Your e-waste recycling bin

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Agbogbloshie (Ghana) is the biggest E-Waste landfill on the planet.

E-WASTE: ONE OF THE BIGGEST SOCIETAL PROBLEMS2

MARKET POTENTIAL

90 %say they are ready

to recycle theirold devices

The Global E-waste Monitor 2014, Quantities Flows and resources, United Nations University

* The overall current market is 48 billion €** The market potential is 39,600,000,000 €

9 % * **44 billion €

91 % =

of E-Waste gets collected

worldwide

of lost market potential

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Lost market potential for European recyclers

SMART IDENTIFICATION & ACCESS

• No registration needed• Easy access with smartphone,

Binee card or partner card

• Image recognition technology• Weight measurement

• Filling level measurement• GSM communication

• Collection of one specific type of resource per bin

• Various Payback and Reward-Systems to be integrated

• Redemption of vouchers online or in physical stores to be generated• User Experience e.g. “Success -

you did it right!”

INSERT & MEASUREMENT

FEEDBACK & REWARD

RETURN YOUR OLD ELECTRONICS IN A BINEE!4

OUR FIRST CUSTOMERS - ELECTRONICS STORESWHY?

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EU WEEE Directives force electronics retailers and

producers to take back e-waste

Consumers increasingly buy electronics online instead of

inside stores

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x 3 15 % mobiles20% chargers15% cables3 devices

per daymore devices

returned

PROOF OF CONCEPTPilot from 2 to 31 May at Conrad Electronics in Leipzig

&

“ We like the service and are willing to a monthly fee to continue the collaboration. ”

STATUS

SEEDGRANT€ 50K

3d printed prototype

Real size prototype

JUN 2015 AUG 2015

MAR 2016

MAY 2016APR 2015First Client

binee showcased at CeBIT

Leipzig pilot

FEB 2015 NOV 2015 Q3 2016

ECFI AWARD

€50K

SEED ROUND 500K €

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Cap table to date:

100% founders team

MARTIN JAEHNERTBusiness Development TechnologyDesign

FLORIAN EIDNERMARILU VALENTE

Industrial engineeringBMW project i, Airbus A350

Mechanical engineeringBMW, Bang & Olufsen

ArchitectureSiemens, Forum for the Future

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