicationsecurity

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Attendees

Curated social content delivered through the Event Compass

Social media login with email, Facebook, Twitter, LinkedIn, or Google+

Advanced LinkedIn profile integration

Integrate social media accounts with contact card

Sync schedules and other content across devices

Event schedule by day, track, topic, and speaker

Set reminders for sessions

Rate sessions

Share feedback through in-app surveys

Attendee messaging

Two-way contact sharing

Receive event push notifications

Full-text search of sessions, exhibitors and speakers

Navigate event with interactive floor maps that link to sessions and exhibitors

Take and share notes within app

Simultaneously post to Facebook, Twitter, LinkedIn, and the Event Compass

Click: scavenger hunt photo game

Sponsors

Measurable banner ads link to content within the app or an outside URL

Highlight sponsors in listing

Push notifications

Splash page advertising

Sponsor Click challenges and/or prizes

Speakers

Schedule by day

Schedule by speaker

Schedule by track

Speaker listing

Speaker profiles: photo, bio, documents

VIP Admin access to update and manage profiles

iPhone, iPad and Android BlackBerry, Windows, Desktop

Event Planner

Multi-event app

Create interactive maps with key points of interest

API integrations

In-app browser

Real-time updates

EventCenter CMS:

· Upload data and graphics

· Provide VIP Admin Center access to speakers and exhibitors

· Event checklist

· Update event content anytime you want

· Build a custom-branded event

· Native survey collects and exports feedback

· Push notifications can be sent out instantly or scheduled in advance

· Phone and email support from Client Services 24/5 M-F and 9 am to 9 pm ET on weekends

Preview your event on any device before publishing to the app

Metrics:

· Total app downloads

· Number of people who used app per platform

· Number of times people opened the app

· Number of sessions opened

· Number of banner views and taps

· Number of times an exhibitor's or sponsor's profile is viewed

· Number of internal and external page views

· Top favorited activities and organizations

· Top rated activities and organizations

· Number of times an item is bookmarked

· Total number of notes taken

· Number of scheduled items per user

Exhibitors

Contact exhibitor by email or phone from app Exhibitor/Sponsor listings

Exhibitors by name

Exhibitors by category

Exhibitor profile: bio, contact information, collateral, photos

VIP Admin access to update and manage profiles

Features list Features list

CrowdCompass o�ers the most complete and fully optimized solution across all platforms

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The Cvent Platform Our clients can meet all of their event needs

through just one provider. API integration between CrowdCompass and the Cvent event management system allows for a

seamless user experience.

Mobile apps

Transforming meetings & events

Venuesourcing

Eventmanagement

Strategicmeetings

management

eMarketing

Websurveys

Support when you need it

2009–2013

You’re in control, but you’re not aloneLive customer and sales support 24 hours a day M-F,

and 9am-9pm ET Sat. & Sun.

Your events are about to get smarter

It’s time tojoin the Crowd

GET A DEMO NOW

FEATURES | BLOG | DEMO

1.888.889.3069

Are you ready to see a strong ROI with your event app?

Are you ready to experience the smartest and most reliable app on the market?

Are you ready for an app that actually increases attendee engagement?